Mobility as a Service (MaaS) Market: Key Growth Potential and Forecast Analysis (2024-2030) by Network Type, Hardware, Communication Type, End User, Services, and Region.

Mobility as a Service (MaaS) Market Overview:

Mobility as a Service (MaaS) is the integration of various forms of transport and the associated transport. Services to a single, comprehensive, needs-based mobility service. MaaS provides end users with the added value of accessing mobility through a single application and payment channel (rather than multiple ticketing and payment processes). To meet the needs of our customers, MaaS operators offer a variety of transportation options, including public transportation, active transportation such as walking and cycling, shared ride / car / bicycle, taxi and car rental, or leasing or combination of all of them. Mobility as a Service (MaaS) market is expected to register CAGR of 30.18% during the forecast period.

 

 

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Mobility as a Service (MaaS) Market Dynamics:

MaaS is expected help achieve more sustainable, stable and human resistance systems:

 

In terms of sustainability, MaaS helps incentivize the use of more sustainable modes of transport, moving the “default” from personal cars to new public transport, walking and  mobility solutions such as car sharing, bike sharing, scooter sharing and private mobility devices. This can be integral to developing sustainable communities, improving individual health and well-being, and enabling greater inclusion and access for all city dwellers. In terms of resilience, MaaS provides accessibility and information on a multitude of migration options in the event of an outage, with easy and quick access to customers.

 

Some of the trends post-COVID could also be accelerators for MaaS: More data given in the report:

If properly regulated on the right data, it can also provide authorities with real-time system-level data and insights to enable stream and content optimization, and facilitate quick response to interruptions. In terms of people-centricity, MaaS provides seamless access to multiple modes of transportation to meet different needs, as well as simplicity and convenience in planning, booking, paying, and get information and access services. It provides customers with the freedom to select preferred mobility options depending on personal preferences and changing circumstances and offers an assurance of availability and predictable time frames.

 

Progress in urbanization is an important growth factor:

The main drivers of mobility as a service (MaaS) market growth are the progress of urbanization and the increasing number of government initiatives to reduce pollution and improve transportation infrastructure around the world. .. For example, in 2023, urbanization rates in North America, Latin America, the Caribbean, Europe, and Asia were 82%, 79%, 75%, and 51%, respectively. These high numbers indicate an increasing need for efficient transportation systems in different countries and address the growing demand for better transportation options. In addition, the growing preference for private cars with better vehicle equipment is driving the market for mobility services. Urbanization and increased car dependencies have led to traffic congestion, creating good market opportunities for mobility services companies to meet increasing demand from the transportation sector.

 

In developing countries, like India, with mobility as a service (MaaS) still in nascent stages, different sustainable solutions, like Smart Cities Scheme or Atal Mission for Rejuvenation and Urban Transformation (AMRUT), lay heavy focus on improving urban mobility and public transport systems. With better investments in public transport systems, digitalizing the existing systems has also driven the mobility as a service (MaaS) market growth.

 

Restraining Factors According to SMR:

Lack of economic viability:

Consumer facing (B2C) MaaS offerings are failing to achieve enough scale to become economically viable on their own. Commission based models especially need substantial scale before they can provide meaningful returns. For example, an urban e-scooter service that sells 20,000 trips per week in a small city might seem to be doing reasonably well. But at a typical average trip price of €5, a commission of 5% yields only €260k/ year. This raises the question of the viability of the B2C commission based model altogether, at least as long as the level of adoption is still low. On the other hand, subscription-based models (such as "monthly fees to cover mobility needs") are more likely to be economical, but only if people have already effectively changed their mind set of ownership. It's still immature to work. Change the usage of ownership. Recently deployed B2B (2C) MaaS products in several European countries are an interesting model. Not only do they accelerate user recruitment, they also promote short-term economics by selling additional business services such as mobility accounts and travel expenses, generating revenue from day one.

 

MSP has no benefit:

As mentioned earlier, MSP reduces customer acquisition and service costs by providing full access to new untouched customer segments and strong customer retention channels in addition to customer mobility needs. There is a merit that you can do it. However, in reality, these benefits are not being realized as expected. In the past, MSPs have generally been unable to reach and improve customer communication through MaaS. And while this can be significantly improved by sharing data between trusted partners, MSPs have often hesitated to do so. In most cases, this is due to the lack of effective regulation of data exchange, including the rules of two-way exchange, and the lack of a balanced partnership model between MaaS operators and MSPs. MSP is also wary of co-optimizing services with competitors at the risk of losing channels directly or having to share customers.

 

Mobility as a Service (MaaS) Market Segmentation:

Android Segment is dominating the market in terms of user base:

Today, more than half of the world's population lives in developing countries, and Android smartphone usage is higher than iOS smartphone usage. It is. According to an analysis by MaaS organization Survey, 2023, Android's market share is estimated at 64.3% and is projected to reach 65.0% by 2030.  MaaS market share is high in North America and Europe, where iOS usage is high. However, as the Asia Pacific and Row markets grow, Android application growth is expected dominate. In addition, Android OS growth is expected to be driven by increased adoption of Samsung and LG smartphones in Latin America. Therefore, the Android Mobility as a Service (MaaS) market is expected to witness the fastest growth and largest share during the forecast period.

 

 

 

Key Recent Developments in Market:

• In May 2020, MaaS Global Oy partnered with Enfuce, Finland's largest fintech startup, to launch a card payment service on the Whim mobile app. This partnership has enabled MaaS Global to issue a Mastercard prepaid card and expand its offering into new markets.

 

• In May 2020, SkedGo launched a new feature that allows passengers to assess congestion before traveling, aid in trip planning during the COVID19 pandemic and more. This feature allows passengers to choose quieter routes and cars, or switch to alternative means of transport such as bicycles or scooters to maintain social distancing. The occupancy feature has been tested using open source data from Transport for New South Wales in Sydney, Australia and could be rolled out globally, subject to data availability.

 

• In June 2021, Grab, a mobility service provider, further strengthened its partnership with Hyundai to encourage the use of MaaS and accelerate the adoption of electric vehicles, especially in Singapore, Indonesia and Vietnam.

 

Mobility as a Service (MaaS) Market Regional Insights:

Asia-Pacific is the largest market due to the dominance of some major suppliers such as Whim, Citymapper, Tanzer and Moovel. In addition, developed economies in Asia, such as China, Singapore, South Korea, Japan and others, are early adopters of MaaS services. China leads the Asian market, with operating revenue reaching $258.4 billion in 2019. These countries have invested in smart transportation infrastructure. Planned investments to improve urban transport and transport infrastructure are expected to boost the Asian Mobility as a Service (MaaS) market. Increased digitization has further supported the growth of the market, providing efficient trip tracking and booking technologies.

 

Additionally, growing concerns about the environmental impact of cars are leading people to choose carpooling and carpooling services offered by MaaS companies. In addition, countries with a high number of passenger cars relative to the population are the main target markets due to the availability of vehicles for companies offering MaaS. User penetration of the MaaS market in Europe and the US is relatively lower than in Asia, mainly due to concerns about misuse of personal data and local regulations. Due to the points mentioned above, although the growth rate is lower than that of the Asia-Pacific region, the MaaS industry market is expected to experience significant growth and opportunities in Europe and North America.

 

The objective of the report is to present a comprehensive analysis of the Mobility as a Service (MaaS) Market to the stakeholders in the industry. The report provides trends that are most dominant in the Mobility as a Service (MaaS) Market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the MaaS Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Mobility as a Service (MaaS) Market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Mobility as a Service (MaaS) Market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the MaaS Market.

 

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals are existing, who they are, and how their product quality is in the Market. The report also analyses if the Mobility as a Service (MaaS) Market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Mobility as a Service (MaaS) Market is aided by legal factors.

 

Mobility as a Service (MaaS) Market Scope:

Mobility As a Service (MaaS) Market Scope
Market Size in 2023	USD 7.15 Bn.
Market Size in 2030	USD 45.36  Bn.
CAGR (2024-2030)	30.18%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Service Type Car Sharing Micro mobility Ride Hailing Bus Sharing Train Services
	By Solution Type Navigation Solutions Telecom Connectivity Providers Ticketing Solutions Insurance Services Technology Platforms Payment Engines
	By Transportation Type Private Public
	By Business model P2P B2B B2C
	By Operating System iOS Android Others (Linux, Symbian OS, Blackberry OS, Windows, and KaiOS)
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Mobility as a Service (MaaS) Market Players:

• Moovit Inc. (Israel)
• Citymapper (UK)
• Splyt (UK)
• Qixxit (Germany)
• Mobilleo (UK)
• MaaS Global Oy (Finland)
• SkedGo Pty Ltd (Australia)
• UbiGo (Sweden)
• Communauto (Canada)
• Tranzer (Netherlands)
• Uber (USA)
• Lyft (USA)
• Zipcar (USA)
• Lime (China)
• Whim (Finland)
• DiDi (China)