Mental Health Apps Market: Global Industry Analysis and Forecast (2024-2030) by Platform Type, Application, and, Region

Mental Health Apps Market Definition & Overview:

Apps can be used to manage mental health conditions on their own (by allowing individuals to learn about and self-manage their mental health) or in conjunction with more traditional talking therapies, such as by providing a channel to access asynchronous or synchronous support from a mental health professional via means like live chat, video, and telephone. Apps may be used to promote overall well-being by encouraging behavior change, such as mindfulness and meditation, in addition to aiding persons with mental health disorders. The Mental Health Apps Market report is detailed analysed on the basis of segment analysis such as by platform type, application and region.

The mental disease affects people throughout the world, but it is especially prevalent in the United States. In 2020, 51.5 million individuals in the United States were affected by mental disorders such as anxiety, schizophrenia, and significant depression, according to data, and 43.6 percent of the population received treatment for mental illnesses. The desire for speedier treatment grows as the number of people suffering from mental illnesses climbs. Digital healthcare technologies can boost treatment efficiency while cutting costs to tackle this challenge. Over 300,000 health applications are already accessible in app stores throughout the world, with the mental health apps market witnessing the highest growth.

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Mental Health Apps Market Dynamics:

Though $500 million may not seem like much in contrast to the estimated US$1.6 billion global markets for health and wellness apps in 2021, it's substantial given that many emotional and mental well-being apps are free or inexpensive. They're generally easy to use and integrate into daily routines, require little effort, provide a joyful experience, and, most importantly, work. They're also less prone to disruption than traditional therapies, while they're not a replacement for professional mental health care. All of these reasons are anticipated to contribute to their growing popularity, which is expected to fuel mental health apps market growth throughout the forecast period.

The mental health apps market is rising as individuals become more aware of the importance of mental health and as a result of the debut of several mental wellness applications. The introduction of significant health initiatives such as Campaign against Living Miserably (CALM) to promote awareness about mental health, as well as the rising usage of connected gadgets among the youthful population, is driving up market value. Additionally, poor work-life balance and eating habits, hectic schedules, social isolation, and relationship issues are all key factors that are increasing the risk of mental illness among individuals all over the world, particularly in developed and developing regions. Besides, it is expected that increased awareness among individuals in emerging countries, as well as the creation of updated and advanced featured apps, would provide prospective opportunities during the forecast period.

COVID-19 Impact:

The covid-19 pandemic has caused a surge in digital marketplaces; to reach the public, all activities must be digitalized. In April 2020, the top 20 mental health apps in the United States had 4 million first-time downloads. This is up from 3.1 million in January by 29 percent. Many coronavirus health applications were made required by the government during the epidemic.

Consumer spending on wellness apps increased by more than 60% in the first 30 days of the COVID-19 pandemic in China, where human resources for professional mental health treatment are often scarce and the stigma surrounding mental health conditions is high. This trend will fuel robust mental health apps market growth in China and other Asian countries. However, it's important to mention that there's virtually little regulation surrounding mental health or medical applications, which is causing international concern.

Mental Health Apps Market Segment Analysis:

By Platform Type, The iOS segment dominated the mental health apps market in 2023, accounting for around 45.0 percent of total sales.  The growth of the iOS segment can be attributed to the greater acceptability of iOS among customers. According to data from Business of Apps in 2021, iOS's market share in the United Kingdom increased from 47 percent in Q3 2020 to 51.6 percent in Q3 2021.

By Application Type, with a revenue share of more than 25.0 percent in 2023, the depression and anxiety management segment dominated the mental health apps market. The rising frequency of anxiety and depressive disorders, as well as increased awareness of mental health applications for the treatment of these problems, are some of the major factors driving the segment growth.

Mental Health Apps Market Regional Insights:

In 2023, North America dominated the mental health apps market, accounting for roughly 35.0 percent of total revenue. The market is being fuelled by prominent factors such as the increasing usage of smartphones, advancements in coverage networks, and increased penetration of the internet and social media. Smartphone usage in the North American area was approximately 80% in 2020, according to the GSMA's The Mobile Economy Report 2021, and is anticipated to reach 85 percent by 2030.

Because of the increased demand for connected devices and the increasing use of smartphones in the area, the Asia Pacific region is expected to develop at a significant rate throughout the forecast period. In addition, some countries in the area are implementing digital health and mobile health technology to improve results and manage healthcare delivery. As a result, such activities are expected to promote mental health apps used throughout the forecast period.

The objective of the report is to present a comprehensive analysis of the Mental Health Apps Market to the stakeholders in the industry. The report provides trends that are most dominant in the Mental Health Apps Market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the global market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

The qualitative and quantitative data provided in the Mental Health Apps Market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the global market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the global market.

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals are existing, who they are, and how their product quality is in the Market. The report also analyses if the Mental Health Apps Market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly if the market is dominated by a few players, etc.

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Mental Health Apps Market is aided by legal factors.

Mental Health Apps Market Scope:

Mental Health Apps Market Players:

• Calm (United States)
• MoodMission Pty Ltd. (Australia)
• Sanvello Health (Minnesota)
• Headspace Inc. (United Kingdom)
• CVS Health (United States)
• Aurora Health Care (United States)
• Addicaid (New York)
• Happify Inc. (New York)
• Sanvello (Minneapolis)
• Talkspace Network (New York)