Social Media Analytics Market: Industry Overview (2024-2030) by Application, Deployment Mode, Organization Size, Vertical and, Region

Social Media Analytics Market size was valued at US$ 14.16 Billion in 2023 and the total Social Media Analytics revenue is expected to grow at 25.2% through 2024 to 2030, reaching nearly US$ 68.28 Billion.

Format : PDF | Report ID : SMR_335

Social Media Analytics Market Overview:

Social media is more than simply a way for people to communicate with one another. It's also a meeting area for firms and consumers. Businesses now have a new source of knowledge to build their strategy all thanks to the rise of social media platforms. Businesses may use social media analytics to listen to, track, and analyze social media user discussions to fully grasp what people are suggesting online and make smarter choices. Observing social networks, gathering and analyzing data, and applying the final insights to guide policy are all included in the social media analytics market. It derives suitable solutions by combining social media intelligence along with user monitoring.

There's a direct relationship between businesses and their followers through social media involvement; it's a two-way discussion. Encounters with clients, leads, and followers on social media are forms of media-based endorsements. When interacting with consumers, companies may reach out to them to address any concerns discovered through social monitoring. As a result, social media analysis and social media participation are not the same issues. In the end, social media analytics is all about observing, whereas social media engagement is about participating in the discussion.

The market's growth drivers, as well as the market's segments (Application, Deployment Mode, Organization Size, Vertical and, Region), are analyzed in this research. Market participants, regions, and special requirements have all provided data. This market study provides an in-depth look at all of the important advancements that are currently taking place across all industry sectors. Statistics, infographics, and presentations are used to provide key data analysis. The analysis looks at the market's Drivers, Restraints, Opportunities, and Challenges for the Social Media Analytics market. The study aids in the evaluation of market growth drivers and the determination of how to employ these drivers as a tool. The research also aids in the correction and resolution of difficulties with the global social media analytics market.

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Social Media Analytics Market Dynamics:

The exponential rise in the number of social media users is the primary driver of the social media analytics market.

The market is primarily driven by the growth in social media users, which is likely to continue during the forecast period. This enables social media analytics organizations to collect better consumer data and conduct a more in-depth examination of client behavior. Over time, the usage of mobile phones, laptops with an internet connection has risen. This has had a significant impact on social media platforms. People have begun to use social media to interact, internet ordering, and other social connectedness activities as a result of the advancement of digital technology. These factors have prompted businesses to use social media analytics systems to better understand their customers' requirements and desires, as well as the viability of their goods.

Intricacies in the analytical workflow are a major restraint in the social media analytics market.

Data recognition, establishing criteria, creating business requirements, data preprocessing, execution, data modeling, and visualization are all critical aspects in any analytical workflow. To extract the most value from social media data, companies are employing a variety of analytical approaches, including forecasting, structured, and qualitative analytics. Because the data collected from multiple social media websites is unorganized, extra capabilities are required to arrange and enrich the information. This is since data is gathered through feedback, social listening, and discussion viewpoints.

The key opportunity in the market is ample availability of data on all social media platforms.

Corporations are working hard to make the most of social networking sites by extending their relations with consumers and leveraging the social platform to acquire information and generate corporate goals. Businesses typically predict changing marketing trends, follow rivals' promotional activity, and analyze the efficacy of their marketing initiatives using social media platforms. Following that, businesses may simply recruit, convert, and award loyalty program participants to their intended customer group. The data collected by social media platforms may be used to develop insights in any industry sector.

Social Media Analytics Market Segment Analysis:

By Deployment Mode, the cloud segment dominated the social media analytics market in 2023. It is expected to grow at a CAGR of 12.6% in the forecast period.

The majority of the social media analytics market prefers cloud-based solutions since they are less expensive and flexible. It's also simple to keep track of and manage data. Its low operating spendings cost allows consumers to pay for each use and focus more time and attention on important company goals. The social media analytics solution is delivered as software-as-a-service under the cloud-based deployment architecture, and all social media analytics operations are cloud-focused. The social media analytics service suppliers manage the client's IT architecture needs, data redundancy, availability of information, VPN setup (associated with client IT staff), creating safety protocols and inspections, installation, management, and upgrades. Cloud-focused services have sparked the interest of consumers due to cheap capital expenses, easy implementation, adaptability, mobility, and integration.

Cloud computing gives businesses a new method to get access to technologies and data they need to adapt swiftly to shifting markets and address challenges. It heralded a new era in architecture, applications, and solutions development. One of the major competitors in this field was Amazon Web Services.

Social Media Analytics Market Regional Insights:

After the forecast period, North America is expected to have the greatest social media analytics market share. Most businesses and sectors in North America regard marketing and sales strategy and competitor analysis to be extremely effective via social media. As of April 2022, there were around 220 million active Facebook users in the United States, according to We Are Social and Facebook statistics. According to the same outlet, a renowned media organization, North America had the greatest worldwide social network penetration rate of 72% in January 2020, followed by Asia. Because of the large number of people who use social media, firms like Amazon and Oracle have been using social media analytics to produce insights and acquire a better knowledge of customer behavior, which helps them make better commercial and strategic decisions.

The purpose of this research is to provide stakeholders in the industry with a thorough insight into the Social Media Analytics Market. The study includes an analysis of difficult data in simple language, as well as the industry's historical and current state, as well as anticipated market size and trends. The market report examines all segments of the industry, with a focus on significant players such as market leaders, followers, and new entrants. The report includes a PORTER, PESTEL analysis as well as the possible influence of microeconomic market determinants. External and internal elements that are expected to have a favorable or negative impact on the firm have been examined, providing decision-makers with a clear future vision of the industry. The research also aids in comprehending the Social Media Analytics Market dynamics and structure by studying market segments and forecasting market size. The research is an investor's guide since it depicts the competitive analysis of major competitors in the market by product, price, financial situation, product portfolio, growth plans, and geographical presence.

Breakthroughs in the social media analytics market are discussed, as well as organic and inorganic growth plans. Various companies are focusing on organic growth strategies such as new product releases, product approvals, and other items such as patents and events. Inorganic growth strategies used in the industry included acquisitions, partnerships, and collaborations.

Social Media Analytics Market Scope:

Social Media Analytics Market
Market Size in 2023	USD 14.16 Bn.
Market Size in 2030	USD 68.28 Bn.
CAGR (2024-2030)	25.2 %
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Application Competitive Intelligence Risk Management and Fraud Detection Public Safety and Law Enforcement Others
	By Deployment Mode Cloud On-premises
	By Organization Size Small and Medium-Sized Enterprises Large Enterprises
	By Vertical By BFSI Retail and Consumer Goods Government and Public Sector Healthcare and Life Sciences IT and Telecom Media and Entertainment Travel and Hospitality Others
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

Social Media Analytics Market Players:

Sprout Social (US)
CISION (US)
BRAND24 (US)
Storender (Uk)
RivalIQ(US)
Quintly (Germany)
Socialbakers (Czech Republic)
Awario (Belarus)
Oktopost (Israel)
Simplify360 (India)
Frrole (US)
Mavsocial (US)
Heuritech (France)
Mnemonic AI (US)
Konnect Insights (India)

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Frequently Asked Questions

What is the CAGR of the Social Media Analytics Market in the forecast period (2024-2030)?

Social Media Analytics revenue is expected to grow at 25.2% from 2024 to 2030.

What are the drivers of the Social Media Analytics Market?

The exponential rise in the number of social media users is the primary driver of the social media analytics market.

Who are the key players in the Social Media Analytics Market?

The key players are Heuritech, Simplify360, etc.

Which segment has lucrative growth opportunities in the Social Media Analytics Market?

The cloud segment is expected to grow at a CAGR of 12.6% in the forecast period.

1.   Research Methodology
1.1   Research Data
1.1.1. Primary Data
1.1.2. Secondary Data
1.2.   Market Size Estimation
1.2.1. Bottom-Up Approach
1.2.2. Top-Up Approach
1.3.   Market Breakdown and Data Triangulation
1.4.   Research Assumption

2.   Social Media Analytics Market Executive Summary
2.1.   Market Overview
2.2.   Market Size (2023) and Forecast (2024 – 2030) and Y-O-Y%
2.3.   Market Size (USD) and Market Share (%) – By Segments and Regions

3.   Global Social Media Analytics Market: Competitive Landscape
3.1.   SMR Competition Matrix
3.2.   Key Players Benchmarking
3.2.1.   Company Name
3.2.2.   Headquarter
3.2.3.   Business Segment
3.2.4.   End-user Segment
3.2.5.   Y-O-Y%
3.2.6.   Revenue (2023)
3.2.7.   Profit Magin
3.2.8.   Market Share
3.2.9.   Company Locations
3.3.   Market Structure
3.3.1.   Market Leaders
3.3.2.   Market Followers
3.3.3.   Emerging Players
3.4.   Consolidation of the Market
3.4.1.   Strategic Initiatives
3.4.2.   Mergers and Acquisitions
3.4.3.   Collaborations and Partnerships
3.4.4.   Developments and Innovations
3.5.   Social Media Analytics Industry Ecosystem
3.5.1.   Ecosystem Analysis
3.5.2.   Role of the Companies in the Ecosystem

4.   Social Media Analytics Market: Dynamics
4.1.   Social Media Analytics Market Trends by Region
4.1.1.   North America
4.1.2.   Europe
4.1.3.   Asia Pacific
4.1.4.   Middle East and Africa
4.1.5.   South America
4.2.   Social Media Analytics Market Drivers
4.3.   Social Media Analytics Market Restraints
4.4.   Social Media Analytics Market Opportunities
4.5.   Social Media Analytics Market Challenges
4.6.   PORTER’s Five Forces Analysis
4.6.1.   Intensity of the Rivalry
4.6.2.   Threat of New Entrants
4.6.3.   Bargaining Power of Suppliers
4.6.4.   Bargaining Power of Buyers
4.6.5.   Threat of Substitutes
4.7.   PESTLE Analysis
4.7.1.   Political Factors
4.7.2.   Economic Factors
4.7.3.   Social Factors
4.7.4.   Legal Factors
4.7.5.   Environmental Factors
4.8.   Technological Analysis
4.8.1. Key Technologies
4.8.1.1. Artificial intelligence (AI)
4.8.1.2. Blockchain
4.8.1.3. Edge computing
4.8.1.4. Big data
4.8.2. Complimentary Technologies
4.8.2.1. IoT
4.8.2.2. Robotic process automation (RPA)
4.8.2.3. AR/VR
4.8.3. Adjacent Technology
4.8.3.1. Quantum computing
4.8.3.2. Cloud computing
4.8.4.   Technological Roadmap
4.9.   Regulatory Landscape
4.9.1.   Market Regulation by Region
4.9.1.1. North America
4.9.1.2. Europe
4.9.1.3. Asia Pacific
4.9.1.4. Middle East and Africa
4.9.1.5. South America
4.9.2.   Impact of Regulations on Market Dynamics
4.9.3.   Government Schemes and Initiatives

5.   Global Social Media Analytics Market: Global Market Size and Forecast by Segmentation (by Value in USD Million) (2023-2030)
5.1.   Global Social Media Analytics Market Size and Forecast, by Application (2023-2030)
5.1.1.   Competitive Intelligence
5.1.2.   Risk Management and Fraud Detection
5.1.3.   Public Safety and Law Enforcement
5.1.4.   Others
5.2.   Global Social Media Analytics Market Size and Forecast, by Deployment Mode (2023-2030)
5.2.1.   Cloud
5.2.2.   On-premises
5.3.   Global Social Media Analytics Market Size and Forecast, by Organization Size (2023-2030)
5.3.1.   Small and Medium-Sized Enterprises
5.3.2.   Large Enterprises
5.4.   Global Social Media Analytics Market Size and Forecast, by Vertical (2023-2030)
5.4.1.   BFSI
5.4.2.   Retail and Consumer Goods
5.4.3.   Government and Public Sector
5.4.4.   Healthcare and Life Sciences
5.4.5.   IT and Telecom
5.4.6.   Media and Entertainment
5.4.7.   Travel and Hospitality
5.4.8.   Others
5.5.   Global Social Media Analytics Market Size and Forecast, by Region (2023-2030)
5.5.1.   North America
5.5.2.   Europe
5.5.3.   Asia Pacific
5.5.4.   Middle East and Africa
5.5.5.   South America

6.   North America Social Media Analytics Market Size and Forecast by Segmentation (by Value in USD Million) (2023-2030)
6.1.   North America Social Media Analytics Market Size and Forecast, by Application (2023-2030)
6.1.1.   Competitive Intelligence
6.1.2.   Risk Management and Fraud Detection
6.1.3.   Public Safety and Law Enforcement
6.1.4.   Others
6.2.   North America Social Media Analytics Market Size and Forecast, by Deployment Mode (2023-2030)
6.2.1.   Cloud
6.2.2.   On-premises
6.3.   North America Social Media Analytics Market Size and Forecast, by Organization Size (2023-2030)
6.3.1.   Small and Medium-Sized Enterprises
6.3.2.   Large Enterprises
6.4.   North America Social Media Analytics Market Size and Forecast, by Vertical (2023-2030)
6.4.1.   BFSI
6.4.2.   Retail and Consumer Goods
6.4.3.   Government and Public Sector
6.4.4.   Healthcare and Life Sciences
6.4.5.   IT and Telecom
6.4.6.   Media and Entertainment
6.4.7.   Travel and Hospitality
6.4.8.   Others
6.5.   North America Social Media Analytics Market Size and Forecast, by Country (2023-2030)
6.5.1.   United States
6.5.2.   Canada
6.5.3.   Mexico

7.   Europe Social Media Analytics Market Size and Forecast by Segmentation (by Value in USD Million) (2023-2030)
7.1.   Europe Social Media Analytics Market Size and Forecast, by Application (2023-2030)
7.2.   Europe Social Media Analytics Market Size and Forecast, by Deployment Mode (2023-2030)
7.3.   Europe Social Media Analytics Market Size and Forecast, by Organization Size (2023-2030)
7.4.   Europe Social Media Analytics Market Size and Forecast, by Vertical (2023-2030)
7.5.   Europe Social Media Analytics Market Size and Forecast, by Country (2023-2030)
7.5.1.   United Kingdom
7.5.2.   France
7.5.3.   Germany
7.5.4.   Italy
7.5.5.   Spain
7.5.6.   Sweden
7.5.7.   Austria
7.5.8.   Rest of Europe

8.   Asia Pacific Social Media Analytics Market Size and Forecast by Segmentation (by Value in USD Million) (2023-2030)
8.1.   Asia Pacific Social Media Analytics Market Size and Forecast, by Application (2023-2030)
8.2.   Asia Pacific Social Media Analytics Market Size and Forecast, by Deployment Mode (2023-2030)
8.3.   Asia Pacific Social Media Analytics Market Size and Forecast, by Organization Size (2023-2030)
8.4.   Asia Pacific Social Media Analytics Market Size and Forecast, by Vertical (2023-2030)
8.5.   Asia Pacific Social Media Analytics Market Size and Forecast, by Country (2023-2030)
8.5.1.   China
8.5.2.   S Korea
8.5.3.   Japan
8.5.4.   India
8.5.5.   Australia
8.5.6.   Indonesia
8.5.7.   Malaysia
8.5.8.   Vietnam
8.5.9.   Taiwan
8.5.10.   Rest of Asia Pacific

9.   Middle East and Africa Social Media Analytics Market Size and Forecast by Segmentation (by Value in USD Million) (2023-2030)
9.1.   Middle East and Africa Social Media Analytics Market Size and Forecast, by Application (2023-2030)
9.2.   Middle East and Africa Social Media Analytics Market Size and Forecast, by Deployment Mode (2023-2030)
9.3.   Middle East and Africa Social Media Analytics Market Size and Forecast, by Organization Size (2023-2030)
9.4.   Middle East and Africa Social Media Analytics Market Size and Forecast, by Vertical (2023-2030)
9.5.   Middle East and Africa Social Media Analytics Market Size and Forecast, by Country (2023-2030)
9.5.1.   South Africa
9.5.2.   GCC
9.5.3.   Nigeria
9.5.4.   Rest of ME&A

10.   South America Social Media Analytics Market Size and Forecast by Segmentation (by Value in USD Million) (2023-2030)
10.1. South America Social Media Analytics Market Size and Forecast, by Application (2023-2030)
10.2. South America Social Media Analytics Market Size and Forecast, by Deployment Mode (2023-2030)
10.3. South America Social Media Analytics Market Size and Forecast, by Organization Size (2023-2030)
10.4. South America Social Media Analytics Market Size and Forecast, by Vertical (2023-2030)
10.5. South America Social Media Analytics Market Size and Forecast, by Country (2023-2030)
10.5.1.   Brazil
10.5.2.   Argentina
10.5.3.   Rest Of South America

11.   Company Profile: Key Players
11.1. Sprout Social (US)
11.1.1.   Company Overview
11.1.2.   Business Portfolio
11.1.3.   Financial Overview
11.1.3.1. Total Revenue
11.1.3.2. Segment Revenue
11.1.3.3. Regional Revenue
11.1.4.   SWOT Analysis
11.1.5.   Strategic Analysis
11.1.6.   Recent Developments
11.2. CISION (US)
11.3. BRAND24 (US)
11.4. Storender (Uk)
11.5. RivalIQ(US)
11.6. Quintly (Germany)
11.7. Socialbakers (Czech Republic)
11.8. Awario (Belarus)
11.9. Oktopost (Israel)
11.10. Simplify360 (India)
11.11. Frrole (US)
11.12. Mavsocial (US)
11.13. Heuritech (France)
11.14. Mnemonic AI (US)
11.15. Konnect Insights (India)