Social Media Analytics Market: Industry Overview (2024-2030) by Application, Deployment Mode, Organization Size, Vertical and, Region

  • Social Media Analytics Market size was valued at US$ 14.16 Billion in 2023 and the total Social Media Analytics revenue is expected to grow at 25.2% through 2024 to 2030, reaching nearly US$ 68.28 Billion.

  • Format : PDF | Report ID : SMR_335

Social Media Analytics Market Overview:

Social media is more than simply a way for people to communicate with one another. It's also a meeting area for firms and consumers. Businesses now have a new source of knowledge to build their strategy all thanks to the rise of social media platforms. Businesses may use social media analytics to listen to, track, and analyze social media user discussions to fully grasp what people are suggesting online and make smarter choices. Observing social networks, gathering and analyzing data, and applying the final insights to guide policy are all included in the social media analytics market. It derives suitable solutions by combining social media intelligence along with user monitoring.

 

There's a direct relationship between businesses and their followers through social media involvement; it's a two-way discussion. Encounters with clients, leads, and followers on social media are forms of media-based endorsements. When interacting with consumers, companies may reach out to them to address any concerns discovered through social monitoring. As a result, social media analysis and social media participation are not the same issues. In the end, social media analytics is all about observing, whereas social media engagement is about participating in the discussion.

 

The market's growth drivers, as well as the market's segments (Application, Deployment Mode, Organization Size, Vertical and, Region), are analyzed in this research. Market participants, regions, and special requirements have all provided data. This market study provides an in-depth look at all of the important advancements that are currently taking place across all industry sectors. Statistics, infographics, and presentations are used to provide key data analysis. The analysis looks at the market's Drivers, Restraints, Opportunities, and Challenges for the Social Media Analytics market. The study aids in the evaluation of market growth drivers and the determination of how to employ these drivers as a tool. The research also aids in the correction and resolution of difficulties with the global social media analytics market.

 

.Social Media Analytics Market

 

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Social Media Analytics Market Dynamics:

  • The exponential rise in the number of social media users is the primary driver of the social media analytics market.

The market is primarily driven by the growth in social media users, which is likely to continue during the forecast period. This enables social media analytics organizations to collect better consumer data and conduct a more in-depth examination of client behavior. Over time, the usage of mobile phones, laptops with an internet connection has risen. This has had a significant impact on social media platforms. People have begun to use social media to interact, internet ordering, and other social connectedness activities as a result of the advancement of digital technology. These factors have prompted businesses to use social media analytics systems to better understand their customers' requirements and desires, as well as the viability of their goods.

 

  • Intricacies in the analytical workflow are a major restraint in the social media analytics market.

Data recognition, establishing criteria, creating business requirements, data preprocessing, execution, data modeling, and visualization are all critical aspects in any analytical workflow. To extract the most value from social media data, companies are employing a variety of analytical approaches, including forecasting, structured, and qualitative analytics. Because the data collected from multiple social media websites is unorganized, extra capabilities are required to arrange and enrich the information. This is since data is gathered through feedback, social listening, and discussion viewpoints.

 

  • The key opportunity in the market is ample availability of data on all social media platforms.

 

Corporations are working hard to make the most of social networking sites by extending their relations with consumers and leveraging the social platform to acquire information and generate corporate goals. Businesses typically predict changing marketing trends, follow rivals' promotional activity, and analyze the efficacy of their marketing initiatives using social media platforms. Following that, businesses may simply recruit, convert, and award loyalty program participants to their intended customer group. The data collected by social media platforms may be used to develop insights in any industry sector.

 

Social Media Analytics Market Segment Analysis:

By Deployment Mode, the cloud segment dominated the social media analytics market in 2023. It is expected to grow at a CAGR of 12.6% in the forecast period.

 

The majority of the social media analytics market prefers cloud-based solutions since they are less expensive and flexible. It's also simple to keep track of and manage data. Its low operating spendings cost allows consumers to pay for each use and focus more time and attention on important company goals. The social media analytics solution is delivered as software-as-a-service under the cloud-based deployment architecture, and all social media analytics operations are cloud-focused. The social media analytics service suppliers manage the client's IT architecture needs, data redundancy, availability of information, VPN setup (associated with client IT staff), creating safety protocols and inspections, installation, management, and upgrades. Cloud-focused services have sparked the interest of consumers due to cheap capital expenses, easy implementation, adaptability, mobility, and integration.

 

Social Media Analytics Market

 

Cloud computing gives businesses a new method to get access to technologies and data they need to adapt swiftly to shifting markets and address challenges. It heralded a new era in architecture, applications, and solutions development. One of the major competitors in this field was Amazon Web Services.

 

Social Media Analytics Market Regional Insights:

After the forecast period, North America is expected to have the greatest social media analytics market share. Most businesses and sectors in North America regard marketing and sales strategy and competitor analysis to be extremely effective via social media. As of April 2022, there were around 220 million active Facebook users in the United States, according to We Are Social and Facebook statistics. According to the same outlet, a renowned media organization, North America had the greatest worldwide social network penetration rate of 72% in January 2020, followed by Asia. Because of the large number of people who use social media, firms like Amazon and Oracle have been using social media analytics to produce insights and acquire a better knowledge of customer behavior, which helps them make better commercial and strategic decisions.

 

The purpose of this research is to provide stakeholders in the industry with a thorough insight into the Social Media Analytics Market. The study includes an analysis of difficult data in simple language, as well as the industry's historical and current state, as well as anticipated market size and trends. The market report examines all segments of the industry, with a focus on significant players such as market leaders, followers, and new entrants. The report includes a PORTER, PESTEL analysis as well as the possible influence of microeconomic market determinants. External and internal elements that are expected to have a favorable or negative impact on the firm have been examined, providing decision-makers with a clear future vision of the industry. The research also aids in comprehending the Social Media Analytics Market dynamics and structure by studying market segments and forecasting market size. The research is an investor's guide since it depicts the competitive analysis of major competitors in the market by product, price, financial situation, product portfolio, growth plans, and geographical presence.

 

Breakthroughs in the social media analytics market are discussed, as well as organic and inorganic growth plans. Various companies are focusing on organic growth strategies such as new product releases, product approvals, and other items such as patents and events. Inorganic growth strategies used in the industry included acquisitions, partnerships, and collaborations.

 

Social Media Analytics Market Scope:

 

Social Media Analytics Market 

Market Size in 2023

USD 14.16 Bn.

Market Size in 2030

USD 68.28 Bn.

CAGR (2024-2030)

25.2 %

Historic Data

2018-2022

Base Year

2023

Forecast Period

2024-2030

Segment Scope

By Application

  • Competitive Intelligence
  • Risk Management and Fraud Detection
  • Public Safety and Law Enforcement
  • Others

By Deployment Mode

  • Cloud
  • On-premises

By Organization Size

  • Small and Medium-Sized Enterprises
  • Large Enterprises

 

By Vertical

  • By
  • BFSI
  • Retail and Consumer Goods
  • Government and Public Sector
  • Healthcare and Life Sciences
  • IT and Telecom
  • Media and Entertainment
  • Travel and Hospitality
  • Others

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America

 

Social Media Analytics Market Players:

  • Sprout Social (US)
  • CISION (US)
  • BRAND24 (US)
  • Storender (Uk)
  • RivalIQ(US)
  • Quintly (Germany)
  • Socialbakers (Czech Republic)
  • Awario (Belarus)
  • Oktopost (Israel)
  • Simplify360 (India)
  • Frrole (US)
  • Mavsocial (US)
  • Heuritech (France)
  • Mnemonic AI (US)
  • Konnect Insights (India)


Frequently Asked Questions

Social Media Analytics revenue is expected to grow at 25.2% from 2024 to 2030.

Chapter 1 Scope of the Report
Chapter 2 Research Methodology

      2.1. Research Process
      2.2. Global Social Media Analytics Market: Target Audience
      2.3. Global Social Media Analytics Market: Primary Research (As per Client Requirement)
      2.4. Global Social Media Analytics Market: Secondary Research
Chapter 3 Executive Summary
Chapter 4 Competitive Landscape

      4.1. Market Share Analysis, By Value, 2023-2030
            4.1.1. Market Share Analysis, By Region, By Value, 2023-2030 (In %)
                  4.1.1.1. North America Market Share Analysis, By Value, 2023-2030 (In %)
                  4.1.1.2. Europe Market Share Analysis, By Value, 2023-2030 (In %)
                  4.1.1.3. Asia Pacific Market Share Analysis, By Value, 2023-2030 (In %)
                  4.1.1.4. South America Market Share Analysis, By Value, 2023-2030 (In %)
                  4.1.1.5. Middle East and Africa Market Share Analysis, By Value, 2023-2030 (In %)
            4.1.2. Market Share Analysis, By Application, By Value, 2023-2030 (In %) 
                  4.1.2.1. North America Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.1.1. USA Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.1.2. Canada Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.1.3. Mexico Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.2.2. Europe Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.2.1. UK Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.2.2. France Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.2.3. Germany Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.2.4. Italy Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.2.5. Spain Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.2.6. Sweden Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.2.7. Austria Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.2.8. Rest of Europe Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.2.3. Asia Pacific Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.3.1. China Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.3.2. India Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.3.3. Japan Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.3.4. South Korea Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.3.5. Australia Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.3.6. ASEAN Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.3.7. Rest of APAC Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.2.4. South America Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.4.1. Brazil Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.4.2. Argentina Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.4.3. Rest of South America Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.2.5. Middle East and Africa Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.5.1. South Africa Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.5.2. GCC Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.5.3. Egypt Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.5.4. Nigeria Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                              4.1.2.5.5. Rest of Middle East and Africa Market Share Analysis, By Application, By Value, 2023-2030 (In %)
            4.1.3.    Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                  4.1.3.1. North America Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.1.1. USA Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.1.2. Canada Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.1.3. Mexico Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                  4.1.3.2. Europe Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.2.1. UK Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.2.2. France Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.2.3. Germany Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.2.4. Italy Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.2.5. Spain Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.2.6. Sweden Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.2.7. Austria Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.2.8. Rest of Europe Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                  4.1.3.3. Asia Pacific Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.3.1. China Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.3.2. India Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.3.3. Japan Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.3.4. South Korea Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.3.5. Australia Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.3.6. ASEAN Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.3.7. Rest of APAC Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                  4.1.3.4. South America Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.4.1. Brazil Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.4.2. Argentina Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.4.3. Rest of South America Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                  4.1.3.5. Middle East and Africa Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.5.1. South Africa Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.5.2. GCC Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.5.3. Egypt Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.5.4. Nigeria Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
                              4.1.3.5.5. Rest of Middle East and Africa Market Share Analysis, By Deployment Mode, By Value, 2023-2030 (In %)
            4.1.4.    Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                  4.1.4.1. North America Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.1.1. USA Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.1.2. Canada Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.1.3. Mexico Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                  4.1.4.2. Europe Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.2.1. UK Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.2.2. France Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.2.3. Germany Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.2.4. Italy Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.2.5. Spain Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.2.6. Sweden Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.2.7. Austria Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.2.8. Rest of Europe Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                  4.1.4.3. Asia Pacific Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.3.1. China Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.3.2. India Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.3.3. Japan Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.3.4. South Korea Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.3.5. Australia Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.3.6. ASEAN Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.3.7. Rest of APAC Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                  4.1.4.4. South America Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.4.1. Brazil Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.4.2. Argentina Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.4.3. Rest of South America Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                  4.1.4.5. Middle East and Africa Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.5.1. South Africa Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.5.2. GCC Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.5.3. Egypt Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.5.4. Nigeria Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
                              4.1.4.5.5. Rest of Middle East and Africa Market Share Analysis, By Organization Size, By Value, 2023-2030 (In %)
            4.1.5.    Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                  4.1.5.1. North America Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.1.1. USA Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.1.2. Canada Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.1.3. Mexico Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                  4.1.5.2. Europe Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.2.1. UK Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.2.2. France Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.2.3. Germany Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.2.4. Italy Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.2.5. Spain Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.2.6. Sweden Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.2.7. Austria Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.2.8. Rest of Europe Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                  4.1.5.3. Asia Pacific Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.3.1. China Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.3.2. India Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.3.3. Japan Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.3.4. South Korea Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.3.5. Australia Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.3.6. ASEAN Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.3.7. Rest of APAC Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                  4.1.5.4. South America Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.4.1. Brazil Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.4.2. Argentina Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.4.3. Rest of South America Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                  4.1.5.5. Middle East and Africa Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.5.1. South Africa Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.5.2. GCC Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.5.3. Egypt Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                              4.1.5.5.4. Nigeria Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
                  4.1.5.6. Rest of Middle East and Africa Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
      4.2. Stellar Competition matrix
            4.2.1. Global Stellar Competition Matrix
            4.2.2. North America Stellar Competition Matrix
            4.2.3. Europe Stellar Competition Matrix
            4.2.4. Asia Pacific Stellar Competition Matrix
            4.2.5. South America Stellar Competition Matrix
            4.2.6. Middle East and Africa Stellar Competition Matrix
      4.3. Key Players Benchmarking 
            4.3.1. Key Players Benchmarking By Application, Pricing, Market Share, Investments, Expansion Plans, Physical Presence and Presence in the Market.
      4.4. Mergers and Acquisitions in Industry
            4.4.1. M&A by Region, Value and Strategic Intent
      4.5. Market Dynamics
            4.5.1. Market Drivers
            4.5.2. Market Restraints
            4.5.3. Market Opportunities
            4.5.4. Market Challenges
            4.5.5. PESTLE Analysis
            4.5.6. PORTERS Five Force Analysis
            4.5.7. Value Chain Analysis
Chapter 5 Global Social Media Analytics Market Segmentation: By Application
      5.1. Global Social Media Analytics Market, By Application, Overview/Analysis, 2023-2030
      5.2. Global Social Media Analytics Market, By Application, By Value, Market Share (%), 2023-2030 (USD  Billion)
      5.3. Global Social Media Analytics Market, By Application, By Value, - 
            5.3.1.Sales and Marketing Management
            5.3.2.Customer Experience Management
            5.3.3.Competitive Intelligence
            5.3.4.Risk Management and Fraud Detection
            5.3.5.Public Safety and Law Enforcement
            5.3.6.Others
Chapter 6 Global Social Media Analytics Market Segmentation: By Deployment Mode
      6.1. Global Social Media Analytics Market, By Deployment Mode, Overview/Analysis, 2023-2030
      6.2. Global Social Media Analytics Market Size, By Deployment Mode, By Value, Market Share (%), 2023-2030 (USD  Billion)
      6.3. Global Social Media Analytics Market, By Deployment Mode, By Value, - 
            6.3.1.    Cloud
            6.3.2.    On-premises
Chapter 7 Global Social Media Analytics Market Segmentation: By Organization Size
      7.1. Global Social Media Analytics Market, By Organization Size, Overview/Analysis, 2023-2030
      7.2. Global Social Media Analytics Market Size, By Organization Size, By Value, Market Share (%), 2023-2030 (USD  Billion)
      7.3. Global Social Media Analytics Market, By Organization Size, By Value, - 
            7.3.1.    Small and Medium-Sized Enterprises
            7.3.2.    Large Enterprises
Chapter 8 Global Social Media Analytics Market Segmentation: By Vertical
      8.1. Global Social Media Analytics Market, By Vertical, Overview/Analysis, 2023-2030
      8.2. Global Social Media Analytics Market Size, By Vertical, By Value, Market Share (%), 2023-2030 (USD  Billion)
      8.3. Global Social Media Analytics Market, By Vertical, By Value, - 
            8.3.1. BFSI
            8.3.2. Retail and Consumer Goods
            8.3.3. Government and Public Sector
            8.3.4. Healthcare and Life Sciences
            8.3.5. IT and Telecom
            8.3.6. Media and Entertainment
            8.3.7. Travel and Hospitality
            8.3.8. Others
Chapter 9 Global Social Media Analytics Market Segmentation: By Region
      9.1. Global Social Media Analytics Market, By Region – North America
            9.1.1. North America Social Media Analytics Market Size, By Application, By Value, 2023-2030 (USD  Billion)
            9.1.2. North America Social Media Analytics Market Size, By Deployment Mode, By Value, 2023-2030 (USD  Billion)
            9.1.3. North America Social Media Analytics Market Size, By Organization Size, By Value, 2023-2030 (USD  Billion)
            9.1.4. North America Social Media Analytics Market Size, By Vertical, By Value, 2023-2030 (USD  Billion)
            9.1.5. By Country – U.S.
                  9.1.5.1. U.S. Social Media Analytics Market Size, By Application, By Value,  2023-2030 (USD  Billion)
                  9.1.5.2. U.S. Social Media Analytics Market Size, By Deployment Mode, By Value, 2023-2030 (USD  Billion)
                  9.1.5.3. U.S. Social Media Analytics Market Size, By Organization Size, By Value, 2023-2030 (USD  Billion)  
                  9.1.5.4. U.S. Social Media Analytics Market Size, By Vertical, By Value, 2023-2030 (USD  Billion)  
                  9.1.5.5. Canada Social Media Analytics Market Size, By Value, 2023-2030 (USD  Billion)
                  9.1.5.6. Mexico Social Media Analytics Market Size, By Value, 2023-2030 (USD  Billion)
      9.2. Europe Social Media Analytics Market Size, By Value, 2023-2030 (USD  Billion)
            9.2.1. UK
            9.2.2. France
            9.2.3. Germany
            9.2.4. Italy
            9.2.5. Spain 
            9.2.6. Sweden
            9.2.7. Austria
            9.2.8. Rest of Europe
      9.3. Asia Pacific Social Media Analytics Market Size, By Value, 2023-2030 (USD  Billion)
            9.3.1. China
            9.3.2. India
            9.3.3. Japan
            9.3.4. South Korea
            9.3.5. Australia
            9.3.6. ASEAN
            9.3.7. Rest of APAC
      9.4. Middle East and Africa Social Media Analytics Market Size, By Value, 2023-2030 (USD  Billion)
            9.4.1. South Africa
            9.4.2. GCC 
            9.4.3. Egypt
            9.4.4. Nigeria
            9.4.5. Rest of Middle East and Africa
      9.5. South America Social Media Analytics Market Size, By Value, 2023-2030 (USD  Billion)
            9.5.1. Brazil
            9.5.2. Argentina
            9.5.3. Rest of South America
Chapter 10 Company Profiles
      10.1. Key Players
            10.1.1. Analog Devices Inc. (US)
                        10.1.1.1. Company Overview
                        10.1.1.2. Tube Portfolio
                        10.1.1.3. Financial Overview
                        10.1.1.4. Business Strategy
                        10.1.1.5. Key Developments
            10.1.2.Sprout Social (US)
            10.1.3.CISION (US)
            10.1.4.BRAND24 (US)
            10.1.5.Storender (Uk)
            10.1.6.RivalIQ(US)
            10.1.7.Quintly (Germany)
            10.1.8.Socialbakers (Czech Republic)
            10.1.9.Awario (Belarus)
            10.1.10.Oktopost (Israel)
            10.1.11.Simplify360 (India)
            10.1.12.Frrole (US)
            10.1.13.Mavsocial (US)
            10.1.14.Heuritech (France)
            10.1.15.Mnemonic AI (US)
            10.1.16.Konnect Insights (India)
      10.2. Key Findings
      10.3. Recommendations

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