ENG
Customer Data Platform Market: Industry Overview (2024-2030) by Component, Application, Vertical and, Region.
Customer Data Platform Market size was valued at US$ 8.05 Billion in 2023 and the total Customer Data Platform revenue is expected to grow at 32 % through 2024 to 2030, reaching nearly US$ 56.22 Billion.
Format : PDF | Report ID : SMR_292
Customer Data Platform Market Overview:
A customer data platform is a set of software that works together to generate a single, durable customer database that can be accessed by other systems. To produce a single consumer profile, data is gathered from many origins, analyzed, and integrated. Other marketing outlets can then access this sorted data. Consumer data portals, according to Gartner, arose from a number of mature sectors, notably multimodal promotional campaigns, brand management, and data integration. The report examines the market's growth drivers as well as its segments (Component, Application, Vertical, and Region). Data has been provided by market participants, and regions (North America, APAC, Europe, MEA, and South America). This market study takes an in-depth look at all of the significant advancements that are currently occurring across all industry sectors. To provide key data analysis for the historical period (2017-2020), statistics, infographics, and presentations are used. The report examines the Customer Data Platform Market's, Restraints, Opportunities, and Challenges. This SMR report includes investor recommendations based on a detailed analysis of the current competitive landscape of the Customer Data Platform Market.
Customer data is required for CDPs to work. For most customer data platforms, this customer data is first-party data, which means it was gathered by a firm and is exclusively used for marketing purposes by that company. Third-party information is user data that corporations acquire and exchange with other organizations, as opposed to first-party data i.e. data obtained directly from customers. Third-party data is frequently used to advertise to new potential users, customize webpages for net new guests, and monetize applications that have no other income source. Given how frequently third-party data moves hands, determining whether it was gathered with consent is difficult.
The market's growth drivers, as well as the market's segments (Component, Application, Vertical and, Region), are analyzed in this research. Market participants, regions, and special requirements have all provided data. This market study provides an in-depth look at all of the important advancements that are currently taking place across all industry sectors. Statistics, infographics, and presentations are used to provide key data analysis. The analysis looks at the market's Drivers, Restraints, Opportunities, and Challenges for the Customer Data Platform market. The study aids in the evaluation of market growth drivers and the determination of how to employ these drivers as a tool. The research also aids in the correction and resolution of difficulties with the global Customer Data Platform market.
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Customer Data Platform Market Dynamics:
One of the primary drivers of the market is higher spending by businesses on marketing and advertising. Many firms have begun to notice declining returns as digital marketing develops and more organizations invest in it. CDP can assist in overcoming tactic lethargy and advancing programs to the next level, allowing email campaigns, corporate advertising, as well as other configurable channels to reach their full potential. Despite all the organizational and technical difficulties that may lurk beneath, CDP delivers feed customization algorithm power to create highly tailored experiences that users anticipate. According to industry analysts, CDPs help firms to hold advertising more responsible for product investment choices by effortlessly integrating consumer data across all metrics, evaluation, media outlets, and marketing automated systems.
The data privacy regulation landscape is a critical restraint of the customer data platform market. To produce a single customer perspective, the CDP aggregates first-party client data from numerous channels and sources. Marketers must get marketing consent from customers under the General Data Protection Regulation and other online privacy regulations. Cybercrimes and data breaches pose a significant risk to customer information. As a result, a CDP must be aware of the major difficulties related to information management, such as the safeguarding of client data and consumer permission to marketing. The CDP strategy should be built on a permission-based data architecture, which allows for the storage of customer journey information and consent for marketing purposes, as well as providing consumers with accountability and authority over how their information is used.
The key opportunity in the customer data platform market is the rise of smart devices that enhance the overall consumer experience. The way brands and customers interact has been turned upside down by modern technologies. New goods, services, customers, and rivals have entered the market and are continuing to evolve. Consumer preferences, likes, and dislikes are evolving. The redesigned Customer Experience will be largely driven by technology. To stay up with empowered customers and emerging consumer technology, organizations must reimagine their customer ecosystems.
Customer Data Platform Market Segment Analysis:
By Vertical, the Telecom and IT segment of customer data platform market is expected to grow at the fastest CAGR of 13.6% in the forecast period. Customer turnover is significant in the telecom industry, and corporations are continually subjected to regulatory scrutiny and the need to adhere to data preservation and privacy requirements. This puts a lot of strain on their finances and makes it difficult for them to focus on building their company. Telecom businesses collect massive amounts of data through new client signups, call records, and payments, among other things. This data is a gold mine of information that may help businesses improve their services, minimize customer churn, anticipate client payments, and respond to and comply with regulatory requirements. But only when they're well-managed and put to good use. Companies will require a contemporary data management platform that can store and handle petabytes of synchronous and asynchronous data in real-time while also helping them achieve compliance goals. Solix CDP is a prime example of this phenomenon.
With sophisticated business intelligence and machine learning, the Solix Common Data Platform e.g. Solix CDP empowers info-driven communication services with an advanced data platform that improves the performance of vital systems, minimizes IT operational expenses, provides a robust data regulatory environment, and explore emerging data-driven prospects. Solix CDP services offer database as well as e-mail archiving facilities in its portfolio.
Customer Data Platform Market Regional Insights:
In the customer data platform industry, North America is predicted to have the greatest market share at the end of the forecast period. The rising technological improvements in the area are key factors encouraging the growth of the customer data platform market in North America, especially in the United States. CDP market growth is likely to be aided by the rising number of consumer data platform players across different geographies.
The purpose of this research is to provide stakeholders in the industry with a thorough insight into the Customer Data Platform Market. The study includes an analysis of difficult data in simple language, as well as the industry's historical and current state, as well as anticipated market size and trends. The market report examines all segments of the industry, with a focus on significant players such as market leaders, followers, and new entrants. The report includes a PORTER, PESTEL analysis as well as the possible influence of microeconomic market determinants. External and internal elements that are expected to have a favorable or negative impact on the firm have been examined, providing decision-makers with a clear future vision of the industry. The research also aids in comprehending the Customer Data Platform Market dynamics and structure by studying market segments and forecasting market size. The research is an investor's guide since it depicts the competitive analysis of major competitors in the Customer Data Platform Market by product, price, financial situation, product portfolio, growth plans, and geographical presence.
Breakthroughs in the Customer Data Platform industry are discussed, as well as organic and inorganic growth plans. Various companies are focusing on organic growth strategies such as new product releases, product approvals, and other items such as patents and events. Inorganic growth strategies used in the industry included acquisitions, partnerships, and collaborations.
Customer Data Platform Market Scope:
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Customer Data Platform Market |
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Market Size in 2023 |
USD 8.05 Bn. |
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Market Size in 2030 |
USD 56.22 Bn. |
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CAGR (2024-2030) |
32 % |
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Historic Data |
2018-2022 |
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Base Year |
2023 |
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Forecast Period |
2024-2030 |
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Segment Scope |
By Component
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By Application
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By Vertical
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Regional Scope |
North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America |
Customer Data Platform Market Players:
- Oracle Corporation
- SAP SE
- Adobe Inc.
- Salesforce.com, Inc.
- Microsoft Corporation
- SAS Institute
- Teradata
- Nice Systems ltd.
- Dun & Bradstreet
- Leadspace
- Zylotech
- BlueVenn
- CaliberMind
- Celebrus
- Tealium
- AgilOne
Frequently Asked Questions
One of the primary drivers of the market is higher spending by businesses on marketing and advertising.
The key players are SAS Institute, Teradata etc.
the Telecom and IT segment is expected to grow at the fastest CAGR of 13.6% in the forecast period.
Chapter 1 Scope of the Report
Chapter 2 Research Methodology
2.1.Research Process
2.2.Global Customer Data Platform Market: Target Audience
2.3.Global Customer Data Platform Market: Primary Research (As per Client Requirement)
2.4.Global Customer Data Platform Market: Secondary Research
Chapter 3 Executive Summary
Chapter 4 Competitive Landscape
4.1.Market Share Analysis, By Value, 2023-2030
4.1.1. Market Share Analysis, By Region, By Value, 2023-2030 (In %)
4.1.1.1.North America Market Share Analysis, By Value, 2023-2030 (In %)
4.1.1.2.Europe Market Share Analysis, By Value, 2023-2030 (In %)
4.1.1.3.Asia Pacific Market Share Analysis, By Value, 2023-2030 (In %)
4.1.1.4.South America Market Share Analysis, By Value, 2023-2030 (In %)
4.1.1.5.Middle East and Africa Market Share Analysis, By Value, 2023-2030 (In %)
4.1.2.Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.1.North America Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.1.1.USA Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.1.2.Canada Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.1.3.Mexico Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.2. Europe Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.2.1.UK Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.2.2.France Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.2.3.Germany Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.2.4.Italy Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.2.5.Spain Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.2.6.Sweden Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.2.7.Austria Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.2.8.Rest of Europe Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.3. Asia Pacific Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.3.1.China Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.3.2.India Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.3.3.Japan Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.3.4.South Korea Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.3.5.Australia Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.3.6.ASEAN Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.3.7.Rest of APAC Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.4. South America Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.4.1.Brazil Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.4.2.Argentina Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.4.3.Rest of South America Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.5.Middle East and Africa Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.5.1.South Africa Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.5.2.GCC Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.5.3.Egypt Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.5.4.Nigeria Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.2.5.5.Rest of Middle East and Africa Market Share Analysis, By Application, By Value, 2023-2030 (In %)
4.1.3.Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.1.North America Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.1.1.USA Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.1.2.Canada Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.1.3.Mexico Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.2.Europe Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.2.1.UK Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.2.2.France Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.2.3.Germany Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.2.4.Italy Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.2.5.Spain Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.2.6.Sweden Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.2.7.Austria Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.2.8.Rest of Europe Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.3.Asia Pacific Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.3.1.China Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.3.2.India Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.3.3.Japan Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.3.4.South Korea Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.3.5.Australia Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.3.6.ASEAN Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.3.7.Rest of APAC Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.4.South America Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.4.1.Brazil Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.4.2.Argentina Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.4.3.Rest of South America Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.5.Middle East and Africa Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.5.1.South Africa Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.5.2.GCC Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.5.3.Egypt Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.5.4.Nigeria Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.3.5.5.Rest of Middle East and Africa Market Share Analysis, By Component, By Value, 2023-2030 (In %)
4.1.4.Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.1.North America Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.1.1.USA Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.1.2.Canada Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.1.3.Mexico Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.2.Europe Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.2.1.UK Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.2.2.France Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.2.3.Germany Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.2.4.Italy Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.2.5.Spain Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.2.6.Sweden Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.2.7.Austria Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.2.8.Rest of Europe Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.3.Asia Pacific Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.3.1.China Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.3.2.India Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.3.3.Japan Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.3.4.South Korea Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.3.5.Australia Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.3.6.ASEAN Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.3.7.Rest of APAC Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.4. South America Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.4.1.Brazil Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.4.2.Argentina Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.4.3.Rest of South America Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.5. Middle East and Africa Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.5.1.South Africa Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.5.2.GCC Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.5.3.Egypt Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.5.4.Nigeria Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.1.4.5.5.Rest of Middle East and Africa Market Share Analysis, By Vertical, By Value, 2023-2030 (In %)
4.2. Stellar Competition matrix
4.2.1.Global Stellar Competition Matrix
4.2.2.North America Stellar Competition Matrix
4.2.3.Europe Stellar Competition Matrix
4.2.4.Asia Pacific Stellar Competition Matrix
4.2.5.South America Stellar Competition Matrix
4.2.6.Middle East and Africa Stellar Competition Matrix
4.3.Key Players Benchmarking
4.3.1.Key Players Benchmarking by Application, Pricing, Market Share, Investments, Expansion Plans, Physical Presence and Presence in the Market.
4.4. Mergers and Acquisitions in Industry
4.4.1.M&A by Region, Value and Strategic Intent
4.5. Market Dynamics
4.5.1.Market Drivers
4.5.2.Market Restraints
4.5.3.Market Opportunities
4.5.4.Market Challenges
4.5.5.PESTLE Analysis
4.5.6.PORTERS Five Force Analysis
4.5.7.Value Chain Analysis
Chapter 5 Global Customer Data Platform Market Segmentation: By Application
5.1.Global Customer Data Platform Market, By Application, Overview/Analysis, 2023-2030
5.2.Global Customer Data Platform Market, By Application, By Value, Market Share (%), 2023-2030 (USD Billion)
5.3.Global Customer Data Platform Market, By Application, By Value, -
5.3.1.Personalized Recommendations
5.3.2.Predictive Analytics
5.3.3.Marketing Data Segmentation
5.3.4.Customer Retention and Engagement
5.3.5.Security Management
5.3.6.Others
Chapter 6 Global Customer Data Platform Market Segmentation: By Component
6.1.Global Customer Data Platform Market, By Component, Overview/Analysis, 2023-2030
6.2.Global Customer Data Platform Market Size, By Component, By Value, Market Share (%), 2023-2030 (USD Billion)
6.3.Global Customer Data Platform Market, By Component, By Value, -
6.3.1.Platform
6.3.2.Services
Chapter 7 Global Customer Data Platform Market Segmentation: By Vertical
7.1.Global Customer Data Platform Market, By Vertical, Overview/Analysis, 2023-2030
7.2.Global Customer Data Platform Market Size, By Vertical, By Value, Market Share (%), 2023-2030 (USD Billion)
7.3.Global Customer Data Platform Market, By Vertical, By Value, -
7.3.1.BFSI
7.3.2.Retail and eCommerce
7.3.3.Media and Entertainment
7.3.4.Travel and Hospitality
7.3.5.Telecom and IT
7.3.6.Healthcare
7.3.7.Others
Chapter 8 Global Customer Data Platform Market Segmentation: By Region
8.1.Global Customer Data Platform Market, By Region – North America
8.1.1.North America Customer Data Platform Market Size, By Application, By Value, 2023-2030 (USD Billion)
8.1.2.North America Customer Data Platform Market Size, By Component, By Value, 2023-2030 (USD Billion)
8.1.3.North America Customer Data Platform Market Size, By Vertical, By Value, 2023-2030 (USD Billion)
8.1.4.By Country – U.S.
8.1.4.1.U.S. Customer Data Platform Market Size, By Application, By Value, 2023-2030 (USD Billion)
8.1.4.2.U.S. Customer Data Platform Market Size, By Component, By Value, 2023-2030 (USD Billion)
8.1.4.3.U.S. Customer Data Platform Market Size, By Vertical, By Value, 2023-2030 (USD Billion)
8.1.5.Canada Customer Data Platform Market Size, By Value, 2023-2030 (USD Billion)
8.1.6.Mexico Customer Data Platform Market Size, By Value, 2023-2030 (USD Billion)
8.2. Europe Customer Data Platform Market Size, By Value, 2023-2030 (USD Billion)
8.2.1.UK
8.2.2.France
8.2.3.Germany
8.2.4.Italy
8.2.5.Spain
8.2.6.Sweden
8.2.7.Austria
8.2.8.Rest of Europe
8.3. Asia Pacific Customer Data Platform Market Size, By Value, 2023-2030 (USD Billion)
8.3.1.China
8.3.2.India
8.3.3.Japan
8.3.4.South Korea
8.3.5.Australia
8.3.6.ASEAN
8.3.7.Rest of APAC
8.4. Middle East and Africa Customer Data Platform Market Size, By Value, 2023-2030 (USD Billion)
8.4.1.South Africa
8.4.2.GCC
8.4.3.Egypt
8.4.4.Nigeria
8.4.5.Rest of Middle East and Africa
8.5.South America Customer Data Platform Market Size, By Value, 2023-2030 (USD Billion)
8.5.1.Brazil
8.5.2.Argentina
8.5.3.Rest of South America
Chapter 9 Company Profiles
9.1.Key Players
9.1.1.Oracle Corporation
9.1.1.1.Company Overview
9.1.1.2.Product Portfolio
9.1.1.3.Financial Overview
9.1.1.4.Business Strategy
9.1.1.5.Key Developments
9.1.2.SAP SE
9.1.3.Adobe Inc.
9.1.4.Salesforce.com, Inc.
9.1.5.Microsoft Corporation
9.1.6.SAS Institute
9.1.7.Teradata
9.1.8.Nice Systems ltd.
9.1.9.Dun & Bradstreet
9.1.10.Leadspace
9.1.11.Zylotech
9.1.12.BlueVenn
9.1.13.CaliberMind
9.1.14.Celebrus
9.1.15.Tealium
9.1.16.AgilOne
9.2. Key Findings
9.3. Recommendations
