Wellness Tourism Market - Global Industry Analysis and Forecast (2024-2030) By Service, Location, Travellers Type, and Region

Wellness Tourism Market Overview

 

Wellness tourism refers to travel experiences that focus on improving physical, mental, and spiritual well-being. It offers a variety of services and activities, including spa treatments, yoga retreats, meditation sessions, and healthy eating plans. The wellness tourism market includes locations, hotels, and services that encourage holistic health and relaxation, catering to consumers who want to benefit from wellbeing-focused experiences while traveling.

 

The global wellness tourism market is expanding rapidly, owing to rising demand for wellness experiences, increased health and well-being awareness, and rising personal health-care spending. Spa treatments and yoga retreats are among the top priorities for traveller’s seeking rest and recovery. Also, modern technologies and social media have made wellness travel more accessible, increasing interest. The wellness tourism market is expected to grow at a CAGR of 9.88% during the forecast period, reflecting a larger trend of incorporating wellness into mainstream travel.

 

North America and Europe have emerged as the leading regions in the global wellness tourism market in 2023. North America, led by the United States, witnessed major contributions from companies offering a variety of wellness experiences, like Four Seasons Hotels Limited, Hyatt Hotels Corporation, and Marriott International, Inc. Meanwhile, in the European wellness tourism market, countries such as Germany, France, Spain, and Italy, promoted by companies such as Accor, IHG, and Rosewood Hotel Group, have leveraged their rich spa traditions and cultural heritage to attract wellness tourists seeking relaxation.

 

 

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Wellness Tourism Market Trend

 

Future of Wellness Tourism: Personalized Experiences Revolutionized by Technology

 

During the forecast period, the wellness tourism market will become even more tailored to the individual needs and preferences of travelers. With the help of advanced technologies, such as artificial intelligence and machine learning, destinations, and wellness tourism providers will gather comprehensive data to curate highly personalized experiences. Travelers can expect to have their preferences, goals, and health data analysed to create bespoke wellness programs that address their unique needs. From customized wellness retreats to personalized nutrition plans and activity recommendations, the future of the wellness tourism market will revolve around individualized approaches. As wellness tourism providers gather data on travelers, they can offer personalized recommendations not only during the trip but also after the experience. The integration of wearable devices and mobile apps will enable real-time tracking of wellness metrics, allowing travelers to monitor their progress and receive tailored guidance even after they return home. This seamless integration of technology and personalization will revolutionize the wellness tourism market.

 

For instance,

• In 2021, Canyon Ranch introduced a comprehensive health evaluation program that includes genetic testing and metabolic assessments to create customized wellness journeys for guests. This initiative reflects a growing trend towards integrating health data into travel experiences.

 

• In 2021, Hilton launched a partnership with Wellness Coach, a mobile app designed to provide personalized wellness plans for guests, focusing on nutrition, fitness, and mindfulness during their stay.

 

Wellness Tourism Market Dynamics

 

Eco-Friendly Travel Experiences Set to Transform Wellness Tourism Travel Experiences

 

With the growing emphasis on sustainability, the wellness tourism market will see a significant shift towards eco-friendly practices. Travellers are becoming more conscious of their environmental impact and will seek destinations and accommodations that prioritize sustainability. In response, wellness resorts and retreats will embrace green initiatives, adopting eco-friendly construction practices, reducing waste, and minimizing their carbon footprint. Renewable energy sources, like solar and wind power, will be utilized to provide sustainable energy for wellness facilities in the wellness tourism market. Organic and locally sourced food options will be offered, supporting local farmers and reducing the carbon footprint associated with food transportation. Biophilic design principles will be incorporated to create wellness spaces that harmonize with nature, promoting a sense of tranquillity and well-being. These sustainable practices will not only enhance the wellness experience but also contribute to the preservation of natural resources for future generations.

 

For instance,

• In 2023, Canyon Ranch expanded its wellness offerings to include eco-friendly practices, such as utilizing locally sourced organic food and implementing programs that educate guests on sustainability during their stay.

 

• In 2022, Red Sea Global announced plans for a sustainable tourism project in Saudi Arabia that includes wellness resorts designed with eco-friendly architecture and renewable energy sources. Their initiatives aim to enhance local biodiversity through activities like coral farming and mangrove planting.

 

• In 2024, Jayasom’s Family Wellness this newcomer focuses on sustainable family wellness holidays, offering immersive experiences that educate families about local biodiversity and conservation efforts, showcasing a commitment to eco-friendly practices in wellness tourism.

 

Wellness Tourism Market Segment Analysis

 

Based on Service Type, the lodging segment retained its supremacy with the largest market share in the wellness tourism market in 2023 and will continue to dominate during the forecast period, driven by the proliferation of luxury and high-end accommodations worldwide. This segment encompasses a wide array of options, including hotels, resorts, homestays, and alternative lodging such as campervans and vacation rentals. The increasing preference among travelers for comfortable yet immersive wellness experiences contributed significantly to the wellness tourism market segment's growth. Moreover, the integration of wellness-focused amenities and services within these accommodations further bolstered their appeal, catering to the rising demand for holistic and rejuvenating stays.

 

Simultaneously, the wellness activities segment emerged as a dynamic force within the wellness tourism market, experiencing remarkable growth in 2023 and expected to continue its ascent during the forecast period. This segment of the wellness tourism market encompasses a diverse range of wellness pursuits such as yoga, meditation, spa treatments, and specialized wellness retreats, responding to heightened consumer interest in holistic health and well-being. The growing adoption of these activities reflects a broader cultural shift towards prioritizing personal wellness, driven by increased awareness and disposable income among global travelers.  

 

For instance,

• In August 2021, Carnoustie Group has collaborated with South City Ayurvedic Wellness Center to introduce a luxurious Ayurvedic and ancient Indian wellness center, valued at INR 100 Crore, situated approximately 16 km from Science City to Sunderbans on the outskirts of Kolkata. This state-of-the-art facility offers an unparalleled wellness experience, blending traditional Ayurvedic practices with modern amenities, providing a tranquil retreat for those seeking holistic rejuvenation.

 

• In 2022, Marriott International: Announced the launch of its Wellness Retreats program, which includes curated wellness experiences at select properties. This initiative focuses on integrating wellness activities like yoga, meditation, and spa treatments into the guest experience.

 

• In 2022, Four Seasons Hotels and Resorts: Introduced a series of wellness retreats across various locations, emphasizing holistic health through personalized wellness

 

 

Wellness Tourism Market Regional Insights

 

The North American wellness tourism market continued to dominate the worldwide wellness tourism market, with the largest revenue share in 2023. The region's leadership is motivated by a strong demand for health and well-being services, which is further strengthened by high disposable incomes and widespread awareness of holistic health treatments. The United States wellness tourism market is the dominant force in North America, accounting for a significant share of global wellness tourism revenues. Active marketing initiatives promoting wellness activities such as yoga, spa therapies, and meditation at desirable destinations increased North America's appeal to wellness-conscious travellers.

 

The European wellness tourism market retains its position as a significant market in wellness tourism, fuelled by an increasing need for well-being services amidst rising stress-related health issues. Countries like Spain, with their abundant thermal springs offering therapeutic benefits, continue to attract international tourists seeking rejuvenation and relaxation. The European Union's high rate of personal tourism underscores the region's strong potential in the wellness tourism market.

 

For instance,

• In 2024, Six Senses announced plans to expand its wellness resorts in Thailand, Indonesia, and Vietnam, leveraging the region's natural beauty and cultural heritage to create immersive wellness experiences for guests.

 

• In 2022, Lanserhof opened a new medical resort in Germany, offering cutting-edge diagnostics and personalized treatment plans for guests seeking holistic health solutions.

 

• In 2021, Therme Group announced plans to build a new wellbeing resort in the U.K., featuring thermal pools, waterslides, and wellness treatments inspired by European spa traditions.

 

Wellness Tourism Market Competitive Landscape

 

The wellness tourism market is competitive, with a mix of established hotel companies, boutique wellness resorts, and rising tech-driven entrepreneurs. Leading global hotel chains in the wellness tourism market, such as Marriott International and Hilton Hotels, are expanding their health offerings and incorporating innovative amenities and personalized experiences to attract discerning customers. Boutique wellness retreats target specific niches in the wellness tourism market, providing specialized therapies and holistic wellness programs in distinctive surroundings. Meanwhile, tech entrepreneurs using AI and digital platforms improve guest engagement by providing individualized wellness advice and easy booking experiences. Collaboration between established hotel players and emerging technology corporation’s increases competition, drives innovation, and establishes new standards for tailored, immersive wellness tourism market experiences worldwide.

 

For instance,

• In 2023, Steiner Leisure Limited, a leading provider of spa services, was acquired by a private equity firm in a transaction valued at USD 575 million. This acquisition aimed to consolidate expertise in spa management and enhance service offerings in luxury resorts worldwide.

 

• In 2022, Hilton Hotels partnered with meditation app Headspace to offer mindfulness exercises and sleep aids through the Hilton Honors app. This collaboration aimed to enhance guest well-being and promote mental wellness during hotel stays.

 

• In 2021, Hyatt Hotels Corporation acquired Miraval Group, a leading wellness resort brand, in a deal valued at approximately USD 480 million. This acquisition aimed to strengthen Hyatt's presence in the luxury wellness market, offering guests immersive wellness experiences.

 

Wellness Tourism Market Scope

Wellness Tourism Market Scope
Market Size in 2023	USD 922.7 Bn.
Market Size in 2030	USD 1808.5 Bn.
CAGR (2024-2030)	9.88%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Wellness Tourism Market Segments	By Service In-country Transport Lodging Food & Beverage Wellness Activities Shopping Others
	By Location Domestic International
	By Travellers Type Primary Secondary
Regional Scope	North America – United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Russia, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa – South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Wellness Tourism Key players

 

North America

1. Four Seasons Hotels Limited (Canada)
2. Hyatt Hotels Corporation (United States)
3. Marriott International, Inc. (United States)
4. Hilton Worldwide (United States)
5. Canyon Ranch (United States)
6. Miraval Resort & Spa (United States)

Europe

7. Accor (France)
8. InterContinental Hotels Group (IHG) (United Kingdom)
9. Rosewood Hotel Group (Hong Kong)
10. Radisson Hospitality (Belgium)
11. Lanserhof Group (Germany)
12. SHA Wellness Clinic (Spain)

Asia Pacific

13. Ananda in the Himalayas (India)
14. Atmantan Wellness Resort (India)
15. Niraamay Wellness Retreat (India)
16. Kamalaya Wellness Sanctuary & Holistic Spa (Thailand)
17. Aman Resorts (Singapore)
18. COMO Hotels and Resorts (Singapore)
19. Chiva-Som International Health Resort (Thailand)
20. REVIVO Wellness Resorts (Indonesia)

Middle East and Africa (MEA)

21. Six Senses Hotels Resorts Spas (United Arab Emirates)
22. Bushmans Kloof Wilderness Reserve & Wellness Retreat (South Africa)
23. Emaar Hospitality Group (United Arab Emirates)
24. Jumeirah Group (United Arab Emirates)

South America

25. Grupo Vila Galé (Brazil)
26. Termas de Rio Hondo (Argentina)
27. Kurotel Longevity Medical Center and Spa (Brazil)
28. Awasi (Chile)