Video Processing Platform Market: Industry Analysis and Forecast (2024-2030)

Video Processing Platform Market Definition/ Overview

Video processing platforms combines efficient IP conversion, ultra-high-density transcoding, adaptive bitrate (ABR) packaging, encryption, and streaming into a modular, virtualized solution, resulting in a highly flexible and cost-effective way to provide today's consumers with innovative live streaming and live-to-VoD multiscreen services, ensuring satisfaction and loyalty. Enterprises and SMEs are embracing cloud-based video processing solutions because of the service's flexibility and reliability. A cloud-based video processing platform is a technology that provides video service providers with standardised capabilities and numerous monetization approaches. These systems also aid in the integration of multiscreen video infrastructure, video-on-demand, and television capabilities and models. Several cloud-based video processing and delivery platform vendors provide solutions that may be used on a variety of mobile platforms as well as over-the-top (OTT) devices.

 

 

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Video Processing Platform Market Dynamics:

• Virtual World at rise – In the times of Covid-19 the world is becoming mor virtual like virtual classes, virtual work so these kinds of things demand high end videos to be demonstrated for classes and for presentations so this is also one of the factors that drive the Video Processing Platform Market.

 

• Growing need for transcoding - Transcoding is the process of compressing video files as much as feasible while sacrificing as little quality as possible in order to express information with less data. Video transcoding online is the process of converting a video file from one format to a better-compressed version so that customers may watch material without buffering and at the greatest quality available. It is a video processing technique that involves reformatting a video in any format to a different format. Transcoding also allows dynamic overlays, such as logos, watermarks, sports scores, or any other graphics, to be added to videos. It allows content providers to reach a larger audience with their films. This is one of the reasons for growth of the Video Processing Platform Market.

 

Video Processing Platform Market Restraints:

• High Content Creation Cost - Demand for exclusive material is steadily increasing. Companies spend a lot of money on the various stages of video processing, causing them to pay more than is necessary for video creation.

 

• Threat of Piracy - Duplicating video material across geographies and verticals has become a frequent trend in content creation. Such issues also raise the overall cost structure. Piracy of video content is at an all-time high. The internet's structure makes it even more difficult to track pirated content because the servers that leak it are dispersed around the globe and can be hosted in multiple countries under different jurisdictions. This is one of the threats for Video Processing Platform Market.

 

• Growth in demand of Real life/time services - Demand for real-time/live video services is increasing. One of the root causes of the significant increase in online users is the growing number of smartphone users and increasing internet penetration. This is due to an increase in demand for real-time video services, which will give the video processing platform greater options in the future. Internet users are increasing at a 5.7 % yearly rate, equal to more than 700,000 new users per day on average, with 257 million new users coming online in the last year. The video processing platform market will have more prospects in the future as the number of internet users and smartphone users continues to rise.

 

Video Processing Platform Market Segment Analysis

By Content Type, the Video Processing Platform Market is segmented as Live/ Real-Time and On-demand. The On-demand content type dominates the Video Processing Platform Market with the market share of 58% in the year of 2023 and is expected to grow at the highest CAGR. The increasing number of smart phones and demand for customized content has increased the demand of On-demand content. The on-demand segment helps people fit the viewing experience around their daily schedules, rather than the other way round. This includes contents like movies, TV shows, web series, YouTube sketches and videos, Reels and Tik-Toks, etc. The Live/ Real-Time segment has the market share of 42% in 2023 as it can not be customized or have the option of fast forward, replay that makes it more convenient but the experience of Live segment makes it more interesting for people. It includes content types like Live Shows, Live Match Broadcasts, etc.

 

 

By Component, the Video Processing Platform Market is segmented as Hardware, Platform, Service. Based on the component, the Video Processing Platform Market is dominated by Hardware with the market share of 44% in the year of 2023. Hardware is used to solve real-time image/video processing problems, also used in industrial inspection settings. Hardware is the primary component to shoot any video to make it editable and a high-quality video can be made by high-quality hardware only so it is one of the most vital components for the Video Processing Platform Market.

 

Platform has almost one-third share of the Video Processing Platform Market i.e., 33% in 2023 as this segment offers standardized capabilities and multiple monetization models to video service providers on which they can upload their videos and viewers can see those videos. Service has the market share of 23% in 2023. Service segment provides the editors and video-makers software services for scalable solutions for live and on-demand productions. Here, they can edit, make trim and do many other things to make their videos better. This segment is expected to grow at the highest CAGR as many people are using these small and big software for their personal and official use and are willing to pay big bucks for them.

 

Video Processing Platform Market Regional Analysis

North America and Europe dominates the Video Processing Platform Market with the market share of 27.35% and 26.9% in 2023 respectively. This is due to the faster adoption of new technology in developed countries of these regions like USA, Canada, France, Germany, England, etc. and also the presence of a large number of key market players.

 

Asia Pacific holds the market share of 21.75% in 2023 due to presence of huge entertainment industries from countries like India, China, Japan, Korea, etc. This region is also expected to grow at highest rate due to rapid adoption of new technology and the era of digital marketing which needs high-end video editing. South America has the market share of 16% followed by Middle East & Africa with market share of 8% in 2023 due to lack of content creators and technology adoption.

 

In the report, Porter’s Five Forces model is used which gives us help to design the business strategies in the market. It tells us about our competition and the buyers which are the 2 most influencing factors for our company. It tells that how buyers are will or will not gain more bargaining powers than the suppliers and also the difficulty level for another company to enter the industry or for a company to exit it.

 

The report also has PESTEL analysis, which gives an overview of the whole business and its strategies. Political angles help in analysing the role of govt. in the shaving industry and economics obviously influence it to the core. Social and Environmental analysis helps in understanding the future of the company and hance helps in making decisions for the future. Technological factors help in analysing the production aids that we can give to the company. And legal analysis helps in smooth functioning without any legal hindrance.

 

 

Video Processing Platform Market Scope

 

Video Processing Platform Market
Market Size in 2023	USD 7.33 Bn
Market Size in 2030	USD 22.34 Bn
CAGR (2024-2030)	17.24 Percent
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Content Type Live/ Real-Time On-demand
	By Component Hardware Platform Service
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Video Processing Platform Market Key Players

• Akamai (US)
• Imagine Communications (US)
• MediaKind (US)
• Kaltura (US)
•  ATEME (France)
• Synamedia (England)
• SeaChange (US)
• Vantrix (Canada)
• NVIDIA (US)
• Pixel Power (UK)
• Qumu (US)
• InPixal (France)
• Amagi (US)
• Apriorit (US)
• MediaMelon (US)
• Mux (US)
• M2A Media (UK)
• BlazeClan Technologies (India)