ENG
Smart TV Market: Global Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Resolution, Screen Size, Screen Type and Region
Smart TV Market was volume at 476.54 Million Units in 2023. Global Smart TV Market size is estimated to grow at a CAGR of 21 % over the forecast period.
Format : PDF | Report ID : SMR_302
Smart TV Market Definition:
A smart TV is a television that can be connected to the Internet and utilized as a stand-alone device. Although smart TVs are now sold as a separate product, any conventional TV with a set-top box can be transformed into a smart TV. By connecting to the internet, over-the-top video provided by online streaming services can be streamed easily on smart TVs. Customers prefer this service because it offers on-demand streaming material that can be seen on a widescreen instead of being limited to our computers or mobile phones. Smart TV market report's segment analysis is provided, based on the resolution, sceen size, sceen type and region.
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Smart TV Market Dynamics:
Product prices have decreased, a growing number of buyers have chosen these technologically superior televisions. Manufacturers are also improving their offerings by adding new features to newer models for the convenience of customers, resulting in increasing demand. The 4K UHD TV sector, which has become a standard resolution for most manufacturers, has seen considerable penetration in the smart TV market.
In comparison to traditional televisions, smart TVs come with more advanced functions and applications. Leading players are working on establishing their own operating systems to deal with the severe rivalry from various streaming device suppliers, such as Apple and Roku. The latest TV models come with speech recognition features that allow viewers to change channels without having to click any buttons on the remote. These factors are driving the growth of the smart TV market.
The use of Android as an operating system by various smart TV providers has made it easy for users to access major OTT platforms such as Netflix, Hulu, and YouTube. Additionally, the Google platform also provides access to major Android-based applications, such as Facebook, Twitter, and Google Play. Moreover, Android TVs support voice commands, which the user can access with the help of magic remotes. For instance, the Sony One-Flick remote has an inbuilt mic that allows the user to search for their favorite channels and shows via voice commands. Along with the applications, Android also offers in-built games, music, and movies.
The lower pricing of these TVs is attracting users and generating demand in emerging markets. The rise is due to new features such as high resolution and picture clarity, as well as Dolby Digital sound, which gives theatrical experiences on larger screens. The implementation of novel technologies throughout the Ultra-high-definition (UHD) in 4K TVs, such as Quantum dot LEDs (QLEDs). Televisions in this range have a high penetration rate. High dynamic range (HDR) and wide color gamut (WCG) are also included. These factors are driving the smart TV market growth.
Smart TV Market Segment Analysis:
By Resolution, the 4K HDTV dominated the smart TV market with a 40% share in 2020. Because of their steadily decreasing pricing, 4K TVs have acquired a lot of traction. Sales of these televisions have exceeded those of HDTVs, according to the Consumer Technology Association. The adoption of quantum dot technology and nanotechnology by key manufacturers like Samsung Electronics Co., Ltd., Sony Corporation, etc. to improve the picture quality of their products in this category has resulted in increased demand.
The 8K TV market is expected to grow at a CAGR of 20 % share in 2020. This is due to an increase in customer demand for TVs with high-resolution picture quality. 8K TVs feature around 33 million pixels, which is significantly more than a 4K HDTV's 8 million pixels. Companies are expanding their 8K series portfolios, introducing equipment with greater AI capabilities designed to provide dynamic sound and the highest picture quality. These factors are expected to drive the growth of the segment through the forecast period.
By Screen Type, The flat screen type segment dominated the market with a 90 % share in 2020. The lower cost of flat-panel TV sets compared to their curved counterparts accounts for the significant income creation. Flat screens are preferred by the majority of consumers because they are easier to put on the wall. The mirror illusion provided by the curvature, where the light streaming off the display conceals the image, can also be contributed to the higher desire for flat panels. These factors are driving the growth of the segment in the smart TV market.
The curved screen is expected to grow at a CAGR of 8 % through the forecast period. Curved panels provide a more immersive experience and improved viewing angles. Curved screens also aid in the reduction of video deterioration caused by viewing off-center. Flexible TV panels, which can transform flat panels into curved ones, are also being introduced by market vendors. These factors are expected to drive the growth of the segment through the forecast period.
Smart TV Market Regional Insights:
In 2020, the Asia Pacific dominated the smart TV market with a 39 % share. Smart television use is increasing in fast emerging economies, such as India, which is helping to drive regional market growth. Moreover, rising demand for 4K display technology, driven by customer preferences for greater picture quality and elegant design, is expected to boost revenue creation in the region. China controls a large portion of the regional market, which is being bolstered by new entrants such as Hisense Co., Ltd., and TCL Corporation, who are expanding their footprint and increasing rivalry for established firms. These factors are driving the growth of the market in this region.
The Middle East and Africa are expected to grow at a CAGR of over 13 % through the forecast period. Smart TV use is rapidly increasing in the region, thanks to advancements in the OTT market and a noticeable increase in the development of appealing content. Product demand is been driven by a shift in consumer focus toward online content, owing to the rising availability of smooth, high-speed internet connections. Africa's desire for HD content and HDTVs is on the rise. African countries such as Nigeria and Kenya are working on transforming the display industry in order to increase the adoption of smart TVs across the continent.
Smart TV Market Key Players Insights:
The Smart TV market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.
The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in Europe and North America, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.
The objective of the report is to present a comprehensive analysis of the Global Smart TV market to the stakeholders in the industry. The report provides trends that are most dominant in the Global Smart TV market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Global Smart TV Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.
The qualitative and quantitative data provided in the Global Smart TV market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Global Smart TV market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the global market.
The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals are existing, who they are, and how their product quality is in the Global Smart TV market. The report also analyses if the Global Smart TV market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly if the market is dominated by a few players, etc.
The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Global Smart TV market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Global Smart TV market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the global market is aided by legal factors.
Smart TV Market Scope:
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Smart TV Market Scope |
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Market Size in 2023 |
USD 476.54 Mn. |
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Market Size in 2030 |
USD 1809.68 Mn. |
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CAGR (2024-2030) |
21% |
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Historic Data |
2018-2022 |
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Base Year |
2023 |
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Forecast Period |
2024-2030 |
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Segment Scope |
By Resolution
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By Screen Size
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By Screen Type
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Regional Scope |
North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America |
Smart TV Market Key Players:
- LG Electronics Inc., Ltd.
- Samsung Electronics Co. Ltd.
- Sony Corporation
- VIZIO Inc.
- Videocon Industries Ltd
- Xiaomi
- Panasonic Corporation
- Apple Inc.
- Hisense Group Co. Ltd.
- Koninklijke Philips NV
- TCL Corporation
- Insignia Systems Inc.
- Haier Group Corporation
- Hitachi Ltd.
- Westinghouse Electric Corporation
Frequently Asked Questions
Asia Pacific region is expected to hold the highest share in the Smart TV Market.
The market size of the Smart TV Market by 2030 is expected to reach 1809.68 Million units.
The forecast period for the Smart TV Market is 2024-2030.
The market size of the Smart TV Market in 2023 is volume at 476.54Million units
Chapter 1 Scope of the Report
Chapter 2 Research Methodology
2.1. Research Process
2.2. Global Smart TV Market: Target Audience
2.3. Global Smart TV Market: Primary Research (As per Client Requirement)
2.4. Global Smart TV Market: Secondary Research
Chapter 3 Executive Summary
Chapter 4 Competitive Landscape
4.1. Market Share Analysis, By Value, 2023-2030
4.1.1. Market Share Analysis, By Region, By Value, 2023-2030 (In %)
4.1.1.1. North America Market Share Analysis, By Value, 2023-2030 (In %)
4.1.1.2. Europe Market Share Analysis, By Value, 2023-2030 (In %)
4.1.1.3. Asia Pacific Market Share Analysis, By Value, 2023-2030 (In %)
4.1.1.4. South America Market Share Analysis, By Value, 2023-2030 (In %)
4.1.1.5. Middle East and Africa Market Share Analysis, By Value, 2023-2030 (In %)
4.1.2. Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.1. North America Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.1.1. USA Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.1.2. Canada Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.1.3. Mexico Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.2. Europe Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.2.1. UK Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.2.2. France Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.2.3. Germany Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.2.4. Italy Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.2.5. Spain Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.2.6. Sweden Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.2.7. Austria Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.2.8. Rest of Europe Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.3. Asia Pacific Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.3.1. China Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.3.2. India Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.3.3. Japan Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.3.4. South Korea Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.3.5. Australia Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.3.6. ASEAN Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.3.7. Rest of APAC Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.4. South America Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.4.1. Brazil Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.4.2. Argentina Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.4.3. Rest of South America Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.5. Middle East and Africa Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.5.1. South Africa Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.5.2. GCC Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.5.3. Egypt Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.5.4. Nigeria Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.2.5.5. Rest of Middle East and Africa Market Share Analysis, By Resolution, By Value, 2023-2030 (In %)
4.1.3. Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4. North America Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.1.1. USA Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.1.2. Canada Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.1.3. Mexico Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.2. Europe Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.2.1. UK Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.2.2. France Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.2.3. Germany Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.2.4. Italy Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.2.5. Spain Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.2.6. Sweden Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.2.7. Austria Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.2.8. Rest of Europe Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.3. Asia Pacific Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.3.1. China Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.3.2. India Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.3.3. Japan Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.3.4. South Korea Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.3.5. Australia Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.3.6. ASEAN Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.3.7. Rest of APAC Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.4. South America Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.4.1. Brazil Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.4.2. Argentina Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.4.3. Rest of South America Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.5. Middle East and Africa Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.5.1. South Africa Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.5.2. GCC Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.5.3. Egypt Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.5.4. Nigeria Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.4.5.5. Rest of Middle East and Africa Market Share Analysis, By Screen Size, By Value, 2023-2030 (In %)
4.1.5. Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6. North America Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.1.1. USA Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.1.2. Canada Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.1.3. Mexico Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.2. Europe Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.2.1. UK Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.2.2. France Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.2.3. Germany Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.2.4. Italy Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.2.5. Spain Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.2.6. Sweden Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.2.7. Austria Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.2.8. Rest of Europe Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.3. Asia Pacific Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.3.1. China Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.3.2. India Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.3.3. Japan Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.3.4. South Korea Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.3.5. Australia Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.3.6. ASEAN Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.3.7. Rest of APAC Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.4. South America Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.4.1. Brazil Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.4.2. Argentina Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.4.3. Rest of South America Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.5. Middle East and Africa Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.5.1. South Africa Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.5.2. GCC Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.5.3. Egypt Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.5.4. Nigeria Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.1.6.5.5. Rest of Middle East and Africa Market Share Analysis, By Screen Type, By Value, 2023-2030 (In %)
4.2. Stellar Competition matrix
4.2.1. Global Stellar Competition Matrix
4.2.2. North America Stellar Competition Matrix
4.2.3. Europe Stellar Competition Matrix
4.2.4. Asia Pacific Stellar Competition Matrix
4.2.5. South America Stellar Competition Matrix
4.2.6. Middle East and Africa Stellar Competition Matrix
4.3. Key Players Benchmarking
4.3.1. Key Players Benchmarking by Resolution, Pricing, Market Share, Investments, Expansion Plans, Physical Presence and Presence in the Market.
4.4. Mergers and Acquisitions in Industry
4.4.1. M&A by Region, Value and Strategic Intent
4.5. Market Dynamics
4.5.1. Market Drivers
4.5.2. Market Restraints
4.5.3. Market Opportunities
4.5.4. Market Challenges
4.5.5. PESTLE Analysis
4.5.6. PORTERS Five Force Analysis
4.5.7. Value Chain Analysis
Chapter 5 Global Smart TV Market Segmentation: By Resolution
5.1. Global Smart TV Market, By Resolution, Overview/Analysis, 2023-2030
5.2. Global Smart TV Market, By Resolution, By Value, Market Share (%), 2023-2030 (USD Million)
5.3. Global Smart TV Market, By Resolution, By Value, -
5.3.1. 4K UHD TV
5.3.2. HDTV
5.3.3. Full HD TV
5.3.4. 8K TV
Chapter 6 Global Smart TV Market Segmentation: By Screen Size
6.1. Global Smart TV Market, By Screen Size, Overview/Analysis, 2023-2030
6.2. Global Smart TV Market Size, By Screen Size, By Value, Market Share (%), 2023-2030 (USD Million)
6.3. Global Smart TV Market, By Screen Size, By Value, -
6.3.1. Below 32 Inches
6.3.2. 32 to 45 Inches
6.3.3. 46 to 55 inches
6.3.4. 56 to 65 Inches
6.3.5. Above 65 Inches
Chapter 7 Global Smart TV Market Segmentation: By Screen Type
7.1. Global Smart TV Market, By Screen Type, Overview/Analysis, 2023-2030
7.2. Global Smart TV Market Size, By Screen Type, By Value, Market Share (%), 2023-2030 (USD Million)
7.3. Global Smart TV Market, By Screen Type, By Value, -
7.3.1. Flat
7.3.2. Curved
Chapter 8 Global Smart TV Market Segmentation: By Region
8.1. Global Smart TV Market, By Region – North America
8.1.1. North America Smart TV Market Size, By Resolution, By Value, 2023-2030 (USD Million)
8.1.2. North America Smart TV Market Size, By Screen Size, By Value, 2023-2030 (USD Million)
8.1.3. North America Smart TV Market Size, By Screen Type, By Value, 2023-2030 (USD Million)
8.1.4. By Country – U.S.
8.1.4.1. U.S. Smart TV Market Size, By Resolution, By Value, 2023-2030 (USD Million)
8.1.4.2. U.S. Smart TV Market Size, By Screen Size, By Value, 2023-2030 (USD Million)
8.1.4.3. U.S. Smart TV Market Size, By Screen Type, By Value, 2023-2030 (USD Million)
8.1.4.4. Canada Smart TV Market Size, By Value, 2023-2030 (USD Million)
8.1.4.5. Mexico Smart TV Market Size, By Value, 2023-2030 (USD Million)
8.2. Europe Smart TV Market Size, By Value, 2023-2030 (USD Million)
8.2.1. UK
8.2.2. France
8.2.3. Germany
8.2.4. Italy
8.2.5. Spain
8.2.6. Sweden
8.2.7. Austria
8.2.8. Rest of Europe
8.3. Asia Pacific Smart TV Market Size, By Value, 2023-2030 (USD Million)
8.3.1. China
8.3.2. India
8.3.3. Japan
8.3.4. South Korea
8.3.5. Australia
8.3.6. ASEAN
8.3.7. Rest of APAC
8.4. Middle East and Africa Smart TV Market Size, By Value, 2023-2030 (USD Million)
8.4.1. South Africa
8.4.2. GCC
8.4.3. Egypt
8.4.4. Nigeria
8.4.5. Rest of Middle East and Africa
8.5. South America Smart TV Market Size, By Value, 2023-2030 (USD Million)
8.5.1. Brazil
8.5.2. Argentina
8.5.3. Rest of South America
Chapter 9 Company Profiles
9.1. Key Players
9.1.1. LG Electronics Inc., Ltd.
9.1.1.1. Company Overview
9.1.1.2. Resolution Portfolio
9.1.1.3. Financial Overview
9.1.1.4. Business Strategy
9.1.1.5. Key Developments
9.1.2. Samsung Electronics Co. Ltd.
9.1.3. Sony Corporation
9.1.4. VIZIO Inc.
9.1.5. Videocon Industries Ltd
9.1.6. Xiaomi
9.1.7. Panasonic Corporation
9.1.8. Apple Inc.
9.1.9. Hisense Group Co. Ltd.
9.1.10. Koninklijke Philips NV
9.1.11. TCL Corporation
9.1.12. Insignia Systems Inc.
9.1.13. Haier Group Corporation
9.1.14. Hitachi Ltd.
9.1.15. Westinghouse Electric Corporation
9.2. Key Findings
9.3. Recommendations
