Fertility Testing Market: Global Industry Analysis and Forecast (2024-2030) by product, sample, Application, End Use

  • Global Fertility Testing Market size was valued at USD 586.36 Mn. in 2023 and is expected to reach USD 972.80 Mn. by 2030, at a CAGR of 7.5%.

  • Format : PDF | Report ID : SMR_2358

Fertility Testing Market Overview

Fertility testing refers to a range of medical tests and evaluations conducted to assess a person's ability to conceive a child. These tests are typically performed when individuals or couples have been unsuccessful in achieving pregnancy and are seeking to understand the reasons behind their fertility challenges. The purpose of fertility testing is to identify any underlying issues that may affect fertility and to help guide appropriate treatment options.

 

Many couples nowadays opt to delay starting a family until later in life, which can heighten the risk of infertility. As a result, more people are turning to fertility tests to assess their ability to conceive and take proactive measures to address any potential issues. The increasing demand for assisted reproductive technologies (ART), such as in vitro fertilization (IVF), reflects this trend. These procedures can be costly and require extensive planning and preparation. Fertility testing helps couples determine if ART is a viable option for them and enhances their chances of achieving successful outcomes.

 

Factors such as lifestyle changes, environmental factors, and health conditions contribute to rising infertility rates globally. This increase in infertility cases drives demand in the fertility testing market. Factors such as stress, diet, pollution, and exposure to chemicals can impact fertility. These influences contribute to the need for fertility testing to identify potential causes of infertility and guide lifestyle modifications or treatments

 

Technological advancements have significantly contributed to the reliability of the fertility testing market. The development of more precise and reliable tests has made it simpler for couples to gain a clearer understanding of their fertility status. For instance, home fertility test kits utilizing saliva or urine samples are now widely accessible, providing quick results.

 

Although technology is making fertility testing more easily available, its exorbitant expenses linked to sophisticated fertility testing devices provide a significant obstacle for lower-income groups. These expenditures can restrict the accessibility of several potential customers, thus diminishing the total expansion of the industry. Manufacturers need to strike a balance between innovation and price to overcome this obstacle and compete in the fertility testing market.

 

The fertility Testing Market report covered a detailed analysis of fertility testing prices analysis, the Average cost of fertility testing, the Fertility testing device industry, market demand analysis, and the fertility testing industry competitive land scape with a comparison matrix in detailed.

Fertility Testing Market

 

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Fertility Testing Market Dynamics

Increase in delayed parenthood:

Increasing delayed parenthood refers to the trend where individuals and couples are choosing to have children later in life, often well into their 30s and 40s, compared to previous generations where parenthood typically started earlier. This shift is influenced by various societal, economic, and personal factors, creating opportunities for fertility testing market. Many individuals prioritize establishing their careers and achieving educational milestones before starting a family. Higher education levels and career ambitions often lead people to delay parenthood as they focus on building stability and financial security.

 

In the United States, the average age of first-time mothers has been steadily increasing over the past few decades. Economic factors play a significant role in delaying parenthood. The cost of living, housing prices, and economic instability in some regions make it challenging for couples to feel financially secure enough to support children at a younger age. According to the CDC, in 2019, the average age of first-time mothers was 27.0 years, up from 24.9 years in 2000. The average age of first-time fathers has also risen. In 2019, it was 30.9 years, compared to 27.8 years in 2000.

Fertility Testing Market1

Societal attitudes towards family planning and gender roles have evolved. There is greater acceptance and support for individuals, particularly women, who choose to delay childbirth to pursue personal goals and aspirations outside of traditional family roles. A study published in the journal Human Reproduction indicated that between 1970 and 2006, the mean age of mothers in childbirth in Europe increased from 24.9 to 29.2 years. Similar trends are observed globally in developed countries where delayed parenthood is becoming more prevalent, which is creating ground for the fertility testing market growth.

 

Rising Awareness: The rising awareness and education about fertility issues play a significant role in shaping decisions around family planning and fertility testing. Medical experts and organizations use various platforms such as television, social media, and informational websites to educate the public about fertility factors, treatments, and the importance of early intervention. This widespread dissemination of information helps individuals and couples become more informed about their reproductive health and the options available to them.

 

Online forums, support groups, and community organizations like FertilityIQ and BabyCenter provide a platform for individuals to share their experiences, seek advice, and learn from others facing similar challenges. It fosters a sense of community and solidarity among those dealing with fertility issues, while also spreading accurate information about available resources and treatments. The National Center for Health Statistics indicates a steady increase in the utilization of fertility services such as IVF, reflecting growing awareness and willingness to seek medical assistance for fertility issues.

 

Comprehensive sex education programs increasingly include information about reproductive health, fertility factors, and family planning. According to research by the Guttmacher Institute, states with comprehensive sex education programs have lower rates of unintended pregnancies and higher rates of contraceptive use among teens and young adults. This has created a widespread impact on sexual health which has increased the demand in the fertility testing market.

 

Challenges: Complexity of Testing

Comprehensive testing is necessary to identify the specific causes contributing to infertility accurately. This often involves multiple diagnostic procedures and coordination between different specialists, increasing the complexity and cost of products and services in fertility testing market testing. Different healthcare providers and fertility clinics may use varying protocols for fertility testing, leading to inconsistencies in diagnostic approaches and interpretation of results. Advanced technologies such as genetic testing, 3D ultrasound, and endocrine assays require specialized equipment and trained personnel for accurate administration and interpretation.

 

While these advancements enhance diagnostic capabilities, they also contribute to the complexity and cost of fertility testing, limiting access in regions with fewer resources or skilled professionals. Some fertility tests, such as ovulation tracking and hormonal assays, are highly dependent on the menstrual cycle phase and timing of testing. Timing inaccuracies can lead to false-negative or false-positive results, necessitating repeated testing over multiple cycles to achieve reliable diagnostic outcomes.

 

Fertility Testing Market Segment Analysis:

By Product: Ovulation Prediction Kits dominate the fertility testing market with over XX% of the total market in 2023. Ovulation prediction kits are widely used by women to identify the fertile window for conception, contributing significantly to their market share. These kits are available over-the-counter (OTC) and provide a convenient method for women to track their menstrual cycle and predict ovulation at home. Integration of digital technology in some kits enhances accuracy and ease of use, further boosting adoption rates. Growing awareness about reproductive health and fertility management encourages women to use ovulation prediction kits as part of family planning.

 

There is a global increase in male infertility rates, driving demand for products that assess sperm count, motility, and morphology. Male fertility testing is essential for diagnosing infertility issues and guiding treatment options, making these products crucial in fertility clinics. The development of portable and user-friendly testing devices makes the male fertility testing market more accessible and encourages regular testing. Educational campaigns and initiatives to destigmatize male infertility prompt men to undergo testing earlier.

Fertility Testing Market2

Fertility monitors integrate various methods like basal body temperature, hormone analysis, and other physiological markers to provide detailed fertility insights. These devices often include digital interfaces and mobile app connectivity, enhancing user engagement and providing continuous monitoring capabilities.

 

By Sample: Blood samples segment is expected to dominate the Fertility Testing market during the forecast period. Blood samples are the most preferred method in the fertility testing market. Blood-based fertility tests are highly accurate and are often used in clinical settings for comprehensive hormonal and genetic analyses. It allows for a wide range of diagnostic tests, including hormone levels (FSH, LH, estradiol, etc.), genetic screening, and other specialized assays. Testing in a clinical laboratory setting ensures professional oversight and accurate interpretation of results, bolstering confidence among healthcare providers and patients. Blood sampling is a standard practice in medical diagnostics, making it a preferred choice for detailed fertility assessments and treatment planning.

 

Urine-based fertility tests are widely available as over-the-counter (OTC) kits for home use, offering convenience and privacy. Urine tests measure luteinizing hormone (LH) levels to detect the LH surge preceding ovulation, aiding in timing intercourse for conception. Urine tests are generally more affordable compared to blood tests, making the fertility testing market accessible to a broader consumer base.

 

Saliva-based fertility tests offer a non-invasive sampling method, which is preferred by many consumers for its ease and comfort. Saliva tests can measure hormone levels such as estrogen and progesterone, providing insights into ovulation timing and fertility status. Increasing awareness and acceptance of saliva testing as a viable option for fertility monitoring drive market growth in this segment.

 

Fertility Testing Market Regional Insights:

North America held the largest market share in 2023. North America boasts well-developed healthcare systems with access to advanced diagnostic technologies and treatments which makes it a major player in the fertility testing market. There is a strong emphasis on reproductive health education and awareness, encouraging early fertility testing. The region leads in technological advancements in fertility testing and assisted reproductive technologies (ART). Increasing societal acceptance and openness towards fertility treatments and family planning contribute to fertility testing market growth. The trend of delaying childbearing has become widespread in the United States, with many couples opting to have children later in life.

 

Around 19% of married women aged 15 to 49 years who have not previously given birth in the United States experience difficulty getting pregnant after one year of trying. Consequently, the risk of infertility increases with age, prompting couples to turn to fertility tests to assess their chances of conceiving. The prevalence of lifestyle-related diseases such as obesity, diabetes, and hypertension are on the rise in the country. These conditions can negatively impact fertility, leading couples to use fertility tests to assess their risk of infertility.

 

Many European countries offer universal healthcare, facilitating access to fertility testing and treatments. Demographic shifts towards delayed parenthood and the aging population contribute to a higher demand for the fertility testing market.

 

The National Health Service (NHS) in the United Kingdom is renowned as one of the world's largest public health systems. As per NHS statistics, about 1 in 7 couples in the United Kingdom encounter challenges when trying to conceive. As a result, people are turning to fertility tests to assess their reproductive health and take appropriate measures to improve their chances of conception.

 

The APAC region's large and diverse population creates significant market opportunities for fertility testing. Economic development and rising disposable incomes support increased spending on healthcare, including fertility treatments. The demand for fertility testing is considerable in China. According to government data, China's fertility rate hit an estimated historic low of 1.09 in 2022, marking the lowest rate among countries with populations exceeding 100 million. This, in turn, increases the demand for the fertility testing market.

 

Fertility Testing Market Scope

Fertility Testing Market

Market Size in 2023

USD 586.36 Mn.

Market Size in 2030

USD 972.80 Mn.

CAGR (2024(2030)

7.5%

Historic Data

2018-2022

Base Year

2023

Forecast Period

2024-2030

Fertility Testing Market Segments

By Product

Ovulation prediction kit

Male fertility testing products

Fertility monitor

Others

By Sample

Saliva

Blood

Urine

Others

By Application

Female

Male

By End User

Hospitals

Homecare settings

Fertility clinics

Others

Regional Scope

North America (United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Russia, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa (South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America

 

Fertility Testing Market Key players

North America

  1. First Response (Parsippany, United States)
  2. Mira (Pleasanton, United States)
  3. Modern Fertility (San Francisco, United States)
  4. Proov (Boulder, United States)
  5. Ovuline (Boston, United States)
  6. YO Home Sperm Test (Los Angeles, United States)
  7. Sema4 (Stamford, United States)
  8. Thermo Fisher Scientific (Waltham, United States)
  9. Quest Diagnostics (Secaucus, United States)

Europe

  1. Clearblue (Bedford, United Kingdom)
  2. AVA (Zurich, Switzerland)
  3. LetsGetChecked (Dublin, Ireland)
  4. Fertility Focus (Cambridge, United Kingdom)
  5. ExSeed Health (Copenhagen, Denmark)
  6. Roche (Basel, Switzerland)

Asia Pacific

  1. Genea (Sydney, Australia)
  2. Monash IVF (Melbourne, Australia)
  3. Shanghai Ji Ai Genetics & IVF Institute (Shanghai, China)
  4. Genetic Laboratory Services (Singapore)
  5. Thyrocare Technologies Ltd (Mumbai, India)
  6. Metropolis Healthcare Ltd (Mumbai, India)

Middle East and Africa (MEA)

  1. Fakih IVF (Dubai, UAE)
  2. Cairo Fertility Center (Cairo, Egypt)

South America

  1. Huntington Medicina Reprodutiva (São Paulo, Brazil)
  2. IVI RMA Global (Buenos Aires, Argentina)


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Frequently Asked Questions

The Global Fertility Testing Market is growing at a significant rate of 7.5% during the forecast period.

1.    Fertility Testing Market: Research Methodology
2.    Fertility Testing Market Introduction

2.1.    Study Assumption and Market Definition
2.2.    Scope of the Study
2.3.    Executive Summary
3.    Global Fertility Testing Market: Competitive Landscape
3.1.    SMR Competition Matrix
3.2.    Competitive Landscape
3.3.    Key Players Benchmarking
3.3.1.    Company Name
3.3.2.    Product Segment
3.3.3.    End-user Segment
3.3.4.    Revenue (2023)
3.3.5.    Company Headquarter

3.4.    Market Structure
3.4.1.    Market Leaders 
3.4.2.    Market Followers
3.4.3.    Emerging Players

3.5.    Mergers and Acquisitions Details
4.    Fertility Testing Market: Dynamics
4.1.    Fertility Testing Market Trends 
4.2.    Fertility Testing Market Dynamics 
4.2.1.1.    Drivers
4.2.1.2.    Restraints 
4.2.1.3.    Opportunities
4.2.1.4.    Challenges

4.3.    PORTER’s Five Forces Analysis
4.4.    PESTLE Analysis
4.5.    Technological Roadmap
4.6.    Regulatory Landscape by Region
4.6.1.    North America
4.6.2.    Europe
4.6.3.    Asia Pacific
4.6.4.    Middle East and Africa
4.6.5.    South America

5.    Fertility Testing Market: Global Market Size and Forecast (Value in USD Million) (2023-2030)
5.1.    Fertility Testing Market Size and Forecast, By Product (2023-2030)
5.1.1.    Ovulation prediction kit
5.1.2.    Male fertility testing products
5.1.3.    Fertility Monitor
5.1.4.    Others

5.2.    Fertility Testing Market Size and Forecast, By Sample (2023-2030)
5.2.1.    Saliva
5.2.2.    Blood
5.2.3.    Urine
5.2.4.    Others

5.3.    Fertility Testing Market Size and Forecast, By Application (2023-2030)
5.3.1.    Female
5.3.2.    Male

5.4.    Fertility Testing Market Size and Forecast, By End User (2023-2030)
5.4.1.    Supermarkets and hypermarkets 
5.4.2.    Convenience Stores
5.4.3.    Online Retail Channel
5.4.4.    Speciality stores

5.5.    Fertility Testing Market Size and Forecast, by Region (2023-2030)
5.5.1.    North America
5.5.2.    Europe
5.5.3.    Asia Pacific
5.5.4.    Middle East and Africa
5.5.5.    South America

6.    North America Fertility Testing Market Size and Forecast by Segmentation (Value in USD Million) (2023-2030)
6.1.    North America Fertility Testing Market Size and Forecast, By Product (2023-2030)
6.1.1.    Ovulation prediction kit
6.1.2.    Male fertility testing products
6.1.3.    Fertility monitor
6.1.4.    Others

6.2.    North America Fertility Testing Market Size and Forecast, By Sample (2023-2030)
6.2.1.    Saliva
6.2.2.    Blood
6.2.3.    Urine
6.2.4.    Others

6.3.    North America Fertility Testing Market Size and Forecast, By Application (2023-2030)
6.3.1.    Female
6.3.2.    Male

6.4.    North America Fertility Testing Market Size and Forecast, By End User (2023-2030)
6.4.1.    Supermarkets and hypermarkets 
6.4.2.    Convenience Stores
6.4.3.    Online Retail Channel
6.4.4.    Speciality stores

6.5.    North America Fertility Testing Market Size and Forecast, by Country (2023-2030)
6.5.1.    United States
6.5.2.    Canada
6.5.3.    Mexico 

7.    Europe Fertility Testing Market Size and Forecast by Segmentation (Value in USD Million) (2023-2030)
7.1.    Europe Fertility Testing Market Size and Forecast, By Product (2023-2030)
7.2.    Europe Fertility Testing Market Size and Forecast, By Sample (2023-2030)
7.3.    Europe Fertility Testing Market Size and Forecast, By Application (2023-2030)
7.4.    Europe Fertility Testing Market Size and Forecast, By End User (2023-2030)
7.5.    Europe Fertility Testing Market Size and Forecast, by Country (2023-2030)
7.5.1.    United Kingdom
7.5.2.    France
7.5.3.    Germany
7.5.4.    Italy
7.5.5.    Spain
7.5.6.    Sweden
7.5.7.    Russia
7.5.8.    Rest of Europe

8.    Asia Pacific Fertility Testing Market Size and Forecast by Segmentation (Value in USD Million) (2023-2030)
8.1.    Asia Pacific Fertility Testing Market Size and Forecast, By Product (2023-2030)
8.2.    Asia Pacific Fertility Testing Market Size and Forecast, By Sample (2023-2030)
8.3.    Asia Pacific Fertility Testing Market Size and Forecast, By Application (2023-2030)
8.4.    Asia Pacific Fertility Testing Market Size and Forecast, By End User (2023-2030)
8.5.    Asia Pacific Fertility Testing Market Size and Forecast, by Country (2023-2030)
8.5.1.    China
8.5.2.    S Korea
8.5.3.    Japan
8.5.4.    India
8.5.5.    Australia
8.5.6.    ASEAN
8.5.7.    Rest of Asia Pacific

9.    Middle East and Africa Fertility Testing Market Size and Forecast by Segmentation (Value in USD Million) (2023-2030)
9.1.    Middle East and Africa Fertility Testing Market Size and Forecast, By Product (2023-2030)
9.2.    Middle East and Africa Fertility Testing Market Size and Forecast, By Sample (2023-2030)
9.3.    Middle East and Africa Fertility Testing Market Size and Forecast, By Application (2023-2030)
9.4.    Middle East and Africa Fertility Testing Market Size and Forecast, By End User (2023-2030)
9.5.    Middle East and Africa Fertility Testing Market Size and Forecast, by Country (2023-2030)
9.5.1.    South Africa
9.5.2.    GCC
9.5.3.    Nigeria
9.5.4.    Rest of ME&A

10.    South America Fertility Testing Market Size and Forecast by Segmentation (Value in USD Million) (2023-2030)
10.1.    South America Fertility Testing Market Size and Forecast, By Product (2023-2030)
10.2.    South America Fertility Testing Market Size and Forecast, By Sample (2023-2030)
10.3.    South America Fertility Testing Market Size and Forecast, By Application (2023-2030)
10.4.    South America Fertility Testing Market Size and Forecast, By End User (2023-2030)
10.5.    South America Fertility Testing Market Size and Forecast, by Country (2023-2030)
10.5.1.    Brazil
10.5.2.    Argentina
10.5.3.    Rest Of South America

11.    Company Profile: Key Players
11.1.    Thermo Fisher Scientific (Waltham, United States)
11.1.1.    Company Overview
11.1.2.    Business Portfolio
11.1.3.    Financial Overview
11.1.4.    SWOT Analysis
11.1.5.    Strategic Analysis
11.1.6.    Recent Developments

11.2.    GE First Response (Parsippany, United States)
11.3.    Mira (Pleasanton, United States)
11.4.    Modern Fertility (San Francisco, United States)
11.5.    Proov (Boulder, United States)
11.6.    Ovuline (Boston, United States)
11.7.    YO Home Sperm Test (Los Angeles, United States)
11.8.    Sema4 (Stamford, United States)
11.9.    Quest Diagnostics (Secaucus, United States)
11.10.    Clearblue (Bedford, United Kingdom)
11.11.    AVA (Zurich, Switzerland)
11.12.    LetsGetChecked (Dublin, Ireland)
11.13.    Fertility Focus (Cambridge, United Kingdom)
11.14.    ExSeed Health (Copenhagen, Denmark)
11.15.    Roche (Basel, Switzerland)
11.16.    Genea (Sydney, Australia)
11.17.    Monash IVF (Melbourne, Australia)
11.18.    Shanghai Ji Ai Genetics & IVF Institute (Shanghai, China)
11.19.    Genetic Laboratory Services (Singapore)
11.20.    Thyrocare Technologies Ltd (Mumbai, India)
11.21.    Metropolis Healthcare Ltd (Mumbai, India)
11.22.    Fakih IVF (Dubai, UAE)
11.23.    Cairo Fertility Center (Cairo, Egypt)
11.24.    Huntington Medicina Reprodutiva (São Paulo, Brazil)
11.25.    IVI RMA Global (Buenos Aires, Argentina)
12.    Key Findings 
13.    Industry Recommendations

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