Europe Toothpaste Market: Industry Analysis and Forecast (2024-2030)

  • Europe Toothpaste Market was valued at USD 6.89 billion in 2023. Europe Toothpaste Market size is estimated to grow at a CAGR of 6 % over the forecast period.

  • Format : PDF | Report ID : SMR_1332

Europe Toothpaste Market Definition:


Dental health is becoming increasingly important to consumers across the globe as teeth are required to crush, chew, and grind food. To maintain dental health and the health of the mouth, it is necessary to practice proper oral hygiene. Consumers are also seeking ways to prevent common dental problems like tooth loss and dental cavities. Toothbrushes, toothpaste, and mouthwash are among the many oral hygiene products available today for teeth and mouth care. 


Further, the Toothpaste market is segmented by Type, Distribution Channel, End-User, and geography. Based on Type, the Toothpaste market is segmented under Whitening, Herbal, Sensitive, and Others. Based on End-User, the Toothpaste market is segmented under Adults and Children. Based on Distribution Channel, the Toothpaste market is segmented under Supermarket, Convenience Store, Pharmaceuticals, and Online. By geography, the market covers the major countries in Europe i.e., Italy, Germany, United Kingdom, Russia, France and Rest of Europe For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).


Europe Toothpaste Market


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Europe Toothpaste Market Dynamics:


Oral health has become an important factor in consumers' desire to live better lives, Increased awareness of oral health issues, along with a better understanding of the underlying causes of dental problems, has contributed to the growth of the toothpaste market, Many people suffer from various oral health issues, according to the Oral Health Foundation, women are more likely to suffer from sensitive teeth. Female hormones cause the gums to have greater blood flow, which makes them more sensitive. Because of this, there is a high demand in this region for toothpaste that addresses issues such as sensitivity, bacteria management, etc. The mint flavor in toothpaste is popular in Europe, and with the need for whiter teeth, the demand for whitening products such as toothpaste is increasing. Increasing demand for organic and natural oral care is driving the overall growth of the category, Natural toothpaste is one of the fastest-growing segments, and herbal or natural toothpaste is one of the fastest-growing segments in the region. Toothpaste with natural ingredients has become increasingly popular as consumers seek natural alternatives. 


The toothpaste market in Europe offers significant growth opportunities. Players are also introducing whitening and sensitivity relief products, products for kids, etc., which are all made without artificial flavors and ingredients. As the oral care market in Europe has moved towards premiumization, players are now focusing on more than just simple cavity prevention. To make products more premiums, firms emphasize product features or mouth hygiene as a whole, including gum health and oral microbiome. The growing nature of sustainability, a desire for innovation, and other factors have led to the premiumization of oral care products. The businesses in the region are focusing on providing new product solutions and introducing innovation.


As an example, In February 2021, Colgate launched its Smile for Good toothpaste in Europe, which came in a tube made from recyclable high-density polyethylene (HDPE). It was announced in May 2021 that Unilever's oral care brands Signal, Pepsodent, and Closeup would switch to recyclable tubes by 2025. Unilever has been partnering with multiple packaging manufacturers to drive innovation. Investment by these players in creating innovative and differentiated products has contributed significantly to market growth.


Europe Toothpaste Market COVID-19 Insights:


It has been reported that the UK, France, and Russia are the most badly affected countries in Europe by the COVID-19. The UK is experiencing an economic recession due to a loss of revenue from various industries, and the country has recorded the highest number of confirmed COVID-19 cases across Europe, followed by France, Spain, Italy, and Germany. Other member states implemented drastic measures and travel restrictions, including closing their borders. In a few countries in Europe, the lockdown restrictions are gradually being lifted.

For example, Denmark has reopened its stores and shopping centers. Italy is in the "yellow zone" and is slowly removing lockdown restrictions. All of these factors will drive the consumer goods industry, which in turn will drive growth in the toothpaste market during the forecast period.


Europe Toothpaste Market Segment Analysis:


By Type, the Toothpaste Market is segmented into whitening, herbal, sensitive, and others.The Whitening segment held the highest market share in 2023. Because it is generally believed that whiter teeth increase self-confidence as well as facial beauty, the whitening toothpaste driving the market growth and will boost the market growth during the forecast period. The herbal and sensitive segment has been seeing an increase in sales as consumers seek out more targeted options for dental care.


Europe Toothpaste Market


By End-User, the Toothpaste Market is segmented into adults and Children. The Adult segment held the highest market share in 2023. Adults' habits of drinking alcohol and eating toxic foods have been proven to negatively affect oral health which the adult segment is driving the market growth in this region. The children segment is witnessing the fastest-growing segment in this region. Because of the high incidence of dental problems in this group. In addition, a large number of children are prone to tooth decay because of their weaker tooth formation compared with adults.


By Distribution Channel, the Toothpaste Market is segmented into supermarkets, convenience stores, pharmaceuticals, and online. The Supermarket segment held the highest market share in 2023. Since many brands can be found in one place at lower prices, purchasing them is more convenient. In addition, consumers can also shop for other household goods while purchasing the product. Convenience stores, pharmaceuticals and drugs, and online segments are on the rise. This is because they are more accessible to certain consumers due to their locations close to their homes and their ability to provide online delivery of various products.


Europe Toothpaste Market Key Players Insights:


The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide Type portfolio, and have a Europe presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.


The market's major companies have a significant impact because most of them have extensive Europe networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the Europe market, key players in the market, particularly in Europe and Europe, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.


The objective of the report is to present a comprehensive analysis of the Europe Toothpaste market to the stakeholders in the industry. The report provides trends that are most dominant in the Europe Toothpaste market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Europe Toothpaste Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.


The qualitative and quantitative data provided in the Europe Toothpaste market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Europe Toothpaste market. The report studies factors such as company size, market share, market growth, revenue, Type, and profits of the key players in the Europe Toothpaste market.


The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their Type quality is in the Europe Toothpaste market. The report also analyses if the Europe Toothpaste market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.


The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Europe Toothpaste market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Europe Toothpaste market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Europe Toothpaste market is aided by legal factors.


Europe Toothpaste Market Scope


Europe Toothpaste Market

Market Size in 2023

USD 6.89 Bn.

Market Size in 2030

USD 10.36 Bn.

CAGR (2024-2030)

6 %

Historic Data


Base Year


Forecast Period


Segment Scope

By  Type

  • Whitening
  • Herbal
  • Sensitive

By   End-User

  • Adults
  • Children

By Distribution Channel

  • Supermarket
  • Convenience Store
  • Pharmaceutical

Country Scope

and Rest of Europe  










































Europe Toothpaste Market Key Players: 

  • Lebon Le White
  • Marvis
  • Botot European Natural Toothpaste
  • Email Diamant
  • Kingfisher Toothpaste
  • Oral-B
  • Corsodyl
  • Tesco
  • Eucryl
  • Boots
  • Signal
  • UltraDEX

Frequently Asked Questions

The segments covered in the Toothpaste Market report are based on Type, End-User and Distribution Channel.

  1. Scope of the Report
  2. Research Methodology
    • Research Process
    • Toothpaste Market: Target Audience
    • Toothpaste Market: Primary Research (As per Client Requirement)
    • Toothpaste Market: Secondary Research
  3. Executive Summary
  4. Competitive Landscape
    • Stellar Competition matrix
      • Europe Stellar Competition Matrix
    • Key Players Benchmarking: - by Casing, Pricing, Investments, Expansion Plans, Physical Presence, and Presence in the Market.
    • Mergers and Acquisitions in Industry: - M&A by Region, Value, and Strategic Intent
    • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Market Challenges
    • PESTLE Analysis
    • PORTERS Five Force Analysis
    • Value Chain Analysis
  5. Europe Toothpaste Market Segmentation
    • Europe Toothpaste Market, by Type (2023-2030)
      • Whitening
      • Herbal
      • Sensitive
      • Others
    • Europe Toothpaste Market, by End-User (2023-2030)
      • Adult
      • Children
    • Europe Toothpaste Market, by Distribution Channel (2023-2030)
      • Supermarket
      • Convenience Store
      • Pharmaceutical
      • Online  
    • Europe Toothpaste Market, by Country (2023-2030)
      • Italy
      • France
      • Russia
      • United kingdom
      • Rest of Europe
  6. Company Profiles
    • Key Players
      • Lebon Le White
        • Company Overview
        • Casing Portfolio
        • Financial Overview
        • Business Strategy
        • Key Developments
      • Marvis
      • Botot European Natural Toothpaste
      • Email Diamant
      • Kingfisher Toothpaste
      • Oral-B
      • Corsodyl
      • Tesco
      • Eucryl
      • Boots
      • Signal
      • UltraDEX
  7. Key Findings
  8. Recommendations

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