Toothpaste Market: Global Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, COVID-19, Trends

Toothpaste Market Definition:

The importance of oral hygiene to consumers across the globe is increasing as teeth are essential for crushing, chewing, and grinding food. Therefore, it is necessary to maintain the health of teeth as well as the mouth through proper oral hygiene. An increasing focus on oral care is also being driven by consumer desire to prevent common and preventable oral problems such as tooth loss and dental cavities. A wide variety of oral hygiene products is currently available for teeth and mouth hygiene, including toothbrushes, toothpaste, and mouthwash. 

 

Further, the Toothpaste market is segmented by Type, Distribution Channel, End-User, and geography. Based on Type, the Toothpaste market is segmented under Whitening, Herbal, Sensitive, and Others. Based on End-User, the Toothpaste market is segmented under Adults and Children. Based on Distribution Channel, the Toothpaste market is segmented under Supermarket, Convenience Store, Pharmaceuticals, and Online. By geography, the market covers the following regions: North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).

 

 

To get more Insights: Request Free Sample Report

 

Toothpaste Market Dynamics:

The market is driven by consumer awareness about oral hygiene, a growing aging population with increasing dental needs, and the introduction of technologically advanced products. Manufacturers continue to develop and launch new and more advanced products due to changing consumer preferences. The oral care market is being influenced by factors as diverse as whitening toothpaste's rising popularity, toothbrushes' rising demand for automated functions, and a growing trend of online shopping for oral care products. Further, manufacturers are going beyond regional product launches to meet the needs of local consumers.

 

A growing middle-class population, an expanding population of people with disposable incomes, and the increasing popularity of advanced dental care products are contributing to the increase in demand for oral care products in emerging markets. However, despite the stable growth forecast, there are potential threats to growth in the form of a lack of awareness about advanced dental care, rising dental costs, and intensifying competition.

 

The Multi-benefit toothpaste market is forecast to grow the fastest over the forecast period. Multifunctional toothpaste is becoming increasingly popular and innovations are driving growth in the mature market. The oral care market is mature and provides opportunities to retailers and dealers by offering multi-functional toothpaste.

 

Companies are launching toothpaste that does not just offer whitening effects but also fights plaque, stains, bad breath, sensitivity, cavities, tartar, and gingivitis. Continuously growing populations and increasing awareness about oral hygiene are contributing to the market growth. Companies are mainly focusing on appealing to millennials by introducing toothpaste that strives to appeal to children.

 

Toothpaste Market COVID-19 Insights:

COVID-19 has caused operational inefficiencies and interrupted supply chains due to the sudden closure of national and international borders. Disruptions in supply chains have restricted the movement of goods, which is affecting the distribution and manufacturing of toothpaste as well. The worldwide lockdown, caused by COVID-19, has influenced consumer-buying behaviour by influencing consumer buying habits. A shift in consumer preferences has resulted in a shift in consumer inclination toward hygiene products.

 

Additionally, the tendency of consumers towards products free from toxic chemicals and additives has fuelled the demand for herbal toothpaste products during this lockdown. Because of these preferences, consumers opt for products that contain natural ingredients as the chemicals in the products adversely affect public health. In addition, lockdowns resulted in a steep decline in toothpaste sales through supermarkets and hypermarkets. However, the revenue loss from store-based distribution channels is partially offset by online sales.

 

Toothpaste Market Trends: Many toothpaste brands, including Hello, Dr. Brite, and others have shown a growing interest in creating products that are designed to specifically target vegetarians and vegans. As a result of more and more people standing against products made from animals and tested on them, cruelty to animals is also on the rise. The market is also found in providing teeth care solutions that prevent cavities and reduce tartar build-up, increasing consumption.

 

Toothpaste Market Segment Analysis:

By Type, the Toothpaste Market is segmented into whitening, herbal, sensitive, and others.

The Whitening segment has the highest market share in 2023. Because of the widespread perception that whitened teeth improve a person’s self-confidence by enhancing the appearance of their face as a result of removing stains from their teeth, that is why the teeth whitening system is expected to dominate the market. Increasing consumer demand for targeted dental care options is enlarging the market presence of herbal, sensitive teeth, and other segments.

 

 

By End-User, the Toothpaste Market is segmented into adults and children. The Adult segment has the highest market share in 2023. As adults consume a large number of food products that are harmful to teeth, the market has a high demand for this segment. Toxic products such as tobacco and alcohol contribute to poor oral health, thereby boosting the demand for this segment.

 

On the other hand, the children segment is expected to contribute positively to the growth of this market. Since children are more likely to suffer from dental problems than adults and also since children have weak tooth formation compared to adults, they are more likely to experience tooth decay and cavities.

 

By Distribution Channel, the Toothpaste Market is segmented into supermarket, convenience stores, pharmaceuticals, and online. The Supermarket segment has the highest market share in 2023. Since several brands are available in one place at a lower cost, consumers find it convenient to purchase these products as they have the option of buying them along with other household items. Convenience stores, pharmaceuticals, and online are also growing steadily as consumers are more comfortable visiting them because of their close proximity to their home and their ability to ship products online.

 

Toothpaste Market Regional Insights:

The Asia Pacific held the largest share of the toothpaste market in 2023. The toothpaste market is driven by a strong customer base, a rise in awareness about oral health and hygiene, and lifestyle changes. In India, tooth sensitivity is a major problem. There is a high demand for need-based offerings in the region, such as toothpaste addressing tooth sensitivity, whitening toothpaste, gel-based toothpaste, or toothpaste containing herbal and natural ingredients. Consumer demand for natural toothpaste has changed markedly in recent years, and the natural and herbal toothpaste segment is growing faster.

 

Toothpaste Market Recent Developments:

In 2020- The Colgate Palmolive Company has launched its new product, New Colgate Optic White, for teeth whitening. This new product is part of an oral beauty collection to enhance the beauty of teeth, stimulating the interest of the new generations.

 

Toothpaste Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide Type portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

 

The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in North America and Europe, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

 

The objective of the report is to present a comprehensive analysis of the Global Toothpaste market to the stakeholders in the industry. The report provides trends that are most dominant in the Global Toothpaste market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Global Toothpaste Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Global Toothpaste market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Global Toothpaste market. The report studies factors such as company size, market share, market growth, revenue, Type, volume, and profits of the key players in the Global Toothpaste market.

 

 

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their Type quality is in the Global Toothpaste market. The report also analyses if the Global Toothpaste market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Global Toothpaste market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Global Toothpaste market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Global Toothpaste market is aided by legal factors.

 

Toothpaste Market Scope:

Toothpaste Market
Market Size in 2023	USD 32.49 Bn.
Market Size in 2030	USD 48.86 Bn.
CAGR (2024-2030)	6%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By  Type Whitening Herbal Sensitive
	By   End-User Adult Children
	By Distribution Channel Supermarket Convenience store Pharmaceuticals
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Toothpaste Market Key Players: 

• Science Arts
• Colgate-Palmotive
• Procter & Gamble
• Unilever
• Lion corporation
• GlaxoSmithKline PLC
• Boston Beer Company
• Church & Dwight Co. Inc.
• Sunstar Suisse SA
• Henkel Ag & Company KgaA