Smokeless Cigarettes Market: Global Industry Analysis and Forecast (2024-2030)

Smokeless Cigarettes Market Overview:

Smokeless cigarettes, also known as electronic cigarettes or e-cigarettes, are battery-operated devices that vaporize a liquid solution containing nicotine, flavorings, and other chemicals. Producing nicotine vapor from a solution rather than by burning tobacco means that electronic cigarette vapor is free from almost all of the many toxic chemicals that accompany nicotine in cigarette smoke. Not all electronic cigarettes include nicotine some simply produce vapor for inhalation, but these are not popular among users.

Additionally, growing consumer awareness and preferences for smokeless options present opportunities for market growth. The segmentation of the smokeless cigarettes market is characterized by various product types, Electric and non-electric. Additionally, the market is divided based on distribution channels, such as online and offline. Understanding these segments enables companies to tailor their strategies to specific consumer preferences and regulatory landscapes, fostering sustained growth in the evolving smokeless cigarettes market. The Smokeless Cigarettes Market includes the key strategic developments of the market, comprising R&D, new product launches, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.

To get more Insights: Request Free Sample Report

Smokeless Cigarettes Market Dynamics:

E-Cigarette Market Growth Propelled by Rising Youth Adoption and Smoker Transition to Smokeless Alternatives

Rising demand for e-cigarette and vaping markets has been driving the Smokeless Cigarettes Market. The use of e-cigarettes has led to children and young adults taking up smoking, as e-cigarette users are more likely to try tobacco products, which has propelled the market growth. The USA and some European countries have shown increases in e-cigarette use among young people. Growing consumer awareness and preferences for smokeless options are driving the Smokeless Cigarettes Market. Many smokers view e-cigarettes as a less harmful alternative and use them to gradually reduce or quit smoking altogether. Additionally, the growing trend of vaping among younger demographics, coupled with the availability of a wide variety of flavors and customizable options, is fuelling demand in the market.

Impact of Stringent Regulatory Measures on the Growth Trajectory of the Smokeless Cigarettes Market

Surging rules and regulations regarding health prevalence have impacted the growth of the Smokeless Cigarettes Market. For Instance, U.S. Food and Drug Administration (FDA) regulations designed to protect the health of young Americans, minors no longer buy e-cigarettes in stores or online (see "Government Regulation of E-cigarettes").  The Institute for Global Tobacco Control at the Johns Hopkins Bloomberg School of Public Health keeps a database of international e-cigarette laws. 30 countries ban the sale of all types of e-cigarettes, 49 countries regulate the sale of e-cigarettes or require marketing authorization before sale, and four countries prohibit the sale of nicotine-containing e-cigarettes.

Smokeless Cigarettes Market Segment Analysis:

By product, the Electric Segment held the largest share of the Smokeless Cigarettes Market in 2023.  The United States is undergoing rapid growth in the e-cigarette market, driven by a shift towards healthier alternatives to traditional tobacco products. The longer ENDS and other e-cigarettes are on the market. Vapes, vaporizers, vape pens, hookah pens, electronic cigarettes (e-cigarettes or e-cigs), e-cigars, and e-pipes are some of the many tobacco product terms used to describe electronic nicotine delivery systems (ENDS). ENDS are manufactured to look like conventional combusted cigarettes, cigars, or pipes. Some resemble pens or USB flash drives.

Larger devices, such as tank systems or mods, bear little or no resemblance to cigarettes. These products are reusable parts, or they are disposable and only used once before they are thrown away.  Disposable e-cigarettes, which skyrocketed in popularity the product’s exemption from federal restrictions on flavored e-cigarettes, make up over half of the e-cigarette market. Disposable brands Elf Bar and Breeze Smoke are among the top-selling e-cigarette brands alongside Vuse, JUUL, and NJOY. Average nicotine concentrations in disposable e-cigarettes have increased at a higher rate than in other types of e-cigarettes.

Smokeless Cigarettes Market Regional Insight:

North America region held largest market share in 2023 for the Smokeless Cigarettes Market.  Market players in the US are offering a wide variety of flavors of e-cigarettes with new Flavors being launched frequently. Also, a growing perception that vaping and e-cigarettes have a fashionable appeal. It is fuelling market growth in the region through the forecast period. Amazon online stores that sell nicotine and nicotine-free cigarettes supplied by Breather Supreme Herbal in several countries including India and the United States of America. Iqos has more than 11 million global customers and claims that 8 million people have abandoned cigarettes for Iqos.

Smoke-free products account for 14% of the company’s net revenue as cigarette sales are falling. The company hopes that 40 million of its cigarette smokers use smoke-free products by 2025. The US is the largest market in the world for vape products. 9% of US adults vape regularly or occasionally. Oklahoma has the highest rate of e-cigarette usage, followed by Louisiana, Nevada, Ohio, Tennessee, and Kentucky.

The Europe region held XXX % market share in the Smokeless Cigarettes Market in 2023. The adoption rate of disposable e-cigarettes is significantly high in the United Kingdom, France, and Germany. The demand for fruit-flavored e-cigarettes is also significantly gaining popularity in the region. The United Kingdom has been most active in promoting e-cigarettes as a reduced-harm alternative to cigarettes. Public Health England has encouraged the National Health Service to make e-cigarettes available to smokers looking to quit or switch. The UK allows for the licensing of e-cigarettes as medicinal quitting aids, but no manufacturer has yet taken the route to product approval. In addition, the UK has stringent restrictions on the marketing of e-cigarettes.

Smokeless Cigarettes Market Competitive Landscape:

1. In June 2023, Imperial Brands plc announced the acquisition of nicotine pouches from TJP Labs intending to make a foray into the U.S. oral market. The acquisition will enable ITG Brands, the company’s U.S. operation, to offer 14 different product types in a pouch that performs well in consumer testing. Through this acquisition, TJP Labs aims to reinforce its commitment to developing products that promote global harm reduction, customer choice, and flexibility.
2. In June 2023, Altria Group, Inc. announced the acquisition of NJOY Holdings, Inc., a vaping company. The company will market NJOY e-vapor products under NJOY, LLC (NJOY), an Altria subsidiary. Moreover, NJOY's products will be distributed by Altria Group Distribution Company.
3. In August 2023, Quebec's health minister announced the ban on vaping products with a flavor or aroma other than tobacco. The government also be limiting the maximum nicotine concentration of all vaping products sold in the provinces to 20 mg/ml.

Smokeless Cigarettes Market Scope:

Smokeless Cigarettes Market Key Players:

1. JUUL Labs, Inc. - USA
2. British American Tobacco plc - United Kingdom
3. Imperial Brands plc - United Kingdom
4. Philip Morris International Inc. - USA
5. Japan Tobacco Inc. Japan
6. Altria Group, Inc. – USA
7. RELX Technology Co. Ltd.
8. Flavourart Srl
9. La Gloria Cubana
10. H. Upmann
11. Scandinavian Tobacco Group A/S