Cleats Market: Global Industry Analysis and Forecast (2024-2030)

  • The Cleats Market size was valued at USD 192.13 Billion in 2023 and the total Global Cleats revenue is expected to grow at a CAGR of 8.05% from 2024 to 2030, reaching nearly USD 330.35 Billion by 2030.

  • Format : PDF | Report ID : SMR_1847

Cleats Market Overview

Cleats are shoes with studs that protrude into the ground to keep athletes upright when cutting, faster when sprinting, and stable when pushing. Cleats are protrusions on the sole of a shoe or on an external attachment to a shoe that provide additional traction on a soft or slippery surface. Cleats are conical or blade-like in shape and are made of plastic, rubber or metal. The type worn depends on the environment of play: grass, ice, artificial turf, or other grounds.

 

Cleats are essential for maximising player movement and avoiding slips in any sport requiring traction and stability, including baseball, football, soccer, and baseball. Offering a wide array of solutions, the market places and emphasis on performance, comfort, and durability to serve athletes of all skill levels. Solutions range from cutting-edge materials to customisable designs and specialised cleat configurations according to players requirement.

 

The increasing need for sports high performance footwear has been driving the cleats market rise over the years. A wide range of sports specific cleats are available in the market, enabling athletes to boost their performance on various playing surfaces. Prominent industry players constantly allocate resources towards research and development in order to present inventive cleat designs that optimize performance of the players and reduce the risk of injuries while playing.

 

Cleats Market

 

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Cleats Market Dynamics

Sports and Fashion Trends

 

Over time, the popularity of various sports change, which affect the demand for particular kinds of cleats. Cleats are becoming more than just useful athletic accessories they are also fashion statements. In order to produce fashionable or limited-edition cleats that appeal to customers seeking both performance and aesthetics, brands frequently work with designers or celebrities. Influential brand ambassadors, professional athletes greatly influence customer choices through their endorsements. Athletes who are well-known for donning a specific brand or model of cleats experience a "halo effect," inspiring admirers and aspiring players to buy the same equipment.

 

Economic Conditions and Competition

 

Economic downturns cause consumers to spend less on cleats and other non-essential goods. The purchasing power of consumers is restricted by high unemployment rates or low levels of disposable income, leading them to defer or completely abandon the purchase of new cleats. There are several brands fighting for market share in the fiercely competitive cleats market. Price wars, narrowed profit margins, and higher marketing costs are all consequences of intense rivalry as businesses try to set themselves apart from the competitors and draw in clients. The spread of fake cleats is a major problem for real cleat makers since fakes not only damage a brands credibility and loyalty but also undercut real cleats sales and market share by providing less expensive substitutes.

 

Supply Chain management and Brand Differentiation                                                           

 

The cleats industry relies on complex global supply chains, making it vulnerable to disruptions such as raw material shortages, transportation delays, or geopolitical instability. Manufacturers implement risk mitigation strategies, diversify sourcing options, and cultivate strong relationships with suppliers to ensure a reliable and resilient supply chain. It is difficult for cleat makers to stand out in a competitive industry when there are so many competitors fighting for market dominance. Providing distinctive value propositions, developing genuine brand identities, and involving customers through successful marketing, sponsorships, and customer experiences are all necessary to increase brand loyalty. While new technology lead to better products, incorporating them into the design and production processes of cleats has been difficult and expensive. Research and development expenditures are necessary for manufacturers to make sure that new features improve performance without sacrificing comfort or durability, which attract more and more customers. All these factors presents challenge in front of cleats industry.

 

Innovation in Material and Digital Integration

 

While new technology lead to better products, incorporating them into the design and production processes of cleats is difficult and expensive, but provides customer product satisfaction. Research and development expenditures are necessary for manufacturers to make sure that new features improve performance without sacrificing comfort or durability. Digital technology integration creates new avenues for product innovation, consumer interaction, and data-driven insights in the design and manufacturing of cleats. Athletes' training and competition experiences are improved by using smart cleats with sensors and embedded electronics that give real-time feedback on performance indicators including speed, agility, and biomechanics. Products catered to each customers unique demands and tastes are in greater demand. Manufacturers of cleats are able to create customised cleats that offer the best fit, comfort, and performance for individual athletes by utilising technology such as online customisation platforms and 3D scanning and printing. All together these factors provides great opportunities in the cleats market.

 

Cleats Market Segment Analysis

Based on Sport, the market is divided into Soccer, Rugby, Baseball, Cricket, and others. Soccer Cleats: Because of soccer's widespread appeal, this is the largest segment of the cleat market. To meet the unique demands of soccer players, manufacturers concentrate on creating lightweight cleats with exceptional ball control and traction characteristics. Brands collaborate with players in leagues and global events to promote their brand and influence the customers.

 

Baseball Cleats: Designed for use on grass or dirt surfaces, baseball cleats come with specific spikes that offer stability and traction. Baseballs appeal in North America and other baseball-playing regions has an impact on the demand for cleats for the game.

 

Cleats Market1

 

Rugby Cleats: Designed to endure the physical demands of the game, rugby cleats provide players with the best possible support and grip during play. There is an increasing need for rugby cleats due to the increased interest in rugby in different regions. Mainly North America region is the largest market for Rugby cleats.

 

Cricket Cleats: Cricket cleats are specially designed to offer grip on the cricket field, which is normally constructed of grass. With the increasing popularity of cricket worldwide, the demand for cricket cleats is also on the rise. With increasing craze of franchise leagues and brands collaborating with players influencing the market of cricket cleats and fuelling the growth. Asia Pacific is the largest market for Cricket cleats.

 

Cleats Market Regional Analysis

The North America region dominates the cleats market and is expected to maintain its dominance throughout the forecast period (2024-2030), and grow at the rate of 8.2% compound annual growth rate (CAGR). These has been attributed to manufacturers increased focus on product innovations and increased spending on R&D skills related to the integration of cutting-edge technologies. There are plenty of games played in the North America region like, Soccer, Rugby, and Baseball, which require cleats for it. These factor is propelling the growth of the cleats market in the region. Fashion trends of cleats among the youth population in the region is one of the factor to fuel the growth of the cleats market in the region.

 

Cleats Market2

 

Asia Pacific is expected to show the fastest growth at 8% CAGR. Westernisation and modernization are factors driving these region's market growth. Population in the region and especially young population in the region is accelerating the growth of the cleats market, because young population is following the fashion trend and also have great influence of sports on them. Countries like India, Pakistan, Bangladesh, and Sri Lanka have huge fan base for cricket, which influence the youth to buy cricket cleats. Growing western culture is seen in the sports as well. Sports like soccer, rugby, and basketball are gaining popularity in the region, which influence the growth of the cleats market.

 

Cleats Market Competitive Landscape

In June 2022, New Balance released the Vivid Spark bundle, bringing the Tekela v3+ and Furon v6+ new colorways. With this launch, the business wanted to provide football players with a seasonal refresh for usage during summer matches and beyond.

 

In June 2022, Puma partnered with the upscale shoe company Liberty London. The companies' goal in working together was to create a limited-edition pair of the ULTRA ULTIMATE and ULTRA ULTIMATE football cleats. Additionally, these shoes include personalised logos and are especially made for women's fits.

 

July 2021: Adidas' short list of contenders for the brand, Wolverine World Wide and Authentic Brands Group, working together, private equity firms Advent International, CVC, Cerberus Capital, and Sycamore Partners, as well as other businesses, made the cut.

 

Cleats Market Scope

Market Size in 2023

USD 192.13Bn.

Market Size in 2030

USD 330.35Bn.

CAGR (2024-2030)

8.05%

Historic Data

2018-2022

Base Year

2023

Forecast Period

2024-2030

Segment Analysis

By Distribution Channel

  • Online
  • Offline

By Sport

  • Soccer
  • Rugby
  • Baseball
  • Cricket
  • Others

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America

 

Key Players in The Cleats Market

  1. Nike
  2. Puma
  3. Adidas
  4. Under Armour
  5. New Balance
  6. Reebok
  7. Mizuno
  8. Diadora
  9. Umbro
  10. ASICS
  11. Lotto
  12. Warrior Shoes
  13. Concave
  14. Kelmi
  15. Joma
  16. Uhlsport
  17. Hummel
  18. Xtep
  19. Li-Ning
  20. Salomon


Frequently Asked Questions

The growing Sports and Fashion Trend are boosting the cleats market growth.

1.    Cleats Market: Research Methodology 

2.    Cleats Market: Executive Summary

3.    Cleats Market: Competitive Landscape

4.    Potential Areas for Investment
4.1. Stellar Competition Matrix
4.2. Competitive Landscape
4.3. Key Players Benchmarking
4.4. Market Structure
4.4.1.    Market Leaders 
4.4.2.    Market Followers
4.4.3.    Emerging Players

4.5. Consolidation of the Market
4.6. Global Import-Export Analysis

5.    Cleats Market: Dynamics
5.1. Market Trends by Region
5.1.1.    North America
5.1.2.    Europe
5.1.3.    Asia Pacific
5.1.4.    Middle East and Africa
5.1.5.    South America

5.2. Market Drivers by Region
5.2.1.    North America
5.2.2.    Europe
5.2.3.    Asia Pacific
5.2.4.    Middle East and Africa
5.2.5.    South America

5.3. Market Restraints
5.4. Market Opportunities
5.5. Market Challenges
5.6. PORTER’s Five Forces Analysis
5.7. PESTLE Analysis
5.8. Strategies for New Entrants to Penetrate the Market
5.9. Regulatory Landscape by Region
5.9.1.    North America
5.9.2.    Europe
5.9.3.    Asia Pacific
5.9.4.    Middle East and Africa
5.9.5.    South America

6.    Cleats Market Size and Forecast by Segments (by Value Units)
6.1. Cleats Market Size and Forecast, by Distribution Channel (2023-2030)
6.1.1.    Online
6.1.2.    Offline

6.2. Cleats Market Size and Forecast, by Sport (2023-2030)
6.2.1.    Soccer
6.2.2.    Rugby
6.2.3.    Baseball
6.2.4.    Cricket 
6.2.5.    Others 

6.3. Cleats Market Size and Forecast, by Region (2023-2030)
6.3.1.    North America
6.3.2.    Europe
6.3.3.    Asia Pacific
6.3.4.    Middle East and Africa
6.3.5.    South America

7.    North America Cleats Market Size and Forecast (by Value Units)
7.1. North America Cleats Market Size and Forecast, by Distribution Channel (2023-2030)
7.1.1.    Online
7.1.2.    Offline

7.2. North America Cleats Market Size and Forecast, by Sport (2023-2030)
7.2.1.    Soccer
7.2.2.    Rugby
7.2.3.    Baseball
7.2.4.    Cricket
7.2.5.    Others 

7.3. North America Cleats Market Size and Forecast, by Country (2023-2030)
7.3.1.    United States
7.3.2.    Canada
7.3.3.    Mexico

8.    Europe Cleats Market Size and Forecast (by Value Units)
8.1. Europe Cleats Market Size and Forecast, by Distribution Channel (2023-2030)
8.1.1.    Online
8.1.2.    Offline

8.2. Europe Cleats Market Size and Forecast, by Sport (2023-2030)
8.2.1.    Soccer
8.2.2.    Rugby
8.2.3.    Baseball
8.2.4.    Cricket
8.2.5.    Others 

8.3. Europe Cleats Market Size and Forecast, by Country (2023-2030)
8.3.1.    UK
8.3.2.    France
8.3.3.    Germany
8.3.4.    Italy
8.3.5.    Spain
8.3.6.    Sweden
8.3.7.    Austria
8.3.8.    Rest of Europe

9.    Asia Pacific Cleats Market Size and Forecast (by Value Units)
9.1. Asia Pacific Cleats Market Size and Forecast, by Distribution Channel (2023-2030)
9.1.1.    Online
9.1.2.    Offline

9.2. Asia Pacific Cleats Market Size and Forecast, by Sport (2023-2030)
9.2.1.    Soccer
9.2.2.    Rugby
9.2.3.    Baseball
9.2.4.    Cricket
9.2.5.    Others 

9.3. Asia Pacific Cleats Market Size and Forecast, by Country (2023-2030)
9.3.1.    China
9.3.2.    S Korea
9.3.3.    Japan
9.3.4.    India
9.3.5.    Australia
9.3.6.    Indonesia 
9.3.7.    Malaysia
9.3.8.    Vietnam
9.3.9.    Taiwan
9.3.10.    Bangladesh 
9.3.11.    Pakistan
9.3.12.    Rest of Asia Pacific

10.    Middle East and Africa Cleats Market Size and Forecast (by Value Units)
10.1. Middle East and Africa Cleats Market Size and Forecast, by Distribution Channel (2023-2030)
10.1.1.    Online
10.1.2.    Offline

10.2. Middle East and Africa Cleats Market Size and Forecast, by Sport (2023-2030)
10.2.1.    Soccer
10.2.2.    Rugby
10.2.3.    Baseball
10.2.4.    Cricket
10.2.5.    Others 

10.3. Middle East and Africa Single-Use Filtration Assembly Market Size and Forecast, by Country (2023-2030)
10.3.1.    South Africa
10.3.2.    GCC
10.3.3.    Egypt
10.3.4.    Nigeria
10.3.5.    Rest of ME&A

11.    South America Cleats Market Size and Forecast (by Value Units)
11.1. South America Cleats Market Size and Forecast, by Distribution Channel (2023-2030)
11.1.1.    Online
11.1.2.    Offline

11.2. South America Cleats Market Size and Forecast, by Sport (2023-2030)
11.2.1.    Soccer
11.2.2.    Rugby
11.2.3.    Baseball
11.2.4.    Cricket
11.2.5.    Others 

11.3. South America Cleats Market Size and Forecast, by Country (2023-2030)
11.3.1.    Brazil
11.3.2.    Argentina
11.3.3.    Rest of South America

12.    Company Profile: Key players
12.1. Nike
12.1.1.    Company Overview
12.1.2.    Financial Overview
12.1.3.    Business Portfolio
12.1.4.    SWOT Analysis
12.1.5.    Business Strategy 
12.1.6.    Recent Developments    

12.2. Puma
12.3. Adidas
12.4. Under Armour
12.5. New Balance
12.6. Reebok
12.7. Mizuno
12.8. Diadora
12.9. Umbro
12.10. ASICS
12.11. Lotto
12.12. Warrior Shoes
12.13. Concave
12.14. Kelmi
12.15. Joma
12.16. Uhlsport
12.17. Hummel
12.18. Xtep
12.19. Li-Ning
12.20. Salomon

13.    Key Findings

14.    Industry Recommendations
 

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