Personalized Gifts Market: Global Industry Analysis and Forecast (2024-2030)

  • The Personalized Gifts Market size was valued at USD 29.02 Billion in 2023 and the total Global Personalized Gifts revenue is expected to grow at a CAGR of 8.5% from 2024 to 2030, reaching nearly USD 51.37 Billion by 2030.

  • Format : PDF | Report ID : SMR_1846

Personalized Gifts Market Overview

Personalized Gifts means customers are looking for products that customized with names, dates, messages, or unique designs to enhance the gift-giving experience and make it more special and memorable. Personalized gifts are popular for various occasions such as birthdays, weddings, anniversaries, graduations, holidays, and corporate events. An advancements in printing, engraving, and various personalization techniques have transformed the process of crafting customized gifts, making it more accessible and cost-effective, and the rise of e-commerce platforms has made it convenient for consumers to browse and purchase personalized gifts online, driving the growth of the market.


The report from Stellar Market Research presents a thorough analysis of the Personalized Gifts market, focusing on forecasting market growth trends and offering valuable insights into the supply chain dynamics. The personalized Gifts Market report provides an overview of market value structure, cost factor, and various driving factors, also studies the global outline of industry size, demand, application, revenue, product, region, and segments. The report covers details of new recent developments, trade regulations, import-export analysis, production analysis, market share, the impact of domestic and localized market players, analyses of opportunities in terms of emerging revenue and changes in market regulations, strategic market growth analysis, product launches, geographic developments, technological innovations in the market. In competitive landscape a report has focus on leading key players, an analysis of key development strategies, market ranking of key companies, and SWOT analysis.


North America has been the fastest-growing region in the Personalized Gifts Market with a large market share in 2023. With the increasing demand for seasonal gifting items in countries such as the U.S., the region continues to contribute to the major growth of the Personalized Gifts Market throughout the forecast period.


Personalized Gifts Market


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Personalized Gifts Market Dynamics

Rising Disposable income & growing demand for unique Gifts


Consumers are increasingly willing to spend on unique and meaningful gifts, rather than generic ones. With more money to spend, people are looking for ways to show their loved ones that they care, and personalized gifts are a great way to do that. People are tired of giving and receiving generic gifts. They want to give gifts that are truly special and memorable. Personalized gifts are a great way to achieve this.


The rise of online shopping has made it easier than ever to find and purchase personalized gifts. There are a wide variety of online retailers that offer personalized gifts, making it a convenient option for busy shoppers. Social media has helped to popularize the idea of personalized gifts. People are constantly seeing photos of personalized gifts on social media, which inspire them to give personalized gifts themselves.


Increasing demand for the market in the UK given to the rising popularity of social media platforms such as Pinterest and Instagram, as these sites have become popular platforms for people to share and discover unique gift ideas.  There is a growing adoption of online channels by personalized gift consumers because of convenience way for shopping.


Personalized Gifts Market1


High Cost and lack of strong Distribution channels to obstruct Market Growth


Personalized gifts are generally considered luxury products that cost significantly more than regular gifts, which discourage consumers from purchasing them, leading to reduced market growth. Customization often involves personalized printing, engraving, or handcrafting are significantly increase production costs, which limit profit margins and make personalized gifts more expensive for consumers.


The lack of strong distribution channels in the personalized gifts market is a significant restraint of the market's growth potential. It is particularly prevalent in backward regions, where the distribution network is weaker, making it challenging to reach consumers effectively. The complexity related to sourcing, store networks, and council promotion, which worsens the problems. Customization disrupts traditional supply chains, leading to longer lead times and increased logistical challenges. Ensuring timely delivery of personalized gifts while maintaining quality standards requires efficient supply chain management. Collecting and storing personal data for customization purposes raises privacy and security concerns, which is challenging for growth of personalized gifts market.


Technology Integration as advancement in 3D printing & Laser Engraving


Advancements in 3D printing and laser engraving have transformed the personalized gift market. 3D printing allows for the creation of intricate custom designs, offering unique and innovative gift options. Laser engraving provides precise personalization on various materials, expanding the range of customizable products. These technologies have made customization more accessible and affordable, driving the trend towards personalized gifts. Businesses can offer a wider variety of products with higher quality and detail, meeting the growing demand for thoughtful and unique gifts in the market.


Personalized Gifts Market Segment Analysis

Based on the Distribution Channel, Offline segment has been a dominating segment because they offer a unique shopping experience, as customers see and touch the product before making a purchase. The Online segment has the fastest growth rate in personalized Gifts market with the rise in internet usage, the increasing adoption of digitalization, and the evolving patterns of online shopping, there has been a significant transformation in the way people engage with the online worlds. Online platforms offer a wider selection of personalized gifts from various brands, both local and international, compared to physical stores. You have the convenience of shopping from your couch at any time. The increasing popularity of smartphones and tablets has fueled the growth of e-commerce, making it easier than ever to browse and purchase personalized gifts online. The increasing product launches through online stores support segmental growth. Online marketplaces allow for a wider variety of personalization options and cater to more specific tastes. Customers have the opportunity to unleash their creativity and come up with one-of-a-kind gift ideas. By selecting colors and incorporating personalized messages, photos, and clip art, they are customizing the gift box to their heart's content. It led to more creative and unique gift ideas. Customers are customizing the gift box by choosing colours and adding messages, photos and clip art.


Personalized Gifts Market2


Personalized Gifts Market Regional Analysis

Europe has dominated the Personalized Gifts Market, which held the largest market share accounting for 51.30% in 2023, the region is expected to grow during the forecast period and maintain its dominance by 2030. European people celebrate occasions with gifts. People are accustomed to giving thoughtful gifts and adding a personal touch makes them even more meaningful. European nations possess a rich heritage of skilled craftsmanship and artistic excellence, a strong presence of skilled artisans as well as businesses specializing in personalized handmade items like engraving, and embroidery. The e-commerce that fastest drives the Personalized Gift Market. Easy online access to customization tools and a wider variety of personalized products make it much more convenient for European consumers. countries have been quick to adopt and incorporate innovative technologies into the personalized gifts market. From advanced printing techniques to sophisticated online customization tools, it has leveraged technology to offer a wide display of personalized products with a high level of customization.


European businesses have been adept at catering to these diverse consumer preferences, which drive the growth of the personalized gifts market in the region.


Personalized Gifts Market3


Personalized Gifts Market Competitive Landscape

The personalized gifts market is competitive, with key players determined for market share through innovative offerings and strategic partnerships. The leading Companies such as Personalization Mall, Etsy, Shutterfly, and Moonpig dominate with their extensive product range and robust customization options. Additionally, major retailers such as Amazon and Walmart have joined the battle, making use of their huge consumer base and strong logistical foundation.


  1. In July 2022, A new Etsy Seller app that the company released made it easier for customers to purchase the company's goods online.
  2. In April 2023, DC Wine & Spirit, a U.S.-based online liquor company, introduced its new personalized gift range featuring custom and hand-painted champagne and Wine bottles.
  3. In July 2020: PlanetArt, LLC, a Courbevoie, France-based e-commerce company specializing in personalized products, launched freeprints Gifts, its new mobile app offering Personalized gifts.
  4. Shutterfly recently launched The Shutterfly Collective, a limited-edition capsule collection featuring 4,000 new artist-sourced designs in home decor and gifting items, showcasing a move beyond photo personalization.
  5. Zazzle, a leading platform for custom products, has recently collaborated with Adobe to help creators monetize their designs. This collaboration showcases Zazzle's commitment to empowering artists and designers through innovative technologies. Adobe Design to Print allows designers to create artwork for printing on physical products, like those on Zazzle, and earn royalties.
  6. Shutterfly's collaboration with digital icons and Spoonflower independent artists highlights Shutterfly's development into offering consumers more choices and unique design options.


Personalized Gifts Market Scope

Market Size in 2023

USD 29.02 Bn.

Market Size in 2030

USD 51.37 Bn.

CAGR (2024-2030)

8.5 %

Historic Data


Base Year


Forecast Period


Segment Analysis

By Type

  • Photo Personalized Gifts

Photo Albums


Phone Cases


  • Non-Photo Personalized Gifts

Engraved Jwellary

Customized mugs

By End users

  • Mens
  • Women’s
  • Kids


By Distribution Channel

  • Online
  • Offline

Regional Scope

North America(United States), Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


Key Player in the Personalized Gifts Market

  1. Etsy  (New York)
  2. Amazon (U.S.)
  3. Shutterfly (California)
  4. Personalization Mall (U.S.)
  5. Things Remembered (U.S.)
  6. Minted (California)
  7. Personal Creation (California)
  8. Moonping (U.K.)
  9. Zazzle (California)
  10. Red bubble (Australia)
  11. Hallmark Cards (U.S)
  12. Archies Limited (India)
  13. Cafe Press (California)
  14. Card Factory (U.K)
  15. American Greetings Corporation (U.S.)
  16. Spencer Gifts (New Jersey)
  17. IGP Gifts (Mumbai,India)
  18. Signature Gifts (Coimbatore,India)
  19. XX Inc

Frequently Asked Questions

The Personalized Gifts Market is expected to grow at a CAGR of 8.5% during the forecast period of 2023 to 2030.

1.    Personalized Gifts Market: Research Methodology

2.    Personalized Gifts Market: Executive Summary

3.    Personalized Gifts Market: Competitive Landscape

4.    Potential Areas for Investment
4.1. Stellar Competition Matrix
4.2. Competitive Landscape
4.3. Key Players Benchmarking
4.4. Market Structure
4.4.1.    Market Leaders 
4.4.2.    Market Followers
4.4.3.    Emerging Players

4.5. Consolidation of the Market
4.6. Global Import-Export Analysis

5.    Personalized Gifts Market: Dynamics
5.1. Market Driver 
5.1.1.    Increased Focus on Sterility 
5.1.2.    Technological Advancements in single-use filters
5.1.3.    Regulatory Requirements on Product Quality & Safety

5.2. Market Trends by Region
5.2.1.    North America
5.2.2.    Europe
5.2.3.    Asia Pacific
5.2.4.    Middle East and Africa
5.2.5.    South America

5.3. Market Drivers 
5.4. Market Restraints
5.5. Market Opportunities
5.6. Market Challenges
5.7. PORTER’s Five Forces Analysis
5.8. PESTLE Analysis
5.9. Strategies for New Entrants to Penetrate the Market
5.10. Regulatory Landscape by Region
5.10.1.    North America
5.10.2.    Europe
5.10.3.    Asia Pacific
5.10.4.    Middle East and Africa
5.10.5.    South America

6.    Personalized Gifts Market Size and Forecast by Segments (by Value Units)
6.1. Personalized Gifts Market Size and Forecast, by Type (2023-2030)
6.1.1.    Photo Personalized Gifts    Photo Albums    Calendars    Phone Cases
6.1.2.    Non-Photo Personalized Gifts    Engraved Jewellery    Customized Mugs

6.2. Personalized Gifts Market Size and Forecast, by End Users (2023-2030)
6.2.1.    Men’s
6.2.2.    Women’s
6.2.3.    Kids

6.3. Personalized Gifts Market Size and Forecast, by Distribution Channel (2023-2030)
6.3.1.    Online
6.3.2.    Offline

6.4. Personalized Gifts Market Size and Forecast, by Region (2023-2030)
6.4.1.    North America
6.4.2.    Europe
6.4.3.    Asia Pacific
6.4.4.    Middle East and Africa
6.4.5.    South America

7.    North America Personalized Gifts Market Size and Forecast (by Value Units)
7.1. North America Personalized Gifts Market Size and Forecast, by Type (2023-2030)
7.1.1.    Photo Personalized Gifts    Photo Albums    Calendars    Phone Cases
7.1.2.     Non-Photo Personalized Gifts    Engraved Jewellery    Customized Mugs

7.2.  North America Personalized Gifts Market Size and Forecast, by End Users (2023-2030)
7.2.1.    Men’s
7.2.2.    Women’s
7.2.3.    Kids

7.3. Personalized Gifts Market Size and Forecast, by Distribution Channel (2023-2030)
7.3.1.    Online
7.3.2.    Offline

7.4. North America Personalized Gifts Market Size and Forecast, by Country (2023-2030)
7.4.1.    United States
7.4.2.    Canada
7.4.3.    Mexico

8.    Europe Personalized Gifts Market Size and Forecast (by Value Units)
8.1. Europe Personalized Gifts Market Size and Forecast, by Type (2023-2030)
8.1.1.    Photo Personalized Gifts    Photo Albums    Calendars    Phone Cases
8.1.2.    Non-Photo Personalized Gifts    Engraved Jewellery    Customized Mugs

8.2.  Europe Personalized Gifts Market Size and Forecast, by End Users (2023-2030)
8.2.1.    Men’s
8.2.2.    Women’s
8.2.3.    Kids

8.3. Personalized Gifts Market Size and Forecast, by Distribution Channel (2023-2030)
8.3.1.    Online
8.3.2.    Offline

8.4. Europe Personalized Gifts Market Size and Forecast, by Country (2023-2030)
8.4.1.    UK
8.4.2.    France
8.4.3.    Germany
8.4.4.    Italy
8.4.5.    Spain
8.4.6.    Sweden
8.4.7.    Austria
8.4.8.    Rest of Europe

9.    Asia Pacific Personalized Gifts Market Size and Forecast (by Value Units)
9.1. Asia Pacific Personalized Gifts Market Size and Forecast, by Type (2023-2030)
9.1.1.    Personalized Gifts Market    Photo Albums    Calendars    Phone Cases
9.1.2.    Non-Photo Personalized Gifts    Engraved Jewellery    Customized Mugs

9.2.  Asia Pacific Personalized Gifts Market Size and Forecast, by End Users (2023-2030)
9.2.1.    Men’s
9.2.2.    Women’s
9.2.3.    Kids

9.3. Personalized Gifts Market Size and Forecast, by Distribution Channel (2023-2030)
9.3.1.    Online
9.3.2.    Offline

9.4. Asia Pacific Personalized Gifts Market Size and Forecast, by Country (2023-2030)
9.4.1.    China
9.4.2.    S Korea
9.4.3.    Japan
9.4.4.    India
9.4.5.    Australia
9.4.6.    Indonesia 
9.4.7.    Malaysia
9.4.8.    Vietnam
9.4.9.    Taiwan
9.4.10.    Bangladesh 
9.4.11.    Pakistan
9.4.12.    Rest of Asia Pacific

10.    Middle East and Africa Personalized Gifts Market Size and Forecast (by Value Units)
10.1. Middle East and Africa Personalized Gifts Market Size and Forecast, by Type (2023-2030)
10.1.1.    Photo Personalized Gifts    Photo Albums    Calendars    Phone Cases
10.1.2.    Non-Photo Personalized Gifts    Engraved Jewellery    Customized Mugs

10.2.  Middle East and Africa Personalized Gifts Market Size and Forecast, by End Users (2023-2030)
10.2.1.    Men’s
10.2.2.    Women’s
10.2.3.    Kids

10.3. Personalized Gifts Market Size and Forecast, by Distribution Channel (2023-2030)
10.3.1.    Online
10.3.2.    Offline

10.4. Middle East and Africa Personalized Gifts Market Size and Forecast, by Country (2023-2030)
10.4.1.    South Africa
10.4.2.    GCC
10.4.3.    Egypt
10.4.4.    Nigeria
10.4.5.    Rest of ME&A

11.    South America Personalized Gifts Market Size and Forecast (by Value Units)
11.1. South America Personalized Gifts Market Size and Forecast, by Type (2023-2030)
11.1.1.    Photo Personalized Gifts    Photo Albums    Calendars    Phone Cases
11.1.2.    Non-Photo Personalized Gifts    Engraved Jewellery    Customized Mugs

11.2.  South America Personalized Gifts Market Size and Forecast, by End Users (2023-2030)
11.2.1.    Men’s
11.2.2.    Women’s
11.2.3.    Kids

11.3. Personalized Gifts Market Size and Forecast, by Distribution Channel (2023-2030)
11.3.1.    Online
11.3.2.    Offline

11.4. South America Personalized Gifts Market Size and Forecast, by Country (2023-2030)
11.4.1.    Brazil
11.4.2.    Argentina
11.4.3.    Rest of South America

12.    Company Profile: Key players
12.1. Etsy ((New York)
12.1.1.    Company Overview
12.1.2.    Financial Overview
12.1.3.    Business Portfolio
12.1.4.    SWOT Analysis
12.1.5.    Business Strategy 
12.1.6.    Recent Developments

12.2. Amazon (U.S.)
12.3. Shutterfly (California)
12.4. Personalization Mall (U.S.)
12.5. Things Remembered (U.S.)
12.6. Minted (California)
12.7. Personal Creation (California)
12.8. Moonping (U.K.)
12.9. Zazzle (California)
12.10. Red bubble (Australia)
12.11. Hallmark Cards (U.S)
12.12. Archies Limited (India)
12.13. Cafe Press (California)
12.14. Card Factory (U.K)
12.15. American Greetings Corporation (U.S.)
12.16. Spencer Gifts (New Jersey)
12.17. Signature Gifts (Coimbatore,India)

13.    Key Findings

14.    Industry Recommendations 

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