Clove Cigarettes Market: Global Industry Analysis and Forecast (2024-2030)

Clove Cigarettes Market Overview:

Clove cigarettes, also known as kreteks, are a type of tobacco product that originated in Indonesia. It is a blend of tobacco, cloves, and other additives, giving a distinct aroma and taste. Kreteks are a type of small cigarette that contains tobacco (about 60%), ground clove buds (about 40%), and cocoa. A small number of brands are imported into Australia.

Clove Cigarettes Market Forecast by regions, type, and end-user, with sales and revenue, from 2024 to 2030. The Clove Cigarettes market analyses the global market trends, key drivers, challenges, and opportunities in the industry. Also provides the market size outlook across types and other segments across the world and regions. In Addition, the report provides data-driven insights and actionable recommendations for companies in the Clove Cigarettes industry. The Clove Cigarettes Market report identifies and evaluates the major market players, providing insights into their market share, product portfolios, and strategic initiatives. Through a systematic SWOT analysis, highlight the company's strengths and weaknesses, enabling stakeholders to make informed decisions.

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Clove Cigarettes Market Dynamics:

Riding the Wave of Innovation and Changing Consumer Preferences

The introduction of new product innovations such as organic and natural ingredients, low-nicotine and low-tar options, and flavored filters are driving the demand for clove cigarettes.   The increasing demand for unique and flavorful cigarettes, as well as the rising popularity of exotic and luxury tobacco products, are also driving the growth of the Clove Cigarettes Market. The increasing adoption of online platforms for purchasing cigarettes is boosting the market growth. Additionally, with changing consumer preferences and a growing awareness of the health risks associated with traditional cigarettes, the clove cigarettes market is expected to have significant growth through the forecast period.

Impact of E-Cigarettes and Regulatory Challenges on Traditional and Clove Cigarettes Markets

The rising popularity of e-cigarettes is impacting the sales of traditional cigarettes. E-cigarettes have emerged as a key trend driving market growth. These electronic devices simulate the smoking experience by heating a liquid to create an aerosol that users inhale. The demand for e-cigarettes is soaring, driven by their wide penetration in various markets and continuous product innovations. Also, the growing awareness about the health risks associated with smoking is leading to a shift in consumer behaviour, as a result, it has impacted to growth of the Clove cigarettes market.  

According to the American Cancer Society, clove cigarettes have the same health concerns as regular cigarettes, including an increased risk of cancer and heart disease. Kreteks have also been linked to an increased risk of acute lung injury, including inflammation, pulmonary fluid, and low oxygen levels. Clove cigarettes, like regular cigarettes, cause lung cancer and nicotine addiction. In addition, the stringent regulations on tobacco products by various governments globally are creating challenges for the market.

Clove Cigarettes Market Segment Analysis:

 By Product Type, Machine rolled full flavored Clove Cigarettes held the largest share in 2023 for the Clove Cigarettes Market. Machine Rolled Full Flavoured Clove Cigarette are manufactured using automated processes, ensuring consistent quality and Flavors. These cigarettes are typically more affordable and widely available in convenience stores and supermarkets.

Local hand-rolled clove cigarettes held XXX % share in 2023. Local hand-rolled clove cigarette businesses not only benefit tobacco farmers but also increase regional income. Hand-rolled clove cigarettes are crafted individually by skilled artisans, offering a more customized and unique smoking experience. These are often considered to be of higher quality and are usually sold in specialty tobacco shops or boutique stores catering to niche markets. Kretek cigarettes are among others sold in Australia, Brazil, etc. In Europe only smaller packs and thinner cigarettes were sold to adhere to the EU established maximum amount of nicotine and tar levels. The sale of Kretek cigarettes has been outlawed in the EU, though the sale of Kretek cigarillos does not fall under the ban. In South Africa also sold in smaller packs of 10 with between 10–12 mg tar, and 1-1.2 mg nicotine.

Clove Cigarettes Market Regional Insight:

Asia Pacific region held XXX % Market Share in 2023 for the Clove Cigarettes Market.  Consumers in these regions are shifting their preferences toward higher-quality products as per-capita wealth rises. Additionally, the advent of cigarettes flavored with natural herbs is expected to boost market growth significantly. Indonesia, Malaysia, and Singapore contribute significantly to the region's revenue. In the tobacco industry, Indonesia is best known for its rich variety of leaf tobacco, its characteristic clove cigarettes, and its relative tolerance for smoking, the Southeast Asian nation is one of the few countries that has neither signed nor become a party to the Framework Convention on Tobacco Control.

Indonesia manufactures some cutting-edge new nicotine products and exports up to US$500 million of the product a year. Attracted by the country’s rapidly growing economy, young workforce, and business-friendly policies, investors have been setting up shop here to supply not only the large domestic market but also other countries in the region. In Indonesia, two out of three men smoke, and clove-laced tobacco cigarettes called kretek make up 95 percent of the market. To account for the staggering success of the lethal industry, Kretek Capitalism examines how Kretek manufacturers have adopted global tobacco technologies and enlisted Indonesians to labor on their behalf in fields and factories, at retail outlets and social gatherings, and online.

The book charts how Sampoerna, a Philip Morris subsidiary, uses contracts, competitions, gender, age, and class hierarchies to extract labor from workers, influencers, artists, students, retailers, and consumers. Critically engaging nationalist claims about the commodity's cultural heritage and the jobs it supports, Marina Welker shows how global capitalism has transformed both kretek and the labor required to make and promote it.

Clove Cigarettes Market Competitive Landscape:

1. In January 2023, Philip Morris International inaugurated a factory for the production of IQOS HEETS consumables in Karawang, West Java. Leading atomization companies such as Smoore, have built production facilities, as well.
2. In September 2023, KT&G announced the construction of a second factory in Indonesia, which in addition to traditional cigarettes is slated to produce heat-not-burn products.
3. In Feb 2024, the company established a subsidiary, Surya Sapta Agung Tol, to construct a toll road connecting Kediri and Tulungagung, with an initial capital of IDR3.5 trillion ($223.6 million).

Clove Cigarettes Market Scope:

Clove Cigarettes Market Key Players:

1. Djarum (Indonesia)
2. Gudang Garam (Indonesia)
3. Sampoerna (Indonesia)
4. Bentoel Group (Indonesia)
5. Nojorono Tobacco International (Indonesia)
6. Wismilak Group (Indonesia)
7. BAT (British American Tobacco) (United Kingdom)
8. Imperial Brands (United Kingdom)
9. Altria Group (United States)
10. Philip Morris International (United States)
11. Japan Tobacco International (Japan)
12. Godfrey Phillips India Ltd. (India)
13. Vietnam National Tobacco Corporation (VINATABA) (Vietnam)
14. Mac Baren Tobacco Company
15. Scandinavian Tobacco Group
16. Habanos S.A.
17. Swedish Match AB
18. Altadis S.A.
19. Altadis S.A.
20. Oettinger Davidoff AG.