Breast Pump Market - Size, Dynamics, Regional Insights and Segment Analysis
Breast Pump Market size was valued at USD 2.17 billion in 2023 and the total breast pump revenue is expected to grow at a CAGR of 8.12% from 2023 to 2030, reaching nearly USD 3.75 Billion.
Format : PDF | Report ID : SMR_2271
Breast Pump Market Overview
A Breast Pump is a medical device used by nursing mothers to extract milk from their breasts. Moms who are unable to breastfeed their babies directly because of work obligations, travel, or health issues frequently use it.
The Breast Pump Market is experiencing growth, primarily driven by increasing women's employment rates and the consequent rise in dual-income households. The evolution of wearable breast pumps has significantly transformed the market, offering advanced technology that enhances user convenience and demand. Companies such as Willow, Elvie, and Freemie are leading this segment with innovative products that fit discreetly inside a bra, allowing hands-free pumping and improving the overall user experience.
The breast pump market is highly competitive, with major players such as Ameda, Medela AG, Ardo Medical AG, Willow Innovations Inc., Freemie, Mayborn Group Limited, Koninklijke Philips N.V., and Pigeon Corporation. Regional insights indicate significant growth potential in North America and Europe, driven by increasing awareness, technological advancements, and supportive government initiatives. As per Stellar’s analysis, there were 260 import shipments of breast pumps in India brought by 53 Indian importers from 57 suppliers. India imports most of its breast pumps from China, Thailand and the United States. Importers of breast pumps are Indonesia with 924 shipments, followed by Namibia with 848 shipments and third Vietnam with 319 shipments.
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Breast Pump Market Dynamics
Breast Pump Market Drivers
Increasing Women employment rates will significantly contribute to the growth of the Breast Pump Market. Breast pumps offer a practical solution, allowing working mothers to express milk during working hours, ensuring that their babies benefit from breast milk even when they are not physically present. The shift to dual-income households and the economic importance of women's participation in the workforce will further increase the demand for breast pumps. As a result, the convenience and necessity of breast pumps for working mothers will drive market growth, as these devices will become essential tools for maintaining breastfeeding practices and managing career commitments.
The Evolution of Wearable Breast Pumps: Transforming Convenience and Demand in the Breast Pump Market
The introduction of wearable breast pumps changed the market and greatly increased the use and demand for these devices. wearable breast pumps contain advanced technology that further enhances their appeal. Many wearable pumps are designed with quieter motors, multiple suction devices, and smart features that sync with mobile apps to track pumping times and milk volume. These innovations improve the overall user experience, making pumping more efficient and less annoying. Supply of wearable breast pump increased due to growing demand for convinent and technologically advanced pumping solutions, and this is contributing to overall expansion of breast pump market.
The growing demand for wearable breast pumps has led to several companies offering innovative solutions in the field. Notable companies include Willow, Elvie, and Freemie, which have become popular among nursing moms for their comfort and advanced features. For example, Willow offers a unique portable breast pump that fits inside a bra, allowing moms to pump discreetly and hands-free.
In 2023, Chiaro Technology Limited registered designs for their product "Elvie" (under the registered designs Act 1949) against Mayborn Ltd’s ‘Made for Me’ wearable breast pump. Chiaro’s "Elvie" was the first wearable breast pump on the U.S market. The design allows users to use the breast pump inside the bra without external attachments. Mayborn's Made for Me pump had many of the same features as Elvie when it was launched in late 2022. This prompted Chiaro to claim infringement of their registered designs.
Breast Pump Market Opportunities
Emerging breast pump market players can capitalize on market niches and specialization to cater specific customer needs, generally those mothers of premature babies in neonatal intensive care units (NICUs). By focusing on gentler they can gain a competitive advantage and establish themselves as leaders in the NICU breast pump segment.
Additionally, emerging players can differentiate themselves through product design innovations and features that carve out niches in the breastfeeding community. By focusing on these specific needs and preferences, companies can attract a loyal customer base and promote brand loyalty and market growth. In addition, emerging players can build strong relationships with healthcare providers and breastfeeding support networks, establishing themselves as experts in specific niches, increasing their credibility and market share.
- Medela has developed hospital- Grade Pumps for NICU environments, specifically designed for premature infants. Medelas’s Symphony pump is widely used in hospitals and NICUs due to its reliability and effectiveness in challenging situations.
- Ardo Medical offers innovative breast pumps and accessories, catering to comfort and discretion, and hospital-grade solutions for premature babies, ensuring efficient milk expression in NICU settings.
- Ameda launched platinum pump, that emphasizes innovation and customer-centric design, aiming to meet the diverse needs of nursing mothers through specialized products and services.
Breast Pump Market Challenges
Access and distribution issues in the breast pump market can be a significant barrier, particularly in rural or underserved areas where healthcare infrastructure may be limited. In these areas, mothers may struggle to obtain breast pumps due to unavailability in local shops or clinics, high transport costs and inadequate health policies.
The availability of breast pumps and breastfeeding support services can vary greatly in different regions of the world. In North America and Europe, where the health infrastructure is relatively strong, the availability of breast pumps tends to be more common. In regions such as Asia Pacific, access of breast pumps and breastfeeding support services may be more limited, particularly in rural or underserved areas. Distribution networks in these areas can be less developed, which can create problems in accessing pumps through retail channels or online platforms.
Breast Pump Market Segmentation
Based On Product Type, Breast Pump Market is segmented as Open System Breast Pump and Closed System Breast Pump. The Closed System Breast Pump segment has dominated breast pump market, and held largest market share of XX % in 2023. This is due to its design which includes a barrier that prevents milk from entering the pump mechanism and pipes. This feature greatly improves the hygiene and reduces risk of contamination and make closed system pumps safer for mothers and babies. The introduction of convenient new products such as Ameda HygieniKit should contribute to the expansion of the segment in the coming years. On the other hand, in open system breast pump does not have barrier, this means it allows milk to enter to tubes and pump mechanism, and increases the risk of contamination and complicates the cleaning process. As a result, the superior safety, hygiene and comfort of closed system breast pumps increases their market share and dominance in the breast pump market.
Based On Technology, Breast Pump Market is Segmented into Electric Breast Pump and Manual Breast Pump. In 2023, Electric Breast Pump held the largest market share of Xx % and expected to maintain its dominance during the forecasted period (2024-2030). This is mainly due to comfort, efficiency and ease of use compared to manual breast pump. Electric breast pumps typically have adjustable suction settings, multiple pumping model, and hand free features, so they are suitable for mothers who breastfeed frequently or for long period of time. Advancement in electric breast pump technology, such as quieter motors and compact models, have increased their popularity among nursing mothers.
Based On End-User, Breast Pump Market is segmented into Hospitals and Home Care. Home Care segment accounted for the highest market with more than Xx % revenue in 2023.
The growing trend of breastfeeding and the recognition of its health benefits has encouraged more mothers to choose breast pumps to facilitate breastfeeding while fulfilling other responsibilities at home or at work. Home care breast pumps are designed to be portable, easy to use and suitable for regular use, and meet the needs of mothers who like the convenience and privacy of expressing milk at home. Advancement in breast pump technology, such as quieter motors, adjustable suction settings, and compact designs, have made home care breast pumps more user-friendly and efficient.
Breast Pump Market Regional Insights
In 2023, North America Breast Pump Market has grown significantly due to increasing number of working women, regions high level of disposable income, technological advancements and more knowledge about breast pump availability.
In North America, Breast pump companies like Medela and Spectra have capitalized on the growing demand for innovative products, enhancing user comfort and pump efficiency. Increased awareness about breast pumps has also contributed to their expansion. Educational campaigns, advocacy efforts, and health initiatives have promoted their use as essential tools for maternal and child health. Brands like Lansinoh and Ameda have partnered with healthcare providers to educate consumers about their products. Medela's innovative features, like 2-Phase Expression technology and personalized pumping programs, have set industry benchmarks. Spectra's focus on user-friendly design and hospital-grade performance has grown its market share. The North American market is expected to continue growing due to increased awareness and technological advancements.
In Europe, Breast Pump Market will grow significantly during forecasted period due to increasing birth rate and increasing number of working women. High disposable income and technological advancement are also important factors influencing the regional markets. The UK breast pump market is still in its nascent stages and therefore has a lot of room for growth due to increasing awareness and supportive government initiatives. A number of initiatives, such as the Baby Friendly Initiative (BFI), launched in 1991, provide a framework for NHS trusts to implement best practice in breastfeeding support. Additionally, the growing number of milk banks in the UK is expected to increase the demand for breast pumps. For example, according to data published by the European Milk Bank Association (EMBA), there will be around 15 breast milk banks in the UK in 2021, providing donor milk to premature babies.
Breast Pump Market Competitive Landscape
Breast Pump Market is highly competitive, with global and regional players vying for market share. Some of the major key players are Ameda (U.S.), Medela AG (Switzerland), Ardo medical AG (Switzerland), Willow Innovations, Inc. (U.S.), Freemie (U.S.), Mayborn Group Limited (U.K.), Koninklijke Philips N.V. (Netherlands), Pigeon Corporation (Japan) and many more.
Leading manufacturers like Medela and Willow Innovations Inc. have launched advanced products such as the Medela Freestyle Flex™ and Willow® 3.0, catering to the needs of busy, mobile mothers. Contractual agreements, such as Philips Avent's partnerships with WIC programs and Spectra Baby USA's distribution deals with major retailers, have expanded market reach and accessibility. Mergers and acquisitions, including Medela's acquisition of Bravado Designs and Lansinoh's acquisition of mOmma, have allowed companies to offer more comprehensive breastfeeding solutions. Significant investments in startups like Naya Health and Elvie have fueled innovation and product development, enhancing market competition. Collaborations, such as Willow's partnership with lactation consultants and Medela's with research institutions, ensure ongoing advancements in technology and support for breastfeeding mothers. These developments collectively illustrate a highly competitive and evolving market landscape focused on meeting the diverse needs of breastfeeding mothers.
- Elvie may be on the rise as it recently raised £9.6m in new funding, a sign of investor confidence and the company's ability to raise capital for expansion or development. This cash injection can support further R&D operations, marketing and scale. Additionally, the broader femtech market in which Elvie operates is expected to reach $139.51 billion by 2031 and grow at a CAGR of 13.12%, indicating an industry environment favorable to Elvie's growth.
Breast Pump Market Scope |
|
Market Size in 2023 |
USD 2.17 Bn. |
Market Size in 2030 |
USD 3.75 Bn. |
CAGR (2024-2030) |
8.12 % |
Historic Data |
2018-2022 |
Base Year |
2023 |
Forecast Period |
2024-2030 |
Segment Analysis |
By Product Type Open System Breast Pump Closed System Breast Pump |
By Technology Electric Breast Pump Manual Breast Pump |
|
By End Users Hospitals Home Care |
|
Regional Scope |
North America - United States, Canada, and Mexico Europe - UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific - China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America - Brazil, Argentina, Rest of South America |
Breast Pump Market Key Players
- Medela (Switzerland)
- Philips Avent (Netherlands)
- Willow (United States)
- Pigeon Corporation (Japan)
- Koninklijke Philips NV
- Spectra Baby USA (United States)
- Hygeia Health (United States)
- Snow Bear (China)
- Mayborn Group Limited (United Kingdom)
- RealBubee (China)
- Ardo Medical AG (Switzerland)
- Chicco (Italy)
- Lansinoh Laboratories (United States)
- Mayborn Group (Chaina)
- Hygeia Medical Group II ( U.S)
- Ameda Inc. (United States)
- Evenflo Feeding (United States)
- BelleMa (United States)
Frequently Asked Questions
Ans. The segments covered are Type, Technology and End-User Application.
Ans Increasing Women employment rates and Evolution of Wearable Breast Pumps are driving the Breast Pump Market.
Ans Access and distribution issue is the challenge for the Breast Pump Market.
- Breast Pump Market: Research Methodology
- Breast Pump Market: Executive Summary
- Breast Pump Market: Competitive Landscape
- Stellar Competition Matrix
- Competitive Landscape
- Key Players Benchmarking
- Market Structure
- Market Leaders
- Market Followers
- Emerging Players
- Consolidation of the Market
- Breast Pump Market: Dynamics
- Market Trends
- Market Drivers
- Market Opportunities
- Market Challenges
- PORTER’s Five Forces Analysis
- PESTLE Analysis
- Strategies for New Entrants to Penetrate the Market
- Regulatory Landscape by Region
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- South America
- Breast Pump Market Size and Forecast by Segments (by Value USD Million)
- Breast Pump Market Size and Forecast, by Type (2023-2030)
- Open System Breast Pump
- Closed System Breast Pump
- Breast Pump Market Size and Forecast, by Technology (2023-2030)
- Electric Breast Pump
- Manual Breast Pump
- Breast Pump Market Size and Forecast, by End-User (2023-2030)
- Hospitals
- Home Care
- Breast Pump Market Size and Forecast, by Region (2023-2030)
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- South America
- Breast Pump Market Size and Forecast, by Type (2023-2030)
- North America Breast Pump Market Size and Forecast (by Value USD Million)
- North America Breast Pump Market Size and Forecast, by Type (2023-2030)
- Open System Breast Pump
- closed system breast pump
- North America Breast Pump Market Size and Forecast, by Technology (2023-2030)
- Electric Breast Pump
- Manual Breast Pump
- Breast Pump Market Size and Forecast, by End-User (2023-2030)
- Hospitals
- Home Care
- North America Breast Pump Market Size and Forecast, by Country (2023-2030)
- United States
- Canada
- Mexico
- North America Breast Pump Market Size and Forecast, by Type (2023-2030)
- Europe Breast Pump Market Size and Forecast (by Value USD Million)
- Europe Breast Pump Market Size and Forecast, by Type (2023-2030)
- Open System Breast Pump
- Closed System Breast Pump
- Europe Breast Pump Market Size and Forecast, by Technology (2023-2030)
- Electric Breast Pump
- Manual Breast Pump
- Breast Pump Market Size and Forecast, by End-User (2023-2030)
- Hospitals
- Home Care
- Europe Breast Pump Market Size and Forecast, by Country (2023-2030)
- UK
- France
- Germany
- Italy
- Spain
- Sweden
- Russia
- Rest of Europe
- Europe Breast Pump Market Size and Forecast, by Type (2023-2030)
- Asia Pacific Breast Pump Market Size and Forecast (by Value USD Million)
- Asia Pacific Breast Pump Market Size and Forecast, by Type (2023-2030)
- Open System Breast Pump
- Closed System Breast Pump
- Asia Pacific Breast Pump Market Size and Forecast, by Technology (2023-2030)
- Electric Breast Pump
- Manual Breast Pump
- Breast Pump Market Size and Forecast, by End-User (2023-2030)
- Hospitals
- Home Care
- Asia Pacific Breast Pump Market Size and Forecast, by Country (2023-2030)
- China
- S Korea
- Japan
- India
- Australia
- ASEAN
- Rest of Asia Pacific
- Asia Pacific Breast Pump Market Size and Forecast, by Type (2023-2030)
- Middle East and Africa Breast Pump Market Size and Forecast (by Value USD Million)
- Middle East and Africa Breast Pump Market Size and Forecast, by Type (2023-2030)
- Open System Breast Pump
- Closed System Breast Pump
- Middle East and Africa Breast Pump Market Size and Forecast, by Technology (2023-2030)
- Electric Breast Pump
- Manual Breast Pump
- Breast Pump Market Size and Forecast, by End-User (2023-2030)
- Hospitals
- Home Care
- Middle East and Africa Breast Pump Market Size and Forecast, by Country (2023-2030)
- South Africa
- GCC
- Egypt
- Rest of ME&A
- Middle East and Africa Breast Pump Market Size and Forecast, by Type (2023-2030)
- South America Breast Pump Market Size and Forecast (by Value USD Million)
- South America Breast Pump Market Size and Forecast, by Type (2023-2030)
- Open System Breast Pump
- Closed System Breast Pump
- South America Breast Pump Market Size and Forecast, by Technology (2023-2030)
- Electric Breast Pump
- Manual Breast Pump
- Breast Pump Market Size and Forecast, by End-User (2023-2030)
- Hospitals
- Home Care
- South America Breast Pump Market Size and Forecast, by Country (2023-2030)
- Brazil
- Argentina
- Rest of South America
- South America Breast Pump Market Size and Forecast, by Type (2023-2030)
- Company Profile: Key players
- Medela (Switzerland)
- Company Overview
- Financial Overview
- Business Portfolio
- SWOT Analysis
- Business Strategy
- Recent Developments
- Philips Avent (Netherlands)
- Willow (United States)
- Pigeon Corporation (Japan)
- Koninklijke Philips NV
- Spectra Baby USA (United States)
- Hygeia Health (United States)
- Snow Bear (China)
- Mayborn Group Limited (United Kingdom)
- RealBubee (China)
- Ardo Medical AG (Switzerland)
- Chicco (Italy)
- Lansinoh Laboratories (United States)
- Mayborn Group (Chaina)
- Hygeia Medical Group II ( U.S)
- Ameda Inc. (United States)
- Evenflo Feeding (United States)
- BelleMa (United States)
- Hygeia Health
- Others Players
- Medela (Switzerland)
- Key Findings
- Industry Recommendation