Bhutan Fruits & Vegetable Ingredient Market: Industry Overview (2023-2029) by Type, Category, Nature, Application

Bhutan Fruits & Vegetable Ingredient Market Overview:

Bhutan likes many other small and developing countries, imports a major percentage of its food Ingredients. Bhutan has done a country situation analysis to accurately capture the current national imported food control scenario to establish an effective imported food control system. Face-to-face interviews with key officials of Bhutan Agriculture and Food Regulatory Authority (BAFRA) working at head office and border offices, as well as officials of Regional Revenue and Customs Offices, were conducted to gather information on the current inspection and certification system for imported food. The chili pepper is one of the Bhutanese cuisine's most distinctive ingredients. They're red, green, and occasionally yellow, and they're used fresh, dried, cut up, cooked, uncooked, and virtually any other method imaginable. Visitors may likely encounter stacks of red chilies drying in the sun or buckets of green chilies being sold in markets as they travel through the country, from its major towns to its more rural villages.

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Bhutan Fruits & Vegetable Ingredient Market Dynamics:

Increasing Demand for food preservatives and Ready Availability of fruits & vegetable ingredients:

Bhutanese agriculture is the foundation of the country's economy. It is the primary source of income for 69 % of Bhutan's people. Agriculture makes for 21.4 % of Bhutan's GDP, with horticulture accounting for roughly 13 % of total agriculture. Bhutan provides the surrounding Indian states with 'winter veggies in summer.' Bhutanese vegetables are becoming increasingly popular due to their flavor and freshness, as well as the growing conditions. Additionally, Potatoes, beans, chiles, radish, mustard greens, cabbage, tomatoes, and onions are among the most significant vegetable elements. With a yield of 52,116 MT in 2022, potato is one of the most important crops farmed in the country. In fact, according to the Ministry of Finance's Department of Revenues and Customs, potatoes are the seventh most exported item, with a value of Nu. 688,787,925.

The table presents the production level of some fruits and vegetables grown in Bhutan in 2022:

Boost Production for Smallholder Farmers:

The majority of Bhutanese farmers run small-scale subsistence farms with low productivity and limited processing capability, which cannot compete with India's cheap and plentiful imports. Food and nutrition insecurity was aggravated by the COVID-19 pandemic. Imports were impeded as borders were closed and lockdowns were implemented, while local smallholder farmers battled to maintain production. The government responded by launching the Economic Contingency Plan, which provided farmers with hybrid vegetable seeds, agricultural equipment, and practical training with the help of the World Food Programme.

Hybrid seeds increased farmers' yields, while specialized tools and equipment like drip irrigation systems, greenhouses, water-harvesting ponds, and mulching sheets lowered physical labor needs and alleviated water shortages.

Remove Gender Barriers:

In Bhutan, agriculture employs 86 % of rural women. In the aftermath of COVID-19, WFP has backed the government's Economic Contingency Plan to help boost agriculture production, food security, and resilience. The scheme, which was funded by the World Food Programme, also assisted women farmers in overcoming gender-based barriers to agricultural output. This was accomplished through providing leadership, business management, and bookkeeping training to women farmer organizations, as well as technical training in areas like production, post-harvest, and marketing. This gender-sensitive approach is critical, as women are disproportionately affected by food system challenges due to limited access to assets and exclusion from decision-making processes.

Infrastructural challenges in Bhutan Country:

Natural disasters and climate-related concerns affect Bhutan. Bhutan has risen to the status of a lower-middle-income country. The government has been able to cut the number of extremely poor people by two-thirds in the last decade. Bhutan's infrastructure has been damaged by natural catastrophes. The Government of Bhutan has asked for financial and technical help from the Asian Development Bank (ADB) to strengthen urban infrastructure and services in Bhutan's two main cities, Thimphu and Phuentsholing, particularly in the recently expanded sections of both cities. The government also requested assistance in developing Dagana, one of the few regional centers that had not previously received aid.

Bhutan Fruits & Vegetable Ingredient Market Segment Analysis:

Based on nature, the Organic segment held the largest market share of xx% in 2022. The growing demand for organic foods and beverages in developed economies is driving the market for organic fruit and vegetable ingredients. Additionally, increasing consumer awareness regarding organic fruits and their benefits.

Based On category, the Fruit segment held the largest market share in 2022. Maize and rice are the main crops grown in Bhutan. Rice accounts for 43% of total domestic cereal cultivation, whereas maize accounts for 49%. Rice is the most important crop. Wheat and other minor cereal crops are grown in the country's agriculture. Fruit ingredients are more extensively employed since they are simple to include in a variety of products, including fruit salads, fruit drinks, and fruit shakes. Fruit ingredients are readily available in the form of dry powder with a pleasant taste and are simple to package and transport to the needed places because they do not require specific equipment.

The purpose of this research is to provide stakeholders in the industry with a thorough insight into the Bhutan Fruits & Vegetable Ingredient market. The study includes an analysis of difficult data in simple language, as well as the industry's historical and current state, as well as anticipated market size and trends. The market report examines all segments of the industry, with a focus on significant players such as market leaders, followers, and new entrants. The report includes a PORTER, and PESTEL analysis as well as the possible influence of microeconomic market determinants. External and internal elements that are expected to have a favorable or negative impact on the market have been examined, providing decision-makers with a clear future vision of the industry. The research also aids in comprehending the Bhutan Fruits & Vegetable Ingredient market dynamics and structure by studying market segments and forecasting market size. The research is an investor's guide since it depicts the competitive analysis of major competitors in the Bhutan Fruits & Vegetable Ingredient market by product, price, financial situation, product portfolio, and growth plans.

Bhutan Fruits & Vegetable Ingredient Market Scope:

Bhutan Fruits & Vegetable Ingredient Market Players

• Zimdra Food Pvt. Ltd.
• Food Corporation Of Bhutan
• Brasserie Van Baerle
• The Himalaya Club
• Pursuing Wabi.
• Japonais Bistro
• Bhutan Fruit Product Pvt Ltd
• Chuniding Food
• Keeba's Kitchen
• Druna Ghu