Wheatgrass Products Market Overview

 

Wheatgrass is a superfood packed with nutrients and antioxidants including vitamins A, C, and E, iron, calcium, magnesium, amino acids, selenium, and zinc. It may help to boost the immune system and digestion. Wheatgrass contains large amounts of chlorophyll. High-chlorophyll diets are sometimes promoted to treat certain diseases, such as cancer, infections, joint pain, and chronic skin disorders.

 

Wheatgrass Products Market experiencing significant growth of XX% every year and is expected to continue its growth during the forecast period. Pines International, Amazing Grass, Dr. Berg, and Navitas Organics are well-established players in the Wheatgrass Products Market. Pines International is a global leader in the Wheatgrass Products Market which offers Wheatgrass products such as Powder, Tablet, and the finest green superfood. The Pines International products are one of the only in the market that are certified NON-GMO and gluten-free. North America region held the dominant segment in the Wheatgrass Products Market in 2023. The wheatgrass products market is mainly driven by a preference for plant-based and vegan options and growing awareness of the benefits of superfoods, which will lead to the rapid growth of the wheatgrass products market globally in the forecast year 2024-2030. Side effects of excess juice consumption are the main challenges in the Wheatgrass Products Market. Based on Type, the Powder segment dominated the Wheatgrass Products Market in 2023 with a share of XX%. Due to its convenience, wheatgrass powder is the most beneficial. It minimizes spoilage and does not require refrigeration because it is lightweight, portable, and the longer shelf life

 

 

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Wheatgrass Products Market Dynamics

 

Preference for plant-based and vegan options drives the Wheatgrass Products Market

 

Wheatgrass is a great choice for plant-based customer's ideals and nutritional requirements. It's naturally vegan, full of essential vitamins and minerals, adaptable enough to be added to a wide range of plant-based dishes and beverages, and it goes well with the plant-based diet's focus on health and wellness. As individuals prefer the plant-based and vegan options, the market is creating new products such as wheatgrass-infused protein powders, drinks, and supplements. This expansion serves a range of dietary requirements and consumer preferences. The market for wheatgrass is expanding globally as a result of the rising demand for plant-based alternatives in new geographic areas. Ultimately, businesses are spending money to educate customers on the health advantages of wheatgrass and how it fits into plant-based diets. Wheatgrass products provide additional health benefits, such as boosting the immune system and assisting with digestion. According to reports, wheatgrass was used as a traditional medicine to treat type 2 diabetes, wheatgrass raised insulin levels and helped lower blood glucose which drives the Wheatgrass Products Market. Type 1 diabetes accounts for only 10% of cases whereas Type 2 diabetes accounts for the great majority of cases or remaining cases. According to the International Diabetes Federation (IDF), 537 million adults (20-79 years) living with diabetes in 2022, and the diabetes population is expected to increase to 643 million by 2030 and reach 783 million by 2045.

 

• According to a study, wheatgrass extract decreased the spread of mouth cancer cells by 41%

 

• According analysis, Wheatgrass is also known as “green blood” because it has a nearly similar structure to that of the hemoglobin molecule. It is used as a hemoglobin substitute in humans to treat thalassemia and anemic patients, which increases RBCs and blood count. Due to the presence of high chlorophyll content, it is used to improve heart and lung function

 

Growing awareness of the benefits of superfoods

 

The market for wheatgrass products is mostly driven by consumers' growing awareness of superfoods. Foods that promote health are becoming more and more popular, especially among health-conscious customers who place a high value on natural wellness therapies and preventive healthcare. Considered a superfood powerhouse, wheatgrass is bursting with vital vitamins, minerals, and antioxidants. According to a study, wheatgrass juice decreased the risk of impaired bone marrow function, a common complication of chemotherapy, in 60 people with breast cancer. Antioxidants found in many superfoods may help prevent cancer, while healthy fats can reduce your risk of heart disease. Fiber, which is also found in many superfoods, can help prevent diabetes and digestive problems while phytochemicals have numerous health benefits including reducing your risk of developing cardiovascular diseases. Superfoods are also known to protect organs from toxins, help lower cholesterol, regulate metabolism, and reduce inflammation which drives the Wheatgrass Products Market.

 

• In 2022, Brattleboro Food Co-op launched WOW Wonders of Wheatgrass organic wheatgrass shots, which are now available in a 6-pack in the freezer aisle. These shots are claimed to be certified organic by WOW, and their launch represents a response to the growing demand for fortified superfoods.

 

Wheatgrass Products Market Challenges

 

Side effects of excess juice consumption

 

Individuals with gluten sensitivity or celiac disease can safely consume wheatgrass. This is so because grass does not contain gluten; only the seeds of the wheat shell contain gluten.  Wheatgrass is safe to use because of a negligible incidence of side effects. Excessive consumption of wheatgrass may cause nausea, vomiting, throat swelling, headaches, diarrhea, bloating, gas, abdominal pain, or fatigue after consuming.  Because most people eat wheatgrass raw, there is also a rare chance that it can be contaminated with bacteria or other organisms from the soil. Wheatgrass grows in soil or water and people consume it raw. Therefore, it can be contaminated with bacteria and mold that may harm a developing baby, very young children, or people with weakened immune systems. pregnant women, young children, and people with weakened immune systems should probably avoid wheatgrass which is the main constrain in the Wheatgrass Products Market

 

• In March 2021, JIVO Wellness, a New Delhi-based company, launched an exciting range of products, including a refreshing wheatgrass summer drink. They have introduced 8 different flavors in Wheatgrass.

 

• The U.S. Senate passed bill S 510 titled the FDA Food Safety Modernization Act. This is a large-scale act that impacts numerous aspects of the food distribution network. It specifies that juices sold to other businesses have to be treated under the HACCP program, as this harms the food permanently. These processes also severely damage the food's organic components, enzymes, and proteins.

 

Wheatgrass Products Market Segment Analysis

 

Based on Type, the Powder segment dominated the Wheatgrass Products Market in 2023 with a share of XX%. Due to its convenience, wheatgrass powder is the most beneficial. It minimizes spoilage and does not require refrigeration because it is lightweight, portable, and longer shelf life. Customers who have busy lives or travel a lot value these attributes in particular. The powder's flexibility is also another great benefit. It is a simple ingredient to add to a wide range of dishes and drinks, including yogurt, juices, smoothies, and cereal or oatmeal. This makes it possible for a unique and regulated dosage experience. In comparison to juice, which must be drunk right once and has a shorter shelf life, the powder provides more flexibility and control over the amount of wheatgrass consumed.

 

Wheatgrass Products Market Regional Insights

 

North America dominated the wheatgrass products market and accounted for an XX% share in 2023 due to well-established research and development infrastructure, early adoption of cutting-edge technologies, and health-conscious consumers placing a high value on preventive healthcare, which fuels the market for natural and organic goods like wheatgrass. Furthermore, the distribution of products is made easier by a well-established retail infrastructure, and North America has been a leader in the superfood movement, which has promoted the early adoption of wheatgrass. More manufacturers are launching clean-labeled, organic wheatgrass products in the region as a result of the growing demand for natural energy and nutrition.  The presence of a large number of key players such as DynamicGreens Wheatgrass, NOW Foods, and Pines Wheat Grass drives the Wheatgrass Products Market in North America.

 

• In 2022, Pines International Inc. launched a new line of wheatgrass capsules called Wheatgrass Capsules. The product is marketed as a convenient and easy-to-use supplement that helps boost immunity and energy levels

 

The Asia Pacific region is expected to witness the highest growth rate, developing middle-class populations in nations like China and India and the penetration of healthier image of herbal products among consumers is driving the growth of the market in the region. The market for organic wheatgrass products has grown because of consumers' recent shift in preferences toward nutrient-rich, plant-based products in the Asia Pacific region. The number of people with type 2 diabetes is highest in China, followed by India which drives the wheatgrass products market.

 

• By 2045, IDF projections show that 1 in 8 adults, approximately 783 million, will be living with diabetes, an increase of 46%. 

 

 

Wheatgrass Products Market Scope

Wheatgrass Products Market Scope
Market Size in 2023	USD 215 million
Market Size in 2030	USD 338.52 million
CAGR (2024-2030)	6.7%.
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
	By Type Juice Powder
Wheatgrass Products Market Segments	By Raw Material         Regular Wheatgrass Organic Wheatgrass
	By Application Health and Nutrition Pharmaceuticals Food and Beverages
	By Distribution Channel B2B Hypermarket/Supermarket Convenience Store Specialty Store Online Retailers Others

 

Wheatgrass Products Market by Region

 

North America (United States, Canada, and Mexico)

Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)

Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)

Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest)

South America (Brazil, Argentina, Rest of South America)

 

Wheatgrass Products Market Key Players.

1. Pines International
2. Amazing Grass
3. Dr. Berg
4. Navitas Organics
5. Terrasoul Superfoods
6. Dynamic Greens Wheatgrass Juice
7. Evergreen Juices Inc.
8. Green Foods Corporation
9. The Synergy Company
10. NOW Foods