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Toothpaste Market: Global Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, COVID-19, Trends
Toothpaste Market Size was valued at USD 32.49 billion in 2023. Global Toothpaste Market size is estimated to grow at a CAGR of 6% over the forecast period.
Format : PDF | Report ID : SMR_2506
Toothpaste Market Definition:
The importance of oral hygiene to consumers across the globe is increasing as teeth are essential for crushing, chewing, and grinding food. Therefore, it is necessary to maintain the health of teeth as well as the mouth through proper oral hygiene. An increasing focus on oral care is also being driven by consumer desire to prevent common and preventable oral problems such as tooth loss and dental cavities. A wide variety of oral hygiene products is currently available for teeth and mouth hygiene, including toothbrushes, toothpaste, and mouthwash.
Further, the Toothpaste market is segmented by Type, Distribution Channel, End-User, and geography. Based on Type, the Toothpaste market is segmented under Whitening, Herbal, Sensitive, and Others. Based on End-User, the Toothpaste market is segmented under Adults and Children. Based on Distribution Channel, the Toothpaste market is segmented under Supermarket, Convenience Store, Pharmaceuticals, and Online. By geography, the market covers the following regions: North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).
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Toothpaste Market Dynamics:
The market is driven by consumer awareness about oral hygiene, a growing aging population with increasing dental needs, and the introduction of technologically advanced products. Manufacturers continue to develop and launch new and more advanced products due to changing consumer preferences. The oral care market is being influenced by factors as diverse as whitening toothpaste's rising popularity, toothbrushes' rising demand for automated functions, and a growing trend of online shopping for oral care products. Further, manufacturers are going beyond regional product launches to meet the needs of local consumers.
A growing middle-class population, an expanding population of people with disposable incomes, and the increasing popularity of advanced dental care products are contributing to the increase in demand for oral care products in emerging markets. However, despite the stable growth forecast, there are potential threats to growth in the form of a lack of awareness about advanced dental care, rising dental costs, and intensifying competition.
The Multi-benefit toothpaste market is forecast to grow the fastest over the forecast period. Multifunctional toothpaste is becoming increasingly popular and innovations are driving growth in the mature market. The oral care market is mature and provides opportunities to retailers and dealers by offering multi-functional toothpaste.
Companies are launching toothpaste that does not just offer whitening effects but also fights plaque, stains, bad breath, sensitivity, cavities, tartar, and gingivitis. Continuously growing populations and increasing awareness about oral hygiene are contributing to the market growth. Companies are mainly focusing on appealing to millennials by introducing toothpaste that strives to appeal to children.
Toothpaste Market COVID-19 Insights:
COVID-19 has caused operational inefficiencies and interrupted supply chains due to the sudden closure of national and international borders. Disruptions in supply chains have restricted the movement of goods, which is affecting the distribution and manufacturing of toothpaste as well. The worldwide lockdown, caused by COVID-19, has influenced consumer-buying behaviour by influencing consumer buying habits. A shift in consumer preferences has resulted in a shift in consumer inclination toward hygiene products.
Additionally, the tendency of consumers towards products free from toxic chemicals and additives has fuelled the demand for herbal toothpaste products during this lockdown. Because of these preferences, consumers opt for products that contain natural ingredients as the chemicals in the products adversely affect public health. In addition, lockdowns resulted in a steep decline in toothpaste sales through supermarkets and hypermarkets. However, the revenue loss from store-based distribution channels is partially offset by online sales.
Toothpaste Market Trends: Many toothpaste brands, including Hello, Dr. Brite, and others have shown a growing interest in creating products that are designed to specifically target vegetarians and vegans. As a result of more and more people standing against products made from animals and tested on them, cruelty to animals is also on the rise. The market is also found in providing teeth care solutions that prevent cavities and reduce tartar build-up, increasing consumption.
Toothpaste Market Segment Analysis:
By Type, the Toothpaste Market is segmented into whitening, herbal, sensitive, and others.
The Whitening segment has the highest market share in 2023. Because of the widespread perception that whitened teeth improve a person’s self-confidence by enhancing the appearance of their face as a result of removing stains from their teeth, that is why the teeth whitening system is expected to dominate the market. Increasing consumer demand for targeted dental care options is enlarging the market presence of herbal, sensitive teeth, and other segments.
By End-User, the Toothpaste Market is segmented into adults and children. The Adult segment has the highest market share in 2023. As adults consume a large number of food products that are harmful to teeth, the market has a high demand for this segment. Toxic products such as tobacco and alcohol contribute to poor oral health, thereby boosting the demand for this segment.
On the other hand, the children segment is expected to contribute positively to the growth of this market. Since children are more likely to suffer from dental problems than adults and also since children have weak tooth formation compared to adults, they are more likely to experience tooth decay and cavities.
By Distribution Channel, the Toothpaste Market is segmented into supermarket, convenience stores, pharmaceuticals, and online. The Supermarket segment has the highest market share in 2023. Since several brands are available in one place at a lower cost, consumers find it convenient to purchase these products as they have the option of buying them along with other household items. Convenience stores, pharmaceuticals, and online are also growing steadily as consumers are more comfortable visiting them because of their close proximity to their home and their ability to ship products online.
Toothpaste Market Regional Insights:
The Asia Pacific held the largest share of the toothpaste market in 2023. The toothpaste market is driven by a strong customer base, a rise in awareness about oral health and hygiene, and lifestyle changes. In India, tooth sensitivity is a major problem. There is a high demand for need-based offerings in the region, such as toothpaste addressing tooth sensitivity, whitening toothpaste, gel-based toothpaste, or toothpaste containing herbal and natural ingredients. Consumer demand for natural toothpaste has changed markedly in recent years, and the natural and herbal toothpaste segment is growing faster.
Toothpaste Market Recent Developments:
In 2020- The Colgate Palmolive Company has launched its new product, New Colgate Optic White, for teeth whitening. This new product is part of an oral beauty collection to enhance the beauty of teeth, stimulating the interest of the new generations.
Toothpaste Market Key Players Insights:
The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide Type portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.
The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in North America and Europe, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.
The objective of the report is to present a comprehensive analysis of the Global Toothpaste market to the stakeholders in the industry. The report provides trends that are most dominant in the Global Toothpaste market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Global Toothpaste Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.
The qualitative and quantitative data provided in the Global Toothpaste market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Global Toothpaste market. The report studies factors such as company size, market share, market growth, revenue, Type, volume, and profits of the key players in the Global Toothpaste market.
The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their Type quality is in the Global Toothpaste market. The report also analyses if the Global Toothpaste market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.
The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Global Toothpaste market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Global Toothpaste market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Global Toothpaste market is aided by legal factors.
Toothpaste Market Scope:
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Toothpaste Market |
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Market Size in 2023 |
USD 32.49 Bn. |
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Market Size in 2030 |
USD 48.86 Bn. |
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CAGR (2024-2030) |
6% |
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Historic Data |
2018-2022 |
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Base Year |
2023 |
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Forecast Period |
2024-2030 |
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Segment Scope |
By Type
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By End-User
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By Distribution Channel
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Regional Scope |
North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America |
Toothpaste Market Key Players:
- Science Arts
- Colgate-Palmotive
- Procter & Gamble
- Unilever
- Lion corporation
- GlaxoSmithKline PLC
- Boston Beer Company
- Church & Dwight Co. Inc.
- Sunstar Suisse SA
- Henkel Ag & Company KgaA
Frequently Asked Questions
The market size of the Switchable Smart Film Market by 2030 is expected to reach USD 9359.89 Million.
1. Toothpaste Market Introduction
1.1. Study Assumption and Market Definition
1.2. Scope of the Study
1.3. Executive Summary
2. Toothpaste Market: Competitive Landscape
2.1. SMR Competition Matrix
2.2. Competitive Landscape
2.3. Key Players Benchmarking
2.3.1. Company Name
2.3.2. Segments
2.3.3. Revenue (2023)
2.4. Leading Toothpaste Market Companies, by Market Capitalization
2.5. Market Structure
2.5.1. Market Leaders
2.5.2. Market Followers
2.5.3. Emerging Players
2.6. Mergers and Acquisitions Details
3. Toothpaste Market: Dynamics
3.1. Market Trends by Region
3.1.1. North America Toothpaste Market Trends
3.1.2. Europe Toothpaste Market Trends
3.1.3. Asia Pacific Toothpaste Market Trends
3.1.4. Middle East and Africa Toothpaste Market Trends
3.2. Market Dynamics by Global
3.3. PORTER’s Five Forces Analysis
3.4. PESTLE Analysis
3.5. Value Chain Analysis
3.6. Technological Roadmap
3.7. Regulatory Landscape by Region
3.7.1. North America
3.7.2. Europe
3.7.3. Asia Pacific
3.7.4. Middle East and Africa
3.7.5. South America
3.8. Analysis of Other Schemes and Initiatives for the Toothpaste Industry
4. Toothpaste Market: Global Market Size and Forecast by Segmentation (by Value in USD Billion) (2023-2030)
4.1. Toothpaste Market Size and Forecast, By Type (2023-2030)
4.1.1. Whitening
4.1.2. Herbal
4.1.3. Sensitive
4.2. Toothpaste Market Size and Forecast, By End-User (2023-2030)
4.2.1. Adult
4.2.2. Children
4.3. Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
4.3.1. Supermarket
4.3.2. Convenience store
4.3.3. Pharmaceuticals
4.4. Toothpaste Market Size and Forecast, By Region (2023-2030)
4.4.1. North America
4.4.2. Europe
4.4.3. Asia Pacific
4.4.4. Middle East and Africa
4.4.5. South America
5. North America Toothpaste Market Size and Forecast by Segmentation (by Value in USD Billion) (2023-2030)
5.1. North America Toothpaste Market Size and Forecast, By Type (2023-2030)
5.1.1. Whitening
5.1.2. Herbal
5.1.3. Sensitive
5.2. North America Toothpaste Market Size and Forecast, By End-User (2023-2030)
5.2.1. Adult
5.2.2. Children
5.3. North America Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
5.3.1. Supermarket
5.3.2. Convenience store
5.3.3. Pharmaceuticals
5.4. North America Toothpaste Market Size and Forecast, by Country (2023-2030)
5.4.1. United States
5.4.1.1. United States Toothpaste Market Size and Forecast, By Type (2023-2030)
5.4.1.1.1. Whitening
5.4.1.1.2. Herbal
5.4.1.1.3. Sensitive
5.4.1.2. United States Toothpaste Market Size and Forecast, By End-User (2023-2030)
5.4.1.2.1. Adult
5.4.1.2.2. Children
5.4.1.3. United States Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
5.4.1.3.1. Supermarket
5.4.1.3.2. Convenience store
5.4.1.3.3. Pharmaceuticals
5.4.2. Canada
5.4.2.1. Canada Toothpaste Market Size and Forecast, By Type (2023-2030)
5.4.2.1.1. Whitening
5.4.2.1.2. Herbal
5.4.2.1.3. Sensitive
5.4.2.2. Canada Toothpaste Market Size and Forecast, By End-User (2023-2030)
5.4.2.2.1. Adult
5.4.2.2.2. Children
5.4.2.3. Canada Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
5.4.2.3.1. Supermarket
5.4.2.3.2. Convenience store
5.4.2.3.3. Pharmaceuticals
5.4.3. Mexico
5.4.3.1. Mexico Toothpaste Market Size and Forecast, By Type (2023-2030)
5.4.3.1.1. Whitening
5.4.3.1.2. Herbal
5.4.3.1.3. Sensitive
5.4.3.2. Mexico Toothpaste Market Size and Forecast, By End-User (2023-2030)
5.4.3.2.1. Adult
5.4.3.2.2. Children
5.4.3.3. Mexico Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
5.4.3.3.1. Supermarket
5.4.3.3.2. Convenience store
5.4.3.3.3. Pharmaceuticals
6. Europe Toothpaste Market Size and Forecast by Segmentation (by Value in USD Billion) (2023-2030)
6.1. Europe Toothpaste Market Size and Forecast, By Type (2023-2030)
6.2. Europe Toothpaste Market Size and Forecast, By End-User (2023-2030)
6.3. Europe Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
6.4. Europe Toothpaste Market Size and Forecast, by Country (2023-2030)
6.4.1. United Kingdom
6.4.1.1. United Kingdom Toothpaste Market Size and Forecast, By Type (2023-2030)
6.4.1.2. United Kingdom Toothpaste Market Size and Forecast, By End-User (2023-2030)
6.4.1.3. United Kingdom Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
6.4.2. France
6.4.2.1. France Toothpaste Market Size and Forecast, By Type (2023-2030)
6.4.2.2. France Toothpaste Market Size and Forecast, By End-User (2023-2030)
6.4.2.3. France Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
6.4.3. Germany
6.4.3.1. Germany Toothpaste Market Size and Forecast, By Type (2023-2030)
6.4.3.2. Germany Toothpaste Market Size and Forecast, By End-User (2023-2030)
6.4.3.3. Germany Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
6.4.4. Italy
6.4.4.1. Italy Toothpaste Market Size and Forecast, By Type (2023-2030)
6.4.4.2. Italy Toothpaste Market Size and Forecast, By End-User (2023-2030)
6.4.4.3. Italy Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
6.4.5. Spain
6.4.5.1. Spain Toothpaste Market Size and Forecast, By Type (2023-2030)
6.4.5.2. Spain Toothpaste Market Size and Forecast, By End-User (2023-2030)
6.4.5.3. Spain Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
6.4.5.4. )
6.4.6. Sweden
6.4.6.1. Sweden Toothpaste Market Size and Forecast, By Type (2023-2030)
6.4.6.2. Sweden Toothpaste Market Size and Forecast, By End-User (2023-2030)
6.4.6.3. Sweden Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
6.4.7. Austria
6.4.7.1. Austria Toothpaste Market Size and Forecast, By Type (2023-2030)
6.4.7.2. Austria Toothpaste Market Size and Forecast, By End-User (2023-2030)
6.4.7.3. Austria Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
6.4.8. Rest of Europe
6.4.8.1. Rest of Europe Toothpaste Market Size and Forecast, By Type (2023-2030)
6.4.8.2. Rest of Europe Toothpaste Market Size and Forecast, By End-User (2023-2030)
6.4.8.3. Rest of Europe Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
7. Asia Pacific Toothpaste Market Size and Forecast by Segmentation (by Value in USD Billion) (2023-2030)
7.1. Asia Pacific Toothpaste Market Size and Forecast, By Type (2023-2030)
7.2. Asia Pacific Toothpaste Market Size and Forecast, By End-User (2023-2030)
7.3. Asia Pacific Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
7.4. Asia Pacific Toothpaste Market Size and Forecast, by Country (2023-2030)
7.4.1. China
7.4.1.1. China Toothpaste Market Size and Forecast, By Type (2023-2030)
7.4.1.2. China Toothpaste Market Size and Forecast, By End-User (2023-2030)
7.4.1.3. China Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
7.4.2. S Korea
7.4.2.1. S Korea Toothpaste Market Size and Forecast, By Type (2023-2030)
7.4.2.2. S Korea Toothpaste Market Size and Forecast, By End-User (2023-2030)
7.4.2.3. S Korea Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
7.4.3. Japan
7.4.3.1. Japan Toothpaste Market Size and Forecast, By Type (2023-2030)
7.4.3.2. Japan Toothpaste Market Size and Forecast, By End-User (2023-2030)
7.4.3.3. Japan Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
7.4.4. India
7.4.4.1. India Toothpaste Market Size and Forecast, By Type (2023-2030)
7.4.4.2. India Toothpaste Market Size and Forecast, By End-User (2023-2030)
7.4.4.3. India Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
7.4.5. Australia
7.4.5.1. Australia Toothpaste Market Size and Forecast, By Type (2023-2030)
7.4.5.2. Australia Toothpaste Market Size and Forecast, By End-User (2023-2030)
7.4.5.3. Australia Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
7.4.6. Indonesia
7.4.6.1. Indonesia Toothpaste Market Size and Forecast, By Type (2023-2030)
7.4.6.2. Indonesia Toothpaste Market Size and Forecast, By End-User (2023-2030)
7.4.6.3. Indonesia Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
7.4.7. Malaysia
7.4.7.1. Malaysia Toothpaste Market Size and Forecast, By Type (2023-2030)
7.4.7.2. Malaysia Toothpaste Market Size and Forecast, By End-User (2023-2030)
7.4.7.3. Malaysia Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
7.4.8. Vietnam
7.4.8.1. Vietnam Toothpaste Market Size and Forecast, By Type (2023-2030)
7.4.8.2. Vietnam Toothpaste Market Size and Forecast, By End-User (2023-2030)
7.4.8.3. Vietnam Toothpaste Market Size and Forecast, By Distribution Channel 2023-2030)
7.4.9. Taiwan
7.4.9.1. Taiwan Toothpaste Market Size and Forecast, By Type (2023-2030)
7.4.9.2. Taiwan Toothpaste Market Size and Forecast, By End-User (2023-2030)
7.4.9.3. Taiwan Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
7.4.10. Rest of Asia Pacific
7.4.10.1. Rest of Asia Pacific Toothpaste Market Size and Forecast, By Type (2023-2030)
7.4.10.2. Rest of Asia Pacific Toothpaste Market Size and Forecast, By End-User (2023-2030)
7.4.10.3. Rest of Asia Pacific Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
8. Middle East and Africa Toothpaste Market Size and Forecast (by Value in USD Billion) (2023-2030
8.1. Middle East and Africa Toothpaste Market Size and Forecast, By Type (2023-2030)
8.2. Middle East and Africa Toothpaste Market Size and Forecast, By End-User (2023-2030)
8.3. Middle East and Africa Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
8.4. Middle East and Africa Toothpaste Market Size and Forecast, by Country (2023-2030)
8.4.1. South Africa
8.4.1.1. South Africa Toothpaste Market Size and Forecast, By Type (2023-2030)
8.4.1.2. South Africa Toothpaste Market Size and Forecast, By End-User (2023-2030)
8.4.1.3. South Africa Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
8.4.2. GCC
8.4.2.1. GCC Toothpaste Market Size and Forecast, By Type (2023-2030)
8.4.2.2. GCC Toothpaste Market Size and Forecast, By End-User (2023-2030)
8.4.2.3. GCC Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
8.4.3. Nigeria
8.4.3.1. Nigeria Toothpaste Market Size and Forecast, By Type (2023-2030)
8.4.3.2. Nigeria Toothpaste Market Size and Forecast, By End-User (2023-2030)
8.4.3.3. Nigeria Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
8.4.4. Rest of ME&A
8.4.4.1. Rest of ME&A Toothpaste Market Size and Forecast, By Type (2023-2030)
8.4.4.2. Rest of ME&A Toothpaste Market Size and Forecast, By End-User (2023-2030)
8.4.4.3. Rest of ME&A Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
9. South America Toothpaste Market Size and Forecast by Segmentation (by Value in USD Billion) (2023-2030
9.1. South America Toothpaste Market Size and Forecast, By Type (2023-2030)
9.2. South America Toothpaste Market Size and Forecast, By End-User (2023-2030)
9.3. South America Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
9.4. South America Toothpaste Market Size and Forecast, by Country (2023-2030)
9.4.1. Brazil
9.4.1.1. Brazil Toothpaste Market Size and Forecast, By Type (2023-2030)
9.4.1.2. Brazil Toothpaste Market Size and Forecast, By End-User (2023-2030)
9.4.1.3. Brazil Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
9.4.2. Argentina
9.4.2.1. Argentina Toothpaste Market Size and Forecast, By Type (2023-2030)
9.4.2.2. Argentina Toothpaste Market Size and Forecast, By End-User (2023-2030)
9.4.2.3. Argentina Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
9.4.3. Rest Of South America
9.4.3.1. Rest Of South America Toothpaste Market Size and Forecast, By Type (2023-2030)
9.4.3.2. Rest Of South America Toothpaste Market Size and Forecast, By End-User (2023-2030)
9.4.3.3. Rest Of South America Toothpaste Market Size and Forecast, By Distribution Channel (2023-2030)
10. Company Profile: Key Players
10.1. Science Arts
10.1.1. Company Overview
10.1.2. Business Portfolio
10.1.3. Financial Overview
10.1.4. SWOT Analysis
10.1.5. Strategic Analysis
10.1.6. Recent Developments
10.2. Colgate-Palmotive
10.3. Procter & Gamble
10.4. Unilever
10.5. Lion corporation
10.6. GlaxoSmithKline PLC
10.7. Boston Beer Company
10.8. Church & Dwight Co. Inc.
10.9. Sunstar Suisse SA
10.10. Henkel Ag & Company KgaA
11. Key Findings
12. Industry Recommendations
13. Toothpaste Market: Research Methodology
