Meal Kits Market - Global Industry Analysis and Forecast (2024-2030) by Type, Offering, Subscription Model, Distribution Channel, End User, and Region
Global Meal Kits Market size was valued at USD 22.48 Bn in 2023 and is expected to reach USD 46.17 Bn by 2030, at a CAGR of 14.3%.
Format : PDF | Report ID : SMR_2453
Meal Kits Market Overview
Meal kits are pre-packaged sets of ingredients and recipes designed to facilitate the preparation of home-cooked meals, offering convenience, portion control, and variety for consumers. The meal kits market refers to the industry segment that provides pre-portioned ingredients and recipes for preparing home-cooked meals, catering to consumer demand for convenience, variety, and time-saving solutions.
Growing consumer demand for convenience and sustainability is driving major changes in the global meal kit market. Sustainability is a major trend, with companies investing in sustainable sourcing and eco-friendly packaging.
Non-vegan meal kits are the dominant segment of the Meal Kits Market due to their popularity and variety. Meanwhile, the fastest-growing meal kits are vegan meal kits, as plant-based diets are becoming more popular due to environmental and ethical concerns. Due to the strong presence of large companies such as HelloFresh and Blue Apron, as well as the high demand for convenience products, North America and especially the United States leads the industry in terms of regional dominance. These companies benefit from strong subscription models and a culture of innovation. On the other hand, due to factors such as urbanization, increasing disposable income and changing lifestyles in countries such as China and Japan, the Asia-Pacific region is the fastest growing market.
Overall, the competitive landscape is distinguished by a focus on sustainability, innovative dining options and a strong geographic footprint, with North America taking the lead and Asia-Pacific emerging as a key growth market.
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Meal Kits Market Trend
The Rising Trend of Sustainability in the Global Meal Kits Market
Asia Pacific meal kits market is growing due to the growing demand from customers for eco-friendly methods, the meal kits market is becoming increasingly sustainable. This shift is reflected in the significant spending by meal kits companies on packaging and sourcing eco-friendly food. As a result, the meal kits market is witnessing a transformation towards more sustainable practices.
Eco-friendly packaging is a top priority in the meal kits market in China, South Korea and Jpana. Meal kit suppliers are opting for more eco-friendly materials instead of conventional and non-recyclable plastics. To reduce landfill waste, companies like Green Chef use packaging made from recyclable and compostable materials. Sun Basket has also made progress in using recyclable or biodegradable materials, which aligns with the broader industry trend in the meal kits market to reduce packaging waste.
- In 2023, HelloFresh revealed plans to reduce the amount of plastic used in its meal kits by 50% and increase the use of recyclable materials by 30%, demonstrating its commitment to enhancing packaging sustainability.
- In 2022, Green Chef announced that it would be using 100% recyclable and compostable packaging materials for its meal kits, reducing landfill waste and promoting a circular economy in packaging.
- In 2021, Sun Basket transitioned to using materials that are either recyclable or biodegradable for its meal kit packaging, aligning with the industry trend of minimizing packaging waste.
Another important factor in the meal kits market is the sustainable sourcing of ingredients. A growing number of meal kits suppliers are sourcing ingredients from farms that employ sustainable farming methods, including organic farming and water conservation. For example, HelloFresh is committed to sourcing largely from suppliers that adhere to strict ethical and environmental criteria. This ensures fresher, better-quality food while encouraging environmentally friendly farming methods within the meal kits market.
- In 2022, Marley Spoon partnered with farms that practice regenerative agriculture and focused on sourcing organic ingredients, catering to eco-conscious consumers who prioritize sustainable food options.
- In 2021, Blue Apron began sourcing more ingredients from local farms that practice sustainable agriculture, reducing the carbon footprint associated with transporting food over long distances.
These programs align with the growing consumer demand for companies that prioritize environmental responsibility. Meal delivery companies in the meal kits market are responding to consumer awareness of the environmental impact of their decisions by implementing processes that reduce their carbon footprint and environmental footprint. In response to the demands of an environmentally conscious market, this trend is transforming the meal kits market and driving companies to innovate their supply chains and packaging solutions.
In short, the meal kits market’s shift to sustainability is a sign of a broader movement toward environmental stewardship. Companies are investing in eco-friendly packaging and sourcing sustainable ingredients to meet the growing demands of environmentally conscious consumers in the meal kits market.
Meal Kits Market Dynamics
The Growing Influence of Convenience on the Global Meal Kits Market
The need for convenience in a fast-paced lifestyle is having a growing impact on the meal kits market. Meal kits are becoming increasingly popular as they make dinner preparation easier, especially for people with busy schedules and limited time. They serve individuals and families to enjoy home-cooked meals without the hassle of shopping and cooking dinner. Meal kits include pre-portioned ingredients and simple recipes, which reduce the time and effort spent on cooking.
The meal kits market offers an attractive option for busy professionals, individuals who want to experience home-cooked meals, and families with tight schedules. It reduces food waste and saves time by eliminating laborious meal planning procedures. This practicality fits well with the growing demand for convenient meal solutions for consumers.
Meal preparation is predictable and consistent due to the meal kits market. Customers can avoid the uncertainty of grocery shopping and the hassle of meal preparation by choosing pre-selected dishes. This convenience is further enhanced by flexible subscription terms, allowing users to modify their meal plans according to their needs and preferences.
In short, the meal kits market is driven by consumer’s needing quick, easy, hassle-free meal options. Because it offers a balance of quality and simplicity that meets the demands of modern life, its popularity is growing.
For instances,
- In 2023, HelloFresh announced plans to reduce plastic usage in its meal kits by 50% while increasing the use of recyclable materials by 30%. This initiative not only enhances sustainability but also caters to consumers looking for convenient, eco-friendly meal solutions that require minimal effort in preparation and planning.
- In June 2023, Blue Apron introduced two easy meal kits—BBQ Rib Feast and Summer Crab Picnic designed for quick preparation. This move reflects the company's focus on providing convenient options that cater to consumers' busy schedules while still offering the experience of home-cooked meals.
- In October 2022, Home Chef, a meal kit brand available at Kroger, launched a co-branded meal kit with celebrity chef Rachael Ray. This partnership aimed to offer convenient, chef-inspired meals that are easy to prepare, appealing to consumers seeking quick and delicious dinner solutions.
- In February 2022, Trifecta Nutrition became the official meal delivery partner of CrossFit, providing fitness-oriented meal kits that cater to specific dietary needs (e.g., keto, paleo). This partnership emphasizes convenience for health-conscious consumers who want nutritious meals without the hassle of meal planning.
- In 2021, this initiative from the University of Otago in New Zealand provided affordable weekly meal kits to students. By focusing on convenience and affordability, it addressed the needs of a demographic that often struggles with time and budget constraints.
The meal kit industry faces significant challenges due to rising food and ingredient costs.
One of the major obstacles facing the global meal delivery industry is the rising cost of food and supplies. There are many reasons, including inflation, supply chain disruptions and rising transportation costs, that contribute to this difficulty. Tableware prices and profits are directly affected by these increasing costs, as tableware suppliers must strike a balance between controlling costs and offering competitive prices. paintings for customers.
For instances,
- According to the USDA Economic Research Service, average annual food-at-home prices increased by 5.0% in 2023 compared to 2022. This follows a substantial rise of 11.4% in 2022, reflecting the ongoing inflationary pressures that meal kit companies face in sourcing ingredients. The Consumer Price Index (CPI) for all food items rose by 25.0% from 2019 to 2023, significantly outpacing the overall CPI increase of 19.2% during the same period.
- The USDA also reported that transportation costs increased by 27.1% from 2020 to 2022, contributing to higher prices for food products, including meal kits. This rise in transportation costs has been a significant factor affecting the overall pricing strategies of meal kit companies, which rely heavily on timely deliveries of fresh ingredients.
- The U.S. Bureau of Labor Statistics noted that supply chain disruptions continued to affect various sectors, including food production and distribution, throughout 2021 and 2022. These disruptions led to shortages and increased costs, forcing meal kit companies to adjust their operations and pricing models to remain competitive in the market.
Overall, rising food and ingredient costs pose a serious threat to the meal kit industry, as manufacturers must balance the need to control costs with the need to meet customer demand and maintain competitive pricing.
Meal Kits Market Segment Analysis
Based on Type, according to MMR analysis, in 2023, the global meal kits market is dominated by non-vegetarian kits. This supremacy is the result of many reasons. The non vegetarian meal suite appeals to many consumers, who find meat-based dishes more satisfying and adaptable. These meal kits also offer a wide variety of options, including popular dishes like chicken, steak, and seafood that appeal to many diners. Meat-based recipes are also trending, and major meal kit suppliers often include them in their promotional efforts.
For instance, HelloFresh and Blue Apron have claimed that their non-vegan meal kits are the best-selling items in the meal kit industry. HelloFresh regularly highlights meals where meat is the preferred choice of customers. This trend underscores the continued dominance of vegetarian meal kits in the global meal kits market.
The vegan meal kits market is the fastest growing, followed by non-vegetarian meal kits in second place. Growing consumer interest in plant-based diets for ethical, environmental, and health reasons is driving this growth. Demand for vegan meal kits is growing due to growing awareness of the benefits of a vegan diet as well as concerns about animal welfare and sustainability. In response to this trend, companies are increasing the range of vegan products they offer, while also improving the quality and variety of plant-based ingredients available in grocery stores.
For instance, Sun Basket, which caters to a growing population looking for more plant-based options, has seen significant success with its vegan meal kits. The growing popularity of vegan meal kits is indicative of a broader social movement towards healthier and more sustainable eating practices.
Meal Kits Market Regional Insights
According to SMR analysis in 2023, the meal kits market is dominated by North American Meal Kits Market, especially the United States, due to the popularity and variety of these products. This dominance is a result of consumers and customer’s busy lifestyles and desire for convenient yet healthy meal options. Leading companies such as HelloFresh, Blue Apron, and Sun Basket dominated the industry with their wide product selection and strong subscription programs.
For instance, HelloFresh has become popular due to its effective marketing techniques and diverse meal plans.
- In April 2023, HelloFresh reported sales of USD 1.4 billion in North America, marking a 9.7% increase from the previous year. The company has successfully utilized diverse meal plans and robust marketing strategies to enhance its market presence.
At the same time, Blue Apron’s focus on variety and quality have cemented its significant presence in the market. The focus on sustainability and the abundance of specialty meal replacement options are a result of the region’s high consumer purchasing power and culture of innovation.
- In 2023, Blue Apron has continued to adapt its offerings to meet consumer preferences, which has solidified its position in the competitive landscape of meal kits.
Asia Pacific meal kits market is expected to be the fastest growing meal kits market during the forecast period. Rapid urbanization, rising disposable incomes and the shift to a Western lifestyle are key drivers of this growth. Meal kit sales are on the rise of the countries market such as China meal kits market and Japan meal kits market as both domestic and foreign companies begin to adapt to changing consumer needs. For example, more foreign and local companies are entering the market, indicating a growing demand for quick meal options. With the huge growth potential of the meal kits market, Asia Pacific is positioning itself as a key region for future growth due to a combination of changing consumer preferences and economic development.
Meal Kits Market Competitive Landscape
The meal kit market is expected to witness high merger, acquisition, and partnership activity, reflecting the rapid and competitive expansion of the market. Major players in this merging trend, including HelloFresh and Blue Apron, have cracked up smaller competitors to increase their market share and diversify their product offerings.
For instance, HelloFresh has strengthened its position in the healthy and luxury meal kits segment by acquiring Factor75, a major player in the fresh meal delivery space. Similarly, Blue Apron has expanded its horizons by acquiring a small organic meal kit company, increasing its appeal to health-conscious consumers. To improve their product lines and marketing strategies, companies have begun partnering with well-known food brands and food influencers. In particular, companies like Home Chef have partnered with well-known food brands to offer unique recipes and ingredients, while brand recognition has been increased through relationships with influencers and celebrity chefs. Innovation is fueled by recent advances in sustainability and technology, leading companies to invest in advanced logistics solutions and eco-friendly packaging to increase productivity and reduce environmental impact.
Overall, the competitive landscape of the meal kits market shows that the strategic focus is on increasing market share through acquisitions, forming strong alliances, and adapting to changing customer tastes and sustainability trends. This proactive strategy changes business operations and puts large companies in a better position to meet the needs of an increasingly diverse and growing customer base.
- In May 2024, Squeaky Bean known for its plant-based lunch and snack options, is set to expand its product line in the cutthroat vegan industry by launching a meal kits.
- In March 2024, to promote the product, popular content creator Emily Mariko collaborated with Green Chef to design an eight-course farm-fresh dinner package.
- In September 2023, Wonder, a company dedicated to revolutionizing the food delivery experience, has acquired Blue Apron. The goal of this acquisition was to expand Blue Apron's market and improve its operational capabilities.
In 2022, Home Chef has leveraged the platform to reach a wider audience by partnering with Peacock, NBC's streaming service, to offer unique meal kit offerings.
Meal Kits Market Scope
Meal Kits Market Scope |
|
Market Size in 2023 |
USD 22.48 Bn. |
Market Size in 2030 |
USD 46.17 Bn. |
CAGR (2024(2030) |
14.3% |
Historic Data |
2018-2022 |
Base Year |
2023 |
Forecast Period |
2024-2030 |
Segment Anaysis |
By Type Vegan Vegetarian Non-vegetarian |
By Offering Type Heat and Eat Cook and Eat |
|
By Subscription Model Weekly Subscription Meal Kits Monthly Subscription Meal Kits One-Time Purchase Meal Kits |
|
By Distribution Channel Online Offline |
|
By End User Families Individuals |
|
Regional Scope |
North America – United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Russia, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa – South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America |
Meal Kits Key players
North America
- HelloFresh - New York City, New York, USA
- Blue Apron - New York City, New York, USA
- Home Chef - Chicago, Illinois, USA
- Sun Basket - San Francisco, California, USA
- Freshly - New York City, New York, USA
- Green Chef - Boulder, Colorado, USA
- Territory Foods - Austin, Texas, USA
- Snap Kitchen - Austin, Texas, USA
Europe
- Gousto - London, United Kingdom
- Mindful Chef - London, United Kingdom
- Marley Spoon - Berlin, Germany
- Kochhaus - Berlin, Germany
- Popeyes - Paris, France
- Plateaway - Amsterdam, Netherlands
- Le Chef - Paris, France
Asia Pacific
- Hungryroot - Sydney, Australia
- Cook It - Sydney, Australia
- Fresh in the Kitchen - Singapore
- Tasty - Hong Kong
Middle East and Africa (MEA)
South America
Frequently Asked Questions
Ans. North America is expected to dominate the Meal Kits Market during the forecast period.
Ans. The Meal Kits Market size is expected to reach USD 46.17 billion by 2030.
Ans. The major top players in the Global Meal Kits Market are HelloFresh, Blue Apron, Sun Basket, Freshly and others.
Ans. The global meal kits market is driven by growing demand for convenient and time-saving solutions, increasing health consciousness and expanding e-commerce platforms. Additionally, innovations in meal kit offerings and focus on sustainability are continuing to drive market growth during the forecast period.
1. Meal Kits Market: Research Methodology
2. Meal Kits Market Introduction
2.1. Study Assumption and Market Definition
2.2. Scope of the Study
2.3. Executive Summary
3. Global Meal Kits Market: Competitive Landscape
3.1. SMR Competition Matrix
3.2. Competitive Landscape
3.3. Key Players Benchmarking
3.3.1. Company Name
3.3.2. Material Type Segment
3.3.3. End-user Segment
3.3.4. Revenue (2023)
3.3.5. Company Headquarter
3.4. Market Structure
3.4.1. Market Leaders
3.4.2. Market Followers
3.4.3. Emerging Players
3.5. Mergers and Acquisitions Details
4. Meal Kits Market: Dynamics
4.1. Meal Kits Market Trends
4.2. Meal Kits Market Dynamics
4.2.1.1. Drivers
4.2.1.2. Restraints
4.2.1.3. Opportunities
4.2.1.4. Challenges
4.3. PORTER’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Technological Roadmap
4.6. Regulatory Landscape by Region
4.6.1. North America
4.6.2. Europe
4.6.3. Asia Pacific
4.6.4. Middle East and Africa
4.6.5. South America
5. Meal Kits Market: Global Market Size and Forecast (Value in USD Million) (2024-2030)
5.1. Meal Kits Market Size and Forecast, By Type (2024-2030)
5.1.1. Vegan
5.1.2. Vegetarian
5.1.3. Non-vegetarian
5.2. Meal Kits Market Size and Forecast, By Offering Type (2024-2030)
5.2.1. Heat and Eat
5.2.2. Cook and Eat
5.3. Meal Kits Market Size and Forecast, By Subscription Model (2024-2030)
5.3.1. Weekly Subscription Meal Kits
5.3.2. Monthly Subscription Meal Kits
5.3.3. One-Time Purchase Meal Kits
5.4. Meal Kits Market Size and Forecast, By Distribution Channel (2024-2030)
5.4.1. Online
5.4.2. Offline
5.5. Meal Kits Market Size and Forecast, By End User (2024-2030)
5.5.1. Families
5.5.2. Individuals
5.6. Meal Kits Market Size and Forecast, by Region (2024-2030)
5.6.1. North America
5.6.2. Europe
5.6.3. Asia Pacific
5.6.4. Middle East and Africa
5.6.5. South America
6. North America Meal Kits Market Size and Forecast by Segmentation (Value in USD Million) (2024-2030)
6.1. North America Meal Kits Market Size and Forecast, By Type (2024-2030)
6.1.1. Vegan
6.1.2. Vegetarian
6.1.3. Non-vegetarian
6.2. North America Meal Kits Market Size and Forecast, By Offering Type (2024-2030)
6.2.1. Heat and Eat
6.2.2. Cook and Eat
6.3. North America Meal Kits Market Size and Forecast, By Subscription Model (2024-2030)
6.3.1. Weekly Subscription Meal Kits
6.3.2. Monthly Subscription Meal Kits
6.3.3. One-Time Purchase Meal Kits
6.4. North America Meal Kits Market Size and Forecast, By Distribution Channel (2024-2030)
6.4.1. Online
6.4.2. Offline
6.5. North America Meal Kits Market Size and Forecast, By End User (2024-2030)
6.5.1. Families
6.5.2. Individuals
6.6. North America Meal Kits Market Size and Forecast, by Country (2024-2030)
6.6.1. United States
6.6.2. Canada
6.6.3. Mexico
7. Europe Meal Kits Market Size and Forecast by Segmentation (Value in USD Million) (2024-2030)
7.1. Europe Meal Kits Market Size and Forecast, By Type (2024-2030)
7.2. Europe Meal Kits Market Size and Forecast, By Offering Type (2024-2030)
7.3. Europe Meal Kits Market Size and Forecast, By Subscription Model (2024-2030)
7.4. Europe Meal Kits Market Size and Forecast, By Distribution Channel (2024-2030)
7.5. Europe Meal Kits Market Size and Forecast, By End User (2024-2030)
7.6. Europe Meal Kits Market Size and Forecast, by Country (2024-2030)
7.6.1. United Kingdom
7.6.2. France
7.6.3. Germany
7.6.4. Italy
7.6.5. Spain
7.6.6. Sweden
7.6.7. Russia
7.6.8. Rest of Europe
8. Asia Pacific Meal Kits Market Size and Forecast by Segmentation (Value in USD Million) (2024-2030)
8.1. Asia Pacific Meal Kits Market Size and Forecast, By Type (2024-2030)
8.2. Asia Pacific Meal Kits Market Size and Forecast, By Offering Type (2024-2030)
8.3. Asia Pacific Meal Kits Market Size and Forecast, By Subscription Model (2024-2030)
8.4. Asia Pacific Meal Kits Market Size and Forecast, By Distribution Channel (2024-2030)
8.5. Asia Pacific Meal Kits Market Size and Forecast, By End User (2024-2030)
8.6. Asia Pacific Meal Kits Market Size and Forecast, by Country (2024-2030)
8.6.1. China
8.6.2. S Korea
8.6.3. Japan
8.6.4. India
8.6.5. Australia
8.6.6. ASEAN
8.6.7. Rest of Asia Pacific
9. Middle East and Africa Meal Kits Market Size and Forecast by Segmentation (Value in USD Million) (2024-2030)
9.1. Middle East and Africa Meal Kits Market Size and Forecast, By Type (2024-2030)
9.2. Middle East and Africa Meal Kits Market Size and Forecast, By Offering Type (2024-2030)
9.3. Middle East and Africa Meal Kits Market Size and Forecast, By Subscription Model (2024-2030)
9.4. Middle East and Africa Meal Kits Market Size and Forecast, By Distribution Channel (2024-2030)
9.5. Middle East and Africa Meal Kits Market Size and Forecast, By End User (2024-2030)
9.6. Middle East and Africa Meal Kits Market Size and Forecast, by Country (2024-2030)
9.6.1. South Africa
9.6.2. GCC
9.6.3. Nigeria
9.6.4. Rest of ME&A
10. South America Meal Kits Market Size and Forecast by Segmentation (Value in USD Million) (2024-2030)
10.1. South America Meal Kits Market Size and Forecast, By Type (2024-2030)
10.2. South America Meal Kits Market Size and Forecast, By Offering Type (2024-2030)
10.3. South America Meal Kits Market Size and Forecast, By Subscription Model (2024-2030)
10.4. South America Meal Kits Market Size and Forecast, By Distribution Channel (2024-2030)
10.5. South America Meal Kits Market Size and Forecast, By End User (2024-2030)
10.6. South America Meal Kits Market Size and Forecast, by Country (2024-2030)
10.6.1. Brazil
10.6.2. Argentina
10.6.3. Rest Of South America
11. Company Profile: Key Players
11.1. HelloFresh - New York City, New York, USA
11.1.1. Company Overview
11.1.2. Business Portfolio
11.1.3. Financial Overview
11.1.4. SWOT Analysis
11.1.5. Strategic Analysis
11.1.6. Recent Developments
11.2. Blue Apron - New York City, New York, USA
11.3. Home Chef - Chicago, Illinois, USA
11.4. Sun Basket - San Francisco, California, USA
11.5. Freshly - New York City, New York, USA
11.6. Green Chef - Boulder, Colorado, USA
11.7. Territory Foods - Austin, Texas, USA
11.8. Snap Kitchen - Austin, Texas, USA
11.9. Gousto - London, United Kingdom
11.10. Mindful Chef - London, United Kingdom
11.11. Marley Spoon - Berlin, Germany
11.12. Kochhaus - Berlin, Germany
11.13. Popeyes - Paris, France
11.14. Plateaway - Amsterdam, Netherlands
11.15. Le Chef - Paris, France
11.16. Hungryroot - Sydney, Australia
11.17. Cook It - Sydney, Australia
11.18. Fresh in the Kitchen - Singapore
11.19. Tasty - Hong Kong
11.20. Eat Fresh - Cape Town, South Africa
11.21. Munchery - Buenos Aires, Argentina
12. Key Findings
13. Industry Recommendations