Denim Fabric Market Overview

Denim fabric is one of the rugged and durable materials mainly woven from cotton. It is characterized by the diagonal twill weave, giving it a subtle diagonal ribbing. Cotton twill weave is a warp-faced weave; in other words, the weft threads pass under two or more warp threads, making the warp yarns most prominent on the right side, and denim fabric is usually dyed indigo.

 

Denim Fabric Market experiencing significant growth of XX% every year and is expected to continue its growth during the forecast period. Isko Denim, Arvind Limited, Cone Denim LLC, Raymond UCO Denim Pvt. Ltd, and Kontoor Brands, Inc. are well-established players in the Denim Fabric Market. Isko Denim is a global leader in the Denim Fabric Market, which offers various consumer preferences, from premium and luxury denim to everyday wear, and has a production capacity of 350 million meters per year. Isko has led the way in creating eco-friendly denim solutions using recycled and organic cotton textiles. The company takes a strong approach to research and development to produce innovative denim technology.

 

Asia-Pacific region held the dominant segment in the Denim Fabric Market in 2023. The Denim Fabric Market is mainly driven by the growing popularity of denim clothes among Youth and GenZ and Increasing awareness among consumers for various products such as skinny, tapered, and high-rise which will lead to the rapid growth of the Denim Fabric Market globally in the forecasting year 2024-2030. Fluctuating prices of cotton are the main challenges in the Denim Fabric Market. Based on End User, the Clothing Denim Fabric segment dominated the Denim Fabric Market in 2023 with a share of XX%. Due to its flexibility, comfort, durability, and classical appeal, takes less time to produce, and comes in a variety of colours. Its ability to combine casual and formal fashions with long comfort and durability established its position as a preferred item of clothing to wear every day.

 

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Denim Fabric Market Dynamics

The growing popularity of denim clothes among Youth and GenZ drives the Denim Fabric Market

Youth and GenZ influence Denim Fabric Market purchasing and fashion trends. Since denim has been closely associated with youth culture for many decades, it benefits from this. Youth-focused fashion trends are strongly influenced by influencer cultures and social media. Due to its adaptability and aesthetic appeal, denim is frequently featured on social media platforms such as Instagram and TikTok. Denim treatment, wash, and cut innovation is being driven by the current generation's need for cultural diversity. There is a growing need for sustainable denim solutions due to Gen Z's increased environmental conscience.

 

Advance Denim has introduced innovations such as Big Box Dyeing and BioBlue Indigo that create cleaner indigo dye by using 95% less water while eliminating added toxic sodium hydrosulfite in the dyeing process. Denim has always been associated with the youth spirit, representing the values of uprising, uniqueness, comfort, adaptability, and affordability. Also, it fits into a wide range of styles and situations, making it a perfect canvas for personal expression. These features strongly attract youth and GenZ, which enhances their preference for denim.

 

• According to studies by the World Economic Forum, 2021, Advance Denim intends to incorporate 90% environmentally-conscious fibers in its product line by 2023.
• In October 2022, Advance Denim announced a collaboration with Good Earth Cotton to launch a fully traceable denim collection made from climate-friendly fiber dyed with clean indigo dyeing technology.

 

Increasing awareness among consumers for various products such as skinny, tapered, and high-rise

Youth all over the world are becoming more fashionable every day and are open to spending a significant amount of their income on apparel products. In apparel, Jeans are one of the most important categories where consumer demand exists across all ranges. Jean has become an integrated part of the youth lifestyle all over the world. According to the report, denim has become the culture of youth as 65% of India’s population is youth and there are approximately 500 million people aged between 15-39 Years. Approximately 80% of the denim wear sold in India is branded. Out of these branded garments, 75% is contributed by men’s garments followed by women and kids, 15% and 10% respectively. Constant product innovations in the market and improving standards of living will drive the Denim Fabric Market further.

 

Rising awareness about the availability of a variety of products, such as boot cut, high rise, cropped, skinny, tapered, and regular fit jeans, is also contributing to the market expansion. The denim fabric has excellent breathability due to its natural fiber composition. Cotton fibers are porous which allows air to flow through them easily making denim suitable for use in all seasons including summer but also fall or winter when layered with other clothing items. These days, more individuals need denim that perfectly fits their body type and sense of style. Because these individuals are looking for denim that will both fit their bodies and represent their styles, there is a greater demand for a wider range of denim fabric of different shapes and fits, these factors drive the growth of the Denim Fabric Market.

 

• Levi Strauss & Co. has developed an in-house Future Led Execution (F.L.X) technology to digitize the denim jean finishing process, helping replace the traditional labor-intensive, high water consuming, hand-finishing technique with an automated process. The technology has radically reduced the time to market by increasing output from two to three pairs an hour to 90 seconds per pair, reduced water consumption, and eliminated the use of thousands of chemicals.

 

• In June 2020, Arvind Ltd. announced the first launch of anti-viral fabric technology in India under the brand "Intellifabrix." Arvind has collaborated with Swiss textile innovation leader HeiQ Materials AG and Taiwanese specialty chemical behemoth Jintex Corporation to bring this revolutionary anti-virus technology to India.

 

Denim Fabric Market Challenges

Fluctuating prices of cotton

The major raw material for denim is cotton. The fluctuation of cotton prices affects the final denim product price. The domestic prices of cotton vary due to factors such as weather conditions, pest infestations, and disease outbreaks that could lead to a bad harvest. Because cotton is a globally traded commodity, the local markets are affected by its volatility. Increasing prices of raw materials is one of the biggest problems for the denim industry which is the main challenge in the Denim Fabric Market. Over the past decades, global demand for cotton has been affected by competition from synthetic fibers, which has led to a decrease in demand for cotton, especially in a growing economy like India, where a majority of the young population is opting for leisure.

 

According to an April 2023 report, cotton prices initially stood at USD 746.76 per 356 kg and were projected to rise to USD 896.11 per 356 kg. Governments in some countries are involved in protecting cotton farmers by implementing policies to tackle price volatility. They provide price stabilization schemes, input cost support, and subsidies. This could help the farmers to sell at the right price.

 

• According to the Confederation of Indian Textile Industry in April 2023, textile exports declined by 20% and apparel exports by 23%, textile exports fell to USD 1,540 million from USD 1,942 million in India whereas apparel fell to USD 1,210 million from USD 1,574 million.
• According to the US Department of Agriculture (USDA), cotton production in the US is projected to increase to 16 million bales (20.49 million bales of 170 kg) in the 2024-25 season. 
   

Denim Fabric Market Segment Analysis

Based on End User, the Clothing Denim Fabric segment dominated the Denim Fabric Market in 2023 with a share of XX%. Due to its flexibility, comfort, durability, and classical appeal, denim has been widely regarded as a wardrobe essential. Clothing denim is available in different types such as jeans, dresses, hats, jeggings, jackets, shirts, suits, and sneakers can be made from denim. Its ability to combine casual and formal fashions with long comfort and durability established its position as a preferred item of clothing to wear every day.

 

The fashion industry's ongoing demand for new denim shapes and washes drives demand, indicating that denim will always be a colorful and attractive fabric because it is widely available, takes less time to produce, and comes in a variety of colours driving the Denim Fabric Market. The industry's constant innovation provides a wide range of denim apparel styles, washes, and finishes, which keeps demand constant. Recent technological advancements in Denim Fabric Market, such as laser, ozone, and fiber breakthroughs, have proved revolutionary.

 

• DyStar and Artistic Milliners in collaboration with G-Star developed the Crystal-Clear dyeing technique produced at Saitex, which saves significant amounts of water, uses 70% less chemicals, and it’s salt-free.
• Outerknown is Bluesign certified and has partnered with the Fair Labour Association. Their denim products are made with eco-friendly, organic, and recycled materials—their 100% recycled denim line is a particular standout.

 

Denim Fabric Market Regional Insights

Asia-Pacific dominated the Denim Fabric Market and accounted for an XX% share in 2023 due to the easy availability of raw materials, including denim and cotton. The living standards of customers in developing economies such as India and China, and increasing consumer expenditures on clothing as well as increased investment in home décor, are boosting the region's growth. Well-established textile infrastructure, early adoption of cutting-edge technologies, and the presence of key players in the region drive the growth of the Denim Fabric Market. Its massive population and rapidly growing middle-class individuals increase the demand for clothing, especially denim.

 

Lower labor and production costs offer the region a competitive advantage over other regions, making it a desirable location for denim fabric and garment manufacture. However, cost efficiency also leads to more competitive pricing on the international market, which increases exports. The world imports most of its Denim fabric from India, Pakistan, and Turkey, whereas the World exports most of its Denim fabric to Bangladesh, Vietnam, and the United States.

 

• In December 2021, Tasuka Jeans, a Bangladesh-based brand, announced a significant investment in eco-friendly machines for its washing facility. The company bought waterless washing machines, each costing around EUR 105,000. Furthermore, the company is undertaking steps to decrease water consumption for washing per pair of jeans by around 40%.
• The report covered a detailed analysis of the top 10 denim manufacturing countries with import and export analysis by region.

Denim Fabric Market Scope

 

Denim Fabric Market by Region

North America (United States, Canada, and Mexico)

Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)

Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)

Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest)

South America (Brazil, Argentina, Rest of South America)

 

Denim Fabric Market Key Players.

• Isko Denim
• Arvind Limited
• Cone Denim LLC
• Raymond UCO Denim Pvt. Ltd
• Kontoor Brands, Inc.
• Advance Denim Co., Ltd.
• Ha-Meem Group
• Candiani
• Vicunha
• Noman Group
• Nandan Denim Ltd.
• Kurabo Industries Ltd