Vegetable Puree Market: Industry Analysis and Forecast (2024-2030)

Vegetable Puree Market Overview:

The global vegetable puree market has experienced robust growth in recent years, driven by increasing consumer demand for convenient and health-oriented products. Purees are pulp-based products that are more viscous than juices. Vegetable puree, also known as mash, is prepared by grinding and pressing cooked vegetables before blending or sifting until they have a liquid consistency or a creamy paste-like texture. Puree is an efficient way to retain or eat the full range of nutrients. It may be stored and frozen for an extended length of time without losing any nutritional value. Purees are cooked or uncooked ingredients that are crushed, combined and pressed into a supple, solid paste, usually fruits, vegetables, and legumes.

 

Vegetable purees, derived from fresh and quality vegetables, offer a rich source of vitamins and minerals, making them popular in various culinary applications such as baby foods, beverages, soups, sauces, and bakery products. These purees retain the taste, color, and nutrients of original vegetables, appealing to health-conscious consumers seeking nutritious options for themselves and their families. Moreover, the demand for convenience foods is boosting the vegetable puree market growth, as vegetable purees provide an easy-to-use solution with a long shelf-life, eliminating the need for tedious vegetable preparation. The rapid expansion of the food and beverage industry globally further drives vegetable puree industry growth, with more manufacturers incorporating vegetable purees into their products to meet consumer preferences for natural and healthier ingredients.

 

Based on Application, the baby food segment held the largest market share of 37.86% in terms of value in the global vegetable puree market in 2023 and is expected to maintain its dominance by 2030. This dominance is attributed to growing urbanization that has resulted in increased demand for baby food products. The Asia Pacific region is expected to register a high growth rate in the vegetable puree market, owing to the increasing population and rising disposable income of the demographic. India accounts for the largest share of the food and beverage sector by sales, followed by China and Indonesia. Rapid expansion in the tourism industry is expected to boost the construction of new hotels and restaurants, thus driving overall vegetable puree demand from the food service sector in the region.

 

The COVID-19 pandemic has highlighted the importance of nutritious foods, leading to an increased demand for vegetable purees due to their longer shelf life and essential nutrient content. The vegetable puree market presents potential opportunities for the manufacturers to grow through diversification of product offerings, catering to different consumer preferences and nutritional needs. Additionally, the growing popularity of organic foods and the availability of various vegetable puree options are expected to further increase the market revenue share during the forecast period. However, consumer preferences for fresh vegetables and packaging and transportation challenges for pureed foods are expected to hinder the global vegetable puree market growth during the forecast period.

 

To get more Insights: Request Free Sample Report

 

Vegetable Puree Market Regional Analysis:

Europe: Tomato Puree Demand Surges, Fueling Growth Of Vegetable Puree Market In Europe

According to the MMR analysis, the tomato is the most popular vegetable in Europe.  Consumers tend to have committed to eating more fruits and vegetables in the spring rather than the New Year. 40% of customers purchase fruits and vegetables every other day, while 47% do so once a week. The United Kingdom (88%), the Netherlands (84%), and Belgium (82%) have the highest preference for purchasing fruits and vegetables from supermarkets. In Italy and Spain, local markets are more popular. Discounters rank bottom, with the exception of Germany, where 26% prefer to shop from these types of merchants.

 

Promotions affect the purchasing decisions of 70% of customers. Approximately 87% of customers consume veggies for supper, 69% for lunch, and only 5% for morning. Tomatoes, potatoes, carrots, mushrooms, and sweet peppers are the most popular vegetables among consumers. In Europe, tomatoes are at the top of this list. As a result, the demand for vegetable puree has significantly increased in European countries, thanks to its nutritional benefits, versatility, and convenience, thereby supporting the Europe vegetable puree market size.

Vegetable purees offer a practical solution for incorporating more vegetables into daily meals, aligning with the consumers’ increasing health consciousness and busy lifestyles. The growing customer preference for health-promoting and ready-to-cook products is driving the Europe vegetable puree market growth. According to the report Europe 2020 from the Ministry of Foreign Affairs, changing consumer eating habits and their steady shift away from conventional breakfast in favor of new options such as smoothies and soups has fueled demand for vegetable puree in European countries, major in the United Kingdom, the Netherlands, Belgium, Spain, Italy, Germany, etc.

 

The increased consumption of ready-to-eat/cook items with high nutritional content, as well as the incorporation of exotic vegetable puree in a variety of culinary products, all contribute to the European vegetable puree market revenue size and growth. In Europe, Tomato puree demand has witnessed a significant demand during the historic period (2018-2022) and according to the MMR analysis, the tomato puree segment growth is expected to grow at a rapid CAGR during the forecast period.

 

North America: Technological Innovations And Government Support Boost The North American Vegetable Puree Market

North America is expected to hold the second dominant position in the global vegetable puree market by 2030. This dominance is expected to be attributed to increasing awareness of health and wellness among North American consumers, and growing demand for cleaner food products that are minimally processed and retain all the nutritional values in it. In addition, rapidly increasing technological innovations and advancements in the food and beverage industry, particularly in the United States and Canada are further expected to boost the North American vegetable puree market size during the forecast period. For instance, vegetable puree manufacturers are increasingly adopting heat exchangers for puree production.

 

Heat Exchangers provides solutions and equipment capable of handling purées and concentrates, including those containing particulates and fiber, in the vegetable processing industry. Heat Exchangers’ technology has been developed to meet the demand of today’s tomato processors. As the demand for tomato purees is experiencing rapid growth, these advancements benefit the vegetable puree industry to meet the global tomato puree demand.

Canada's Investment In Vegetable Puree Production Spurs Market Growth In North America

In addition, supportive government initiatives further boost the vegetable puree industry revenue growth. For instance, On January 7, 2016, the Canadian and Manitoba governments announced an investment of over USD 582,000 in innovative equipment for Canadian Prairie Garden Puree Products Inc. This equipment enabled the company to transform Manitoba-grown produce, including fruits, vegetables, and pulse crops, into nutritious purees using a unique technology that preserves better color, flavor, texture, and nutritional benefits without preservatives. This method is also more cost-effective and environmentally friendly, using 30% less water and energy.

 

The investment supports Manitoba's goal of expanding its food processing industry to USD 5.5 Million by 2022. The company plans to increase its workforce from nine to nearly 60 employees and utilize culled vegetables that might otherwise be wasted. The purees, which can be stored at room temperature for up to two years, are sold to food manufacturers and food service customers.

 

This initiative is part of the Growing Value program, which helps agri-businesses adapt to market forces and environmental considerations, with federal and provincial governments investing USD 176 million under the Growing Forward 2 framework to enhance the agriculture industry’s competitiveness. This government investment significantly boosts the vegetable puree market in North America, particularly in Canada. By enabling Canadian Prairie Garden Puree Products Inc. to produce high-quality, preservative-free purees efficiently, the market is expected to see increased availability and variety of puree products. The technology’s environmental benefits and cost-effectiveness also drive demand among eco-conscious consumers and businesses, enhancing the vegetable puree market competitiveness. Additionally, the expansion of local processing capacity supports regional agriculture, reduces food waste, and fosters job creation, further strengthening the North American vegetable puree market.

 

Asia Pacific: Vegetables Supply Chain Disruptions Drive Surge In Vegetable Puree Demand In India

Asia Pacific region is expected to be a lucrative region for vegetable puree manufacturers, distributors, suppliers, etc. during the forecast period. The growing veganism, rising disposable income, improved standard of living, increasing awareness of the product, etc., are some of the major factors driving vegetable puree sales in the APAC countries. China and India are the leaders in the Asia Pacific vegetable puree market in terms of both revenue and volume share during the forecast period. In India, as fresh produce prices soar, particularly tomatoes, demand for tomato puree and frozen vegetables has surged, causing stock shortages and increased production by manufacturers in 2023. In Delhi, tomato prices have risen from Rs. 26.4 to Rs. 106.91 per kilogram in an August month. Consequently, tomato puree sales have increased by 300%, and frozen vegetable demand by 50%. Companies like Dabur and Mother Dairy are ramping up production to meet the heightened demand.

 

Major Tomato-Producing States And Growth In Production In The Past Three Years (%) – India

State	Share in production (%) in 2022- 23	Growth	(YoY)	(%)
		2020- 21	2021- 22	2022- 23 1AE
Madhya Pradesh	13.40	9.70	-8.00	0.10
Karnataka	12.60	-24.20	1.30	23.10
Andhra Pradesh	11.30	-12.80	-6.00	1.50
Gujarat	7.20	11.10	23.70	-23.90
Odisha	7.00	18.70	-20	25.20
West Bengal	6.10	1.10	-2	0.00
Maharashtra	6.00	14.40	4.50	-1.20
Tamil Nadu	5.80	-8.80	11.70	-26.10
Bihar	5.40	20.50	-13.30	11.20
Chhattisgarh	4.80	-5.00	8.20	-19.70
Others	20.4	4.88	-7.98	3-79
All-India	100	0.00	-2.30	-0.35

 

However, supply chain disruptions and lean production months have exacerbated the shortage. Retailers and online grocery firms like BigBasket, Swiggy Instamart, and Blinkit are struggling to keep up, with business-to-business wholesalers also running out of stock. Experts note the difficulty in predicting shortfalls in perishable food production, leading to potential temporary shortages in FMCG products. The significant price increase in fresh tomatoes and other vegetables in India is driving a substantial rise in demand for vegetable purees, thereby supporting the Indian vegetable puree market size.

 

This shift is influenced by the affordability and convenience of purees compared to fresh produce. Manufacturers are ramping up production to address the surge, potentially increasing the vegetable puree market in India. The increased reliance on processed vegetable products due to supply chain disruptions and seasonal production gaps could lead to long-term growth in the vegetable puree segment as consumers seek stable, cost-effective alternatives. Additionally, the heightened demand is further expected to encourage innovation and expansion in the puree processing industry, enhancing product availability and variety.

 

Prices Of Tomato In Wholesale And Retail Market In Past Few Days In India

Particulars	10-08-2023	09-08-2023	01-08-2023	31-07-2023	30-07-2023	10-07-2023	10-08-2022
Wholesale Price (Rs./kg)	106.91	109.18	110.7	108.5	104.0	86.31	26.4
Retail (Rs./kg)	131.69	131.69	132.57	130.2	126.18	105.42	34.24

 

China's Growing Baby Foods Market Supports Growth Of Vegetable Puree Market In APAC

China’s Growing Baby Foods Market is expected to support the vegetable puree market in China in terms of sales revenue during the forecast period. According to the China National Bureau of Statistics, Chinese parents are spending 30% of their household income on their children. In 2020, the increase in expenditure made China’s Baby Food & Drink Market worth USD 30.1 Million and is expected to grow at a CAGR of 9.65% from 2021-2026. Thanks to rising malnutrition cases among babies, health concerns, and improved economic conditions, China’s organic baby food market has been rapidly growing in recent years. Chinese parents prioritize their children's wellness and are willing to spend on high-quality, expensive products. The increasing number of working women and busy lifestyles drive demand for convenient organic baby foods.

 

Key factors include fast-paced lifestyles, more working women choosing bottle feeding, safety concerns about locally grown ingredients, slow growth levels in children, a growing middle class with more disposable income, and social media influence are further increasing the product demand. Organic baby food, free from pesticides, antibiotics, hormones, artificial flavors, preservatives, and colors, is highly valued by Chinese parents. These factors collectively influence the China vegetable puree market during the forecast period. Additionally, the growth in e-commerce and the variety of available products support the global vegetable puree market size. The busy lifestyles of Chinese parents and the increasing number of working mothers further boost the demand for ready-made vegetable purees, making them a vital component of the organic baby food market's growth.

 

Vegetable Puree Market Scope:

Vegetable Puree Market
Market Size in 2023	USD 12349.26 Million
Market Size in 2030	USD 17100.52 Million
CAGR (2024-2030)	4.76 %
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segments Covered	By Product Type Single Vegetable Purees Carrot Puree Tomato Puree Pumpkin Puree Spinach Puree Sweet Potato Puree Others Mixed Vegetable Purees
	By Application Baby Food Beverages Soups and Sauces Dairy Products Others
	By Distribution Channels Offline Supermarket/Hypermarket Grocery Stores Others Online
Regional Scope	North America United States, Canada, And Mexico
	Europe United Kingdom, France, Germany, Italy, Spain, Sweden, Russia, And The Rest Of Europe
	Asia Pacific China, India, Japan, South Korea, Australia, ASEAN, And The Rest Of APAC
	Middle East And Africa South Africa, GCC, And The Rest Of The Middle East, And Africa
	South America Brazil, Argentina, And The Rest Of South America

 

Key Players in the Vegetable Puree Market

North America

1. Del Monte Foods Inc. (California, United States)
2. Ingredion Incorporated (Illinois, United States)
3. Encore Fruit Marketing Inc. (San Dimas, California, United States)
4. General Mills Inc (U.S)
5. Conagra Brands, Inc (U.S)
6. Nestlé (U.S)
7. Kellogg Co (U.S)
8. McCain Foods Ltd. (U.S)
9. The Kraft Heinz Company (U.S)
10. Baby Gourmet Foods Inc. (Calgary, Alberta, Canada)

Europe

11. SVZ Industrial Fruit and Vegetable Ingredients (Netherlands)
12. Ariza BV (Netherlands)
13. BRF S.A. (Netherlands)
14. Dohler GmbH (Darmstadt, Germany)
15. Kiril Mischeff Ltd. (UK)
16. Wm. Morrison Supermarkets (UK)
17. 2 Sisters Food Group (UK)
18. General Mills Inc (UK)
19. Nestlé S.A. (Switzerland)
20. Hormel Foods (Hungary)
21. Waitrose (Columbia, UK)
22. Lemon concentrate S.L.U (Spain)

Asia Pacific

23. Nikken Foods Co. Ltd. (Tokyo, Japan)
24. Kagome Co. Ltd. (Tokyo, Japan)
25. Astral Foods (India)
26. Conrox Agro and Food Pvt. (Maharashtra, India)
27. Unilever (India)

Middle East & Africa

28. Sun Impex (Dubai, UAE)

South America

29. BRF S.A. (Brazil)
30. JBS S.A. (Brazil)