Self-Tanning Products Market: Industry Analysis and Forecast (2024-2030) Trends, Dynamics

Self-Tanning Products Market Overview:

Over the last decade, the market for self-tanning products has grown steadily. Although global sales of self-tanning products were slow in the beginning due to consumer uncertainty about ingredients, safety, and the negative effects of using self-tanning products. The demand for self-tanning products has increased steadily in recent years, owing to a variety of factors. As consumers became more aware of the health and long-term aesthetic effects of excessive sun exposure, self-tanning products became more popular. Widespread UVA and UVB exposure is causing an increase in skin cancer cases, which is driving the adoption of such products.

 

To develop self-tanning products, the wellness industry is gradually adapting to changing consumer preferences and increasingly turning to natural ingredients. While regulatory bodies around the world have established a solid framework for the production and marketing of self-tanning products, brands must work to gain approval for their products.

 

 

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Self-Tanning Products Market Dynamics:

Consumer awareness of the harmful effects of the sun in certain regions, as well as an increase in skin cancer cases in areas with high ozone depletion, such as Australia, are some of the key factors that have generated significant interest in self-tanning products. Consumer trends across multiple regions indicate an increase in demand for UV-free tanning products, which is estimated to contribute to the growth of the self-tanning products market in the forecasted years. The growing desire to achieve a fashionable and glowing tan, particularly among young adults, is a major trend that is expected to boost self-tanning product sales during the forecasted period.

 

Self-Tanning Products Market Drivers:

• Body tanner, skin tanner, and face tanner are some of the most popular self-tanning products. The growing body of evidence demonstrating the negative effects of sunlight and UV radiation on human skin is expected to drive demand for UV-free tanning alternatives.

 

• Various promotional activities and awareness campaigns conducted by governments and manufacturers have resulted in increased consumer awareness. As a result, people are concerned about their skin's health and looking for non-harmful tanning options. During the forecast period (2024-2030), this is expected to generate demand for various types of self-tanning products.

 

• Demand for self-tanning products is expected to rise as more consumers become educated and informed about skin health during the forecast period. As a result, the market for self-tanning products is expected to grow over the forecast period (2024-2030).

 

• Manufacturers are likely to place a greater emphasis on solutions containing high-quality eco-certified DHA (dihydroxyacetone) and skin-conditioning additives. Providing consumers with convenient and simple-to-use products is expected to drive market growth.

 

• Connecting with consumers on various digital platforms and expanding the consumer base are expected to create new business opportunities for the self-tanning products market during the forecast period.

 

• The Consumers are looking for products with new textures, additional benefits such as moisturising, anti-aging, SPF, and so on, efficient delivery methods, instant removal, non-sticky textures, and quick-drying formulas, in addition to being odourless. Investing in skin care has become more popular, which is expected to boost demand for self-tanning products during the forecast period (2024-2030).

 

Self-Tanning Products Market Trends:

Recognizing the growing interest in self-tanning products, market participants are increasing their investment in R&D and diversifying their product portfolio. To increase their market share and presence, several self-tanning products market players are launching new products and expanding their product portfolio.

 

• Tournesol announced the launch of its first line of self-tanning products in February 2019. Furthermore, Bondi Sands announced the launch of an ultra-dark self-tanning foam in January 2017 and expanded its product portfolio.

 

• Sienna X debuted three new self-tanning products in January 2018, which were previously only available at salons.

 

• Beiersdorf and Werner & Mertz will collaborate with Fraunhofer IVV in July 2020 to use recycled waste plastic for cosmetics packaging. This collaboration aligned with the company's new sustainability initiative, Care Beyond Skin.

 

• Dior SE opened its 1^st standalone store in Mexico City in October 2019. Because of the potential in the luxury market and the large population, the company wishes to continue to strengthen its position as a brand in Mexico. The company is attempting to expand its international market presence. Dior ran its business from 4,915 stores around the world in 2019.

 

Self-Tanning Products Market Segment Analysis:

By Products, the Self-Tanning products Market is segmented into Lotions and Gels. The lotions segment is estimated to maintain its dominance throughout the forecast period. The rising incidences of skin cancers and disorders caused by ultraviolet (UV) ray exposure are expected to drive lotion demand throughout the forecast period. The gels segment is projected to register the fastest CAGR during the forecast period (2022-2027). Gels are water-based self-tanning solutions that help the skin retain moisture and avoid dryness. Gels have a number of advantages, including ease of application, excellent moisturization, and hydration, all of which contribute to the product's growing popularity.

 

 

By Application, the Self-Tanning products Market is segmented into Men and Women. The women application segment accounted for 63.3 percent of the market in 2023 and is estimated to be dominant through the forecast period (2024-2030). Women are increasingly incorporating grooming products into their daily routines in order to improve their appearance and confidence. According to a Popsugar Beauty article published in July 2021, the desire for a sun-kissed glow is especially prevalent among women, with 59 per-cent of college-going females in the United States having used self-tanners at least once and preferring to use them year-round.

 

The social perception of beauty by-products associated with women has historically slowed consumption and demand for men's skincare. However, significant growth in male population awareness of skincare has acted as a critical driver in recent years.

 

By Distribution Channel, the Self-Tanning products Market is segmented into Online, Convenience store, Supermarkets & Hypermarkets. Supermarkets and hypermarkets held the largest market share of 54.8 percent in 2021 and are estimated to hold the lagest share throughout the forecast period (2024-2030). These are service superstores that offer a diverse selection of products from food, household items, and merchandise to cosmetics and personal care products all under one roof. This draws customers to this distribution channel. According to a July 2021 Entrepreneur Handbook article, Tesco, Sainsbury's, Asda, and Morrisons accounted for 63 percent of retail sales in the United Kingdom.

 

The online distribution channel segment, on the other hand, is expected to grow at the fastest rate during the forecast period (2024-2030). The pandemic has triggered a digital explosion in a variety of industries. According to Bluecore data, the global online sale of beauty and skincare products increased by 127 percent in June 2020 when compared to the same month the previous year. Similarly, L'Oréal reported that its online sales increased from 15.6 percent in 2019 to 26.6 percent in 2020.

 

Self-Tanning Products Market Regional Insights:

Regionally the Self-Tanning Products Market is segmented into North America, South America, Europe, Asia Pacific, Middle East & Africa.

Europe had the largest market share (35.0%) in 2021 and is expected to maintain its dominance throughout the forecast period. Consumer preference has shifted toward organic and natural lotions due to increased regulations on DHA in self-tan products as a result of growing awareness about its side effects on the skin. Vita Liberata, leading brand in organic cosmetics and skincare, for example, offers sunless tanning lotions with natural and organic ingredients such as aloe vera and shea butter that help achieve a natural tan and glow. The growing number of product offerings from various brands is expected to boost lotion demand during the forecast period (2024-2030).

 

From 2022 to 2027, Asia Pacific is expected to be the fastest-growing regional market. The rising demand for skincare and cosmetic products in China and India, owing to factors such as the increasing number of new product launches and rising concerns about skin health, the harmful effects of UV rays, and skin conditions, is expected to have a positive impact on the Asia Pacific market.

 

North and South America are expected to grow significantly during the forecast period (2024-2030). Manufacturers in this region are working on tanning products that contain a blend of natural and organic ingredients in an effort to reach new customer demographics. Brazilian Tape Tan, a leading natural and organic skincare product manufacturer, for example, offers a wide range of self-tanners with natural intensifiers.

 

The primary objective of the Self-Tanning Products Market report is to provide stakeholders with a comprehensive analysis of the Self-Tanning Products market. The Self-Tanning Products Market report identifies the dominant trends in the Self-Tanning Products market and discusses how these trends will influence new business investments and market development over the forecast period. The Self-Tanning Products Market report also aids in understanding the market's dynamics and competitive structure by analysing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Self-Tanning Products market report will assist in understanding which market segments, regions, and factors influencing the market, as well as key opportunity areas, will drive industry and market growth over the forecast period (2024-2030). The report on the Self-Tanning Products Market also includes the competitive landscape of key industry players, as well as their recent developments in the Self-Tanning Products market. The Self-Tanning Products Market report investigates aspects such as company size, market share, market growth, revenue, production volume, and profits of the market's key players.

 

The Self-Tanning Products Market report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the Self-Tanning Products market. The Self-Tanning Products Market report also analyses if the Self-Tanning Products market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.

 

The Self-Tanning Products Market report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables aid in determining how much a government can influence the Self-Tanning Products market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Self-Tanning Products market. Understanding the impact of the surrounding environment and the impact of environmental concerns on the Self-Tanning Products market is aided by legal factors.

 

Self-Tanning Products Market Scope:

Self-Tanning Products Market
Market Size in 2023	USD 1.29 Bn.
Market Size in 2030	USD 1.76 Bn.
CAGR (2024-2030)	4.5%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	by Products Lotions Gels
	by Application Men Women
	by Distribution Channel Online Convenience store Supermarkets & Hypermarkets
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Self-Tanning Products Market Key Players

• Unilever (UK)
• Avon Products, Inc. (UK)
• Beiersdorf AG (Germany)
• Christian Dior SE (France)
• St. Tropez Inc. (USA)
• Kao Corporation (Japan)
• L'Oréal S.A. (France)
• Shiseido Co., Ltd. (Japan)
• Coola LLC (USA)
• Banana Boat (USA)
• Tantowel Inc. (USA)
• The Estée Lauder Companies Inc. (USA)
• Johnson & Johnson Services, Inc. (USA)