Europe Self-Tanning products Market: Industry Analysis and Forecast (2024-2030)

Europe Self-Tanning Products Market Overview:

Europe dominated the global self-tanning products market in 2023, with a market share of more than 35%. Consumer patterns in the European region shows a significant shift from natural tanning in recent years, particularly in areas where ozone depletion can be a subject of major concern. Consumer awareness of the sun's harmful effects in specific countries, as well as an increase in the number of skin cancer cases in areas with significant ozone depletion, are two key factors that have sparked significant interest in self-tanning products among market players and customers. Consumer trends in a variety of areas indicate an increase in demand for UV-free tan products, which is estimated to contribute to the growth of the self-tanning product's market in the coming years (2024-2030).

 

Furthermore, one of the most prominent trends expected to drive self-tanning product growth is the increased desire to fashion a trendy and brilliant tan, particularly among young adults in the European region.

 

 

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Europe Self-Tanning products Market Dynamics:

Self-tanning products are in high demand, particularly in the European region, as evidenced by the global self-tanning products market share of more than 35% in 2023, which is expected to continue during the forecasted period (2024-2030).

 

Body tanner, skin tanner, face tanner are three of the most popular self-tanning products on the self-tanning market. The growing evidence demonstrating the harmful long term effects of UV radiation and sunrays on human skin is expected to fuel the demand for UV-free tanning solutions. Consumer patterns showcase a significant shift from natural tanning in recent years, particularly in ozone depleted areas; it is a subject of major concern.

 

Furthermore, consumer awareness of the sun's harmful effects on human skin, as well as the increase in the number of skin cancer cases in significant ozone depletion zones, are two key factors that have sparked significant interest in self-tanning products among market players and customers.

 

The presence of a large number of working women in the region increases spending on beauty and personal care products, particularly self-tanning products.

Furthermore, the European region's hosting of a slew of internationally recognized fashion events promoting various skin enrichment goods, including self-tanning products, is assisting in gaining traction with more customers.

 

Europe, in April 2020, banned the self tanning products which had DHA over 10%. DHA stands for Dihydroxyacetone, it is mainly used in large ratios in fake tan products. Thus moving towards a more authentic and safer tanning market. This is estimated to significantly create market opportunities for key players in the Europe Self-Tanning Products market during the forecasted period (2024-2030).

 

The ever-increasing cost of cosmetics and self-tanning products due to new R&D costs and premiumization is estimated to act as a restrain to the Europe Self-Tanning products market during the forecasted period (2024-2030).

 

 

Europe Self-Tanning products Market Segment Analysis:

By-Products, the Europe Self-Tanning Products Market is segmented into Lotions and Gels. The growing number of product offerings from various brands is expected to boost lotion demand during the forecast period (2024-2030). Moreover, traditionally also, the lotion segment held the largest market share in recent years.

 

By Application, the Europe Self-Tanning Products Market is segmented into Men and Women. Women hold the largest market share in the self tanning products market by application in the Europe Self-tanning Products market. As more and more women are increasingly incorporating grooming products into their daily routines in order to get the desired look, the market segment is estimated to hold its share during the forecasted period (2024-2030).

 

 

By Distribution Channel, the Europe Self-Tanning Products Market is segmented into Online, Convenience stores, Supermarkets & Hypermarkets. The online channel segment is estimated to grow at the fastest rate for the European region during the forecast period (2024-2030). The pandemic has triggered a digital explosion in a variety of industries.

 

Europe Self-Tanning products Market Regional Insights:

 

The beauty and cosmetics industry in Italy is sophisticated and well-developed. Moreover, the Italian cosmetics industry was worth a total of $17.5 billion in year 2021. In past, cosmetics consumption in Italy was estimated to be $12 billion in 2018, a 1.7 percent increase from 2017. In general, the Italian cosmetics market is resistant to economic stagnation and remains anti-cyclical. These factors will make the Italian market a major share holder in the Europe Self-tanning products market.

 

Moreover, Italians have begun to place more trust in commerce as a result of the undeniability of beauty products and the emergence of new distribution channels such as single-brand retail, e-commerce, and direct sales.

 

The Germany market dominated the Europe Self-tanning Products Market by Country 2023, and is estimated to continue to be a dominant market till 2030; thus, achieving a market value of $88.6 million by 2027.  The UK market is experiencing a CAGR of 3.2% during (2024 - 2030).  Additionally, The France market is expected to witness a CAGR of 4.8% during (2024 - 2030).

 

The objective of the Europe Self-Tanning products Market report is to present a comprehensive analysis of the Europe Self-Tanning products market to the stakeholders in the industry. The Europe Self-Tanning products Market report provides trends that are most dominant in the Europe Self-Tanning products market and how these trends will influence new business investments and market development throughout the forecast period. The Europe Self-Tanning products Market report also aids in the comprehension of the Europe Self-Tanning products Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Europe Self-Tanning products market report will assist in understanding which market segments, regions, and factors affecting the market, as well as key opportunity areas, will drive the industry and market growth over the forecast period (2024-2030). The report on the Europe Self-Tanning products Market also includes the competitive landscape of key industry players, as well as their recent developments in the Europe Self-Tanning products market. The Europe Self-Tanning products Market report investigates factors such as company size, market share, market growth, revenue, production volume, and profits of the market's key players.

 

The Europe Self-Tanning products Market report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The Europe Self-Tanning products Market report helps in identifying how many rivals exist, who they are, and how their product quality is in the Europe Self-Tanning products market. The Europe Self-Tanning products Market report also analyses if the Europe Self-Tanning products market is easy for a new player to gain a foothold in the market, do they enter/exit the market regularly, if the market is dominated by a few players, etc.

 

The Europe Self-Tanning products Market report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Europe Self-Tanning products market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Europe Self-Tanning products market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Europe Self-Tanning products market is aided by legal factors.

 

Europe Self-Tanning products Market Scope:

 

Europe Self-Tanning Products Market
Market Size in 2023	USD 280.56 Bn.
Market Size in 2030	USD 374.20 Bn.
CAGR (2024-2030)	4.2%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Products Lotions Gels
	By Application Men Women
	By Distribution Channel Online Convenience store Supermarkets & Hypermarkets
Country Scope	UK  France Germany Italy  Spain  Sweden Austria and Rest of Europe

 

Europe Self-Tanning products Market Key Players

• Avon Products, Inc. (UK)
• Shiseido Company, Limited (Japan)
• Clarins Group SA (France)
• L'Oreal Group (France)
• Estee Lauder Companies, Inc. (USA)
• Johnson & Johnson (USA)
• Unilever PLC (UK)
• Kao Corporation (Japan)
• Beiersdorf AG (Germany)
• PZ Cussons plc (UK)
• Unilever PLC