Potato Chips Market: Global Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation

Potato Chips Market Overview:

Potato chips are indeed one of the most popular snacks in the world. Slice the potatoes and season until fried and crispy. When fried, the sugar contained in the potatoes combines with the amino acids to turn brown, turning the potato chips into a yellowish-brown. The packaging of these is generally inside air-tight plastic packets to increase the product's shelf life.

 

The global potato chips market is projected to grow at a CAGR of 4.40% during the forecast period 2024-2030. The main factors contributing to the growth of the potato chips market are the increase in personal disposable income, the new trend of westernization of food consumption patterns in addition to economic growth, and the increase in global demand for snacks.

 

 

To get more Insights: Request Free Sample Report

 

Potato Chips Market Dynamics:

Potato chips have proven to be one of the most convenient food options currently available for people to keep up with their busy lifestyle. It can reduce meal preparation time and serve as a light meal or as part of a meal. The raw materials for potato chips are potatoes, oils and salts, which are widely used all over the world. So, there’s a well-established supply chain for the supply of raw materials and production.

 

The launch of multiple flavors and the high demand for convenience foods will create even more favorable growth opportunities for the potato chips market. With the introduction of healthier alternatives such as low-fat and low-sodium chips, the growth and expansion of the e-commerce industry, especially in the developing world, and the progress of westernization, the market value of potato chips will continue to rise.

 

There are big players such as Nestle, Kraft Foods, etc. with rising production capabilities investing large amounts in R&D for innovation in Potato chips to meets the consumers' demand which may increase the competition in the forecast period and hence result in greater growth opportunities.

 

The growth of organized retail is now having a positive impact on the potato chips market. In the past, some global players have been reluctant to sell their products in emerging regions due to their lack of knowledge of infrastructure, storage equipment, and developing markets. However, as the number of organized retail stores grows, many players are investing in these markets. This is expected to increase potato chip consumption over the next few years.

 

On the other hand, due to increasing health awareness among the consumers, there’s a negative sentiment for potato chips in the market as they pose negative health benefits and are high on carbs and fats. Although companies have introduced healthier variants of potato chips to satisfy consumers’ needs, these healthier options are not as tempting as the non-healthy ones thereby hampering the growth of Potato Chips Market. Changes in raw material consumption patterns and price volatility further hampers market growth.

 

Potato Chips Market Segment Analysis:

By Type, Potato Chips Market is segmented into Plain and Flavored chips. Among the two segments, Plain type Potato chips are dominating the market by maintaining a greater share but during the forecast period, flavored potato chips are estimated to grow at a higher CAGR.

 

 

By Distribution Channel, Potato Chips Market is divided into Supermarkets, Convenience Stores, Specialty Food Stores, Online Stores and others. Potato chips are available to consumers in a variety of ways, including supermarkets/ hypermarkets, convenience stores, grocery stores, and online shops, depending on the distribution channel. Of these, supermarkets / hypermarkets represent the largest segment due to the wide variety of product types and brands available.

 

Potato Chips Market Regional Insights:

The North American region dominates the potato chips market and is set to continue its dominant trend through the forecast period because of increased adoption of new flavors and increased demand for quick snacks. This can be due to people's snacking habits and increased demand for cooked meals throughout the region.

 

However, the Asia-Pacific region recorded the highest compound annual growth rate (CAGR) in the forecast period due to urbanization, westernization, increased demand and production of potato chips in developing countries like China, India which have massive populations, and increased disposable income. The growing popularity of snack foods in Asian countries has forced regional players to adapt their strategic advances to gain a competitive advantage in the snack food market.

 

For example, Universal Robina Corporation has acquired Snack Brands Australia to add a competitive advantage to its high reputation in the market. Product and packaging innovation strategies are expected to further accelerate the growth of the potato chips market in Asian countries. Country wise, US has the largest market share in the potato chips industry followed by UK, Russia, China, Argentina, Brazil and India.

 

The purpose of the report is to provide industry stakeholders with a comprehensive analysis of the Potato Chips market. The report includes the most dominant trends in the Potato Chips market and how these trends affect new business investment and market development during the forecast period. The report also helps to understand the dynamics of the Potato Chips market and the competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

Qualitative and quantitative data provided in the Potato Chips Market Report will drive market-influencing factors and industry and market growth, which market segments and regions are expected to grow at a faster rate. The forecast period is designed to help you understand the key areas of opportunity to do. The report also takes into account the competitive landscape of key industry players, as well as recent developments in the Potato Chips market. The report looks at factors such as company size, market share, market growth, sales, production, and profits of key players in the Potato Chips market.

 

The document affords Porter's Five Force Model, which facilitates in designing the enterprise techniques withinside the marketplace. The document facilitates in figuring out what number of competitors are existing, who they are, and the way their product exceptional is withinside the Global Potato Chips marketplace. The document additionally analyses if the Global Potato Chips marketplace is straightforward for a brand-new participant to benefit a foothold withinside the marketplace, do they input or go out the marketplace often if the marketplace is ruled via way of means of some Players, etc.

 

The document additionally consists of a PESTEL Analysis, which aids withinside the improvement of enterprise techniques. Political variables assist in identifying how an awful lot a central authority can have an impact on the Global Potato Chips marketplace. Economic variables useful resource withinside the evaluation of monetary overall performance drivers which have an effect at the Global Potato Chips marketplace. Understanding the effect of the encircling surroundings and the have an impact on of environmental issues at the Global Potato Chips marketplace is aided via way of means of felony factors.

 

Potato Chips Market Scope:

Potato Chips Market
Market Size in 2023	USD 24.08 Bn.
Market Size in 2030	USD 32.55 Bn.
CAGR (2024-2030)	4.4%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
	by Type Plain Flavored
	by Distribution Channels Supermarkets/ Hypermarkets Convenience Stores Specialty Stores Online Stores Others
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Potato Chips Market Key Players:

• Burts Potato Chips Ltd. (U.K.)
• Calbee Inc. (Japan)
• PepsiCo Inc. (U.S.)
• Utz Quality Foods Inc. (U.S.)
• Kellogg Company (U.S.)
• Herr Foods Inc. (U.S.)
• General Mills (U.S.)
• Nestle SA (Switzerland)
• Pratap Snacks (India)
• The Campbell Soup Company (U.S.)
• Kraft Foods (U.S.)