Point-of-Use Water Treatment Systems Market - Industry Analysis and Forecast (2025-2032) Trends

Point-of-Use Water Treatment Systems Market Overview:

Water treatment systems are used to treat water all over the world. The market for point-of-use water treatment systems is comprised of sales of point-of-use water treatment systems by entities (organizations, proprietorships, and partnerships) that provide a point of use device, which is a water treatment device installed. Many homeowners and office building owners install these systems in their bathroom faucets, showers, and beneath their kitchen countertops. Water treatment systems are essentially used wherever there are water faucets in a variety of buildings around the world. They purify less water than other types of water treatment systems. As a result, they are regarded as the final point of contact for water purification before it is used for consumption.

 

The market for point-of-use water treatment systems is expected to grow significantly in the future due to rising demand for clean drinking water, rising water contamination, a growing human population, increased awareness of the benefits of water treatment, and technological advancements in the water treatment industry.

 

 

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Point-of-Use Water Treatment Systems Market Dynamics:

Increasing cases of water-borne diseases, growing awareness about the benefits of water treatment, technological innovations, growing population, and rapid urbanization are certainly major factors expected to drive market revenue growth.

 

Point-of-Use Water Treatment Systems Market Drivers:

Strict regulatory guidelines to limit pollution in drinking water, combined with global health awareness, are expected to drive the Point-of-Use Water Treatment Systems Market over the forecast period (2025-2032).

 

The increasing levels of water pollution, rise in prevalence of water-borne diseases such as typhoid, cholera, malaria, anemia, dengue, and others, and the rising importance of clean drinking water are the major factors of use of water treatment systems market growth drivers during the forecasted period.

 

Additionally, the growing human population and increased awareness of the benefits of water treatment, as well as technological advancements in treatment systems, are expected to support market growth in the near future.

 

Moreover, the global point of use water treatment systems market is set to gain impetus from the rising development of smart water purification systems featuring the Internet of Things.

 

Point-of-Use Water Treatment Systems Market Restrains:

Despite the numerous benefits of water treatment, the installation of point-of-use water treatment systems is costly. A water softener, for example, which is used to convert hard water to soft water, can cost between USD 2,000 and USD 4,000.

 

The installation of a water softener necessitates the use of technicians and installers, which results in high installation costs. Some point-of-use water treatment systems have high operating and maintenance costs. Distillation systems, for example, use a significant amount of energy for both cooling and heating. Some Asian and African countries have highlighted these issues.

 

Water distribution and storage infrastructure is also lacking in underdeveloped Asian and African countries.

 

These factors are estimated to act as a restraint in the point-of-use water treatment systems during the forecasted period (2025-2032).

 

Point-of-Use Water Treatment Systems Market Opportunities:

Some Asia Pacific countries, such as Bangladesh, Pakistan, and Nepal, as well as the majority of African countries, such as Nigeria, Ghana, and Ethiopia, face significant water-related challenges. Because these countries are developing and underdeveloped, they lack the financial stability to provide safe drinking water.

 

According to WHO, diarrhoea caused by contaminated drinking water accounts for 8.5 percent and 7.7 percent of all deaths in Asia and Africa, respectively. It also claims that Argentina, Bangladesh, India, Chile, and Mexico consume arsenic-contaminated water, which causes skin injuries.

 

Point-of-Use Water Treatment Systems Market Challenges:

The majority of developed countries are dealing with the issue of ageing infrastructure. Such countries built water treatment infrastructure decades ago and continue to use it. Massive investments are required to reinstall and upgrade these ageing infrastructures.

 

A US-based manufacturer of point-of-use water treatment systems estimates that replacing existing water infrastructure will cost approximately USD 384 billion. It went on to say that "America's water infrastructure is nearing the end of its useful life."

 

Point-of-Use Water Treatment Systems Market Segment Analysis:

By Devices, the Global Point-of-Use Water Treatment Systems market is segmented into Tabletop, Faucet-mounted, and Countertop. Counter-top units are expected to be the most popular device in the market for point-of-use water treatment systems. Counter-top filters are also referred to as on-counter filters. Counter-top units have the major advantage of not requiring frequent filter changes. They do, however, necessitate some plumbing. Unlike pitcher water filters, counter-top units do not chill water.

 

By Application, the Global Point-of-Use Water Treatment Systems market is segmented into residential and non-residential. Application wise, the residential segment is expected to be the largest application segment in the market for point-of-use water treatment systems market. The residential application is primarily concerned with the use of point-of-use water treatment systems to generate potable water for domestic consumption. Because of the growing demand for treated drinking water, removal of unpleasant taste, odour, and discoloration, suspended solids, biodegradable organics, and pathogenic bacteria, the residential water treatment application is expected to grow rapidly.

 

By Technology, the Global Point-of-Use Water treatment Systems market is segmented into RO filters, UV filters, gravity, and others.  By Technology, the reverse osmosis segment is expected to be the largest in the market for point-of-use water treatment systems. In 2024, the RO filters segment held the largest market share. RO is method of producing pure water by passing water through a semipermeable membrane, which separates inorganic mineralsorganic compounds (including pesticides), and other impurities from water. RO water purifiers come in a variety of sizes and shapes, including wall-mounted, tabletop, under-the-sink, and under-the-counter models.

 

 

Point-of-Use Water Treatment Systems Market Regional Insights:

In 2024, the Asia pacific region held the largest market share. Asia pacific's demand for point-of-use water treatment systems is primarily driven by China, India, and ASEAN countries, which are dealing with water scarcity, rapid urbanisation, and economic expansion. These countries' growing populations provide a large customer base. These industries are growing as a result of increased public and private sector investments, an increasing population, a growing economy, and high disposable income. Furthermore, the region is rapidly urbanising. Because urban water in developing countries is of questionable quality, this is also creating unprecedented demand for water treatment systems. Indeed, the Asia-Pacific region is home to 33% of the world's urban population.

 

North American region is an extremely mature market for Point-of-Use Water Treatment systems, this is attributed to the consumer awareness regarding the importance of a healthy lifestyle and potable drinking water is high. This region is lead by USA and is estimated to reach USA 5.2 Bn. By 2030. European market is the second largest in the Global Point-of-Use Water Treatment Systems Market. The Russia and UK lead the market with a 48% market share in the European region in 2019.

 

The prime objective of the Point-of-Use Water Treatment Systems market report is to present a comprehensive analysis of the Point-of-Use Water Treatment Systems market to the stakeholders in the industry. The report identifies the dominant trends in the Point-of-Use Water Treatment Systems market and discusses how these trends will influence new business investments and market development over the forecast period (2025-2032). The Point-of-Use Water Treatment Systems market report also aids in the comprehension of the Point-of-Use Water Treatment Systems Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Point-of-Use Water Treatment Systems market report will assist in understanding which market segments, regions, and factors affecting the market, as well as key opportunity areas, will drive the industry and market growth over the forecast period (2025-2032). The competitive landscape of key players in the industry, as well as their recent developments in the Point-of-Use Water Treatment Systems market, is also included in the report. The Point-of-Use Water Treatment Systems market report investigates factors such as company size, market share, market growth, revenue, production volume, and profits of the market's key players.

 

The Point-of-Use Water Treatment Systems market report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The Point-of-Use Water Treatment Systems market report helps in identifying how many rivals exist, who they are, and how their product quality is in the Point-of-Use Water Treatment Systems market. The Point-of-Use Water Treatment Systems market report also analyses if the Point-of-Use Water Treatment Systems market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.

 

The Point-of-Use Water Treatment Systems market report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Point-of-Use Water Treatment Systems market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Point-of-Use Water Treatment Systems market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Point-of-Use Water Treatment Systems market is aided by legal factors.

 

Point-of-Use Water Treatment Systems Market Scope:                                                                                                                                                                       

Point-of-Use Water Treatment Systems Market
Market Size in 2024	USD 39.42 Bn.
Market Size in 2032	USD 78.55 Bn.
CAGR (2025-2032)	9%
Historic Data	2019-2024
Base Year	2024
Forecast Period	2025-2032
Segment Scope	By  Devices Tabletop Faucet-mounted Countertop
	By Technology RO filters UV filters
	By Application Residential Non-residential
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Point-of-Use Water Treatment Systems Market Key Players

• Pentair PLC (UK)
• O Smith Corporation (USA)
• Brita LP (USA)
• Kent RO Systems Ltd. (India)
• Honeywell International (US)
• Panasonic Corporation (Japan)
• Unilever PLC (UK)
• LG Electronics (South Korea)
• Coway Co. Ltd. (South Korea)
• Best Water Technology AG (Austria)
• Toray Industries (Japan)