North America Near-Eye Display Market: Industry Analysis and Forecast (2024-2030)

North America Near-Eye Display Market Overview:

Near-Eye Display Market report examines the market’s growth drivers as well as its segments (Application, Technology and Region). This market study takes an in-depth look at all of the significant advancements that are currently occurring across all industry sectors. To provide key data analysis for the historical period (2018-2022), statistics, and presentations are used. The report examines the Near-Eye Display Market Drivers, Restraints, Opportunities, and Challenges. This SMR report includes investor recommendations based on a detailed analysis of the current competitive landscape of the Near-Eye Display Market.

 

North America Region is key for the development of the Near-Eye Technology and therefore the growth of the Near-Eye Display Market. This can be attributed to the region being the home of many key players who have invested heavily in the development of Near-Eye Technology and whose products have shaped the Near-Eye Display Market. The emergence of the Metaverse, the surge in the use of OLED and LCD displays and the rising adoption and integration of Virtual Reality (VR) and Augmented Reality (AR) devices are some other reasons that have led to the growth of the Near-Eye Display Market in the North America region. Further applications of the technology can be the assimilation of wearable computing. These developments have multiple applications in markets such as consumer, medical, and automotive sectors where they will be able to provide users with an immersive experience, therefore, driving growth in the market.

 

The integration of new and improving technologies by manufacturers such as Kopin Corporation, eMagin Corporation, Syndiant Inc and others, in their products, coupled with the early adopter behaviours of consumers in key countries such as the United States of America are factors that have driven the growth of the Near-Eye Display Market in the region.

 

 

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North America Near-Eye Display Market Dynamics:

The region is heavily influenced by technology and the general behavior of the population is to consume the best and the most advanced technology that is available in the market. These factors lead to the quick absorption of new technology that is released by Tech Companies. Near-Eye Displays, which provide an immersive experience to the user are a promising enabler of VR and AR technology, which is being used in promising platforms such as Facebook’s Metaverse.

 

The region is home to a highly competitive online gaming environment. The use of VR headsets for online and casual gaming is expected to be a primary factor that will drive the growth of the Near-Eye Display Market in the forecast period. A recent study found that almost 31% of the US population is online constantly is a testament to the user base that could cater to the growth of the technology.

 

The investment by leaders in the field of Near-Eye Display has resulted in the rapid development of VR and AR technology. eMagin, which is a leading producer of AMOLED displays, a display with substantial contrast as compared to its competitors has recently exceeded 10,000 nits in its WUXGA prototype. A feat that will further enhance the Near-Eye Display quality and lead to the growth of the Near-Eye Display Market.

 

Kopin Corporation, another leading company for the Near-Eye Displays in the region is spearheading the research in LED microdisplay technology. The company also produces its trademark ruggedized CyberDisplay product for defense and military applications which are significant markets in the North America Region. These players have also invested in the research and development of MicroLEDs which are expected to be the new technology that would drive the growth of the Near-Eye Display Market.

 

The growth of marketplace development vendors provides developers with a platform to create content and host their VR works, with the total VR experiences being hosted by the marketplace. A virtual reality marketplace is used to display VR works and provide users with a platform on which to build and enhance their VR experiences. These platforms might then be used by developers to create virtual reality experiences for games or mobile apps. This will help small organizations by eliminating the need for backend developers and therefore helping in the quick deployment of their VR marketplaces, which will further boost the growth of the Near-Eye Display Market.

 

Effects on health the key restraint:

 

Long-term use of a Near-Eye display can cause health issues such as headaches, confusion, loss of focus, and sleep cycle abnormalities. This may cause users to be hesitant to use the technology, prompting them to look for alternatives. This especially applies to the education and consumer application of the technology as parents would shy away from using technology that could affect the health of their children. These factors could lead to hampering the growth of the Near-Eye Display Market. 

 

North America Near-Eye Display Market Segment Analysis:

Based on the Technology, the Near-Eye Display Market is segmented into TFT LCD, AMOLED, OLEDoS and MicroLED. The TFT LCD held the largest market share in 2023. This can be attributed to the display’s low power consumption while providing a colour-accurate detailed display with higher brightness. MicroLED accounts for one of the leading factors that hinder the application of other technologies, which is the usage of the same during daylight applications. Because of the low brightness generated from the other displays, they become difficult to use in daylight applications. The brighter displays that can be manufactured using MicroLEDs can solve that problem and the segment is therefore expected to grow significantly during the forecast period. For the same reason, market leaders such as Kopin and eMagin have invested heavily in the development of the technology which will lead to the growth of the segment in the forecast period.

Near-eye displays based on OLED technology are made on a silicon surface known as silicon-based OLED or OLEDoS. Instead of using a TFT line, OLEDoS technology uses a semiconductor CMOS silicon driving circuit. As a result, the technology has greater resolution and dimension parameters than other existing near-eye display technologies.

 

Based on Applications, the Near-Eye Display Market is segmented into Consumer, Medical, Aerospace and Defence, and Automotive segments. North America has historically shown an early adopter trend toward new and emerging technology from Silicon Valley. The region, therefore, caters to a significant Consumer Market, which therefore held the largest market share in the year 2023. The Medical segment is also increasing the use of VR technology for patient care in the form of Therapeutic VR, pain relief, VR consulting and rehabilitation programs. This segment demonstrated significant growth during the Covid 19 Pandemic, as it provided a means for patients to continue with their appointments during lockdowns. Aerospace and Defence is a significant market driver segment in countries such as the United States of America because of huge allocations by the government. The automobile sector also finds significant application in the Near-Eye Display market.

 

 

The report provides Porter’s Five Forces Model that will aid enterprise decision-makers to develop their long-term strategies and marketing positions. It identifies the key competitors, their positioning and how their products perform and are perceived by the customers. Through expert analysts’ opinions, the report provides consultation on the difficulty of entering the market for new players.

 

 

Further the report provides PESTEL Analysis which will help the company tailor the overall strategies for market activities. The analysis takes into consideration various environmental variables that are crucial for the development of the market position of the company such as government funding and other political variables. Therefore, this analysis helps the stakeholder evaluate the challenges and opportunities in a holistic way.

 

North America Near-Eye Display Market Scope:

 

 

North America Near-Eye Display Market
Market Size in 2023	USD 2.63 Bn.
Market Size in 2030	USD 12.33 Bn.
CAGR (2024-2030)	24.7 Percent
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	by Technology Consumer Medical Aerospace and Defence Automotive
	by   Device  TFT LCD AMOLED OLEDoS MicroLED
Country Scope	United States Canada Mexico

 

 

North America Near-Eye Display Market Key Players:

• Kopin Corporation (US)
• eMagin Corporation (US)
• Syndiant Inc. (US)
• Micron Technology Inc. (US)
• Microvision Inc.(US)
• Digilens(US)
• Compound Photonics (US)
• Texas Instruments Incorporated (US)