Mussel Market: Global Industry Analysis and Forecast (2024-2030)

Mussel Market Overview

Mussel refers to a type of shellfish that is a bivalve mollusk, found in both marine and freshwater habitats. Mussels typically have an elongated and asymmetrical shell compared to other edible clams.

The scope of a comprehensive report on the mussel market covers a detailed analysis of various factors and market trends, including consumption patterns, production methods, and regulatory frameworks. The report delves into market segmentation by product type, such as fresh, frozen, or processed mussels, highlighting key growth areas and emerging trends. Regional analysis provides insights into market dynamics across different geographies, the report considers the competitive landscape, profiling key players, their market strategies, and recent developments. Also, market drivers, challenges, and opportunities offer strategic recommendations for stakeholders to navigate the evolving landscape effectively. Overall, the report purposes to provide a complete understanding of the mussel market, behind decision-making processes, and sustainable growth strategies.

The global mussels market is driven by the rising demand for seafood and the increasing awareness of the health benefits of consuming mussels. Mussels are rich in protein content, omega-3 fatty acids, minerals, and nutritional profile making them a popular choice among health-conscious consumers. The growing preference for sustainable and eco-friendly food options also supports the market.

• Spain is the largest producer with over 200 000 tonnes per year, followed by France with a stable production of around 80 000 tonnes. Italy is the third main producing country with 65000 tonnes. Aquaculture is the primary source of supplies from all three countries.

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Mussel Market Dynamics

The demand for seafood is on the rise as people become more aware of the health benefits of mussels.

The demand for seafood is on the rise as people become more aware of the health benefits of mussels. The increased consumer consciousness regarding the nutritional value of mussels acts as a significant driver for the mussel market's growth. Consumers are increasingly looking for healthy protein sources, and seafood is a popular choice.  Mussels are rich in lean protein, vitamins, minerals, and healthy fats like omega-3 fatty acids, making them an attractive choice for health-conscious consumers. As the global population becomes more educated about the importance of a balanced diet and the benefits of incorporating seafood, the demand for mussels is likely to surge, propelling the market's development.

Increasing popularity of mussels as a nutritious superfood. Zebra mussels are armed with root-like threads of protein, called byssal threads that allow them to firmly attach themselves to hard surfaces such as rocks, native mussels, docks, or boats. The growing popularity of seafood mussels as a healthy protein source. For instance, the demand for mussels has increased because of their high nutritional value, including omega-3 fatty acids and minerals. This trend developing by the rising consumer awareness of the health benefits associated with consuming seafood, such as improved heart health and brain function.

Environmental Factors and Shelf Life Constraints Impacting the Mussel Market

Environmental factors are significant restraints on the mussel market. Mussel farming and wild populations are sensitive to environmental changes. Water pollution, harmful algal blooms, and ocean acidification can harm mussels, and disrupt their habitats affecting their growth, and quality and reducing yields. Environmental regulations and strict monitoring measures are essential to ensure the safety and quality of mussels, but these add complexity and costs to the supply chain. It leads to supply shortages and increased production costs, ultimately hampering the growth of the mussel industry.

Limited shelf life of these delicate seafood products. Mussels are highly perishable, and their quality declines rapidly after harvesting, are difficult to transport over long distances, and can lead to spoilage. This short shelf life restricts the geographical reach of mussel suppliers and limits their ability to access distant markets effectively. In some regions, there is a lack of awareness about their preparation and consumption, limiting their market potential.          

Mussel Market Segment Analysis

Based on the Product Type, the Fresh Mussels segment held the largest market share of about 54.1% in the Mussel Market in 2023. According to the SMR analysis, the segment is expected to grow during the forecast period and maintain its dominance till 2030. The Fresh Mussels Segment dominated is highly sought after by the food service industry, including restaurants, catering services, and hotels, as they offer a premium dining experience and are essential for various seafood dishes. The frozen mussels segment follows, capturing around 20% of the market share, catering to the demand for convenience and extended shelf life.

The canned/preserved mussels segment holds the remaining 15% market share, appealing to consumers who prioritize longer shelf life and ease of storage. Consumers generally prefer fresh mussels over processed or preserved varieties because of their superior taste, texture, and nutritional value. The fresh and natural demand for live mussels is highly required by many consumers, driving the demand for this segment.

Mussel Market Regional Analysis

Europe has dominated the Mussel Market, which held the largest market share accounting for 43.6 % in 2023, the region is expected to grow during the forecast period (2024 - 2030) and maintain its dominance by 2030. The European coastlines offer ideal conditions for cultivating mussel farming. The clean water, rich in nutrients provides a natural environment for the thriving growth of these mollusks. The mussel manufacturers often prioritize sustainable practices.  Techniques like rope cultivation minimize environmental impact while maintaining high yields. This resonates with environmentally conscious consumers.

Europe boasts some of the world's leading mussel producers, particularly Spain, France, and Italy.  These countries have perfected efficient aquaculture techniques, contributing significantly to global mussel supply. Europe has a sophisticated infrastructure dedicated to the processing, transportation, and distribution of mussels. It ensures efficient movement of the product throughout the continent and even for export.

Consumers have a strong appetite for seafood, including mussels, which are deeply rooted in many regional cuisines. Its robust domestic demand has driven the growth of the mussel industry in Europe. Europe has implemented rigorous quality standards and regulations for mussel farming and processing, ensuring food safety and environmental sustainability. These high standards have contributed to the reputation of European mussels as premium products. Many European governments have provided support and incentives to the aquaculture sector, including mussel farming, through research funding, subsidies, and promotional campaigns, strengthening the industry's competitiveness.

North America represents a mature market for the Mussel industry, holding a market share of 19.4% and experiencing significant growth during its forecast period. Consumers in North America are becoming more health-conscious and are seeking out nutritious and environmentally-friendly food choices, such as mussels. The Mussel market in North America is characterized by a high level of competition, with established companies such as Sanford Limited, St. Andrews, CA Manchaca, and Penn Cove Shellfish operating in the region.

Mussel Market Competitive Landscape

The Mussel Market report provides an overview of industry players based on market share, concentration ratio, and other factors. It offers detailed information on the top companies, allowing readers to gain insights into their competitors and a comprehensive understanding of the competitive landscape. Additionally, the report will cover mergers & acquisitions, emerging market trends, and regional conflicts.

In Mussel Market, the Report delivers an in-depth analysis of leading and emerging players in the market. Manufacturers are expanding their product lines by producing value-added mussel items including ready-to-eat meals, flavored marinades, and gourmet sauces. These creative offers address changing customer needs for convenience, diversity, and gourmet experiences.

1. In March 2021, New Zealand Coastal Seafood and Talley's Ltd. (NZ) agreed to supply the end with its products like bone-in and boneless varieties of Ling Maw, GLM meat, and products linked to Ling and Hoki Fish Skin.
2. In January 2021, Aroma NZ Ltd uses Flash-drying technology to dehydrate heat-sensitive products such as slurries, bioactive proteins, granules, and powders. It allows the use of high temperatures and guarantees the highest quality of the finished product. Source:
3. On February 19, 2020, Blue Harvest Fisheries announced the acquisition of 12 vessels and 27 fishing permits from the Carlos Rafael family. This acquisition will allow Blue Harvest to keep vital fishing and seafood processing jobs in New Bedford, Massachusetts, and further the company’s goal of providing consumers with premium, sustainable, U.S.-harvested seafood.
4. On February 9, 2023, Blue Harvest Fisheries announced this week that it purchased a new trawler, expanding its groundfish operations as the company sells off the last of its scallop fleet.
5. In February 2024, Bioregional Food & Science Corp. ("Bioriginal"), a fully owned subsidiary of Cooke Inc., acquired POS Biosciences Corp. (POS) of Saskatoon from Canopy Growth Corp.

Key Player in the Mussel Market

1. Kush shellfish (Ireland, Europe)
2. Cultivos Toralla (U.S.)
3. West Country Mussels of Fowey Limited (England)
4. Whakatohea Mussel Limited (New Zealand.)
5. Sanford Limited (New Zealand)
6. North Island Mussel Ltd (Tauranga)
7. Barbé Group (France)
8. Viking Aquaculture (Scotland, U.K.)
9. SUDMARIS (France)
10. St. Andrews (Island)
11. Greenshell™ Mussels (New Zealand)
12. Perna S.A. (Chile)
13. Marine Harvest (Norway)
14. Coombe Fisheries Ltd (United Kingdom)
15. Blue Bay Shellfish Company (New Zealand)
16. The Scottish Salmon Company (Scotland, UK)
17. Mussel King (Canada)
18. Foveaux Seafood Ltd (New Zealand)
19. Talley's Group (New Zealand)
20. Austral Fisheries Pty Ltd (Australia)
21. North Island Mussel Ltd (New Zealand)
22. Penn Cove Shellfish (Washington)
23. XX.ltd.