Ireland Tourism Market: Industry Analysis and Forecast (2022-2027) by Type, Purpose and Region

  • Ireland Tourism Market size was valued at US$ Mn. in 2021 it is expected to grow at significant CAGR during the forecast period.

  • Format : PDF | Report ID : SMR_659

Ireland Tourism Market Definition:

Ireland Tourism Market was valued at USD billion in 2021. The Ireland Tourism Market is studied by segments like Product Type (international, domestic), Material (leather and textile), Purpose (adventure, leisure, business, relative visits). The report consists of the Trend, Forecast, Competitive Analysis, and Growth Opportunities of the Ireland market.


For the forecast period of 2022 to 2027, the report provides a complete analysis that reflects today's Ireland Tourism Market realities and future market prospects. To provide a comprehensive perspective of the market, the research segments and analyses it in great detail. The key data and observations offered in the study can help market participants and investors identify low-hanging fruit in the market and build growth strategies.


Ireland Tourism Market Dynamics:

Tourism is one of the most important contributors to the economy of Republic of Ireland, having 9.0 million visitors in 2017 (Before COVID 19), over 1.8 times the population of the nation. Economic activities directly associated to visitors generate almost €5 billion in revenue each year, accounting for around 4% of GNP & employing around 200,000 people. Ireland was named the best tourist board web page in the world by readers of Frommer's Guide in 2011, Lonely Planet named Ireland as the globe's friendliest nation and Cork City as among the top ten cities in the world, and, the website of the Irish tourist board, was named the best tourist board web page in the world. The majority of visitors to Ireland are from the United Kingdom.


Despite the fact that travel to Ireland in Europe has been extremely difficult since 2020, Tourism Ireland study predicts that, due to their proximity in markets, Europeans would be the first to resume travel. Our culturally interested visitors have put Ireland on the top of their list for future international travel once they are able to travel again. They will be seeking for big open areas, land-and-seascapes, and trying to get away from it all when the time comes to travel, all of which the country of Ireland can provide in abundance. Return tourists and European VFR visitors are potentially to be good target possibilities because they prefer to visit sites they are familiar with.


Motorways connect Dublin to all of the country's major cities, and they have plans to expand the system in the near future. With the emergence of the Celtic Tiger & significant European Union funding, the quality of Irish roads has gotten better dramatically in recent years; however, outside of the main highways, roads can be quite unexpected in terms of quality & upkeep, particularly in rural areas like Co. Kerry and Co. Donegal.


Ireland Tourism Market Segment Analysis:

Based on type the Ireland Tourism Market is classified into international and domestic/local. The international segment is predicted to have a larger share as more people from around the world are expected to travel especially after the pandemic.


Based on purpose, the Ireland Tourism Market is classified into adventure, leisure, business and relative visits. Adventure and leisure are the dominant segments while Ireland does receive a significant amount of business travelers.


Ireland Tourism Market


The objective of the report is to present a comprehensive analysis of the Ireland Tourism Market to the stakeholders in the industry. The report provides trends that are most dominant in the Ireland Tourism Market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Ireland Tourism Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.


The qualitative and quantitative data provided in the Ireland Tourism Market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Ireland Tourism Market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Ireland Tourism Market.


The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals are existing, who they are, and how their product quality is in the Ireland Tourism Market. The report also analyses if the Ireland Tourism Market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly if the market is dominated by a few players, etc.


The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Ireland Tourism Market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Ireland Tourism Market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Ireland Tourism Market is aided by legal factors.


Ireland Tourism Market Scope:

Ireland Tourism Market


Market Indicators:


By Purpose

  • Adventure
  • Leisure
  • Business
  • Relative visits

Historical Data:


Forecast Period:


by Type

  • International
  • Domestic/Local

Base Year:


by Region

  • Connaught
  • Munster
  • Leinster



10.28 %

Market Size in 2021:

US $ xx Bn.

Market size in 2027:

US $ xx Bn.


 Ireland Tourism Market Key Players:  

  • Trafalgar
  • Contiki
  • Europamundo
  • Paddywagon Tours
  • Shamrocker Adventures
  • Vagabond Tours
  • Extreme Ireland
  • Intrepid

Frequently Asked Questions

  1. Scope of the Report
  2. Research Methodology
    • Research Process
    • Ireland Tourism Market: Target Audience
    • Ireland Tourism Market: Primary Research (As per Client Requirement)
    • Ireland Tourism Market: Secondary Research
  3. Executive Summary
  4. Competitive Landscape
    • Stellar Competition matrix
    • Key Players Benchmarking: by Product, Pricing, Investments, Expansion Plans, Physical Presence, and Presence in the Market.
    • Mergers and Acquisitions in Industry: M&A by Region, Value, and Strategic Intent
    • Market Dynamics
      • Market Drivers
      • Market Restraints
      • Market Opportunities
      • Market Challenges
      • PESTLE Analysis
      • PORTERS Five Force Analysis
      • Value Chain Analysis
  5. Ireland Tourism Market Segmentation
    • Ireland Tourism Market, by Purpose (2022-2027)
      • Adventure
      • Leisure
      • Business
      • Relative visits
    • Ireland Tourism Market, by Type (2022-2027)
      • International
      • Domestic
  6. Company Profiles
    • Key Players
      • Extreme Ireland
        • Company Overview
        • Product Portfolio
        • Financial Overview
        • Business Strategy
        • Key Developments
      • Trafalgar
      • Contiki
      • Europamundo
      • Paddywagon Tours
      • Shamrocker Adventures
      • Vagabond Tours
      • Intrepid
  7. Key Findings
  8. Recommendations

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