Green Tire Market: Trend Analysis and Forecast 2030 by Vehicle Type, Application, and Region.

  • Green Tire Market size was volume at 136441.08 thousand units in 2023 and the total Green Tire Market volume is expected to grow at 10.4% through 2024 to 2030, reaching nearly 272727.34 thousand units.

  • Format : PDF | Report ID : SMR_402

Green Tire Market Overview:           

Composed of low rolling resistance (LRR) tires and "green" (sustainable) materials, the green tire industry is a fast-growing part of the overall tire industry. The rapid growth of the industry is partly due to the growth of the tire market itself, but mainly due to the growing public interest in sustainability.  The global market for green tires is estimated by SMRs to be 101,400 thousand units in 2020, which will account for approximately 38% of the global tire industry. SMR Report for green tire market by 2027 predicts that value and quantity will increase by nearly 10.4% annually by 2027, when the volume reaches nearly 202.680 thousand units.

 

Green Tire Market

 

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Green Tire Market Dynamics:

The main driver of the global Green Tire Market is the growth of the middle class and the consequent increase in vehicle ownership in emerging markets, especially in Asia. With growing concerns about greenhouse gas emissions and the limited availability of natural resources to meet the demands of more and more consumers, the industry is in the government and market for more sustainable products like green tires. As a result, tire manufacturers are promoting sustainable tire technology, including the inclusion of renewable rubber in their products that is equal to or better than traditional rubber. Many tire manufacturers have strategic partnerships with governments, researchers and biotechnology companies to drive the commercial development of renewable rubber.

 

Notable developments in renewable rubber include Kuraray's 2018 announcement that sustainable liquid farnesene rubber is currently used in passenger car tires. Sumitomo Rubber is using Kuraray`s liquid farnesene rubber (LFR) made with sugar cane as a performance enhancing additive in the production of its latest winter tire, the Winter Maxx 02. This is the first time LFR has been used in car tires and is key ingredient in improving ice grip, Kuraray said. LFR is a liquid rubber using farnesene, a new biologically derived diene monomer that was developed by US biotechnology company Amyris.

 

Government regulations and economic drivers

Drivers of early and ongoing adoption of green tires are regulatory with increasing pressure on vehicle makers to reduce vehicle emissions and meet rising fuel economy targets. This pressure is driving development of LLR tires and their growing OE market penetration. Growth of alternative powertrains (hybrid and electric), as well as the evolution to shared/fleet vehicle use, and autonomous vehicles adding additional impetus to green tire adoption and continued gains in rolling resistance reduction are demanded. The replacement market for green tires has also grown through better consumer education and awareness provided by the European Union`s consumer tire labelling scheme that rates tire rolling resistance and other performance variables. Regulatory and labelling schemes promoting OE and replacement LRR tires are expanding beyond Europe too; OE market penetration is catching up to European levels in other regions with discussions taking place in the US. Other green tire market drivers are economic, with fuel cost (and battery range) sensitivity on the part of vehicle owners and fleet operators (increasingly supported by real-time tire data allowing total cost of tire ownership to be tracked) being important even during periods of more moderate gasoline prices.

 

Green Tire Market Segmentation:

Key materials for green tires

Green tires are continually being optimized to achieve the lowest possible rolling resistance by means of fillers such as highly dispersible silica (HD silica or HDS), improved carbon blacks or nanotechnology. This segment accounted for most of the green tire market in 2018, and will predominate through 2027. Other materials are contributing, some also from the standpoint of reducing rolling resistance, but also from that of general sustainability. Improvements in synthetic rubber attributes and sustainability (i.e. nonpetroleum alternatives) and the increased use and supply of natural rubber are key areas of attention and innovation. Initially, the emerging green technologies will be small in volume and value, with greater commercial potential occurring after the forecast period.

 

Rising in tandem with green tire unit demand, raw materials consumption for green tires demand is estimated at over 17.8 million tons in 2018, growing to 38 million in 2027, according to SMR’s Future of Green Tires to 2023 market report. Elastomers, fillers and fabrics are the dominant categories by weight, and growth will be led by sustainable ones such as natural rubber and rayon fabric, with synthetic rubbers showing the least growth in the green tire market.

 

Improvements in raw materials have been responsible for advances in rolling resistance and sustainability. HD silicas are playing an important role in green tire material consumption, but improvements in elastomers (e.g., functionalized) and fillers (carbon black) and other inputs such as oils and fabrics are also important.

 

Representative of the growing application of silica in tires, chemicals company Solvay is producing Highly Dispersible Silica (HDS) at its new plant in Poland. The plant produces 85,000 tons of HDS annually for use in green tires. Solvay said the use of its advanced silica grades in tires reduces vehicle fuel consumption by as much as 7%. The company also launched production at a new silica plant in South Korea that is expected to raise annual capacity by close to 50%.

 

Biobased rubber for greener tires

Biosourcing of synthetic rubbers and other ingredients, the expansion of natural rubber availability and biological alternatives to natural rubber are key areas of attention too.

 

In the area of biorubber, Cooper Tire and Rubber and its consortium partners, including Clemson University, Cornell University, PanAridus and the Agricultural Research Service of the US Department of Agriculture, completed a fiveyear $6.9 million Biomass R&D Initiative (BRDI) grant called “Securing the Future of Natural Rubber—an American Tire and Bioenergy Platform from Guayule” in 2017.

 

The grant team studied the feasibility of using guayule in tires versus Hevea natural rubber and produced concept passenger car tires in which all natural and synthetic rubber was replaced by guayule based natural rubber. Alliance of Global R & D at Cooper, commented: The Cooper can use Guayur rubber for tomorrow's tire production if sufficient materials are available to meet production needs at a competitive price. There is a great opportunity to scale up sustainable tire products and processes, and currently only about half of our inputs are considered sustainable. The largest of these (tonnage) are synthetic elastomers, carbon black, and textile cords (nylon and polyester). Other goals include reducing material waste, reducing energy consumption during manufacturing, and ensuring end-of-life waste (mainly through material recovery).

 

Green Tire Market

 

Electric and Self-Driving Car Market:

 Hybrid and electric vehicles are, of course, suitable for green tires. In addition to the natural orientation, these vehicle requirements such as torque and acceleration, as well as the need for maximum fuel consumption to extend the battery range, are taken into account. Tire manufacturers are increasingly required to use products with low rolling resistance in order to gain greater market share. Drivers of these vehicles are also more likely to use LRR tires when replacing, regardless of cost.

 

Another problem is the emergence of self-driving cars. Although the referral is completely outside the forecast period for this report, tire development will increasingly be tailored to the needs of these vehicles. For one, most or all are likely to be electric and require modern rolling resistance reductions. High reliability is also important, and in addition to providing detailed real-time tire information about ownership, for smart tires, non-pneumatic and smart tire options that eliminate or manage tire pressure and reliability issues. More attention will be paid. Cost control and optimization. With the development of the self-driving car, tire manufacturers and others are introducing new products to catch up with disruptive technology.

 

For example, Goodyear's two concept tires for self-driving cars include the spherical Eagle 360, which provides maneuverability, connectivity and bio-imitation for autonomous driving, and the IntelliGrip with advanced sensors and tread technology. The Eagle360 allows the car to move in all directions to cope with space limitations. The tires use builtin sensors to communicate road, weather and tire conditions, and feature a magnetic push to stop the vehicle, allowing for a smooth and quiet ride.

 

IntelliGrip recognizes road surface and weather conditions to improve driving safety and performance. It adapts to road conditions by detecting rain and slippery roads so that self-driving cars can adjust their speed.

 

Market challenges:

There are other compelling and rewarding aspects of the green tire market. The availability and pricing of natural, synthetic, and bio-based materials can be unpredictable, and how quickly many of the more environmentally friendly technology options can move from concept and pilot projects to commercial scale. It's not clear. Market acceptance depends on local regulations and preferences, but all major tire manufacturers are working on green tires. The desire to reduce emissions, improve fuel efficiency and integrate new transportation models is shared by the government and tire manufacturers as well. They see Green Tire not as a product segment in itself, but as a key technology and resource management method that is becoming central to its business model.

 

Green Tire Market Regional Insights:

In China, the common charge of an electric powered bicycle with lead-acid batteries is $167. According to Chinese Sustainability Survey, e-motorcycles in North America fee a mean of $815, even as the ones in Western Europe fee a mean of $1,546. China dominates the global green tire market, with estimates indicating that 83% of all e-motorcycles are offered on this Asian country. According to authorities estimates, there have been a hundred and eighty million e-motorcycles at the streets of China in 2013, that is considerably greater than everywhere else withinside the world.

 

Following the Asia-Pacific location, the European location debts for about 20% of the green tire market. Germany, France, and Italy are some of the main countries. However, the traits also can be visible in different countries, including the Netherlands, Denmark, and the opposite Scandinavian countries. When we do not forget the populace of each region, that is enormous. Only approximately 500,000 electric powered motorcycles have been offered in Europe in 2009. That discern jumped to 2.6 million in 2018, representing a greater than 500 percentage boom in only nine years. In Germany, e-bike income extended via way of means of 36% to at least one million units. According to the Royal Society for the Prevention of Accidents (ROSPA), Germany and the Netherlands are Europe`s main e-bike markets, accounting for 44% and 21% of general European income, respectively. Electric bicycle income in Germany accounted for 25% of the full bicycle marketplace in 2019. The majority of Germans journey electric powered bicycles now no longer handiest for activity and sports, however additionally as a clean, quiet, and space-saving mode of transportation. 99.5% of all e-motorcycles offered in Germany are 250W fashions with pinnacle speeds of 25 kph. The final 0.5% are velocity pedelecs with a pinnacle velocity of 45 kph that require coverage and a helmet.

 

The objective of the report is to present a comprehensive analysis of the Green Tire Market to the stakeholders in the industry. The report provides trends that are most dominant in the Green Tire Market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Green Tire Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Green Tire Market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Green Tire Market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Green Tire Market.

 

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals are existing, who they are, and how their product quality is in the Market. The report also analyses if the Green Tire Market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Green Tire Market is aided by legal factors.

 

Green Tire Market Scope:

Green Tire Market 

Market Size in 2023

USD 136441.08 thousand units.

Market Size in 2030

USD 272727.34 thousand units.

CAGR (2024-2030)

10.4%

Historic Data

2018-2022

Base Year

2023

Forecast Period

2024-2030

Segment Scope

By Vehicle type

  • Passenger Cars
  • LCVs
  • HCVs
  • Others

by Application

  • Off-road tires
  • On road tires

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America

 

Green Tire Market Players:

  • Michelin (France)
  • Bridgestone (Japan)
  • Goodyear Tire and Rubber (US)
  • Continental (Germany)
  • Hankook (South Korea),
  • Pirelli (Italy)
  • Cheng Shin Rubber (China)
  • Kumho Tires (South Korea)
  • ZC Rubber (China)
  • Nokian Tires (Finland)
  • Apollo tires (India),
  • Sailun Tires (China)
  • Shandong Linlong Tire (China)
  • Kenda Tires (Taiwan)
  • Giti Rubber (Singapore)
  • Cooper (US)
  • Yokohama (Japan)
  • Nexen (South Korea)
  • MRF (India)
  • Petlas (Turkey)
  • BKT (India)


Frequently Asked Questions

Green Tire Market revenue is expected to grow at 10.4% through 2024 to 2030

Chapter 1 Scope of the Report
Chapter 2 Research Methodology

      2.1.Research Process
      2.2.Global Green Tire Market: Target Audience
      2.3.Global Green Tire Market: Primary Research (As per Client Requirement)
      2.4.Global Green Tire Market: Secondary Research
Chapter 3 Executive Summary
Chapter 4 Competitive Landscape

      4.1.Market Share Analysis, By Volume, 2023-2030
            4.1.1.Market Share Analysis, By Region, By Volume, 2023-2030 (In %)
                  4.1.1.1.North America Market Share Analysis, By Volume, 2023-2030 (In %)
                  4.1.1.2.Europe Market Share Analysis, By Volume, 2023-2030 (In %)
                  4.1.1.3.Asia Pacific Market Share Analysis, By Volume, 2023-2030 (In %)
                  4.1.1.4.South America Market Share Analysis, By Volume, 2023-2030 (In %)
                  4.1.1.5.Middle East and Africa Market Share Analysis, By Volume, 2023-2030 (In %)
            4.1.2.Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %) 
                  4.1.2.1. North America Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.1.1.USA Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.1.2.Canada Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.1.3.Mexico Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                  4.1.2.2. Europe Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.2.1.UK Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.2.2.France Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.2.3.Germany Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.2.4.Italy Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.2.5.Spain Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.2.6.Sweden Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.2.7.Austria Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.2.8.Rest of Europe Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                  4.1.2.3. Asia Pacific Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.3.1.China Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.3.2.India Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.3.3.Japan Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.3.4.South Korea Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.3.5.Australia Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.3.6.ASEAN Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.3.7.Rest of APAC Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                  4.1.2.4. South America Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.4.1.Brazil Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.4.2.Argentina Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.4.3.Rest of South America Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                  4.1.2.5. Middle East and Africa Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.5.1.South Africa Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.5.2.GCC Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.5.3.Egypt Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.5.4.Nigeria Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
                        4.1.2.5.5.Rest of Middle East and Africa Market Share Analysis, By Vehicle Type, By Volume, 2023-2030 (In %)
            4.1.3.Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
            4.1.4.North America Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.1.1.USA Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.1.2.Canada Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.1.3.Mexico Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                  4.1.4.2. Europe Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.2.1.UK Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.2.2.France Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.2.3.Germany Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.2.4.Italy Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.2.5.Spain Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.2.6.Sweden Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.2.7.Austria Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.2.8.Rest of Europe Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                  4.1.4.3. Asia Pacific Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.3.1.China Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.3.2.India Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.3.3.Japan Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.3.4.South Korea Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.3.5.Australia Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.3.6.ASEAN Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.3.7.Rest of APAC Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                  4.1.4.4.South America Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.4.1.Brazil Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.4.2.Argentina Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.4.3.Rest of South America Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                  4.1.4.5. Middle East and Africa Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.5.1.South Africa Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.5.2.GCC Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.5.3.Egypt Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.5.4.Nigeria Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
                        4.1.4.5.5.Rest of Middle East and Africa Market Share Analysis, By Application, By Volume, 2023-2030 (In %)
      4.2. Stellar Competition matrix
            4.2.1.Global Stellar Competition Matrix
            4.2.2.North America Stellar Competition Matrix
            4.2.3.Europe Stellar Competition Matrix
            4.2.4.Asia Pacific Stellar Competition Matrix
            4.2.5.South America Stellar Competition Matrix
            4.2.6.Middle East and Africa Stellar Competition Matrix
      4.3. Key Players Benchmarking 
            4.3.1.Key Players Benchmarking by Vehicle Type, Pricing, Market Share, Investments, Expansion Plans, Physical Presence and Presence in the Market.
      4.4. Mergers and Acquisitions in Industry
            4.4.1.M&A by Region, Value and Strategic Intent
      4.5. Market Dynamics
            4.5.1.Market Drivers
            4.5.2.Market Restraints
            4.5.3.Market Opportunities
            4.5.4.Market Challenges
            4.5.5.PESTLE Analysis
            4.5.6.PORTERS Five Force Analysis
            4.5.7.Value Chain Analysis
Chapter 5 Global Green Tire Market Segmentation: By Vehicle Type
      5.1.Global Green Tire Market, By Vehicle Type, Overview/Analysis, 2023-2030
      5.2.Global Green Tire Market, By Vehicle Type, By Volume, Market Share (%), 2023-2030 (Units)
      5.3.Global Green Tire Market, By Vehicle Type, By Volume, 
            5.3.1.Passenger Cars
            5.3.2.LCVs
            5.3.3.HCVs
            5.3.4.Others
Chapter 6 Global Green Tire Market Segmentation: By Application
      6.1.Global Green Tire Market, By Application, Overview/Analysis, 2023-2030
      6.2.Global Green Tire Market Size, By Application, By Volume, Market Share (%), 2023-2030 (Units)
      6.3.Global Green Tire Market, By Application, By Volume, 
            6.3.1.Off road tires
            6.3.2.On road tires
Chapter 7 Global Green Tire Market Segmentation: By Region
      7.1.Global Green Tire Market, By Region – North America
            7.1.1.North America Green Tire Market Size, By Vehicle Type, By Volume, 2023-2030 (Units)
            7.1.2.North America Green Tire Market Size, By Application, By Volume, 2023-2030 (Units)
            7.1.3.By Country – U.S.
                  7.1.3.1. U.S. Green Tire Market Size, By Vehicle Type, By Volume, 2023-2030 (Units)
                  7.1.3.2. U.S. Green Tire Market Size, By Application, By Volume, 2023-2030 (Units)
                  7.1.3.3. Canada Green Tire Market Size, By Volume, 2023-2030(Units)
                  7.1.3.4. Mexico Green Tire Market Size, By Volume, 2023-2030 (Units)
      7.2. Europe Green Tire Market Size, By Volume, 2023-2030 (Units)
            7.2.1.UK
            7.2.2.France
            7.2.3.Germany
            7.2.4.Italy
            7.2.5.Spain 
            7.2.6.Sweden
            7.2.7.Austria
            7.2.8.Rest of Europe
      7.3. Asia Pacific Green Tire Market Size, By Volume, 2023-2030 (Units)
            7.3.1.China
            7.3.2.India
            7.3.3.Japan
            7.3.4.South Korea
            7.3.5.Australia
            7.3.6.ASEAN
            7.3.7.Rest of APAC
      7.4. Middle East and Africa Green Tire Market Size, By Volume, 2023-2030 (Units)
            7.4.1.South Africa
            7.4.2.GCC 
            7.4.3.Egypt
            7.4.4.Nigeria
            7.4.5.Rest of Middle East and Africa
      7.5. South America Green Tire Market Size, By Volume, 2023-2030 (Units)
            7.5.1.Brazil
            7.5.2.Argentina
            7.5.3.Rest of South America
Chapter 8 Company Profiles
      8.1.Key Players
            8.1.1.Michelin (France)Company Overview
                  8.1.1.1.Vehicle Type Portfolio
                  8.1.1.2.Financial Overview
                  8.1.1.3.Business Strategy
                  8.1.1.4.Key Developments
            8.1.2.Bridgestone (Japan)
            8.1.3.Goodyear Tire and Rubber (US)
            8.1.4.Continental (Germany)
            8.1.5.Hankook (South Korea),
            8.1.6.Pirelli (Italy)
            8.1.7.Cheng Shin Rubber (China)
            8.1.8.Kumho Tires (South Korea)
            8.1.9.ZC Rubber (China)
            8.1.10.Nokian Tires (Finland) 
            8.1.11.Apollo tires (India),
            8.1.12.Sailun Tires (China)
            8.1.13.Shandong Linlong Tire (China)
            8.1.14.Kenda Tires (Taiwan)
            8.1.15.Giti Rubber (Singapore)
            8.1.16.Cooper (US)
            8.1.17.Yokohama (Japan)
            8.1.18.Nexen (South Korea)
            8.1.19.MRF (India)
            8.1.20.Petlas (Turkey)
            8.1.21.BKT (India)
      8.2. Key Findings
      8.3. Recommendations

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