Fresh Pasta Market: Global Industry Analysis and Forecast (2024-2030)

Fresh Pasta Market Overview

Fresh pasta is made from a simple dough of eggs and flour, usually all-purpose flour or high-gluten flour. The dough is kneaded like bread dough and then pressed through rollers until it's as thin as desired.

Current market trends influencing market growth and prospects are presented in the report under Fresh Pasta Market. The report includes both qualitative and quantitative research with a focus on interpreting data, identifying patterns, and gaining actionable insights from the Fresh Pasta Market. To strengthen their position, businesses are launching new products and services, forming strategic alliances, and increasing geographically. To meet the evolving tastes and preferences of consumers, several regional and global manufacturers are introducing a broad variety of pasta in emerging and potential markets. To draw in customers, manufacturers are also experimenting with other ingredients like carrots, spinach, beet juice, and herbs. Manufacturers are also introducing creative pasta variations like organic, vegan, and gluten-free pasta. Though, the growing acceptance of low-carb diets has been a danger to the growth of the market.

• The global pasta industry is currently approaching a production volume of 17 million metric tons, with Italy solidifying its status as the premier producer, churning out 3.6 million metric tons, surpassing both Turkey and the USA.
• In 2023, Italian industries exported over 2.2 million tons of pasta, with a value amounting to 3.8 billion euros.

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Fresh Pasta Market Dynamics

The Rising Demand for Fresh Pasta in the Global Market

The Global Fresh Pasta market has experienced notable growth in recent years, driven by evolving consumer preferences, increasing demand for convenience foods, and the popularity of Italian Cuisine globally. As busy lifestyles become the norm, consumers are seeking quick and hassle-free meal solutions. Pasta, with its short cooking time and versatile nature, aligns with the consumer demand. The demand for fresh pasta varieties is increasing thanks to the growing popularity of Italian cuisine worldwide and a general interest in trying out different ethnic flavors.

Compared to dried pasta, fresh pasta comes in a greater variety of flavors and shapes, which suit a range of tastes that has accelerated the demand in the market. For authentic and high-quality dining experiences, customers are willing to pay a premium. Fresh pasta's superior flavor and texture make it a product that is frequently positioned as a premium offering.

The Dynamics of the Fresh Pasta Market amidst Raw Material Costs and Shelf Life Constraints

The increasing cost of raw materials of Pasta such as milled wheat has created barriers in the production cost of Fresh Pasta. One of the major restraints in the fresh pasta market is maintaining the shelf life of the pasta as it is required to be consumed within a specific period. One limitation has been the requirement for large-scale infrastructure investments, such as storage facilities and grid upgrades, to facilitate the integration of Fresh Pasta solutions into current energy systems. Market growth has been impacted by supply chain disruptions that affect the availability and cost of Fresh Pasta solutions, such as shortages of essential materials or components.

Fresh Pasta Market Segment Analysis

Based on Type, the style Pasta segment dominated the market in 2023 and is expected to grow with an increasing CAGR till 2030. Small-style pasta has witnessed significant growth in recent years owing to the convenience and easy-to-make meals that have increased the demand in the market. With the increase in the advancement of packaging and refrigeration technologies, the shelf life of fresh pasta has been extended making it more accessible to the wider consumer base.

As small style pasta is convenient and has grain traction globally thanks to the growing popularity of small shapes pasta such as orzo, ditalini, couscous, etc., and versatility of pasta has propelled the market. Beyond traditional editions, there is a rising demand for specialty pasta and gluten-loose, vegan, and organic alternatives. Additionally, pasta is evolving beyond conventional arrangements, finding a place in healthier culinary creations like salads and soups, reflecting an adaptable and enduring enchantment that has boosted market growth.

Based on Application, Restaurant Segment held the highest share and is expected to dominate till 2030. Freshly made pasta has a tenderness that simply cannot be replicated using dried versions. The softness of fresh Pasta also helps sauces adhere better to the noodles, making every bite more enjoyable. Increased demand for fresh pasta has propelled the Restaurant owing to the richer and flavorful texture of it has driven the market growth. The market demand is driven by fresh pasta's ability to retain and absorb sauces better owing to its porous texture, which gives the bite more cohesiveness and flavor. The trend of integrating alimentari into restaurants is on the rise, providing customers with the convenience of purchasing ingredients curated by chefs and restaurateurs for home cooking has boosted the demand.

Fresh Pasta Market Regional Analysis

Europe has dominated the market in 2023 and is expected to maintain the dominance through the forecast years owing to deep-rooted pasta culture, particularly in Italy and France. The major factors driving the consumption of fresh pasta include the high nutritional value of durum wheat in the pasta such as lowering cholesterol and the fact that pasta is prepared with various sauces so that it is suited to the palates of almost every culture in the region.

European Destinations continue to dominate globally, constituting 64.8% of total exports, albeit slightly down from the 65% figure observed in 2022, while the remaining 35.2% finds its way to non-EU territories spanning the Americas, Asia, Africa, and Oceania. Key markets include Germany, the United Kingdom, France, the United States, and Japan, which collectively absorb substantial quantities.

Italy is the leading producing country with 3.5 million tons per year, ahead of the US and Turkey. Italian pasta exports to EU countries amounted to 65.2 percent of the total, while the remaining 37.8 percent goes to non-EU countries in America, Asia, Africa, and Oceania. Germany (440,044 tons), the UK (296,578 tons), France (267,685 tons), the US (259,470), and Japan (67,126) are the main markets for Italian pasta exports.

North America is expected to be the second dominating region and is estimated to grow with the rising CAGR through the forecast Period. The Fresh Pasta market has experienced significant growth in North America thanks to the increasing popularity of authentic taste and versatility among the consumers of North America. The market is mainly driven by the increase in demand for convenience foods and the rising demand for Italian cuisine has propelled the market growth.

Fresh Pasta Market Competitive Landscape

• In April 2023, Nuovo Pasta Productions, Ltd, the world's leading artisan pasta manufacturer, announced that it is partnering with Fresh Midwest, an online marketplace known for high-quality local ingredients, ready-made dishes, restaurant meal kits, and more, delivered directly to consumers in the Chicagoland and Southern Wisconsin area.
• In November 2022, Italian research discovered a new recipe that extends the shelf life of fresh pasta by 30 days through packaging changes and ingredient additions. Research has revealed that the shelf life of fresh pasta can be extended by 30 days via making changes to packaging, adding bioprotective, and using antimicrobial bacteria called probiotics.

Fresh Pasta Key Players

1. Giovanni Rana
2. Voltan SpA
3. Pasta Regina
4. Ugo Foods Group
5. RP's Pasta Company
6. Lilly's Fresh Pasta
7. Pastificio Gaetarelli
8. Pastificio Mansi
9. The Fresh Pasta Company
10. Pastificio Brema
11. Pasta Jesce
12. Barilla Group
13. Nestlé SA (including Buitoni brand)
14. Conagra Brands (including Bertolli brand)
15. Delverde Industrie Alimentari
16. Pastificio Lucio Garofalo
17. De Cecco
18. Pasta ZARA
19. Agnesi
20. Rummo
21. Bertagni
22. Barilla
23. La Pasta di Aldo
24. Morelli
25. XXX