Europe Mead Beverage Market: Industry Analysis and Forecast (2024-2030)

  • The Europe Mead Beverage Market size was valued at USD 222.36 Mn. in 2023 and the total Europe Mead Beverage Market size is expected to grow at a CAGR of 4.6 % from 2024 to 2030, reaching nearly USD 304.63 Mn.

  • Format : PDF | Report ID : SMR_2212

Europe Mead Beverage Market Overview

Mead Beverage, also called hydromel, is an alcoholic beverage made by fermenting honey mixed with water, and sometimes with added ingredients such as fruits, spices, grains, or hops. The alcoholic content ranges from about 3.5% ABV to more than 20%.

 

The market for mead beverages in Europe has increased rapidly, primarily thanks to rising consumer demand for distinctive and handcrafted alcoholic beverages. A traditional alcoholic beverage made from fermented honey, mead has seen a resurgence in popularity owing to its interesting flavor profiles and rich history. The report explores several topics, such as the dynamics of supply and demand, mead beverage market performance, financial performance, and important producing nations.

 

The increasing demand for mead is largely owing to consumer preferences for craft and artisanal drinks. In addition, the market's appeal and diversity have increased due to the growing number of small and medium-sized meaderies throughout Europe. The increasing inclination towards natural and locally sourced products is in perfect harmony with the demand for mead beverages in Europe. Mead is a popular choice because consumers are looking for beverages with distinct flavor profiles and artisanal characteristics.

 

Producers have been able to meet this increasing demand thanks to developments in production methods and honey sourcing. The production of mead has a more efficient supply chain thanks to enhanced logistics and distribution systems that guarantee a larger market share. Important producing nations like the UK and Poland are crucial in determining market trends, and the sector's dynamic potential is further highlighted by the continuous opportunities for market growth and export. Other noteworthy producers are France, Spain, etc.

Europe Mead Beverage Market

 

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Europe Mead Beverage Market Dynamics

Resurgence of Mead Beverage in Europe

A resurgence of interest in traditional and artisanal beverages has propelled the European mead market. Mead, sometimes referred to as honey wine, has a long and illustrious history in Europe. The Honey Market within Europe's Mead beverage sector is growing rapidly, fueled by growing interest in artisanal and traditional honey-infused drinks. A major factor that has influenced the rising popularity of craft brews and the increased need for sustainable and organic goods has boosted the Europe mead beverage market.

 

Long-standing and recently founded European meaderies are taking advantage of this trend by providing a wide range of mead varieties. These include both classic recipes and cutting-edge tastes that appeal to modern palates. A distinctive and imaginative cultural tapestry spanning the continent is being created from the patchwork of regional variations by the European Mead Makers Association.

 

In Europe, premium mead brands have become more well-liked, especially in nations like Poland, the UK, and the Nordic region that has a long tradition of producing mead. These areas are known for their superior products and are home to the best meaderies in the world. Craft meads that highlight locally produced and organic ingredients are making a comeback in the market, appealing to customers who care about the environment.

 

The increasing number of European mead festivals, which celebrate the beverage and give meaderies a stage on which to display their goods, is adding to mead's already well-known appeal. Two positive effects of these events are Mead's cultural resurgence and enhanced awareness among potential customers. Consumer access to a wide range of meads, including those from small, independent producers, has been made easier by online mead retailers.

European Mead Market1

Challenges in the European Mead Market

Meat Beverage Market awareness is one of the main obstacles. Mead is not well-known to consumers, who frequently mistake it for other alcoholic beverages like cider, wine, or beer. For instance, mead's distinct qualities and possible health benefits need to be better communicated to modern European consumers, even with its historical significance. To close this knowledge gap, producers need to make large investments in marketing and educational initiatives. The complicated alcohol laws that differ amongst European nations need to be negotiated by meaderies. Distribution laws, production standards, and labeling requirements are all included in these regulations.

 

For instance, stringent purity regulations in nations like Germany have restricted the kinds of ingredients that have been able to be used to produce mead, which affects the products' diversity and inventiveness. Mead Beverage sales frequently fluctuate with the seasons, peaking during the winter and holidays. Producers need to carefully plan and implement financial strategies due to the seasonal nature of sales, which has caused problems with cash flow management. Overcoming ingrained cultural beliefs that relate mead to specialized historical reenactments or the Middle Ages has been challenging.

 

Europe Mead Beverage Market Segment Analysis

Based on Type, the Traditional Mead segment dominated the market in 2023 and is expected to dominate the market through the forecast period with an increasing CAGR. Mead's historical origins in Europe stretch back to the Celts, Vikings, and even earlier cultures. Because it is the original form, traditional mead has a unique place in European culture. Customers frequently prefer traditional mead over other varieties because of this historical connection.

 

For those seeking a true, natural flavor, traditional mead appeals to them because it has an unadulterated, pure honey flavor. It appeals to people who value pure and uncomplicated flavors because its three simple ingredients honey, water, and yeast allow the honey's inherent sweetness and complexity to come through. Many European regions have generation-by-generation traditions and recipes specific to their style of making mead. Because it symbolizes this cultural legacy, traditional mead is a preferred option for customers who respect and want to keep these customs alive.

 

  • For Instance, In Poland, mead, known as "miód pitny," has a long-standing tradition and is considered a national beverage. Traditional Polish mead is often produced using ancient methods and local honey, emphasizing its cultural importance. This deep-rooted tradition and the emphasis on authentic production methods contribute to the popularity of traditional mead in Poland, reflecting a broader trend across Europe.

Europe Mead Beverage Market2

Europe Mead Beverage Market Country Analysis

In 2023, Poland had the biggest market share for mead beverages in Europe, and it is forecasted that the country is estimated to continue to lead the market for the duration of the forecast. Because it is a traditional beverage with cultural and historical significance. In recent years, mead produced in Poland has made up more than 40% of the total produced in Europe. Polish meaderies produced about 4 million liters of mead in 2023, bringing in about 80 million euros in sales.

 

The nation's strong production infrastructure and growing export market, particularly to neighboring countries, have cemented its leading position. In Poland, where sales of mead have grown by 15% annually over the preceding five years, mead consumption at home has additionally increased. The growth of mead is being driven by the promotion of the beverage as a premium product both domestically and internationally, in addition to the renewed interest in traditional beverages.

 

 

                   Country

 

 

          Share In Import Value In 2023

United Kingdom

24.63%

Germany

3.72%

Netherlands

2.93%

Australia

2.91%

Norway

1.61%

Ukraine

1.52%

 

The UK's mead beverage market has extended dramatically as a result of consumers' growing interest in artisanal and traditional drinks. Mead producers in the UK have seen a significant rise in their annual sales and output, with an estimated yield of 10.5 million liters and an estimated EUR 30 million in revenue. The UK imports roughly 500,000 liters of mead a year from countries such as Lithuania and Poland. Import volumes have also increased. UK mead is exported in greater quantities, with yearly shipments of about 300,000 liters to markets in the US, Australia, and several European nations. The European mead market is dynamic and ever-evolving, and this growing demand is a reflection of a larger trend in Europe, where nations like Lithuania, Latvia, and Estonia have increased their mead production and export capacities.

Europe Mead Beverage Market3

Europe Mead Beverage Market Competitive Landscape

The European mead beverage market is highly competitive, with both well-established players and up-and-coming artisans vying for market share using a variety of tactics. Prominent enterprises, like Polish meaderies, have established robust market positions as a result of their extensive experience and legacy in mead production. These companies sustain substantial market penetration by relying on their track record and a steady stream of high-quality products.

 

On the other hand, more recent arrivals in the UK are picking up speed quickly thanks to creative marketing approaches and a focus on the craft beverage movement. To appeal to customers who care about the environment, these businesses highlight sustainable production methods and concentrate on developing unique, modern mead flavors. Their market penetration has been strengthened by partnerships with regional craft beverage festivals and successful social media campaigns.

 

French and Spanish meaderies have established niche markets by showcasing distinctive flavor profiles and local honey varieties, despite their smaller scale. To appeal to a more discriminating clientele, their tactics frequently include limited-edition releases and collaborations with gourmet food merchants. As the number of artisanal meaderies in the Baltic states rises, they are showcasing their products as premium, genuine producers in the European market by blending traditional recipes with regional ingredients.

Europe Mead Beverage  Market

Market Size in 2023

USD 222.36 Mn.

Market Size in 2030

USD 304.63 Mn.

CAGR (2024-2030)

4.6 %

Historic Data

2018-2022

Base Year

2023

Forecast Period

2024-2030

   Segments

By Type

  • Fruit Mead
  • Traditional Mead
  • Others

By Distribution channel

  • Supermarkets/ Hypermarkets
  • Specialty Stores
  • Online Sales Channels

Country Scope

  • Germany
  • United Kingdom
  • Spain
  • France
  • Italy
  • Belgium
  • Sweden
  • Poland
  • Russia

 

Europe for Mead Beverage Market Key Players

  1. Lindisfarne Mead
  2. Kollektiv Mead
  3. Bemuse
  4. Rioja Quality
  5. Hive Bubbles
  6. Apis Mead & Winery
  7. Moonshine Meadery
  8. Bos Meadery
  9. Heineken
  10. Kinsale Mead Co.


Frequently Asked Questions

Interest in traditional and artisanal beverages are expected to be the major drivers of the market.

1.    Europe Mead Beverage Market Introduction
1.1.    Study Assumption and Market Definition
1.2.    Scope of the Study
1.3.    Executive Summary 
1.4.    Emerging Technologies
1.5.    Market Projections
1.6.    Strategic Recommendations
2.    Europe Mead Beverage Market Trends
2.1.    Market Consolidation
2.2.    Adoption of Advanced Technologies
2.3.    Pricing and Reimbursement Trends
3.    Europe Mead Beverage Market: Dynamics
3.1.1.    Market Drivers
3.1.2.    Market Restraints 
3.1.3.    Market Opportunities
3.1.4.    Market Challenges

3.2.    Import and Export
3.3.    PORTER’s Five Forces Analysis
3.4.    PESTLE Analysis
3.5.    Regulatory Landscape
3.6.    Analysis of Government Schemes and Initiatives for the Europe Mead Beverage  Industry
4.    Europe Mead Beverage Market Size and Forecast by Segments (by Value USD)
4.1.    Europe Mead Beverage Market Size and Forecast, by Type  (2024-2030)
4.1.1.    Fruit Mead
4.1.2.    Traditional Mead
4.1.3.    Others

4.2.     Europe Mead Beverage Market Size and Forecast, by Distribution Channel (2024-2030)
4.2.1.    Supermarkets/ Hypermarkets
4.2.2.    Specialty Stores
4.2.3.    Online Sales Channels

4.3.    Europe Mead Beverage Market Size and Forecast, by Country (2023-2030)
4.3.1.    Germany
4.3.2.    United Kingdom
4.3.3.    Spain
4.3.4.    France
4.3.5.    Italy
4.3.6.    Belgium
4.3.7.    Sweden
4.3.8.    Poland
4.3.9.    Russia 

5.    Europe Mead Beverage Market: Competitive Landscape
5.1.    STELLAR Competition Matrix
5.2.    Competitive Landscape
5.3.    Key Players Benchmarking
5.3.1.    Company Name
5.3.2.    Product Segment
5.3.3.    End-user Segment 
5.3.4.    Revenue (2023)
5.3.5.    Company Locations

5.4.    Leading Europe Mead Beverage Market Companies, by market capitalization
5.5.    Market Structure
5.5.1.    Market Leaders 
5.5.2.    Market Followers
5.5.3.    Emerging Players

5.6.    Mergers and Acquisitions Details
6.    Company Profile: Key Players
6.1.    Lindisfarne Mead
6.1.1.    Company Overview
6.1.2.    Business Portfolio
6.1.3.    Financial Overview
6.1.4.    SWOT Analysis
6.1.5.    Strategic Analysis
6.1.6.    Scale of Operation (small, medium, and large)
6.1.7.    Details on Partnership
6.1.8.    Regulatory Accreditations and Certifications Received by Them
6.1.9.    Awards Received by the Firm
6.1.10.     Recent Developments

6.2.    Kollektiv Mead
6.3.    Bemuse
6.4.    Rioja Quality
6.5.    Hive Bubbles
6.6.    Apis Mead & Winery
6.7.    Moonshine Meadery
6.8.    Bos Meadery
6.9.    Heineken
6.10.    Kinsale Mead Co.
7.    Key Findings
8.    Industry Recommendations
9.    Terms and Glossary

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