Digitally Printed Wallpaper Market: Industry Analysis and Forecast (2024-2030)

Digitally Printed Wallpaper Market Overview

The increasing demand for the building and construction industry with urbanization is driving the market's rapid expansion. The global market for digitally printed wallpaper is heavily influenced by the increasing development and movement of people from rural areas to urban centers, and this trend is anticipated to continue in emerging nations.

 

The construction industry, which is susceptible to economic cycles, has been significantly impacted by the COVID-19 pandemic. In many ways around the world, the supply chain has been hampered. Various building materials required for construction could not arrive at the site due to lockdown and hindering progress. However, given its potential to create jobs, the construction industry has a lot of possibilities to boost recovery, and recovery measures can help the sector change toward sustainability and digitization. Thus, the digitally printed wallpaper market is on the road to recovery and is projected to grow steadily during the projection period.

 

 

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Digitally Printed Wallpaper Market Dynamics

Development and Innovation in Digital Printing

Wallpaper is not an exception to the world's transition to digital. Digital printing is beginning to make headway in the market for wallpaper and wallcoverings, which have traditionally been produced using rotary screen, flexographic, and gravure techniques. Strong demand for customization, rising acceptance of just-in-time manufacturing, and low inventory levels are the driving forces behind this change. The ability to produce one-of-a-kind, high-resolution designs in small runs or even one-offs is digital printing's most significant benefit in the wallpaper industry. The time when the wallpaper was limited to repeating patterns every few inches is long gone. Murals and custom designs, which are growing in popularity, can now be produced by printers specializing in these fields. Digital printing has enabled printers to create exceptional photorealistic wallcoverings with an unheard-of color gamut. With digital printing, there are countless design options.

 

Manufacturers of digital inkjet printers and toner-based digital presses are progressing for uses like full-color overprinting directly on cartons and on-demand color label printing. With the most recent digital presses, more media types can be printed, and packaging can be digitally embellished with various effects. One example of an operational development is the capacity to combine digital presses into conventional pressrooms, with a digital front-end controlling the different press technologies (analog and digital). Another is the support for integrated workflows. Some presses have access to cloud-based overall equipment effectiveness (OEE) analytics and connectivity to management information systems (MIS).

 

Recent innovations have given brand owners and commercial printers the freedom to print small runs or operate a 24/7 operation, minimizing needless waste. Users now have more print options and capabilities than ever before. For instance, customers may print high-resolution, water-fast, durable images and seamlessly print and pack thanks to the advent of the world's first narrow-format, industrial-quality, water-based inkjet press. The resultant prints have exceptional clarity, and various styles are possible, from simple color separation for patterns to extremely detailed photographic reproductions.

 

Urbanization and Rise in Construction Activities

By 2050, 68 percent of the world's population, up from 55 percent, is anticipated to reside in urban regions. According to projections, there could be an additional 2.5 billion people living in urban areas by 2050 due to the gradual movement of people from rural to urban areas. According to a new United Nations data set released today, nearly 90% of this increase is expected to occur in Asia and Africa. The growth of the urban population is anticipated to be focused heavily in a few countries. Between 2018 and 2050, the combined metropolitan population of India, China, and Nigeria is projected to increase by 35%.

 

The world's urban population increased quickly from 751 million in 1950 to 4.2 billion in 2018. Fifty-four percent of the world's population lives in cities, with thirteen percent each in Europe, Africa, and Asia, despite having a relatively lower rate of urbanization. Urbanization can contribute to sustainable growth if managed correctly by improving productivity, allowing innovation and new ideas to emerge, as more than 80% of the world's GDP is produced in cities. With an aggregate population of 37 million, Tokyo is the largest city in the world. It is followed in size by New Delhi (29 million), Shanghai (26 million), Mexico City (22 million), and So Paulo (22 million). Today, nearly 20 million people live in Cairo, Mumbai, Beijing, and Dhaka.

 

The residential building experienced the fastest global growth in 2021, expanding by 7.1 percent. The largest sub-sector and a significant contributor to global growth in 2020, the residential sector accounted for 44% of all construction activity worldwide. Infrastructure construction is forecast to increase at a 6.8 percent annual rate through 2021 and become the fastest-growing subsector by 2029, with an average yearly growth rate of over 4 percent. Sub-Saharan Africa is predicted to experience the most significant regional construction increase, followed by rising Asia. China, India, the United States, and Indonesia could account for 58.3 percent of the rise in construction worldwide. Thus, these drivers are projected to drive the global digitally printed wallpaper market during the projection period.

 

Digitally Printed Wallpaper Market Segment Analysis

The Digitally Printed Wallpaper market is segmented By Substrate Type, Application, by End-User Industry, and geographical region in this report. The Digitally Printed Wallpaper Market by Substrate Type is segmented into Nonwoven, Vinyl, Paper, and Others. The Digitally Printed Wallpaper Market by Printing Technology is divided into Inkjet and Electrophotography. The report also contains geographical segmentation of Europe, North America, Asia-Pacific, Middle East, and South America.

 

Vinyl wallpaper consists of the printed paper that has been covered with multilayer vinyl. Due to its exceptional durability, it is currently the most popular form of wallpaper. The durability of the wallpaper will increase with the thickness of the vinyl coating layer. Because vinyl paper can tolerate steam, it can be used in bathrooms and kitchens and is easy to maintain. Third-generation Substrates, which combine these qualities with an ever-expanding range of surface effects and sustainable solutions, are keeping up with the expansion of vinyl wallpapers, which is fueled by their low cost, stain-resistant features, durability, and ease of maintenance.

 

By producing uniform colors, inkjet printing reduces the time required for color matching and the waste caused by the wrong color. CMYK inks were traditionally blended by wallpaper makers using screen printing or other techniques to produce a distinctive color that may match a specific color. The problem with this, though, is that one batch of ink's colour may slightly change from another, forcing producers to discard any ink or printed goods that aren't precisely the color they require. This waste resulted in lost earnings and lost manufacturing time. These problems are resolved by digital wallpaper printing since producers always get the precise color they need and don't have to rely on screen printers and their expensive, pointless maintenance. Thus, inkjet printing technology is projected to dominate the segment during the forecast period.

 

 

Digitally Printed Wallpaper Market Regional Analysis

The report contains an in-depth analysis of the Digitally Printed Wallpaper market by geographical region across North America, Asia-Pacific, South America, Middle East, and Africa. The need for digitally printed wallpaper in this area is being fueled by the rising number of new dwelling units, rising demand for less expensive interior decoration, rising population, and massive investments in the infrastructure sector. The long-term growth forecast for the construction sector in the Asia Pacific is still expected to be strong despite the COVID-19 pandemic's setbacks. As China recovers quickly from the pandemic, it will gradually overtake the United States as the world's leading building market during the coming ten years. The residential construction industry was most badly affected by the global crisis because individuals were reluctant to invest a significant portion of their income owing to the uncertainty surrounding the COVID-19 virus epidemic. As a result, most governments in the Asia Pacific region concentrate on creating affordable housing to provide accessible lodging and boost consumer spending during uncertain times. Thus, Asia-Pacific is projected to dominate the Digitally Printed Wallpaper Market driven by developmental activities in India and China.

 

Spending on new residential development in the United States has also increased in the first half of 2019; the New York-Northern New Jersey-Long Island region contributed commercial building, and multifamily dwelling starts totaling about 15 billion US dollars. Residential development often includes home renovation as a significant component. By 2023, the value of residential construction upgrades would exceed 205 billion USD annually. Due to construction and renovation in Europe, there is potential demand for Digitally Printed Wallpaper utilization. With growing developments in the Middle East and Africa, the Digitally Printed Wallpaper market is projected to grow steadily in this region.

 

This report aims to analyze current market trends and potential opportunities to enhance growth to succeed in the industry. The report identifies factors influencing market dynamics and development of the Digitally Printed Wallpaper market and how this will control investment during the forecasting period. The report studies regional markets to provide valuable insights into revenue and predicted value; information also includes the competitive landscape of key industry players and their recent developments.

 

Through comprehensive research supported by qualitative and quantitative data, this report provides essential information on the market behavior during the projection period (2024-2030). It also recognizes dominant segments in the market, projects their development, and identifies new elements that will dominate with technological advancements.

 

 

The report contains detailed analyses through Porter's five forces model to determine the industry's structure and help devise a corporate strategy for the market. The model reports provide essential information about stakeholders' influence, product quality, substitute products, etc. The report also analyses whether the Digitally Printed Wallpaper market is accessible for new competitors to gain a foothold, whether they enter or exit the market regularly, and if a few players dominate it.

 

A measured approach is adopted through Pestel analysis to quantify factors including government policies, economic structure, and political situations that will affect the development of this sector. Economic variables aid in studying financial performance drivers that impact the Digitally Printed Wallpaper Market. The report also considers environmental and legal factors that may affect the progress in this industry.

 

Digitally Printed Wallpaper Market Scope

Digitally Printed Wallpaper Market
Market Size in 2023	USD 3.07 Bn.
Market Size in 2030	USD 11.93 Bn.
CAGR (2024-2030)	21.4%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Substrate type Nonwoven Vinyl Paper Others
	By Printing Technology Inkjet Electrophotography
	By End-Use Sector Non-residential Residential Automotive & Transportation
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Digitally Printed Wallpaper Major Competitors

The Digitally Printed Wallpaper Market demands innovation and progress in a continuously changing landscape with new government policies and development. Thus, significant players often opt for strategies to invest in research and more recent technologies to be market-ready. Details profiles about the competitors, including revenue, market size, analysis, and technological advancements, are covered in this report.

Digitally Printed Wallpaper Market Key Players:-

• 4Walls (US)
• A.S. Création Tapeten AG (Germany)
• Color X (US)
• Effective Visual Marketing Limited (UK)
• Flavor Paper (US)
• Graham & Brown (UK)
• Great Wall Custom Coverings (US)
• Hollywood Monster (UK)
• John Mark Ltd (UK)
• McRobb Display Ltd (UK)
• Megaprint MX Display Ltd. (UK)
• Muraspec Decorative Solutions (UK)
• Muraspec Group (UK)
• Tapetenfabrik Gebr. Rasch GmbH & Co. KG (Germany)
• The Printed Wallpaper Company (UK)
• Vision Sign and Digital LTD (UK)