Crunchy Chocolate Market: Global Industry Analysis and Forecast (2024-2030)

  • The Crunchy Chocolate Market size was valued at USD 19.06 Bn. in 2023 and the total Global Crunchy Chocolate revenue is expected to grow at a CAGR of 5.7% from 2024 to 2030, reaching nearly USD 28.10 Bn. by 2030.

  • Format : PDF | Report ID : SMR_1975

Crunchy Chocolate Market Overview

"Crunchy Chocolate" refers to chocolate that has a crispy and crunchy texture due to the addition of ingredients such as nuts, cereal, or crispy rice. The report provides an in-depth analysis of the market, examining key trends, drivers, challenges, regional insights, and future growth prospects. The health and wellness trend is also influencing the Crunchy Chocolate market. There is a growing demand for products that feature functional ingredients such as protein, fiber, and superfoods, appealing to health-conscious consumers. The segment of the market is particularly lucrative, as consumers are willing to pay a premium for snacks that offer nutritional benefits.


Brands that incorporate these health-focused ingredients into their products are well-positioned to capture a significant share of the market. Premiumization is another remarkable trend within the Crunchy Chocolate market. High-quality products made with single-origin cocoa and organic ingredients are attracting discerning consumers who prioritize superior taste and quality. These consumers are willing to pay more for premium products, driving revenue growth in the segment. By focusing on premium ingredients and superior product quality, brands differentiate themselves and build a loyal customer base.


  • German chocolate consumption averages around 9.6 kg per person annually, indicating a strong domestic market for crunchy chocolate products.
  • Belgian chocolate exports reached over $xx billion in 2023, highlighting the country's global influence in the crunchy chocolate market.
  • Italian chocolate exports total over $xx billion in 2023, with countries like the United States, Germany, and France being major importers.
  • Europe remains the largest consumer of chocolate, accounting for approximately 45% of global consumption, followed by North America and Asia-Pacific.

Crunchy Chocolate Market


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Crunchy Chocolate Market Dynamics

Seasonal and Festive Demand

Seasonal events and festivals such as Easter, Christmas, and Valentine's Day drive increased consumption of chocolate products, including crunchy chocolates. Chocolate manufacturers capitalize on these occasions by offering special promotions, limited-edition flavors, and themed packaging. The seasonal and festive demand for crunchy chocolates significantly influences sales trends, market share dynamics, and consumer behavior patterns, with chocolate manufacturers strategically leveraging these occasions to drive revenue growth and brand engagement within the Crunchy Chocolate Market.

Crunchy Chocolate Market1

Innovative Flavors and Textures

The desire for new and exciting taste sensations presents a significant opportunity for the crunchy chocolate market. Manufacturers capitalize on the trend by introducing innovative flavors and textures to their crunchy chocolate offerings. Examples include incorporating trending flavors like matcha, salted caramel, and exotic fruits, as well as experimenting with unique textures such as crunchy fillings, crispy inclusions, or layered coatings. Innovation in flavor and texture allows companies to differentiate their products and create a sense of excitement among consumers. By introducing new flavor and texture combinations, manufacturers induce new customers and engage existing ones, driving up sales and market share. Such innovation often elevates products to premium status, enabling companies to charge higher prices and boost profitability. Consistent creativity distinguishes brands, adopting loyalty and consumer conspiracy, setting them apart in the marketplace.


Rising ingredient cost

The challenge of rising ingredient costs, particularly for key components like cocoa, sugar, and nuts, significantly impacts the Crunchy Chocolate Market. Fluctuations in ingredient prices directly affect production costs, squeezing profit margins for chocolate manufacturers. As ingredient costs rise, companies face the dilemma of either absorbing the increased costs or passing them on to consumers through higher product prices. Cacao trees, the source of cocoa beans, are predominantly grown in regions close to the equator, such as West Africa. These regions are highly sensitive to changes in weather patterns, including heat waves and intense rains. For example, disruptions in West Africa, which produces three-quarters of the world's cocoa, lead to shortages and price volatility in the cocoa market.


  • Significant spikes in cocoa prices, with a remarkable surge of 136% between July 2022 and February 2024. The sharp increase in cocoa prices directly impacts production costs for crunchy chocolate manufacturers.
  • Amul, facing a surge in cocoa prices in India, is considering a significant price hike of 10-20% for its chocolate products. Similarly, Baskin Robbins has experienced a 70-80% increase in cocoa-based ingredient prices.


Crunchy Chocolate Market Segment Analysis

By Chocolate Type, The chocolate bars segment held the largest market share in the Global Crunchy Chocolate Market in 2023. According to SMR analysis, the segment is further expected to grow at a CAGR of XX% during the forecast period. Crunchy chocolate bars are among the most recognizable and widely consumed chocolate products globally. It typically features a solid chocolate base infused with crunchy inclusions to enhance texture and flavor. Chocolate bars' popularity comes from their convenience for busy lifestyles, diverse flavor options catering to various tastes and dietary needs, and widespread availability in supermarkets, convenience stores, specialty shops, and online platforms.


Innovation increases within the segment, with manufacturers continuously introducing new flavors and textures to distinguish their offerings. Market segmentation ensures broad appeal, catering to traditional chocolate lovers and health-conscious consumers alike. These products enjoy widespread availability across diverse retail channels, including supermarkets and online platforms, raising impulse purchases and driving sales. Also, the popularity of crunchy chocolate bars fosters strong consumer engagement and brand loyalty, rewarding companies that deliver quality and innovation with repeat business and advocacy.

Crunchy Chocolate Market2


Crunchy Chocolate Market Regional Insights

Europe leads the global Crunchy Chocolate market, holding XX% of the market share in 2023. The Crunchy Chocolate market in Europe has experienced significant growth in recent years because of several factors. One major impact is the increasing consumer demand for indulgent yet convenient snack options. Busy lifestyles and the desire for on-the-go treats have driven the popularity of Crunchy Chocolate products in the region. Another factor contributing to market growth is the growing trend towards premium and artisanal chocolate products. Consumers are willing to pay a premium for high-quality, gourmet Crunchy Chocolate offerings, driving up sales and market revenue in Europe.


In the UK, chocolate remains a beloved indulgence, with a staggering 95% of Brits enjoying it. However, there's been a noticeable shift in consumption habits, with four out of five Britons now treating chocolate less frequently, typically once a week or even less. This change can be attributed to stricter regulations governing the display of HFSS (High in Fat, Sugar, or Salt) products in stores since October 2022. As a result, chocolate products are less prominently showcased to consumers, leading to a decline in impulse purchases. Previously, promotional deals drove nearly 70% of Brits to impulsively buy chocolate in 2022, but by 2023, the figure had decreased to just one-third. The significant alteration in consumer behavior towards chocolate consumption has direct implications for the Crunchy Chocolate Market, potentially reducing spontaneous purchases. To counteract the trend, the market needs to adopt more strategic marketing approaches to sustain sales amidst changing consumer preferences.

Crunchy Chocolate Market3

Crunchy Chocolate Market Competitive Landscape

In the Crunchy Chocolate market, companies continuously innovate to meet diverse consumer preferences. They introduce new flavors like salted caramel and coconut crunch, appealing to adventurous tastes and attracting new customers. Innovative packaging, such as resealable pouches and single-serve packs, enhances convenience and drives brand loyalty. Focus on health and wellness is evident with products featuring functional ingredients like protein and superfoods, catering to the demand for nutritious indulgences. Premiumization with high-quality ingredients elevates brand perception, while sustainable practices resonate with eco-conscious consumers. Additionally, incorporating functional benefits, such as stress relief and cognitive enhancement, aligns with evolving wellness trends, adding value to traditional snacking experiences.


  1. In August 2023, Lotte Corporation initiated a collaboration with DLT Labs to advance sustainability and ethical standards within the cacao bean supply chain. Lotte's pilot project focuses on enhancing traceability of cacao beans sourced from Ghana and implementing blockchain technology to monitor child labor practices.
  2. During July 2023, Ferrara Candy Co., affiliated with Ferrero, revealed its acquisition of Dori Alimentos, a prominent Brazilian snacks company. Dori Alimentos is renowned for its diverse range of chocolate and sugar confectionery brands such as Dori, Pettiz, and Jubes.
  3. In February 2023, The Hershey Company introduced a series of limited-edition chocolate bars to commemorate International Women’s Day.
  4. Back in September 2021, Lindt & Sprüngli unveiled a new product: the Lindor Double Chocolate, available in a 6-ounce bag priced at $5.48. Each bag contains 14 individually wrapped truffle pieces, featuring a milk chocolate truffle shell filled with a luxurious, velvety dark Lindt chocolate center infused with hints of sweet caramel.

Crunchy Chocolate Market Scope

Market Size in 2023

USD 19.06 Bn.

Market Size in 2030

USD 28.10 Bn.

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period



By Chocolate Type 


Toffee Bites




By Age Group


Gen A/Z

Gen X/Boomers

By Distribution Channel


Convenience stores

Dollar Stores

Food Services

Duty-free Outlets



Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


Key Player in the Crunchy Chocolate Market

  1. Barry Callebaut
  2. Cargill
  3. Ferrero
  4. Ezaki Glico
  5. Nestle
  6. Mars
  7. Mondelez
  8. Blommer
  9. Brookside
  10. Hershey's
  11. Valrhona
  12. Foley's Candies Lp
  13. Guittard Chocolate Company
  14. Cemoi
  15. Alpezzi Chocolate
  16. Storck
  17. Amul
  18. Frey
  19. Tony's Chocolonely
  20. XXX Inc.

Frequently Asked Questions

Fluctuations in cocoa prices can affect production costs for Crunchy Chocolate manufacturers, potentially leading to changes in retail prices for consumers and impacting profitability for companies operating in the market.

1.    Crunchy Chocolate Market: Research Methodology 
2.    Crunchy Chocolate Market: Executive Summary
3.    Crunchy Chocolate Market: Competitive Landscape
3.1. Stellar Competition Matrix

3.2. Competitive Landscape
3.3. Key Players Benchmarking
3.4. Market Structure
3.4.1.    Market Leaders 
3.4.2.    Market Followers
3.4.3.    Emerging Players

3.5. Consolidation of the Market
4.    Crunchy Chocolate Market: Dynamics
4.1. Market Trends by Region
4.1.1.    North America
4.1.2.    Europe
4.1.3.    Asia Pacific
4.1.4.    Middle East and Africa
4.1.5.    South America

4.2. Market Restraints
4.3. Market Opportunities
4.4. Market Challenges
4.5. PORTER’s Five Forces Analysis
4.6. PESTLE Analysis
4.7. Strategies for New Entrants to Penetrate the Market
4.8. Regulatory Landscape by Region
4.8.1.    North America
4.8.2.    Europe
4.8.3.    Asia Pacific
4.8.4.    Middle East and Africa
4.8.5.    South America

5.    Crunchy Chocolate Market Size and Forecast by Segments (by Value in USD Million)
5.1. Crunchy Chocolate Market Size and Forecast, by Chocolate Type  Source (2023-2030)
5.1.1.    Bar
5.1.2.    Toffee Bites
5.1.3.    Truffles
5.1.4.    Balls
5.1.5.    Others 

5.2. Crunchy Chocolate Market Size and Forecast, by Age Group (2023-2030)
5.2.1.    Millennial
5.2.2.    Gen A/Z
5.2.3.    Gen X/Boomers 

5.3. Crunchy Chocolate Market Size and Forecast, by Distribution Channel (2023-2030)
5.3.1.    Supermarket/Hypermarket 
5.3.2.    Convenience stores 
5.3.3.    Dollar Stores 
5.3.4.    Food Services 
5.3.5.    Duty-free Outlets 
5.3.6.    E-Commerce 
5.3.7.    Others  

5.4. Crunchy Chocolate Market Size and Forecast, by Region (2023-2030)
5.4.1.    North America
5.4.2.    Europe
5.4.3.    Asia Pacific
5.4.4.    Middle East and Africa
5.4.5.    South America

6.    North America Crunchy Chocolate Market Size and Forecast (by Value in USD Million)
6.1. North America Crunchy Chocolate Market Size and Forecast, by Chocolate Type  Source (2023-2030)
6.1.1.    Bar
6.1.2.    Toffee Bites
6.1.3.    Truffles
6.1.4.    Balls
6.1.5.    Others 

6.2. North America Crunchy Chocolate Market Size and Forecast, by Age Group (2023-2030)
6.2.1.    Millennial
6.2.2.    Gen A/Z
6.2.3.    Gen X/Boomers 

6.3. North America Crunchy Chocolate Market Size and Forecast, by Distribution Channel (2023-2030)
6.3.1.    Supermarket/Hypermarket 
6.3.2.    Convenience stores 
6.3.3.    Dollar Stores 
6.3.4.    Food Services 
6.3.5.    Duty-free Outlets 
6.3.6.    E-Commerce 
6.3.7.    Others
6.4. North America Crunchy Chocolate Market Size and Forecast, by Country (2023-2030)
6.4.1.    UK
6.4.2.    France
6.4.3.    Germany
6.4.4.    Italy
6.4.5.    Spain
6.4.6.    Sweden
6.4.7.    Austria
6.4.8.    Rest of Europe

7.    Asia Pacific Crunchy Chocolate Market Size and Forecast (by Value in USD Million)
7.1. Asia Pacific Crunchy Chocolate Market Size and Forecast, by Chocolate Type  Source (2023-2030)
7.1.1.    Bar
7.1.2.    Toffee Bites
7.1.3.    Truffles
7.1.4.    Balls
7.1.5.    Others 

7.2. Asia Pacific Crunchy Chocolate Market Size and Forecast, by Age Group (2023-2030)
7.2.1.    Millennial
7.2.2.    Gen A/Z
7.2.3.    Gen X/Boomers 

7.3. Asia Pacific Crunchy Chocolate Market Size and Forecast, by Distribution Channel (2023-2030)
7.3.1.    Supermarket/Hypermarket 
7.3.2.    Convenience stores 
7.3.3.    Dollar Stores 
7.3.4.    Food Services 
7.3.5.    Duty-free Outlets 
7.3.6.    E-Commerce 
7.3.7.    Others 

7.4. Asia Pacific Crunchy Chocolate Market Size and Forecast, by Country (2023-2030)
7.4.1.    China
7.4.2.    S Korea
7.4.3.    Japan
7.4.4.    India
7.4.5.    Australia
7.4.6.    Indonesia 
7.4.7.    Malaysia
7.4.8.    Vietnam
7.4.9.    Taiwan
7.4.10.    Bangladesh 
7.4.11.    Pakistan
7.4.12.    Rest of Asia Pacific

8.    Middle East and Africa Crunchy Chocolate Market Size and Forecast (by Value in USD Million)
8.1. Middle East and Africa Crunchy Chocolate Market Size and Forecast, by Chocolate Type  Source (2023-2030)
8.1.1.    Bar
8.1.2.    Toffee Bites
8.1.3.    Truffles
8.1.4.    Balls
8.1.5.    Others 

8.2. Middle East and Africa Crunchy Chocolate Market Size and Forecast, by Age Group (2023-2030)
8.2.1.    Millennial
8.2.2.    Gen A/Z
8.2.3.    Gen X/Boomers 

8.3. Middle East and Africa Crunchy Chocolate Market Size and Forecast, by Distribution Channel (2023-2030)
8.3.1.    Supermarket/Hypermarket 
8.3.2.    Convenience stores 
8.3.3.    Dollar Stores 
8.3.4.    Food Services 
8.3.5.    Duty-free Outlets 
8.3.6.    E-Commerce 
8.3.7.    Others 

8.4. Middle East and Africa Crunchy Chocolate Market Size and Forecast, by Country (2023-2030)
8.4.1.    South Africa
8.4.2.    GCC
8.4.3.    Egypt
8.4.4.    Nigeria
8.4.5.    Rest of ME&A

9.    South America Crunchy Chocolate Market Size and Forecast (by Value in USD Million)
9.1. South America Crunchy Chocolate Market Size and Forecast, by Chocolate Type  Source (2023-2030)
9.1.1.    Bar
9.1.2.    Toffee Bites
9.1.3.    Truffles
9.1.4.    Balls
9.1.5.    Others 

9.2. South America Crunchy Chocolate Market Size and Forecast, by Age Group (2023-2030)
9.2.1.    Millennial
9.2.2.    Gen A/Z
9.2.3.    Gen X/Boomers 

9.3. South America Crunchy Chocolate Market Size and Forecast, by Distribution Channel (2023-2030)
9.3.1.    Supermarket/Hypermarket 
9.3.2.    Convenience stores 
9.3.3.    Dollar Stores 
9.3.4.    Food Services 
9.3.5.    Duty-free Outlets 
9.3.6.    E-Commerce 
9.3.7.    Others 

9.4. South America Crunchy Chocolate Market Size and Forecast, by Country (2023-2030)
9.4.1.    Brazil
9.4.2.    Argentina
9.4.3.    Rest of South America

10.    Company Profile: Key players
10.1. Barry Callebaut
10.1.1.    Company Overview
10.1.2.    Financial Overview
10.1.3.    Business Portfolio
10.1.4.    SWOT Analysis
10.1.5.    Business Strategy 
10.1.6.    Recent Developments

10.2. Cargill
10.3. Ferrero
10.4. Ezaki Glico
10.5. Nestle
10.6. Mars
10.7. Mondelez
10.8. Blommer
10.9. Brookside
10.10. Hershey's
10.11. Valrhona
10.12. Foley's Candies Lp
10.13. Guittard Chocolate Company
10.14. Olam
10.15. Cemoi
10.16. Alpezzi Chocolate
10.17. Storck
10.18. Amul
10.19. Frey
10.20. XXX Inc. 
11.    Key Findings
12.    Industry Recommendation

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