Bread Market: Global Industry Analysis and Forecast (2024-2030) by Product Type, Ingredient and Region

  • Global Bread Market size was valued at USD 239.78 Bn. in 2023 and is expected to reach USD 311.31 Bn. by 2030, at a CAGR of 3.8%.

  • Format : PDF | Report ID : SMR_2222

Bread Market Overview

Bread is a staple food that was consumed by 80% of the world’s population in 2023. Key growth factors include a rising population and increasing demand for healthier, and more nutritious bread options like whole grain and gluten-free varieties. Innovation in the bakery industry, such as new specialty breads, is also driving bread market expansion. Geographically, Europe is the largest bread market, while Italy is the most bread-consuming country with 199.6kg per capita per year.

 

Manufacturers have adapted their product lines to align with changing consumer tastes and declining sales in key segments. Bread, a staple, now includes whole grain, multigrain, sprouted, gluten-free, and low-carb options. Desserts feature reduced sugar and fat content, whole grains, and naturally sourced ingredients, with diabetic-friendly options available. Major players in the global bread market include Maple Leaf Foods, George Weston, Fuji Baking Group, and Angel Bakeries. The bread market is relatively fragmented, with low market concentration.

Bread Market

 

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Bread Market Dynamics

Changing Consumer Preferences and Lifestyles Drive Demand for Innovative Bread Market

Changing consumer habits, busy lifestyles, and a desire for healthier options are driving increased demand for the bread market. Key factors include: Shifting consumer preferences towards more convenient, ready-to-eat bakery products due to busy lifestyles. Growing interest in healthier bread options made with low-carb, high-fiber, multi-vitamin, fortified, high antioxidant, and omega-3 ingredients among health-conscious consumers Rising demand for clean-label, gluten-free, and sodium-reduced breads High demand for breads made with whole wheat, multi-grains, and free from salt, gluten, and trans-fats.

 

To meet this demand, manufacturers are innovating to improve shelf life and texture using enzymes and adopting new production techniques like frozen dough, and packaged and par-baked products. This allows them to decrease waste and increase sales by providing breads with longer shelf life.

Bread Market1

Fluctuating Raw Material Prices in the US: A Persistent Challenge
The global bread markets have been characterized by significant price fluctuations in key raw materials, such as wheat, sugar, and dairy. This trend has persisted over the past few years:  Wheat Prices


In 2018, wheat prices spiked by 28.1%.
In 2019, wheat prices declined.
In 2020, wheat prices experienced double-digit growth.
In 2021, wheat prices saw another double-digit spike of 43.3%.
In 2022, wheat prices continued to rise, with a 35.5% increase.

 

Other Key Raw Materials. Similar price fluctuations have been observed in other key inputs, such as sugar and dairy, in the global commodity markets. Overall, the input prices for essential commodities have remained highly volatile, with significant spikes and declines over the past few years. This fluctuating nature of input prices has become a persistent challenge for businesses and consumers alike.

 

Lack of skilled personnel is the major challenge in the bread market.

The Bread market is facing a significant challenge in finding and retaining qualified personnel. The production of high-quality baked goods requires specialized technical skills and expertise, but many bakery workers are hired without prior experience and receive limited training. By 2025, the U.S. manufacturing sector is projected to create nearly 3.5 million job openings, but a significant skills gap is anticipated to leave approximately 2 million of these positions unfilled.

 

Meanwhile, the bakery production workforce has seen a decline from around 85,000 to 75,000 workers between 2018 and 2021. Notably, 65% of bakeries employ fewer than ten people, while only 1.2% have 500 or more employees, highlighting the industry's dominance by small to medium-sized bakeries. Additionally, talented young individuals often prefer pursuing university or professional careers that offer higher salaries and growth opportunities, creating a workforce gap.

 

Bread Market Segment Analysis

By Product Type, the cake and pastries segment is the fastest-growing segment in the bread market in 2023. This growth is driven by the high demand for customized cakes and pastries, which are rich in cream, taste, flavor, and nutrition. These products are particularly popular for celebrations such as parties and birthdays. The high cost of cakes and pastries compared to regular bread does not deter customers, who are attracted by the wide range of choices, customization options, and the ability to order online. This trend fuels revenue growth for the segment and the industry as a whole.

 

By Distribution Channels, The bread market distribution channel is dominated by supermarkets and hypermarkets, which account for XX% of the market share in 2023. Supermarkets and hypermarket channels offer a wide variety of bread products, including private label and own-brand offerings, and benefit from substantial production volumes, although this comes at the expense of narrower profit margins.

 

Other significant segments include convenience stores, which cater to the needs of busy consumers; the catering segment, which accounts for around XX% of the market and is driven by individually packaged pre-cooked bread; the hotels and restaurants segment, which accounts for XX% of the market and is driven by the popularity of continental breakfasts featuring baking industry products; as well as specialty stores, online retail, bake-off outlets and franchised sales points, variety stores, and other distribution channels, each playing important roles in meeting the diverse needs and preferences of bread consumers across different geographic locations and consumer behaviors.

Bread Market2

Bread Market Regional Insights, Europe continues to dominate the global bread market. The region's large aging population is driving increased demand for healthier bakery products, supporting market growth. Key trends in the European bread market include rising demand for quality bread from local and specialty bakeries, new business models and innovations, sustainable labeling and packaging, and the adoption of organic bread.

 

Consumers in Europe are increasingly preferring value-added, ethnic, fresh, and artisanal bread, which is the primary factor driving sales. However, the bread market in Europe has been impacted by the Russia-Ukraine war, as European countries imported raw materials from these regions. As a result, the average price of bread across Europe was XX.X% higher in August 2023 compared to August 2022.

 

  • Italy has a rich and strong tradition in bakery products, with over 350 different types of bread developed across the country's 20 regions. Italy is the most bread-consuming country with 199.6kg per capita per year, indicating a strong preference for traditional bread in their daily diet.

 

The report aims to provide industry stakeholders with a thorough study of the global bread market. The research presents the industry's historical and present state together with projected market size and trends, analyzing complex data in an easy-to-read manner.  The research includes PORTER and PESTEL analyses along with the possible effects of bread market microeconomic factors. The analysis of both internal and external elements that could have a good or negative impact on the firm will provide decision-makers with a clear picture of the industry's future. By understanding the market segments and projecting the size of the global bread market, the reports also help in understanding the market's dynamics and structure.

 

Bread Market Scope

Bread Market

Market Size in 2023

USD 239.78 Bn.

Market Size in 2030

USD 311.31 Bn.

CAGR (2024(2030)

3.8%

Historic Data

2018-2022

Base Year

2023

Forecast Period

2024-2030

Bread Market Segments

By Product Type

Loaves

Baguettes

Cake and Pastries

Rolls

Burger buns

Sandwich slices

Ciabatta

Frozen bread

Other

By Ingredient

White bread

Whole wheat bread

Multigrain bread

Artisanal bread

By Nutritional Value

High-fiber bread

Low-carb bread

Gluten-free bread

Functional bread

Other nutritional values

By Distribution Channel

Supermarkets and hypermarkets

Convenience stores

Online retail channel

Specialty stores

Regional Scope

North America (United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Russia, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa (South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America

 

Bread Market Key players

  1. Bakkerij borgesius
  2. Maple Leaf Foods,
  3. Canada Bread,
  4. Yamazaki Baking
  5. Hindustan Unilever Limited (HUL)
  6. Bakers Delight
  7. Panera Bread
  8. Brace's Bakery
  9. George Weston
  10. Associated British Foods
  11. Fuji Baking Group
  12. Britannia
  13. Flowers Foods
  14. Grupo Bimbo
  15. Angel Bakeries
  16. Finsbury Food Group


Frequently Asked Questions

The Global Bread Market is growing at a significant rate of 3.8% during the forecast period.

1.    Bread Market: Research Methodology
2.    Bread Market Introduction

2.1.    Study Assumption and Market Definition
2.2.    Scope of the Study
2.3.    Executive Summary
3.    Global Bread Market: Competitive Landscape
3.1.    SMR Competition Matrix
3.2.    Competitive Landscape
3.3.    Key Players Benchmarking
3.3.1.    Company Name
3.3.2.    Product Segment
3.3.3.    End-user Segment
3.3.4.    Revenue (2023)
3.3.5.    Company Headquarter

3.4.    Market Structure
3.4.1.    Market Leaders 
3.4.2.    Market Followers
3.4.3.    Emerging Players
3.5.    Mergers and Acquisitions Details
4.    Bread Market: Dynamics
4.1.    Bread Market Trends 
4.2.    Bread Market Dynamics 
4.2.1.1.    Drivers
4.2.1.2.    Restraints 
4.2.1.3.    Opportunities
4.2.1.4.    Challenges

4.3.    PORTER’s Five Forces Analysis
4.4.    PESTLE Analysis
4.5.    Technological Roadmap
4.6.    Regulatory Landscape by Region
4.6.1.    North America
4.6.2.    Europe
4.6.3.    Asia Pacific
4.6.4.    Middle East and Africa
4.6.5.    South America

5.    Bread Market: Global Market Size and Forecast (Value in USD Million) (2023-2030)
5.1.    Bread Market Size and Forecast, By Product Type (2023-2030)
5.1.1.    Loaves
5.1.2.    Baguettes
5.1.3.    Cake and pastries
5.1.4.    Rolls 
5.1.5.    Burger Buns
5.1.6.    Sandwich slices
5.1.7.    Ciabatta
5.1.8.    Frozen bread
5.1.9.    Others

5.2.    Bread Market Size and Forecast, By Ingredient (2023-2030)
5.2.1.    White bread
5.2.2.    Whole wheat bread
5.2.3.    Multigrain bread
5.2.4.    Artisanal bread

5.3.    Bread Market Size and Forecast, By Nutritional Value (2023-2030)
5.3.1.    High-fiber bread
5.3.2.    Low-card bread
5.3.3.    Gluten-free bread
5.3.4.    Functional bread
5.3.5.    Other nutritional values

5.4.    Bread Market Size and Forecast, By Distribution Channel (2023-2030)
5.4.1.    Supermarkets and hypermarkets 
5.4.2.    Convenience Stores
5.4.3.    Online Retail Channel
5.4.4.    Speciality stores

5.5.    Bread Market Size and Forecast, by Region (2023-2030)
5.5.1.    North America
5.5.2.    Europe
5.5.3.    Asia Pacific
5.5.4.    Middle East and Africa
5.5.5.    South America

6.    North America Bread Market Size and Forecast by Segmentation (Value in USD Million) (2023-2030)
6.1.    North America Bread Market Size and Forecast, By Product Type (2023-2030)
6.1.1.    Loaves
6.1.2.    Baguettes
6.1.3.    Cake and Pastries
6.1.4.    Rolls 
6.1.5.    Burger Buns
6.1.6.    Sandwich slices
6.1.7.    Ciabatta
6.1.8.    Frozen bread
6.1.9.    Others

6.2.    North America Bread Market Size and Forecast, By Ingredient (2023-2030)
6.2.1.    White bread
6.2.2.    Whole wheat bread
6.2.3.    Multigrain bread
6.2.4.    Artisanal bread

6.3.    North America Bread Market Size and Forecast, By Nutritional Value (2023-2030)
6.3.1.    High-fiber bread
6.3.2.    Low-card bread
6.3.3.    Gluten-free bread
6.3.4.    Functional bread
6.3.5.    Other nutritional values

6.4.    North America Bread Market Size and Forecast, By Distribution Channel (2023-2030)
6.4.1.    Supermarkets and hypermarkets 
6.4.2.    Convenience Stores
6.4.3.    Online Retail Channel
6.4.4.    Speciality stores

6.5.    North America Bread Market Size and Forecast, by Country (2023-2030)
6.5.1.    United States
6.5.2.    Canada
6.5.3.    Mexico 

7.    Europe Bread Market Size and Forecast by Segmentation (Value in USD Million) (2023-2030)
7.1.    Europe Bread Market Size and Forecast, By Product Type (2023-2030)
7.2.    Europe Bread Market Size and Forecast, By Ingredient (2023-2030)
7.3.    Europe Bread Market Size and Forecast, By Nutritional Value (2023-2030)
7.4.    Europe Bread Market Size and Forecast, By Distribution Channel (2023-2030)
7.5.    Europe Bread Market Size and Forecast, by Country (2023-2030)
7.5.1.    United Kingdom
7.5.2.    France
7.5.3.    Germany
7.5.4.    Italy
7.5.5.    Spain
7.5.6.    Sweden
7.5.7.    Russia
7.5.8.    Rest of Europe

8.    Asia Pacific Bread Market Size and Forecast by Segmentation (Value in USD Million) (2023-2030)
8.1.    Asia Pacific Bread Market Size and Forecast, By Product Type (2023-2030)
8.2.    Asia Pacific Bread Market Size and Forecast, By Ingredient (2023-2030)
8.3.    Asia Pacific Bread Market Size and Forecast, By Nutritional Value (2023-2030)
8.4.    Asia Pacific Bread Market Size and Forecast, By Distribution Channel (2023-2030)
8.5.    Asia Pacific Bread Market Size and Forecast, by Country (2023-2030)
8.5.1.    China
8.5.2.    S Korea
8.5.3.    Japan
8.5.4.    India
8.5.5.    Australia
8.5.6.    ASEAN
8.5.7.    Rest of Asia Pacific

9.    Middle East and Africa Bread Market Size and Forecast by Segmentation (Value in USD Million) (2023-2030)
9.1.    Middle East and Africa Bread Market Size and Forecast, By Product Type (2023-2030)
9.2.    Middle East and Africa Bread Market Size and Forecast, By Ingredient (2023-2030)
9.3.    Middle East and Africa Bread Market Size and Forecast, By Nutritional Value (2023-2030)
9.4.    Middle East and Africa Bread Market Size and Forecast, By Distribution Channel (2023-2030)
9.5.    Middle East and Africa Bread Market Size and Forecast, by Country (2023-2030)
9.5.1.    South Africa
9.5.2.    GCC
9.5.3.    Nigeria
9.5.4.    Rest of ME&A

10.    South America Bread Market Size and Forecast by Segmentation (Value in USD Million) (2023-2030)
10.1.    South America Bread Market Size and Forecast, By Product Type (2023-2030)
10.2.    South America Bread Market Size and Forecast, By Ingredient (2023-2030)
10.3.    South America Bread Market Size and Forecast, By Nutritional Value (2023-2030)
10.4.    South America Bread Market Size and Forecast, By Distribution Channel (2023-2030)
10.5.    South America Bread Market Size and Forecast, by Country (2023-2030)
10.5.1.    Brazil
10.5.2.    Argentina
10.5.3.    Rest Of South America

11.    Company Profile: Key Players
11.1.    Maple Leaf Foods
11.1.1.    Company Overview
11.1.2.    Business Portfolio
11.1.3.    Financial Overview
11.1.4.    SWOT Analysis
11.1.5.    Strategic Analysis
11.1.6.    Recent Developments

11.2.    Bakkerij borgesius
11.3.    Canada Bread
11.4.    Yamazaki Baking 
11.5.    Hindustan Unilever Limited (HUL)
11.6.    Bakers Delight 
11.7.    Panera Bread
11.8.    Brace's Bakery
11.9.    George Weston
11.10.    Associated British Foods
11.11.    Fuji Baking Group, Britannia
11.12.    Flowers Foods
11.13.    Grupo Bimbo
11.14.    Angel Bakeries
11.15.    Finsbury Food Group
12.    Key Findings 
13.    Industry Recommendations

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