Banking-as-a-Service (BaaS) Market: Global Industry Analysis and Forecast (2024-2030) by Type, Enterprise, Service and, Region

Banking-as-a-Service (BaaS) Market Overview:

Banking-as-a-service (BaaS) market players provides end-to-end procedure that ensures the full execution of a web-based financial service. This type of digital banking service is accessible on-demand and works on a defined schedule. BaaS integrates as many service providers as are required into a single comprehensive procedure to perform a financial service in an efficient and hassle-free approach. In addition to providing a financial service, it is assumed that a BaaS would offer specific functionalities. The environment for the services must be managed, deployed, and delivered. Of course, the services must comply with local banking rules in the locations where they are offered, with (at least) one firm in the process holding a banking license.

 

The banking and finance industry has historically been the most hesitant to accept new technology and developments quickly. Banking institutions have been hesitant to provide online services for a long time due to concerns about sensitive data and security, as well as the performance of complicated processes. However, as the world became more digital, banks went a step further and began offering Banking as a Service (BaaS). Banking-as-a-Service (BaaS) Market players are becoming more common these days. Many countries are now considering the implementation of banking legislation that will establish the norms of digital contact between clients and banks

 

 

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Banking-as-a-Service (BaaS) Market Dynamics:

One of the major drivers of the BaaS market is various integrated applications offered by BaaS. E.g. Card payments processing.

Banking-as-a-service allows non-financial enterprises to integrate payment capability to their platforms or applications. Non-financial businesses can cut their operational expenses by not having to build and manage their banking infrastructure. For Example, Alternative payment methods (APMs), such as e-wallets and instant-payment-based solutions, are still important in emerging cash alternatives, especially in developing regions .i.e. India. APMs have gained popularity in China, where they earned $40 billion in revenue in 2020, much surpassing the $25 billion generated by the rest of the globe combined.

 

Another driver of the BaaS market is that it allows efficient and hassle-free ID verification services in Know Your Client (KYC) procedures.

 

It's simple to integrate BaaS platforms with banks' KYC (Know Your Customer) systems. They assist and prevent fraud and money laundering by quickly identifying and verifying consumers' identities before processing payments.

 

According to a Forbes article by Robert Prigge, CEO of Jumio, regulators in the United States, Europe, Asia, and the Middle East have levied nearly $26 billion in financial penalties against financial institutions for AML, KYC, and other violations over the last decade, with $24 billion in the United States. Organizations should not only be concerned with earning profits in today's heightened economic and regulatory climate, but also with being able to appropriately identify who they are doing business with. This entails validating consumers' identities and adhering to KYC and AML requirements, which is why KYC is so important.

 

Banking-as-a-Service (BaaS) Market Segment Analysis:

By Type, the Cloud-based BaaS segment held a higher share as compared to the API-based BaaS segment in 2020. It is expected to grow at the highest CAGR of 11.2% in the forecast period (2024-30). This can be attributed to players in the payments-as-a-service (PaaS) space using cutting-edge cloud-based platforms to offer specialized services like debit and credit card distribution and payments, dues clearing, international payments as well as e-commerce services.

 

Leading public cloud providers avail a variety of new application-as-a-service that banks may use to boost revenue generation, increase customer insights, save expenses, deliver market-relevant products quickly and effectively, and monetize corporate data assets.

 

Until recently, established banks could justify their high compliance costs as a cost of doing business and a barrier to newcomers. However, the cloud has flipped this narrative on its head. Now, a new entrant may successfully outsource many of their data compliance and security obligations to their cloud provider (while still maintaining regulatory responsibilities), with cheaper overheads and fewer employees than conventional banks.

 

The API banking segment is expected to grow in the Banking-as-a-Service (BaaS) Market at a CAGR of 9.3% in the forecast period (2024-2030). This can be correlated with API banking setting protocols that make different services of a bank available to different third-party companies through APIs. API banking also allows innovators to give the greatest features and services to expedite financial services, resulting in more competition and innovation in fintech solutions. In commercial banking, this has resulted in something of a revolution.

 

Banking-as-a-Service (BaaS) Market Regional Insights:

North America:

The Banking-as-a-Service (BaaS) market is expected to witness rapid growth in the forecast period (2024-2030) in this region owing to the advancements in the payment processing systems in countries like US and Canada. In North America, consumers spend over $2.8 trillion every year on credit cards, and this figure is increasing at an annual rate of roughly 7.9%. The annual cost of payment processing fees is estimated to be over $78.9 billion. It's simple to see why the payments sector is so fiercely competitive. Payment processing has traditionally been handled by a few big banks. Smaller firms, on the other hand, have lately been allowed to enter the market and compete on innovative software and excellent customer service.

 

Asia Pacific:

 

Ascend Money, the fintech business behind Thailand's biggest e-wallet TrueMoney Wallet is one example of BaaS market growth in the Asia Pacific area. TrueMoney Wallet is a one-stop-shop for cashless and cardless payments, including smartphone cell top-ups, bill payments, online and offline purchases, cross-border money transfers, and access to special promotions and discounts from a range of merchants and services. Other TrueMoney spin-offs in Thailand include WeCard, which is partnered with MasterCard, and TrueMoney Cash Card, which is used for specific top-up services.

 

Europe:

 

Given the rise in demand for digital banking services in Europe, incumbents from both inside and outside the European Union have expected to witness a steep adoption of BaaS services. It remains to be seen how British banks will react to the implementation of Brexit. However, one thing is certain: the surge of mobile banking players are expected to result in a more varied financial scene, allowing for improved service quality and reduced banking rates. For example, TrueLayer is a service provider of open banking APIs for enterprises, with two products: Payments API and Data API. It enables apps to securely interact with end users' banks in order to access their financial data, authenticate their identity, and make payments. Revolut, a challenger bank located in the United Kingdom, recently partnered with TrueLayer for its Open Banking feature, which enables consumers to handle their finances in a quick, easy, and convenient manner.

 

The purpose of this research is to provide stakeholders in the industry with a thorough insight into the Banking-as-a-Service (BaaS) Market. The study includes an analysis of difficult data in simple language, as well as the industry's historical and current state, as well as anticipated market size and trends. The market report examines all segments of the industry, with a focus on significant players such as market leaders, followers, and new entrants. The report includes a PORTER, PESTEL analysis as well as the possible influence of microeconomic market determinants. External and internal elements that are expected to have a favorable or negative impact on the firm have been examined, providing decision-makers with a clear future vision of the industry. The research also aids in comprehending the Banking-as-a-Service (BaaS) Market dynamics and structure by studying market segments and forecasting market size. The research is an investor's guide since it depicts the competitive analysis of major competitors in the Banking-as-a-Service (BaaS) Market by product, price, financial situation, product portfolio, growth plans, and geographical presence.

 

Major breakthroughs in the cable connector industry are discussed, as well as organic and inorganic growth plans. Various companies are focusing on organic growth strategies such as new product releases, product approvals, and other items such as patents and events. Inorganic growth strategies used in the industry included acquisitions, partnerships, and collaborations.

 

Banking-as-a-Service (BaaS) Market Scope:

Banking-as-a-Service (BaaS) Market
Market Size in 2023	USD 591.18 Bn.
Market Size in 2030	USD 1883.18 Bn.
CAGR (2024-2030)	18 %
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By  Type API-based BaaS Cloud-based BaaS
	By Enterprise SMEs Large Enterprises
	By by Service Banking IaaS Banking as a Platform FinTech SaaS NBFCs
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Banking-as-a-Service (BaaS) Market Players

• Bankable
• BBVA
• ClearBank
• Green Dot.
• MatchMove Pay Pte. Ltd
• Pi1
• SolarisBank AG
• Starling Bank
• Square inc.
• Treasury Prime
• PayPal
• Paytm Payments Bank
• Fidor Bank
• Moven
• Currency Cloud
• Treezor.

 

Regional Breakdown:

North America Banking-as-a-Service (BaaS) Market: Industry Analysis and Forecast (2024-2030) by Type, Enterprise, Service and, Region

 

Asia Pacific Banking-as-a-Service (BaaS) Market: Industry Analysis and Forecast (2024-2030) by Type, Enterprise, Service and, Region

 

Europe Banking-as-a-Service (BaaS) Market: Industry Analysis and Forecast (2024-2030)