Baked Chips Market: Global Industry Analysis and Forecast (2024-2030)

  • The Baked Chips Market size was valued at USD 9.92 Bn. in 2023 and the total Global Baked Chips Market size is expected to grow at a CAGR of 5.76% from 2024 to 2030, reaching nearly USD 14.68 Bn. by 2030.

  • Format : PDF | Report ID : SMR_1918

Baked Chips Market Overview

Baked chips are a healthier alternative to traditional fried chips, made from sliced vegetables or grains, seasoned and baked until crisp. They cater to the growing demand for healthier snack options, as consumers become more health-conscious and seek a satisfying crunch without the excess oil and calories associated with deep-fried products. Baked chips offer a tasty and convenient snack option with reduced fat content, aligning with the trend toward healthier eating habits. The baked chips market is booming as more people seek convenient, tasty, and health-conscious snack choices.


The growing adoption of veggie and plant-based foods is a key driver behind the market's growth. Baked chips, often prepared from plant-based components, align with the growing demand for ethical and environmentally conscious food varieties. However, traditional fried chips pose a difficult challenge to the baked chips market. The baked chips market is capitalizing on expanding consumer awareness of health benefits and leveraging the demand for nutritious snack options. Innovations in flavor profiles further enhance growth prospects, allowing the industry to cater to evolving tastes while convention the rising demand for healthier alternatives and fostering opportunities for market growth.

Baked Chips Market


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Baked Chips Market Dynamics:

The baked chips market is growing because of the increasing preference for baked food over fried foods. Baked dishes are considered low-cholesterol and healthier than fried ones, as they are cooked at high temperatures. Consumers are increasingly seeking health-based baked snacks that provide flavor and convenience, making them more nutritious than fried snacks. Manufacturers are introducing new items to meet customer demand for baked goods. Ancient grains, such as malt and whole grains, are gaining popularity because of their health benefits and potential to reduce the risk of cancer and diabetes.


Whole grain snack foods contain dietary fiber, protein, vitamins, and magnesium, which help reduce the risk of cancer and diabetes. Manufacturers are also introducing new items with grain ingredients in their snacks. The working millenary generation is driving the market of low-calorie, low-fat, gluten-free, complete wheat snacks, such as savory snacks and bakery products without biochemical preservers and flavours. Products like heated veggie chips, heated pita chips, and nutritious muesli bars are high in fiber, serving in weight loss and behind satiation. This change in consumer eating habits is driving the Baked Chips market growth.

Baked Chips Market1

Baked Chips Market Restraints:

  • Competition from Fried Chips: The growth of baked chips is restricted by the continued dominance of traditional fried potato chips in the snack industry. Some consumers are able to find it difficult to switch to baked alternatives from fried chips because they have a well-known taste and texture.
  • Difficulties in Sourcing components: Getting high-quality ingredients for baked chips, like fresh potatoes and root vegetables, provides logistical difficulties for producers. Seasonal changes and complex supply chains potentially impact the cost and consistency of production.
  • Cost Sensitivity: Because baked chips are made using premium ingredients and baked rather than fried, they are frequently more expensive than fried chips. Customers who are concerned about costs are hesitant to move to baked chips, specifically if they think the price difference is big.


The increasing demand for fast and healthful snack choices, along with changing consumer preferences, is driving the growth of the snack sector as a whole. This presents an opportunity for manufacturers of baked chips to enter this growing sector and bring in more customers. Consumer choices for snacks are being influenced by the global movement toward health and well-being. Baked chips fit in well with this trend because of their supposed health benefits. The health benefits of baked chips and their marketing as a guilt-free treat are two ways that manufacturers are taking advantage of this potential. It is possible to bring in new customers by creating creative ingredient combinations and broadening the variety of baked chip flavors. Products that appeal to certain dietary preferences and target specific markets include baked chips that are organic, gluten-free, and non-GMO.


Baked Chips Market Segment Analysis:

Based on Source, Vegetables, fruits, cereals, grains, and other products are included in the market segmentation for baked chips. With XX% of market sales, the veggies section led the market. Vegetable-based chips provide iron, vitamin A, protein, fiber, and vitamin C. Compared to standard potato chips, they are lower in fat and calories. They are therefore a preferred snack for people who are trying to reduce weight. A more exciting crunch and chew sensation is produced by veggie chips that come in a variety of colors, shapes, sizes, and textures.

Baked Chips Market2

Based on Functionality, The market segmentation for baked chips includes low-calorie, low-sodium, organic, and gluten-free options. The market was dominated by organic products. These days, several pick healthier choices over deep-fried chips, preferring baked chips. Consumers are growing more aware of their health and looking for nutritious snacks that complement their diets with useful ingredients like fiber, vitamins, and antioxidants. This has influenced people to buy baked chips as they are healthy because they are low in fat and calories.


Baked Chips Market Regional Insight:

North America holds the largest market share in 2023 for baked chips, driven by increased consumption of convenience foods and health and fitness concerns. The developed retail structure in North America allows consumers to conveniently purchase food and groceries, making baked chips more accessible. The increasing demand for baked goods and shifting cultural preferences make the largest revenue producer in the baked chips market. The region is expected to continue leading the market in the upcoming years because of rising consumer behavior changes towards healthy food and beverages and lifestyle awareness. Producers are focusing on celebrity endorsement campaigns to draw consumer interest in their products and maintain their market share.

Baked Chips Market3

Europe has the second-largest market share for baked chips. With the rising popularity of convenience meals and baked chips in Europe, people often snack during social events or while traveling, but a growing number of consumers are choosing healthier choices. The biggest market of organic and natural snacks is healthier snacking, usually done in between meals. Also, the market of baked chips in Germany held the largest market share, while the market of baked chips in the UK increased at the fastest rate in the European Union.


Baked Chips Market Competitive Landscape:

Leading businesses in the sector are investing heavily in R&D to broaden the range of products they offer, which propel the growth of the baked chips market. New product releases, contracts, mergers and acquisitions, increased investments, and cooperation with other businesses are examples of significant market growth. In addition, market players take part in several calculated measures to broaden their global reach. To grow and endure in an increasingly demanding and competitive market, the baked chip business needs to create low-cost goods.


  • Calbee, Inc. (headquartered in Chiyoda-ku, Tokyo; Makoto Ehara, Representative Director, President & CEO) (“Calbee”) is pleased to announce that the company signed a site acquisition reservation agreement with the Shimotsuma City Development Bureau on August 23, 2023, following its decision to build a new factory in Shimotsuma City, Ibaraki Prefecture. The new factory has a site area of approximately 190,000m2, the largest among the Calbee Group's domestic factories, with a land investment of approximately 4.94 billion yen.
  •  May 20, 2024 – Campbell Soup Company is introducing a new line to Prego®: Creamy Pesto a delicious, versatile, and kid-friendly way to increase horizons in the kitchen beyond pasta. The new offering makes pesto approachable while offering a delicious taste created by a brand families trust and love.

Baked Chips Market Scope

Market Size in 2023

USD 9.92 Bn.

Market Size in 2030

USD 14.68 Bn.

CAGR (2024-2030)

5.76 %

Historic Data


Base Year


Forecast Period



By Source






By Functionality



Low Calories

Low Sodium


By Distribution Channel



Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Russia, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


Key Player in the Baked Chips Market

  1. Popchips - USA
  2. Frito-Lay - USA
  3. Shearer's Foods - USA
  4. Kettle Brand - USA
  5. Calbee - Japan
  6. Burts Snacks - United Kingdom
  7. Intersnack Group - Germany
  8. PepsiCo, Inc. - USA
  9. Campbell Soup Company - USA
  10. Bare Snacks - USA
  11. Kellogg's - USA
  12. Bokksu Market - USA
  13. Kellogg's Company - USA
  14. Europe Snacks - France
  15. Utz - USA
  16. Herr's – USA
  17. Walkers- United Kingdom
  18. Dieffenbach's Potato Chips - USA
  19. Terra Chips - USA
  20. Beanfields - USA
  21. Rw Garcia – USA

Frequently Asked Questions

The forecast period of the market is 2024 to 2030.

1.    Baked Chips Market: Research Methodology 
2.    Baked Chips Market: Executive Summary
3.    Baked Chips Market: Competitive Landscape
4.    Potential Areas for Investment

4.1. Stellar Competition Matrix
4.2. Competitive Landscape
4.3. Key Players Benchmarking
4.4. Market Structure
4.4.1.    Market Leaders 
4.4.2.    Market Followers
4.4.3.    Emerging Players

4.5. Consolidation of the Market
4.6. Import and export of Baked Chips Market 
5.    Baked Chips Market : Dynamics
5.1. Market Driver 
5.1.1.    Increasing Consumer Awareness
5.1.2.    Innovation in Product Offerings

5.2. Market Trends by Region
5.2.1.    North America
5.2.2.    Europe
5.2.3.    Asia Pacific
5.2.4.    Middle East and Africa
5.2.5.    South America

5.3. Market Drivers by Region
5.3.1.    North America
5.3.2.    Europe
5.3.3.    Asia Pacific
5.3.4.    Middle East and Africa
5.3.5.    South America

5.4. Market Restraints
5.5. Market Opportunities
5.6. Market Challenges
5.7. PORTER’s Five Forces Analysis
5.8. PESTLE Analysis
5.9. Strategies for New Entrants to Penetrate the Market
5.10. Regulatory Landscape by Region
5.10.1.    North America
5.10.2.    Europe
5.10.3.    Asia Pacific
5.10.4.    Middle East and Africa
5.10.5.    South America

6.    Baked Chips Market Size and Forecast by Segments (by value Units)
6.1. Baked Chips Market Size and Forecast, by Source (2023-2030)
6.1.1.    Vegetable
6.1.2.    Fruits
6.1.3.    Cereals
6.1.4.    Grains
6.1.5.    Others

6.2. Baked Chips Market Size and Forecast, by Functionality  (2023-2030)
6.2.1.    Organic
6.2.2.    Gluten-Free
6.2.3.    Low Calories
6.2.4.    Low Sodium
6.2.5.    Others

6.3. Baked Chips Market Size and Forecast, by Distribution Channel (2023-2030)
6.3.1.    Store-Based
6.3.2.    Non-Store-Based

6.4. Baked Chips Market Size and Forecast, by Region (2023-2030)
6.4.1.    North America
6.4.2.    Europe
6.4.3.    Asia Pacific
6.4.4.    Middle East and Africa
6.4.5.    South America

7.    North America Baked Chips Market Size and Forecast (by value Units)
7.1. North America Baked Chips Market Size and Forecast, by Source (2023-2030)
7.1.1.    Vegetable
7.1.2.    Fruits
7.1.3.    Cereals
7.1.4.    Grains
7.1.5.    Others

7.2. North America Baked Chips Market Size and Forecast, by Functionality  (2023-2030)
7.2.1.    Organic
7.2.2.    Gluten-Free
7.2.3.    Low Calories
7.2.4.    Low Sodium
7.2.5.    Others

7.3. North America Baked Chips Market Size and Forecast, by Distribution Channel (2023-2030)
7.3.1.    Store-Based
7.3.2.    Non-Store-Based

7.4. North America Baked Chips Market Size and Forecast, by Country (2023-2030)
7.4.1.    United States
7.4.2.    Canada
7.4.3.    Mexico

8.    Europe Baked Chips Market Size and Forecast (by Value Units)
8.1. Europe Baked Chips Market Size and Forecast, by Source (2023-2030)
8.1.1.    Vegetable
8.1.2.    Fruits
8.1.3.    Cereals
8.1.4.    Grains
8.1.5.    Others

8.2. Europe Baked Chips Market Size and Forecast, by Functionality  (2023-2030)
8.2.1.    Organic
8.2.2.    Gluten-Free
8.2.3.    Low Calories
8.2.4.    Low Sodium
8.2.5.    Others

8.3. Europe Baked Chips Market Size and Forecast, by Distribution Channel (2023-2030)
8.3.1.    Store-Based
8.3.2.    Non-Store-Based

8.4. Europe Baked Chips Market Size and Forecast, by Country (2023-2030)
8.4.1.    UK
8.4.2.    France
8.4.3.    Germany
8.4.4.    Italy
8.4.5.    Spain
8.4.6.    Sweden
8.4.7.    Austria
8.4.8.    Rest of Europe

9.    Asia Pacific Baked Chips Market Size and Forecast (by Value Units)
9.1. Asia Pacific Baked Chips Market Size and Forecast, by Source (2023-2030)
9.1.1.    Vegetable
9.1.2.    Fruits
9.1.3.    Cereals
9.1.4.    Grains
9.1.5.    Others

9.2. Asia Pacific Baked Chips Market Size and Forecast, by Functionality  (2023-2030)
9.2.1.    Organic
9.2.2.    Gluten-Free
9.2.3.    Low Calories
9.2.4.    Low Sodium
9.2.5.    Others

9.3. Asia Pacific Baked Chips Market Size and Forecast, by Distribution Channel (2023-2030)
9.3.1.    Store-Based
9.3.2.    Non-Store-Based

9.4. Asia Pacific Baked Chips Market Size and Forecast, by Country (2023-2030)
9.4.1.    China
9.4.2.    S Korea
9.4.3.    Japan
9.4.4.    India
9.4.5.    Australia
9.4.6.    Asean
9.4.7.    Rest of Asia Pacific

10.    Middle East and Africa Baked Chips Market Size and Forecast (by Value Units)
10.1. Middle East and Africa Baked Chips Market Size and Forecast, by Source (2023-2030)
10.1.1.    Vegetable
10.1.2.    Fruits
10.1.3.    Cereals
10.1.4.    Grains
10.1.5.    Others

10.2. Middle East and Africa Baked Chips Market Size and Forecast, by Functionality  (2023-2030)
10.2.1.    Organic
10.2.2.    Gluten-Free
10.2.3.    Low Calories
10.2.4.    Low Sodium
10.2.5.    Others

10.3. Middle East and Africa Baked Chips Market Size and Forecast, by Distribution Channel (2023-2030)
10.3.1.    Store-Based
10.3.2.    Non-Store-Based

10.4. Middle East and Africa Baked Chips Market Size and Forecast, by Country (2023-2030)
10.4.1.    South Africa
10.4.2.    GCC
10.4.3.    Rest of ME&A

11.    South America Baked Chips Market Size and Forecast (by Value Units)
11.1. South America Baked Chips Market Size and Forecast, by Source  (2023-2030)
11.1.1.    Vegetable
11.1.2.    Fruits
11.1.3.    Cereals
11.1.4.    Grains
11.1.5.    Others

11.2. South America Baked Chips Market Size and Forecast, by Functionality  (2023-2030)
11.2.1.    Organic
11.2.2.    Gluten-Free
11.2.3.    Low Calories
11.2.4.    Low Sodium
11.2.5.    Others

11.3. South America Baked Chips Market Size and Forecast, by Distribution Channel (2023-2030)
11.3.1.    Store-Based
11.3.2.    Non-Store-Based

11.4. South America Baked Chips Market Size and Forecast, by Country (2023-2030)
11.4.1.    Brazil
11.4.2.    Argentina
11.4.3.    Rest of South America

12.    Company Profile: Key players
12.1.  Popchips 
12.1.1.    Company Overview
12.1.2.    Financial Overview
12.1.3.    Business Portfolio
12.1.4.    SWOT Analysis
12.1.5.    Business Strategy 
12.1.6.    Recent Developments

12.2. Frito-Lay 
12.3. Shearer's Foods
12.4. Kettle Brand
12.5. Calbee
12.6. Burts Snacks 
12.7. Intersnack Group
12.8. PepsiCo, Inc. 
12.9. Campbell Soup Company 
12.10. Bare Snacks 
12.11. Kelloggs 
12.12. Bokksu market
12.13. Kellogg's Company
12.14. Europe snacks
12.15. Utz
12.16. Herr's
12.17. Walkers- United Kingdom
12.18. Dieffenbach's Potato Chips
12.19. Terra chips
12.20. Beanfields 
12.21. RwGarcia
13.    Key Findings
14.    Industry Recommendation

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