Asset Tracking Market: Global Industry Analysis and Forecast (2024-2030)

  • Asset Tracking Market size was valued at USD 17.79 Bn. in 2023 and the total Asset Tracking Market size is expected to grow at a CAGR of 11.58% from 2024 to 2030, reaching nearly USD 38.3 Bn. by 2030.

  • Format : PDF | Report ID : SMR_2192

Asset Tracking Market Overview

Asset tracking involves the use of technology to monitor the location, status, and movement of physical assets, ensuring optimal utilization and management. This technology is widely available and utilized across various industries including logistics, healthcare, and manufacturing, leveraging GPS, RFID, and IoT for real-time tracking. Europe is the fastest growing region in the forecast period (2024-2030) as the adoption of asset tracking technologies is driven by robust industrial sectors and stringent regulatory requirements. In 2023, the global asset tracking market was valued at approximately €17.79 billion, with projections indicating a growth to €38.3 billion by 2030.


The market's performance has been strong, with increasing demand for asset tracking industry fueled by the need for enhanced operational efficiency and security. Supply is robust, supported by continuous advancements in asset tracking technologies and the entry of new market players. As industries increasingly prioritize asset optimization, the adoption of asset tracking solutions is set to rise. Additionally, the asset tracking market is poised for significant growth, driven by technological innovation and the expanding application of tracking solutions across diverse sectors.


The Asset Tracking Market report provides a comprehensive analysis of the strategies employed by top companies and a detailed examination of market segments and regional trends. It offers critical insights into pricing, costs, revenues, and profit margins, making it an invaluable resource for investors in this sector. By analyzing market dynamics, the report assesses the drivers of growth, potential constraints, opportunities, and challenges across different regions and segments.

Asset Tracking Market


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Asset Tracking Market Dynamics

Growing Adoption of Consumer Asset Tracking Devices

The rapid increase in the number of active consumer asset tracking devices in Europe and North America highlights a significant driver for the asset tracking market. According to SMR analysis, there were 12.5 million active devices by the end of 2022, and this number is projected to grow at a compound annual growth rate (CAGR) of 18.4%, reaching 29.2 million units by 2027. This surge in adoption reflects the growing demand for various asset tracking solutions, ranging from family and child tracking to pet tracking, vehicle tracking, and general asset tracking.


The growth of asset tracking market is driven by the increasing reliance on wireless wide area networks such as cellular, satellite, LoRa, and Sigfox for efficient asset tracking. Leading companies across different segments, including Smartcom Mobility Solutions, Life360, Tractive, and Verizon, are expanding their offerings to meet this rising demand. As the market matures, more businesses are refining their business and pricing models to cater to diverse consumer needs. The widespread adoption of asset tracking technologies in consumer markets underscores their critical role in enhancing security, efficiency, and convenience for users across various applications. This trend is expected to continue driving the growth and innovation in the asset tracking market.


Future of Asset-Tracking in Industry 4.0

As Industry 4.0 and the rise of smart factories reshape the industrial landscape, asset tracking technology is becoming increasingly crucial for optimizing manufacturing processes. The integration of advanced asset tracking solutions is revolutionizing how industries manage and monitor their assets, providing real-time location and status updates. This technology, encompassing sophisticated plant asset management systems, is pivotal in enhancing asset performance, preventing failures, and boosting overall operational efficiency.


The impact of asset tracking extends across numerous sectors, including logistics, warehousing, healthcare, automotive, fleet management, military, and industrial automation. The Industrial Internet of Things (IIoT) is a key driver of this transformation, offering enhanced functionality and value to asset tracking solutions. As industries continue to strive for smart manufacturing and efficient process control, asset tracking technologies are increasingly seen as essential tools for achieving these goals.


The adoption of asset tracking industry is expected to grow significantly over the forecast period, driven by its ability to provide critical insights and improve decision-making. This trend is evident in diverse industries such as automotive, aerospace, and healthcare, where asset tracking aids in product lifecycle management, supply chain optimization, and predictive maintenance. The ongoing advancements in technology promise to further enhance the capabilities of asset tracking solutions, making them indispensable in modern industrial environments.


Optimizing Asset-Tracking: Enhancing Predictive and Preventive Maintenance to Minimize Downtime and Boost Production Efficiency

Asset Tracking Market1

Data Privacy and Security Concerns

One of the significant challenges facing the asset tracking market is ensuring data privacy and security. As asset tracking technologies become more prevalent, the volume of data collected and transmitted increases exponentially. This data often includes sensitive information, such as real-time locations, movement patterns, and personal details of the users and their assets. The risk of data breaches and cyberattacks poses a substantial threat, as unauthorized access to this information can lead to severe consequences, including identity theft, financial loss, and loss of consumer trust. Despite advancements in encryption and other security measures, the evolving nature of cyber threats means that asset tracking companies must continuously invest in and update their security protocols to protect against new vulnerabilities.


  • Moreover, compliance with stringent data protection regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, adds another layer of complexity.


Companies must ensure that their data collection, storage, and processing practices meet these legal requirements, which are resource-intensive and challenging to manage. Balancing the need for comprehensive tracking capabilities with the imperative to protect user privacy is a critical challenge that companies in the asset tracking market must navigate to maintain consumer trust and adhere to regulatory standards.


Asset Tracking Market Segment Analysis

Based on Technology, the GPS segment dominated the market and is expected to maintain its dominance through the forecast period (2024 - 2030) with an increasing CAGR of XX%.  GPS (Global Positioning System) asset tracking provides real-time location data for assets, making it ideal for industries with mobile assets, such as transportation and logistics. GPS trackers are installed on vehicles or equipment, transmitting location data continuously. This technology is crucial for fleet management, enabling businesses to monitor vehicle locations, prevent theft through geofencing, and optimize routes for efficiency.


GPS asset tracking systems, although more energy-intensive than RFID systems, offer unparalleled benefits in terms of real-time tracking and comprehensive location data. The demand for GPS tracking is high in sectors where asset mobility and theft prevention are critical, such as construction and logistics. This technology is expected to maintain robust growth as businesses seek to enhance asset security and operational efficiency for instance,


  • GPS tracking is used by over 90% of fleet management companies to monitor vehicle locations and optimize routes.
  • The adoption of GPS tracking has led to a 10% reduction in fuel consumption and a 15% improvement in vehicle utilization.

Asset Tracking Market2

RFID (Radio-Frequency Identification) asset tracking has revolutionized inventory management and asset tracking across various industries. By attaching RFID tags to physical assets, data such as ID, condition, quantity, and location to be captured and stored in an asset tracking system. This method has significantly improved accuracy and efficiency in tracking assets, reducing reliance on manual tracking methods like pen-and-paper or Excel spreadsheets. The technology has seen widespread adoption in sectors such as manufacturing, logistics, retail, and healthcare, driven by the rise of the Internet of Things (IoT). This growth is fueled by the technology's ability to track multiple assets simultaneously, collect real-time data, and enhance asset visibility and security.


  • Companies adopting RFID tracking solutions have reported an increase in inventory accuracy from 63% to 95%
  • RFID tracking reduce labor costs by 7% and decrease inventory losses by 18%


Barcode asset tracking is a cost-effective and straightforward method for businesses to manage their physical assets. Since its inception in 1974, barcode technology has been pivotal in improving data accuracy and streamlining inventory management. This system requires barcode labels and readers, with data encoded in barcodes being easily scanned and decoded. Barcode asset tracking is particularly appealing to small businesses due to its low setup and operational costs, ease of use, and minimal training requirements for employees. The system offers benefits such as increased inventory accuracy, faster data collection, reduced errors, and simplified record-keeping. Despite the emergence of more advanced technologies, the affordability and simplicity of barcode systems ensure their continued demand in the market.


  • Barcode systems process inventory data up to 90% faster than manual entry methods


Asset Tracking Market Regional Analysis

North America has dominated the Asset Tracking Market, which held the largest market share accounting for 40% in 2023, the region is expected to grow during the forecast period and maintain its dominance by 2030. North America stands at the forefront of the global asset tracking market, underpinned by several key drivers such as, robust technological infrastructure and a tech-savvy population, which readily embraces innovative solutions.


Growing concerns about security, particularly regarding lost or stolen personal items, further boost demand for asset trackers market. The convenience offered by these solutions, including ease of monitoring belongings such as wallets, keys, pets, and luggage, enhances user experience and drives widespread adoption. Supportive government policies further facilitate the adoption of asset tracking technologies, while a strong emphasis on operational efficiency propels businesses to seek these advanced tools.


  • The International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) have developed standards for RFID technology, which is widely used in asset tracking.
  • The U.S. Department of Transportation's Smart City Challenge encouraged cities to integrate advanced technologies, including asset-tracking, into their transportation systems.
  • The Smart Freight Centre in the Netherlands is a PPP that promotes sustainable logistics, including the use of asset-tracking technologies to improve supply chain efficiency
  • Free trade agreements (FTAs) that include provisions for technology transfer and collaboration help disseminate asset-tracking technologies across borders.

Asset Tracking Market3

The North American asset tracking market is shaped by several influential trends. Technological advancements, including the integration of the Internet of Things (IoT), Artificial Intelligence (AI), and Big Data, are revolutionizing asset tracking market with sophisticated solutions and advanced data analysis capabilities. As reliance on data grows, robust cybersecurity measures are essential to ensure data privacy and prevent breaches. Additionally, evolving regulations across various industries drive the need for secure and compliant tracking solutions.


Within North America, market behavior varies slightly by country. The United States leads in market size and technological adoption, while Canada experiences steady growth, particularly in logistics and healthcare sectors. Mexico, with improving technology infrastructure, shows promising potential for future expansion. Overall, the asset tracking market in North America is vibrant and expanding, driven by technological advancements, increasing consumer demand, and widespread business adoption.


Asset Tracking Market Competitive Landscape

The asset tracking market is highly competitive, with a mix of global and regional players vying for market share. Major global players such as IBM, Zebra Technologies, Honeywell, and Cisco Systems dominate the landscape with their extensive portfolios of asset tracking solutions that cater to various industries including logistics, healthcare, and manufacturing. These companies leverage advanced technologies such as IoT, RFID, GPS, and cloud computing to offer comprehensive tracking and monitoring services.


Regional players also play a crucial role in the asset tracking market, often focusing on niche applications or specific geographic areas. For instance, North American companies like Verizon and Mojio lead in the vehicle tracking segment, providing sophisticated telematics solutions that offer real-time tracking, driver behaviour monitoring, and predictive maintenance. European companies like Tractive and Fi have carved out significant market shares in the pet tracking segment, offering devices with enhanced battery life, geofencing capabilities, and health monitoring features.


IBM's asset tracking solutions, centered around the Maximo Asset Management platform, leverage cutting-edge technologies such as IoT, AI, and blockchain. This positions IBM as a leader in providing comprehensive, integrated, and predictive maintenance solutions across various industries. Their strong focus on advanced analytics and lifecycle management makes them an ideal choice for enterprises seeking to enhance asset performance, minimize downtime, and optimize operational efficiency. IBM's extensive integration capabilities and industry-specific solutions ensure that they remain a dominant player in the asset tracking market, catering to complex and large-scale enterprise needs.


While, Zebra Technologies excels in providing real-time asset tracking solutions through its extensive range of RFID and barcode technologies. With platforms like Asset Visibility Service (AVS) and MotionWorks Enterprise, Zebra offers robust, reliable, and scalable solutions tailored for industries such as retail, healthcare, and logistics. Their expertise in hardware and real-time data tracking makes them a preferred choice for businesses looking to enhance supply chain visibility and operational efficiency.


Zebra’s strong channel partner network and customer-centric approach further solidify their position as a key player in the asset tracking market, delivering solutions that drive immediate and tangible improvements in asset management and tracking. The asset tracking market's competitive landscape is shaped by the continuous innovation of major players, the strategic focus of regional companies, and the diverse sales channels that facilitate widespread adoption of these technologies.

Asset Tracking Market Scope

Market Size in 2023

USD 17.79 Bn.

Market Size in 2030

USD 38.3 Bn.

CAGR (2024-2030)

11.58 %

Historic Data


Base Year


Forecast Period



By Technology

  • RFID
  • GPS
  • Barcode

By Application

  • Supply Chain Management
  • Logistics
  • Inventory Management
  • Equipment Tracking

By End-User

  • Manufacturing
  • Retail
  • Healthcare
  • Transportation
  • Logistics

Regional Scope

North America- United States, Canada, and Mexico

Europe – United Kingdom, France, Germany, Italy, Spain, Sweden, Russia, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


Asset Tracking Market Key Players

  1. IBM Corporation
  2. Zebra Technologies Corporation
  3. Honeywell International Inc.
  4. Siemens AG
  5. Cisco Systems Inc.
  6. Trimble Inc.
  7. Ubisense Group Plc
  8. Datalogic S.p.A.
  9. Oracle Corporation
  10. Samsara Networks Inc.
  11. TomTom International B.V.
  12. Fleet Complete
  13. CalAmp Corp.
  14. Verizon Communications Inc.
  15. Asset Panda LLC
  16. Actsoft Inc.
  17. Touma Incorporated (Asap Systems)
  18. AT&T Inc.
  19. GigaTrak (P&T Solutions Inc.)
  20. Azuga Inc (Bridgestone Corporation)
  21. Tenna
  22. Others Players

Frequently Asked Questions

The primary growth drivers for the asset tracking market are technological advancements, increasing demand for real-time tracking and monitoring, and the need for enhanced operational efficiency and security across various industries.

1.    Asset Tracking Market: Research Methodology 
2.    Asset Tracking Market: Executive Summary
3.    Asset Tracking Market: Competitive Landscape

3.1. Stellar Competition Matrix
3.2. Competitive Landscape
3.3. Key Players Benchmarking
3.4. Market Structure
3.4.1.    Market Leaders 
3.4.2.    Market Followers
3.4.3.    Emerging Players

3.5. Consolidation of the Market
4.    Asset Tracking Market: Dynamics
4.1. Market Trends 
4.2. Market Drivers 
4.3. Market Opportunities
4.4. Market Challenges
4.5. PORTER’s Five Forces Analysis
4.6. PESTLE Analysis
4.7. Strategies for New Entrants to Penetrate the Market
4.8. Regulatory Landscape by Region
4.8.1.    North America
4.8.2.    Europe
4.8.3.    Asia Pacific
4.8.4.    Middle East and Africa
4.8.5.    South America

5.    Asset Tracking Market Size and Forecast by Segments (by Value USD Billion)
5.1. Asset Tracking Market Size and Forecast, by Technology (2023-2030)
5.1.1.    RFID
5.1.2.    GPS
5.1.3.    Barcode

5.2. Asset Tracking Market Size and Forecast, by Application (2023-2030)
5.2.1.    Supply Chain Management
5.2.2.    Logistics
5.2.3.    Inventory Management 
5.2.4.    Equipment Tracking

5.3. Asset Tracking Market Size and Forecast, by End-User (2023-2030)
5.3.1.    Manufacturing
5.3.2.    Retail
5.3.3.    Healthcare
5.3.4.    Transportation
5.3.5.    Logistics

5.4. Asset Tracking Market Size and Forecast, by Region (2023-2030)
5.4.1.    North America
5.4.2.    Europe
5.4.3.    Asia Pacific
5.4.4.    Middle East and Africa
5.4.5.    South America

6.    North America Asset Tracking Market Size and Forecast (by Value USD Billion)
6.1. North America Asset Tracking Market Size and Forecast, by Technology (2023-2030)
6.1.1.    RFID
6.1.2.    GPS
6.1.3.    Barcode

6.2. North America Asset Tracking Market Size and Forecast, by Application (2023-2030)
6.2.1.    Supply Chain Management
6.2.2.    Logistics
6.2.3.    Inventory Management 
6.2.4.    Equipment Tracking

6.3. Asset Tracking Market Size and Forecast, by End-User (2023-2030)
6.3.1.    Manufacturing
6.3.2.    Retail
6.3.3.    Healthcare
6.3.4.    Transportation
6.3.5.    Logistics

6.4. North America Asset Tracking Market Size and Forecast, by Country (2023-2030)
6.4.1.    United States
6.4.2.    Canada
6.4.3.    Mexico

7.    Europe Asset Tracking Market Size and Forecast (by Value USD Billion)
7.1. Europe Asset Tracking Market Size and Forecast, by Technology (2023-2030)
7.1.1.    RFID
7.1.2.    GPS
7.1.3.    Barcode

7.2. Europe Asset Tracking Market Size and Forecast, by Application (2023-2030)
7.2.1.    Supply Chain Management
7.2.2.    Logistics
7.2.3.    Inventory Management 
7.2.4.    Equipment Tracking

7.3. Asset Tracking Market Size and Forecast, by End-User (2023-2030)
7.3.1.    Manufacturing
7.3.2.    Retail
7.3.3.    Healthcare
7.3.4.    Transportation
7.3.5.    Logistics

7.4. Europe Asset Tracking Market Size and Forecast, by Country (2023-2030)
7.4.1.    UK
7.4.2.    France
7.4.3.    Germany
7.4.4.    Italy
7.4.5.    Spain
7.4.6.    Sweden
7.4.7.    Russia
7.4.8.    Rest of Europe

8.    Asia Pacific Asset Tracking Market Size and Forecast (by Value USD Billion)
8.1. Asia Pacific Asset Tracking Market Size and Forecast, by Technology (2023-2030)
8.1.1.    RFID
8.1.2.    GPS
8.1.3.    Barcode

8.2. Asia Pacific Asset Tracking Market Size and Forecast, by Application (2023-2030)
8.2.1.    Supply Chain Management
8.2.2.    Logistics
8.2.3.    Inventory Management 
8.2.4.    Equipment Tracking

8.3. Asset Tracking Market Size and Forecast, by End-User (2023-2030)
8.3.1.    Manufacturing
8.3.2.    Retail
8.3.3.    Healthcare
8.3.4.    Transportation
8.3.5.    Logistics

8.4. Asia Pacific Asset Tracking Market Size and Forecast, by Country (2023-2030)
8.4.1.    China
8.4.2.    S Korea
8.4.3.    Japan
8.4.4.    India
8.4.5.    Australia
8.4.6.    ASEAN
8.4.7.    Rest of Asia Pacific

9.    Middle East and Africa Asset Tracking Market Size and Forecast (by Value USD Billion)
9.1. Middle East and Africa Asset Tracking Market Size and Forecast, by Technology (2023-2030)
9.1.1.    RFID
9.1.2.    GPS
9.1.3.    Barcode

9.2. Middle East and Africa Asset Tracking Market Size and Forecast, by Application (2023-2030)
9.2.1.    Supply Chain Management
9.2.2.    Logistics
9.2.3.    Inventory Management 
9.2.4.    Equipment Tracking

9.3. Asset Tracking Market Size and Forecast, by End-User (2023-2030)
9.3.1.    Manufacturing
9.3.2.    Retail
9.3.3.    Healthcare
9.3.4.    Transportation
9.3.5.    Logistics

9.4. Middle East and Africa Asset Tracking Market Size and Forecast, by Country (2023-2030)
9.4.1.    South Africa
9.4.2.    GCC
9.4.3.    Egypt
9.4.4.    Rest of ME&A

10.    South America Asset Tracking Market Size and Forecast (by Value USD Billion)
10.1. South America Asset Tracking Market Size and Forecast, by Technology (2023-2030)
10.1.1.    RFID
10.1.2.    GPS
10.1.3.    Barcode

10.2. South America Asset Tracking Market Size and Forecast, by Application (2023-2030)
10.2.1.    Supply Chain Management
10.2.2.    Logistics
10.2.3.    Inventory Management 
10.2.4.    Equipment Tracking

10.3. Asset Tracking Market Size and Forecast, by End-User (2023-2030)
10.3.1.    Manufacturing
10.3.2.    Retail
10.3.3.    Healthcare
10.3.4.    Transportation
10.3.5.    Logistics

10.4. South America Asset Tracking Market Size and Forecast, by Country (2023-2030)
10.4.1.    Brazil
10.4.2.    Argentina
10.4.3.    Rest of South America

11.    Company Profile: Key players
11.1. IBM Corporation
11.1.1.    Company Overview
11.1.2.    Financial Overview
11.1.3.    Business Portfolio
11.1.4.    SWOT Analysis
11.1.5.    Business Strategy 
11.1.6.    Recent Developments

11.2. Zebra Technologies Corporation
11.3. Honeywell International Inc.
11.4. Siemens AG
11.5. Cisco Systems Inc.
11.6. Trimble Inc.
11.7. Ubisense Group Plc
11.8. Datalogic S.p.A.
11.9. Oracle Corporation
11.10. Samsara Networks Inc.
11.11. TomTom International B.V.
11.12. Fleet Complete
11.13. CalAmp Corp.
11.14. Verizon Communications Inc.
11.15. Asset Panda LLC
11.16. Actsoft Inc.
11.17. Touma Incorporated (Asap Systems)
11.18. AT&T Inc.
11.19. GigaTrak (P&T Solutions Inc.)
11.20. Azuga Inc (Bridgestone Corporation)
11.21. Tenna 
11.22. Others Players
12.    Key Findings
13.    Industry Recommendation

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