Alcopops Market: Global Industry Analysis and Forecast (2024-2030)

  • The Alcopops Market size was valued at USD 3.99 Bn. in 2023 and the total Alcopops Market size is expected to grow at a CAGR of 4.92% from 2024 to 2030, reaching nearly USD 5.58 Bn. by 2030.

  • Format : PDF | Report ID : SMR_2071

Alcopops Market Overview

Alcopops are ready-mixed sweetened beverages with lower alcohol content, primarily targeting young adults. They come in various fruit and other flavors, appealing to consumers seeking new and exciting flavors in their alcoholic beverages. Manufacturers are responding to this trend by launching innovative alcoholic beverages in innovative flavors. The rising demand for high-quality, suitable, ready-to-drink cocktails is projected to positively affect the alcopops market. Alcopops offer convenience and accessibility for consumers seeking RTD alcoholic beverages without the hassle of mixing ingredients.

 

Manufacturers are developing these products to cater to a wide range of consumers, offering low- and no-alcohol RTD products. Also, the growing focus and implementation of R&D actions to improve and innovate fortified and advanced products in numerous different spirit collections like malt liquor coupled with the rising and falling rate of socializing and nightclub activities mostly among the youths across both developing and developed markets, are also probable to have a positive effect on the market growth.

Alcopops Market

 

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Alcopops Market Dynamics:

The Alcopops industry has experienced growth because of increasing demand from the younger generation.

The market of alcopops is primarily driven by the increasing demand from the younger generation, who are drawn to its pleasant flavor and lower alcohol level. Alcopops are designed for entry-level drinkers and are marketed using appealing packaging materials and innovative marketing strategies. The growing consumer interest in health and well-being, as well as the negative health impacts of excessive alcohol intake, are driving the market's growth. Manufacturers are investing in low-alcohol beverages to improve taste, variety, and quality, attracting customers with low-calorie and fruit-flavored options.

 

The increasing awareness of the negative health impacts of alcoholic beverage use, such as cardiovascular illnesses and high blood pressure, has also prompted customers to choose reduced alcohol beverage alternatives, increasing market growth and driving the Alcopop market size. Overall, the increasing demand for high-quality, low-alcohol drinks is driving the market's growth and demand.

Alcopops Market1

The growth of the alcopop market is being hampered by alcohol abuse through the consumption of alcopops and ban in some countries.

Alcohol abuse among 15-16-year-olds has increased significantly because of the introduction of alcopops, flavored alcoholic drinks with a sweet taste. Alcohol abuse is linked to adolescent suicide, with teenagers who abuse alcohol being 17 times more likely to commit suicide. Alcopops are the most commonly consumed Ready to Drink (RTD) type after iced tea. However, they are banned in some countries because of religious and cultural reasons. Alcohol Justice is advocating for legislation to restrict the size and alcohol concentration of alcopops, which is hampering the growth of the Alcopop market.

 

The alcopops market is growing because of altering consumer preferences and lifestyle trends. Youngers are increasingly looking for suitable, flavourful alcoholic beverages, driven by social crowds and casual drinking. Health-aware consumers are also looking for low-calorie, natural ingredient-based replacements. The market growth is driven by creative marketing plans and product expansion, with colorful flavors and limited edition releases. Online retail networks allow direct to customer sales. As regulatory lands develop and entry barriers decrease, the alcopops market offers opportunities for improvement, differentiation, and growth for recognized brands and developing players.

 

Alcopops Market Segment Analysis:

Based on Type, The Alcopop market is segmented by type, with beer, whiskey, rum, vodka, and other products included. With XX% of the market's revenue coming from the rum category, it led the market. Global company growth is expected because of the growing demand for luxury products. It is expected that millennials' growing need for authentic and unique alcoholic beverages are drive product sales even higher. Within the spirits category, rum is the most widely consumed alcoholic beverage. The demand for premium spirits is rising as per capita income rises in both developed and emerging nations. 

Alcopops Market2

Packaging Type, the Alcopop market is segmented into bottles, cans, and other formats. The market had been dominated by the bottles segment. Growth in the market is expected to be fueled by elements including rising per capita income, consumers' propensity to spend money on luxury products, and the growth of establishments like pubs, bars, and nightclubs.

 

Alcopops Market Regional Insight:

The North American region holds the major market share in the Alcopops Market in 2023, largely thanks to its important manufacturing companies and the accessibility of high-quality Alcopops beverages. This dominance is further reinforced by the increasing demand for Alcopops because of its versatility and long-lasting features. The Alcopops Market is experiencing growth because of improved consumption in the main United States and Canadian countries. Customer disposable income and spending on Alcopops also contribute to market growth. North America preserves the major market share, largely because of its leading manufacturing businesses and the availability of high-quality Alcopops beverages. The increasing demand for Alcopops, driven by its versatility and long-lasting characteristics, further its dominance in the Alcopops Market.

Alcopops Market3

Alcopops Market Competitive Landscape:

  • 16 Jan 2024, Diageo’s seed investment for Glass Futures’ expansion into North America and India is an example of Diageo’s continued investment in new technology and partnerships.

 

  • July 5, 2023, AB InBev invests €31 million in tech, including for the brewing of no-alcohol beers.

 

  • May 29, 2024, Molson Coors to bring Peroni production to the U.S. Growing its high-end beer portfolio is one of Molson Coors’ top priorities, and the company sees domestic production of Peroni Nastro Azzurro as an important step to realizing the brand's full potential in the market.

Alcopops Market Scope

Market Size in 2023

USD 3.99 Bn.

Market Size in 2030

USD 5.58 Bn.

CAGR (2024-2030)

4.92 %

Historic Data

2018-2022

Base Year

2023

Forecast Period

2024-2030

   Segments

By Type

Beer

Whiskey

Rum

Vodka

Others

By Packaging Type

Bottles

Cans

Others

By Distribution Channel

Store-Based

Non-Store-Based

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Russia, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America

 

Key Player in the Alcopops Market

  1. Molson Coors - United States
  2. Diageo - United Kingdom
  3. Suntory Holdings Limited - Japan
  4. Halewood Sales - United Kingdom
  5. Brown-Forman Corporation - United States
  6. IDL - International Distillers Ltd - Ireland
  7. Mike's Hard Lemonade - Canada
  8. Pernod Ricard SA - France
  9. AB InBev - Belgium
  10. United Brands LLC - United States
  11. Asahi Group Holdings, Ltd - Japan
  12. Bacardi Limited - Bermuda
  13. Campari Group - Italy
  14. Amrut Distilleries Pvt. Ltd - India
  15. Deejay Distilleries Private Limited - India
  16. Radico Khaitan Ltd - India
  17. Carlsberg Group - Denmark
  18. Constellation Brands - United States
  19. Heaven Hill Distillery - United States
  20. Heineken N.V – Netherlands
  21. XX.inc


Frequently Asked Questions

The forecast period of the market is 2024 to 2030.

1.    Alcopops Market: Research Methodology 
2.    Alcopops Market: Executive Summary
3.    Alcopops Market: Competitive Landscape
4.    Potential Areas for Investment

4.1. Stellar Competition Matrix
4.2. Competitive Landscape
4.3. Key Players Benchmarking
4.4. Market Structure
4.4.1.    Market Leaders 
4.4.2.    Market Followers
4.4.3.    Emerging Players

4.5. Consolidation of the Market
4.6. Import and export of Alcopops Market 
5.    Alcopops Market : Dynamics
5.1. Market Driver 
5.1.1.    Increasing Consumer Awareness
5.1.2.    Innovation in Product Offerings

5.2. Market Trends by Region
5.2.1.    North America
5.2.2.    Europe
5.2.3.    Asia Pacific
5.2.4.    Middle East and Africa
5.2.5.    South America

5.3. Market Drivers by Region
5.3.1.    North America
5.3.2.    Europe
5.3.3.    Asia Pacific
5.3.4.    Middle East and Africa
5.3.5.    South America

5.4. Market Restraints
5.5. Market Opportunities
5.6. Market Challenges
5.7. PORTER’s Five Forces Analysis
5.8. PESTLE Analysis
5.9. Strategies for New Entrants to Penetrate the Market
5.10. Regulatory Landscape by Region
5.10.1.    North America
5.10.2.    Europe
5.10.3.    Asia Pacific
5.10.4.    Middle East and Africa
5.10.5.    South America

6.    Alcopops Market Size and Forecast by Segments (by value Units)
6.1. Alcopops Market Size and Forecast, by Type (2023-2030)
6.1.1.    Beer
6.1.2.    Whiskey
6.1.3.    Rum
6.1.4.    Vodka
6.1.5.    Others

6.2. Alcopops Market Size and Forecast, by Packaging Type (2023-2030)
6.2.1.    Bottles
6.2.2.    Cans
6.2.3.    Others

6.3. Alcopops Market Size and Forecast, by Distribution Channel  (2023-2030)
6.3.1.    Store-Based
6.3.2.    Non-Store-Based

6.4. Alcopops Market Size and Forecast, by Region (2023-2030)
6.4.1.    North America
6.4.2.    Europe
6.4.3.    Asia Pacific
6.4.4.    Middle East and Africa
6.4.5.    South America

7.    North America Alcopops Market Size and Forecast (by value Units)
7.1. North America Alcopops Market Size and Forecast, by Type  (2023-2030)
7.1.1.    Beer
7.1.2.    Whiskey
7.1.3.    Rum
7.1.4.    Vodka
7.1.5.    Others

7.2. North America Alcopops Market Size and Forecast, by Packaging Type (2023-2030)
7.2.1.    Bottles
7.2.2.    Cans
7.2.3.    Others

7.3. North America Alcopops Market Size and Forecast, by Distribution Channel (2023-2030)
7.3.1.    Store-Based
7.3.2.    Non-Store-Based

7.4. North America Alcopops Market Size and Forecast, by Country (2023-2030)
7.4.1.    United States
7.4.2.    Canada
7.4.3.    Mexico

8.    Europe Alcopops Market Size and Forecast (by Value Units)
8.1. Europe Alcopops Market Size and Forecast, by Type (2023-2030)
8.1.1.    Beer
8.1.2.    Whiskey
8.1.3.    Rum
8.1.4.    Vodka
8.1.5.    Others

8.2. Europe Alcopops Market Size and Forecast, by Packaging Type (2023-2030)
8.2.1.    Bottles
8.2.2.    Cans
8.2.3.    Others

8.3. Europe Alcopops Market Size and Forecast, by Distribution Channel  (2023-2030)
8.3.1.    Store-Based
8.3.2.    Non-Store-Based

8.4. Europe Alcopops Market Size and Forecast, by Country (2023-2030)
8.4.1.    UK
8.4.2.    France
8.4.3.    Germany
8.4.4.    Italy
8.4.5.    Spain
8.4.6.    Sweden
8.4.7.    Austria
8.4.8.    Rest of Europe

9.    Asia Pacific Alcopops Market Size and Forecast (by Value Units)
9.1. Asia Pacific Alcopops Market Size and Forecast, by Type  (2023-2030)
9.1.1.    Beer
9.1.2.    Whiskey
9.1.3.    Rum
9.1.4.    Vodka
9.1.5.    Others

9.2. Asia Pacific Alcopops Market Size and Forecast, by Packaging Type (2023-2030)
9.2.1.    Bottles
9.2.2.    Cans
9.2.3.    Others

9.3. Asia Pacific Alcopops Market Size and Forecast, by Distribution Channel (2023-2030)
9.3.1.    Store-Based
9.3.2.    Non-Store-Based

9.4. Asia Pacific Alcopops Market Size and Forecast, by Country (2023-2030)
9.4.1.    China
9.4.2.    S Korea
9.4.3.    Japan
9.4.4.    India
9.4.5.    Australia
9.4.6.    Asean
9.4.7.    Rest of Asia Pacific

10.    Middle East and Africa Alcopops Market Size and Forecast (by Value Units)
10.1. Middle East and Africa Alcopops Market Size and Forecast, by Type  (2023-2030)
10.1.1.    Beer
10.1.2.    Whiskey
10.1.3.    Rum
10.1.4.    Vodka
10.1.5.    Others

10.2. Middle East and Africa Alcopops Market Size and Forecast, by Packaging Type  (2023-2030)
10.2.1.    Bottles
10.2.2.    Cans
10.2.3.    Others

10.3. Middle East and Africa Alcopops Market Size and Forecast, by Distribution Channel      (2023-2030)
10.3.1.    Store-Based
10.3.2.    Non-Store-Based

10.4. Middle East and Africa Alcopops Market Size and Forecast, by Country (2023-2030)
10.4.1.    South Africa
10.4.2.    GCC
10.4.3.    Rest of ME&A

11.    South America Alcopops Market Size and Forecast (by Value Units)
11.1. South America Alcopops Market Size and Forecast, by Type (2023-2030)
11.1.1.    Beer
11.1.2.    Whiskey
11.1.3.    Rum
11.1.4.    Vodka
11.1.5.    Others

11.2. South America Alcopops Market Size and Forecast, by Packaging Type (2023-2030)
11.2.1.    Bottles
11.2.2.    Cans
11.2.3.    Others

11.3. South America Alcopops Market Size and Forecast, by Distribution Channel      (2023-2030)
11.3.1.    Store-Based
11.3.2.    Non-Store-Based

11.4. South America Alcopops Market Size and Forecast, by Country (2023-2030)
11.4.1.    Brazil
11.4.2.    Argentina
11.4.3.    Rest of South America

12.    Company Profile: Key players
12.1. Molson Coors
12.1.1.    Company Overview
12.1.2.    Financial Overview
12.1.3.    Business Portfolio
12.1.4.    SWOT Analysis
12.1.5.    Business Strategy 
12.1.6.    Recent Developments

12.2. Diageo 
12.3. Suntory Holdings Limited 
12.4. Halewood Sales
12.5. Brown-Forman Corporation 
12.6. IDL - International Distillers Ltd
12.7. Mike's Hard Lemonade 
12.8. Pernod Ricard SA 
12.9. AB InBev 
12.10. United Brands LLC
12.11. Asahi group holdings, ltd
12.12. Bacardi Limited
12.13. Campari Group
12.14. Amrut Distilleries Pvt. Ltd.,
12.15. Deejay Distilleries Private Limited
12.16. Radico Khaitan Ltd
12.17. Carlsberg Group
12.18. Constellation brands
12.19. Heaven Hill Distillery
12.20. Heineken N.V
12.21. XX.inc
13.    Key Findings
14.    Industry Recommendation

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