Watermelon Seed Market: Global Industry Analysis and Forecast (2024-2030)

Watermelon Seed Market Overview

Watermelon seeds are the small, edible seeds found within the flesh of the watermelon fruit. These products are rich in protein, omega-3 and omega-6 fatty acids, healthy fats, vitamins, and minerals, including magnesium, zinc, and iron. Growing consumer awareness about the nutritional benefits of watermelon seeds, along with changing dietary preferences towards healthier snacks, and seed product benefits including increased digestion, asthma prevention, reduced blood pressure, and nourishment of the skin, which drives the demand for the watermelon seeds Market.

 

The report from Stellar Market Research presents a thorough analysis of the watermelon seeds market, focusing on forecasting market growth trends and offering valuable insights into the supply chain dynamics. The watermelon seeds market report has provides details of new recent developments, trade regulations, import-export analysis, production analysis, market share, the impact of domestic and localized market players, analyses of opportunities in terms of emerging revenue and changes in market regulations, strategic market growth analysis, market size, category market growths, product approvals, product launches, geographic developments, technological innovations in the market.

 

Asia Pacific region has been the fastest-growing region in the Watermelon Seed Market with a large market share of about XX % in 2023 and is expected to grow at a CAGR of 4.6% during the forecast period and maintain its dominance by 2030. The increase in health awareness and disposable income among consumers in countries like India and China is driving the demand for health products. The improved high living standards enhance product penetration in the sub-continent. The growth of e-commerce in the APAC region is driving the industry's development in the area.

 

 

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Seed Market Dynamics

Increasing demand for organic and gluten-free products

 

The rise of organic and gluten-free preferences is a major driver for the watermelon seed market. Increasing demand for watermelon seeds thanks to their nutritional benefits and digestibility, and growing demand for organic as well as gluten-free products. Health-conscious people are searching for healthy and unprocessed food options. Watermelon seeds are a great source of protein, healthy fats, vitamins, and minerals, all while being low in calories and fat. Organic seeds cater to this desire for natural, unprocessed ingredients.

 

Growing preference of consumers towards vegan food globally and people's changing lifestyles are expected to accelerate the growth of the watermelon seeds market during the forecast period. Watermelon seeds are a complete protein source for vegans, providing all the essential amino acids the body needs.

 

Gluten-free diets are on the rise because of celiac disease, gluten sensitivity, and general health problems. Watermelon seeds are naturally gluten-free, making them a perfect choice for people with gluten-restricted diets. Consumers are more aware of the link between diet and health. The new trends are creating a demand for watermelon seeds as a healthy snack, ingredients in various food products, and even dietary supplements. Farmers are meeting to the growing demand for organic seeds by implementing organic farming practices. Also, producers are investing in seed processing innovations such as roasting, flavoring, and packaging to cater to health-conscious consumers. So, the rise of organic and gluten-free preferences is driving the watermelon seed market onward as consumers seek healthy and natural food options.

 

 

Watermelon Seed Market Restraints:

The watermelon seed industry faces several challenges, including susceptibility to adverse weather conditions such as extreme temperatures, droughts, floods, and other environmental factors that spoil crop yield and quality, consequently affecting seed production and supply. Watermelon crops are susceptible to various pests and diseases such as aphids, nematodes, powdery mildew, and bacterial wilt. This vulnerability poses a significant risk to the availability and quality of seeds, potentially resulting in yield losses and limited distribution of high-quality seeds in the market.

 

Awareness of the nutritional benefits of watermelon seeds is growing, but it may not be widespread, which could limit consumer demand compared to more establish snacking options. Fluctuations in input costs, such as labor, fertilizers, and pesticides, which affect the profitability of watermelon seed production. Additionally, volatile market prices for watermelon and its products influence farmer decisions regarding crop selection and seed purchases.

 

E-Commerce Boom Trends in Watermelon Seed Industry Growth

 

The increasing popularity of online marketplaces has contributed significantly to the growth of the watermelon seed industry. These platforms provide a wider and more convenient avenue for customers to discover and purchase watermelon seed products, particularly those that fall into unique and specialized categories. E-commerce leaders have reported a notable rise in the popularity of watermelon seeds, showcasing substantial growth in both sales and customer interaction. The accessibility provided by online systems has helped to elevate the market, making watermelon seeds available to a diverse customer base.

 

Watermelon Seed Market Segment Analysis

Based on the Product, the Raw Seed Product segment held the largest market share of about 57.4% in the Watermelon Seed Market in 2023. According to the SMR analysis, the segment is expected to grow at a CAGR of 10.45% during the forecast period and maintain its dominance till 2030. Raw seeds offer the most flexibility for more processing such as roasted, dried, ground into flour or pressed for oil, depending on the desired end product. Watermelon seeds in their natural state offer versatility, serving various purposes like planting, snacking, or extracting oil for both industrial and culinary applications.

 

Raw seeds are more cost-effective to produce and handle than pre-processed options, such as roasted seeds. There is a consistent, high demand for raw watermelon seeds from seed companies, agricultural enterprises, and research institutions. The rising trend of healthy eating habits and the increasing popularity of watermelon seeds as a nutritious snack or ingredient contribute to the dominance of the raw product segment in the market.

 

 

Watermelon Seed Market Regional Analysis

North America has dominated the Watermelon Seed Market, which held the largest market share accounting for 38.6% in 2023, the region is expected to grow during the forecast period and maintain its dominance by 2030. North America has a well-established market for various seed and nut products, and watermelon seeds are finding their place within this existing consumer base. Increasing fitness attention amongst customers has expanded the call for nutritious and protein-rich snacks, positioning watermelon seeds as a popular choice. Several major manufacturers of processed watermelon seeds are located in North America, contributing to product availability and market growth. The rising vegan population in North America creates a demand for plant-based protein sources, and watermelon seeds offer a good alternative with their protein and healthy fat content.

 

 

 

Europe represents a mature market for the Watermelon Seed industry, holding a market share of XX% and experiencing significant growth during its forecast period. European consumers have more established preferences for seeds and nuts, potentially impacting the rate of watermelon seed adoption increasing at forecast period.

 

Watermelon Seed Market Competitive Landscape

The competitive landscape of the Watermelon Seed Market includes key companies such as Advanta Limited (Dubai), Bayer AG (Germany), Corteva  Agriscience (U.S.), D.L.F. Seeds & Science (U.K), Groupe Limagrain Holding SA (France), IFC Solutions (U.S.), Bayer Crop Science (Germany), Syngenta (Switzerland), Limagrain (France), Sakata Seed Corporation (Japan etc. These companies play a significant role in the Manufacturing of watermelon seeds globally, catering to various industries. The market is characterized by competitive dynamics, market share, and strategies employed by these key players to maintain their leading position and drive the growth of the market.

 

1. Mahindra Agri Solutions Ltd has recently collaborated with forces with Rallis India Limited, a subsidiary of Tata Chemicals, in a combined effort to enhance their seed business. The partnership aims to leverage Rallis India's expertise in research and development, particularly in the area of agri-biotech, to develop and market high-quality seeds. The collaboration is expected to enhance Mahindra Agri Solutions' product portfolio and strengthen its position in the seed market.
2. IFC Solutions has collaborated with the EOS Group to address non-performing loans in Poland, aiming to bolster the banking sector and create new lending opportunities. This partnership involves a new €275 million facility focused on acquiring and resolving NPLs of retail clients and small and medium enterprises, ultimately supporting the country's banking sector and economic growth.
3. Sakata Seed Corporation, acquired Sana Seeds to grow its presence in the high-value Dutch watermelon segment and bolster its global watermelon market position. This acquisition aligns with Sakata's strategy of investing in innovation and long-term growth, enhancing its crop portfolio and research and development capabilities in the watermelon sector.

 

Watermelon Seed Market Scope
Market Size in 2023	USD 2.10 Bn.
Market Size in 2030	USD 4.31 Bn.
CAGR (2024-2030)	10.45%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Analysis	By Source Natural Conventional
	By Product Raw Roasted Dried
	By Distribution Channel Online Offline
	By End Used Industries Food Industry Nutraceuticals Dietary Supplements Personal care and Cosmetics Others
Regional Scope	North America(United States), Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

 

Key Player in the Watermelon Seed Market

1. Advanta Limited (Dubai)
2. Bayer AG (Germany)
3. Corteva  Agriscience (U.S.)
4. D.L.F. Seeds & Science (U.K)
5. Groupe Limagrain Holding SA (France)
6. Sakata Seed Group (Japan)
7. Syngenta Crop Protection AG (Switzerland)
8. Western Bio Vegetable Seeds Ltd (India)
9. Mahindra Agri Solutions Ltd(India)
10. Mahyco Private Limited(India)
11. KWS SAAT SE & Co. (Germany)
12. Invivo (France)
13. Royal Bahrenburgz Group (Netherlands)
14. KAhO Watermelon Seeds (Japan)
15. IFC Solutions (U.S.)
16. Bayer Crop Science (Germany)
17. Syngenta (Switzerland)
18. Limagrain (France)
19. Sakata Seed Corporation (Japan)
20. BASF SE (Germany)
21. Takii & Co., Ltd.(Japan)
22. East-West Seed (Thailand)
23. Enza Zaden (Netherlands)