Shaving Lubricants Market: Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics

Shaving Lubricants Market Definition/ Overview:

Shaving Lubricants are the Lubricants that are mostly used by men to make their hair (usually facial hair) soft and weak for smooth removal from the skin. These products not just come in Lubricants form but also as the shaving gel and shaving foam. These Lubricants are generally applied on the body via shaving brushes but now you can use your hands simply too to apply them, especially foams. These products generally consist of soaps, oils, water and chemicals too.  

 

Shaving Lubricants Market report examines the market's growth drivers as well as its segments. Data has been provided by market participants, and regions (North America, APAC, Europe, MEA, and South America). This market study takes an in-depth look at all of the significant advancements that are currently occurring across all industry sectors. To provide key data analysis for the historical period (2017-2020), statistics, and presentations are used. The report examines the Shaving Lubricants markets, Drivers, Restraints, Opportunities, and Challenges. This SMR report includes investor recommendations based on a detailed analysis of the current competitive landscape of the Shaving Lubricants market.

 

 

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Shaving Lubricants Market Dynamics:

Market Growth Drivers:

• Increase in consumers’ spending on Personal Care Products – Since, now people all over the world have started to spend more on their personal care and especially men have started look upon their personal hygiene, the sales of shaving Lubricants have also grown by a significant level. This has been the soul reason for the maximum growth in shaving Lubricants market..

 

• Growing Adult Population –The young population (age group 15-64) is increasing in the world. In 2014, 63.13% of world belonged in this category but by 2020 this number has been increased to 65.46% and hence the shaving Lubricants market is also increasing. This is leading to better sales in the shaving Lubricants market.

 

• Growing interest in young population of grooming products – This new generation wants to look good every time and they need good quality products for them to make them look good and shaving Lubricants is one of the most anticipated products in men when it comes to grooming. Also, growing awareness about personal hygiene in the people of this age group is extreme and that also drives the growth of shaving Lubricants market.

 

• Growing number of small and luxurious Salons – In all over the world, both rural and urban areas people are preferring to have a shave at a salon or call the online service for shaves that is leading to increasing numbers of small, big and luxurious salons and these salons have to buy shaving Lubricants in bulk. So, the opening of new salons leads to more sales and profit in shaving Lubricants market.

 

Market Restraints

• Growing Full Beard Trend – The trend of growing full beards is also enhanced in the society these days especially in the west markets i.e., North America, South America and Europe. This causes hindrance in the sales of shaving Lubricants, gels and foams. Also, now there are many new start-ups which are focusing on the market that wants to grow more beard and also attracting people to grow more beard and their products help them to grow more and better beard which creates a huge competition in front of the companies which sell shaving Lubricants, gels and foams. Thus, this also affects the shaving Lubricants market.

 

• Introduction of Electric Shavers and Trimmers – Ever since the Electric Shavers and Trimmers are introduced in the market; they have caused a lot of damage to the shaving Lubricants sector as these electric products do not the shaving Lubricants or gels or shaving foams to soften the facial hair in order to cut them. These electrical products have come out as one of the toughest competitions of shaving Lubricants market.

 

Market Opportunities

• Rise in popularity of Organic Products – It is a great opportunity for the companies in the shaving Lubricants market to grab this opportunity of growing popularity of organic products all over the world and make shaving Lubricants, gels and foams which are made less of chemicals and more of natural and organic products which less or even not harmful for the consumers’ skins.

 

• Growing innovation in Ingredients – Like all other self-care products like toothpaste, face Lubricants, etc. shaving Lubricants sector can also innovate in terms of ingredients in making their products such as using the qualities of charcoal, coffee, tea and many more which are good for our skin and release distinct products for different skins as people are becoming very particular about the type of products when it comes to personal care. This will lead to launch of new types of shaving Lubricants in the market which will interest and attract more customers towards the shaving Lubricants, gels and foams thus leading to more sales and growth of shaving Lubricants market.

 

Shaving Lubricants Market Segment Analysis:

By type, Shaving Lubricants Market is segmented into Shaving Creams that come in tubes, Shaving Gels and Shaving Foams. Shaving Cream held the largest market share of 61.56% in the year of 2023and second comes the Shaving foam with market share of xx%. The Shaving cream is at the top because it was the first product to be launched amongst all the 3 shaving lubricants and has acquired good market already.

 

But, the demand of Shaving Foams is increasing day by day in the world due to its better accessibility (we don’t need to use brushes to apply that on our faces unlike shaving creams and gels), has fluffy texture and provide better lubrication than the Shaving cream.

 

 

By Application, Shaving Lubricants Market is segmented into Households, Commercial/ Salons and Hotels. Households lead the Shaving Lubricants Market with the maximum market share of 62.5% in 2023, as many people find it convenient to shave at home and it is becoming easier with more modern razors and they don’t feel like going to salons or parlours for shaving purposes. Households are followed by Commercial/ Salons in the terms of market share of xxx% in 2021 as there is a big part of society that still prefers going to salon for shaving that not just gives them a good shave but a better experience too than their own house. Hotels is at the last with 8.8% as very less people stay in hotels as compared to households and that too is temporary stay at hotels that’s why the share is so less.  

 

Shaving Lubricants Market Regional Analysis:

In 2023, Europe held the largest market share of about 34%, due to rising demand for cosmetics from countries such as Germany, France, and the U.K followed by Asia Pacific at about 29%. Rising demands of men’s grooming products is anticipated to fuel the regional growth. The share of American regions is less because of the trend of growing full-grown beards and also Middle East and African countries are mostly Muslim nations and they do not prefer shaving their beard and that is the reason people buy fewer shaving lubricants in these regions.

 

Asia Pacific alone is expected to grow at the fastest rate (CAGR) of 5.23% over the period of 2022 – 2027. Rising penetration of the leading shaving foam manufactures such as Procter and Gamble, Beiersdorf AG in China, and India among other countries, is anticipated to drive the growth. Moreover, rising concerns of personal care and hygiene in the region of Asia Pacific is driving this growth.

 

In the report, Porter’s Five Forces model is used which gives us help to design the business strategies in the market. The report also has PESTEL analysis, which gives an overview of the whole business and its strategies. Political angles help in analysing the role of govt. in the shaving industry and economics obviously influence it to the core. Social and Environmental analysis helps in understanding the future of the company and hance helps in making decisions for the future. Technological factors help in analysing the production aids that we can give to the company. And legal analysis helps in smooth functioning without any legal hindrance.

 

Shaving Lubricants Market Scope:

Shaving Lubricants Market
Market Size in 2023	USD 558.71 Mn.
Market Size in 2030	USD 765.43 Mn.
CAGR (2024-2030)	4.6%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	by Type Shaving Cream Shaving Gel Shaving Foam
	by Application Household Commercial Hotel
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Shaving Lubricants Market Key Players:

• Gillette (Boston, US)
• Colgate-Palmolive (New York, US)
• Energizer Holdings (Missouri, US)
• REVLON (New York, US)
• Johnson & Johnson (New Jersey, US)
• Barbasol (Ohio, US)
• Beiersdorf (Hamburg, Germany)
• Edgewell Personal Care (Shelton, US)
• Unilever (London, UK)
• Malin + Goetz (New York, US)
• Proraso (Florence, Italy)
• Musgo Real (Porto, Portugal)
• The Bluebeards Revenge (Devon, England)
• Omega (Bienne, Switzerland)
• Trufitt and Hill (London, UK)