Salad Dressings and Mayonnaise Market: Global Industry Analysis and Forecast (2024-2030)

  • Salad Dressings and Mayonnaise Market size was valued at USD 21.22 Bn. in 2023 and the total Salad Dressings & Mayonnaise revenue is expected to grow at a CAGR of 6.2 % from 2024 to 2030, reaching nearly USD 32.33 Bn. by 2030.

  • Format : PDF | Report ID : SMR_1767

Salad Dressings and Mayonnaise Market Overview:

Salad dressing refers to side dishes of salads that are prepared by adding condiments like cream, sauces, nuts, and cheese to improve the consumer experience of taste. Mayonnaise is a thick creamy sauce made from the yolk of egg, vinegar, oil, and lemon juice. It is spread in sandwiches or applied as a condiment. Salad dressings are a crucial component of enhancing the Flavors and textures of any salad. From creamy classics to tangy vinaigrettes, there is a wide range of options to suit various taste preferences. Rising demands of soups, salads, and fast food globally are key drivers of the salad dressings and mayonnaise market. User awareness about the use of mayonnaise products and salad dressing has increased.

 

The Salad Dressings and Mayonnaise market report is comprehensive and covers various aspects of the market. The report provides an in-depth analysis of the market size, growth, trends, challenges, and opportunities in the salad dressing and Mayonnaise Market. The report also covers the manufacturer's data, including shipment, revenue, gross profit, interview, etc., Additionally, the report analyses the market's competitive landscape, including market share, latest development plans, mergers, and acquisition information of the main manufacturers.

Salad Dressings and Mayonnaise Market

 

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Salad Dressings and Mayonnaise Market Dynamics:

Emerging Trends and Growth Drivers in the Salad Dressings and Mayonnaise Market

The rising consumer awareness regarding the use of salad dressing and mayonnaise products is expected to drive the demand through the forecast period.  Mayonnaise is a thick creamy sauce or dressing that is made from egg yolks, vinegar, and various seasonings. The growing population and increasing trend of convenience foods are likely to boost the growth of the Salad Dressings and Mayonnaise market. The rising demand for egg-free spread among vegans is projected to boost the growth of the mayonnaise market. The inclination of consumers towards plant-based products is adding fuel to the demand.

Salad Dressings and Mayonnaise Market1

Challenges and Risks in the Salad Dressing Production Supply Chain

Production and ingredient procurement delays from supply chain disruptions such as natural catastrophes, traffic jams, or political unrest in important sourcing areas. Manufacturers incur higher expenses and shortages of inventory as a result of these disruptions. Salad dressing producers, particularly those who serve several markets, adhering to food safety laws and labeling specifications set forth by many nations and regions is difficult and expensive. Fines, product recalls, and reputational harm to brands are all possible outcomes of noncompliance. Additionally, Unfavorable government regulations related to manufacturing labeling time to market are likely to hinder market growth.

 

Salad Dressings and Mayonnaise Market Segment Analysis:

By Product Type, approximately 65% of the global market for salad dressings is owned by North America. Ranch dressing is the most popular salad dressing in the United States, with 40% of Americans naming it their favorite. In Italy, 20% of households have a preference for making homemade salad dressing. It means that out of all the households in Italy, one-fifth of them choose to make their salad dressings instead of purchasing pre-made ones from stores. Kraft has been the most popular brand of salad dressing in terms of sales in supermarkets. The brand accumulated approximately 108.4 million Canadian dollars in sales, indicating a high level of consumer preference and demand for Kraft salad dressings.

 

The dominant position of Kraft in the Canadian market and the brand’s success in capturing a significant share of salad dressings.  In China, the market size of salad dressings increased by 10% on an annual basis. It implies that the demand for salad dressings in China is growing at a steady pace throughout the year. The growth rate suggests that consumers in China are increasingly incorporating salad dressings into their diets, potentially signaling a shift towards healthier eating habits or a growing interest in international foods that typically utilize salad dressings. Such a trend has implications for the food industry, including both domestic and international salad dressing manufacturers, as well as related sectors such as agriculture and logistics.

Salad Dressings and Mayonnaise Market2

Salad Dressings and Mayonnaise Market Regional Analysis:

North America held the largest share in 2023 for the Salad Dressings and Mayonnaise Market. In the US, 87% of new product launched in the category which is mayonnaise and dressings, while vinegar accounted for only 13% of new product launched. The most popular Flavors in the region are buttermilk, Greek and basil, Ranch (18%), mayonnaise (14%), Italian dressing (10%), Caesar (8%), and honey mustard (4%) are the leading varieties of mayo and dressing launches through March 2023 in North America. Blue Cheese leads in new product development with its share increasing 3.7% in March 2023. Romano, Asiago, and gorgonzola cheese are three of the top 10 fastest-growing Flavors in dressings and vinaigrettes. Italian dressing is the second most popular salad dressing, preferred by 10% of the US population. Honey mustard is liked by about 5% of Americans as a salad dressing

 

Salad dressing export shipments stood from the World at 8.3K, exported by 1,273 World Exporters to 1,075 Buyers. The world exports most of its Salad dressing to the United States, Uganda, and Vietnam. The top 3 exporters of Salad dressing are the United States with 2,783 shipments followed by China with 680 and Turkey at the 3rd spot with 493 shipments.

Salad Dressings and Mayonnaise Market3

Salad Dressings and Mayonnaise Market Competitive Analysis:

  1. In February 2023, Heinz added three new mayonnaise Flavors to its Mashup line, including barbecue, mustard, and sriracha variants. Heinz has combined good mayonnaise with other sauces in response to customer input. MayoRacha, a Sriracha and mayonnaise mixture, has hot, acidic, and sweet Flavors.
  2. Jan. 20, 2023, Cargill announced it has completed the acquisition of Owensboro Grain Company, a fifth-generation family-owned soybean processing facility and refinery located in Owensboro, Ky.

 

Salad Dressings and Mayonnaise Market Scope:

Salad Dressings and Mayonnaise Market

Market Size in 2023

USD 21.22 Bn.

Market Size in 2030

USD 32.33 Bn.

CAGR (2024-2030)

6.2 %

Historic Data

2018-2022

Base Year

2023

Forecast Period

2024-2030

   Segments

By Product Type          

  • Mayonnaise
  • Sauces
  • Salad Dressings
  • Others
     

By Application

  • Daily Use
  • Food Industry
  • Others

Distribution Channel

  • Online
  • Offline
  • Others

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Russia, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America

 

 

Salad Dressings and Mayonnaise Key Players:

  1. Kraft Heinz Company - USA
  2. Nestlé - Vevey, Switzerland
  3. The Clorox Company (Hidden Valley) - USA
  4. McCormick & Company - USA
  5. Kewpie Corporation - Tokyo, Japan
  6. PepsiCo (Marzetti) - Purchase, New York, USA
  7. Ken's Foods - Marlborough, Massachusetts, USA
  8. Cargill - Wayzata, Minnesota, USA
  9. Unilever Netherlands
  10. Hain Celestial Group - Lake Success, New York, USA
  11. Newman's Own - USA
  12. Dr. Oetker - Germany
  13. Stonewall Kitchen - USA


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Frequently Asked Questions

The rising consumer awareness regarding the use of salad dressing and mayonnaise products is expected to be the major driver of the market.

1.    Salad Dressings and Mayonnaise Market: Research Methodology
1.1. Research Data 
1.1.1.    Primary Data
1.1.2.    Secondary Data

1.2. Market Size Estimation
1.2.1.    Bottom-Up Approach
1.2.2.    Top-Down Approach

1.3. Market Breakdown and Data Triangulation
1.4. Assumptions
2.    Salad Dressings and Mayonnaise Market: Executive Summary
2.1. Market Overview
2.2. Market Size (2023) and Forecast (2024 – 2030) and Y-O-Y%
2.3. Market Size (USD) and Market Share (%) – By Segments and Regions
3.    Salad Dressings and Mayonnaise Market: Competitive Landscape
3.1. Stellar Competition Matrix
3.2. Key Players Benchmarking
3.2.1.    Company Name 
3.2.2.    Headquarter
3.2.3.    Product Segment
3.2.4. End-user Segment
3.2.5. Y-O-Y%
3.2.6. Revenue (2023)
3.2.7. Profit Margin
3.2.8. Market Share
3.2.9. Company Locations

3.3. Market Structure
3.3.1.    Market Leaders 
3.3.2.    Market Followers
3.3.3.    Emerging Players

3.4. Consolidation of the Market
3.4.1. Strategic Initiatives and Developments
3.4.2. Mergers and Acquisitions
3.4.3. Collaborations and Partnerships
3.4.4. Product Launches and Innovation

4.    Salad Dressings and Mayonnaise Market: Dynamics
4.1. Market Trends by Region
4.1.1. North America
4.1.2. Europe
4.1.3. Asia Pacific
4.1.4. Middle East and Africa
4.1.5. South America

4.2. Market Drivers 
4.3. Market Restraints
4.4. Market Opportunities
4.5. Market Challenges 
4.6. PORTER’s Five Forces Analysis
4.6.1. Intensity of the Rivalry
4.6.2. Threat of New Entrants
4.6.3. Bargaining Power of Suppliers
4.6.4. Bargaining Power of Buyers
4.6.5. Threat of Substitutes

4.7. PESTLE Analysis
4.7.1. Political Factors
4.7.2. Economic Factors
4.7.3. Social Factors
4.7.4. Technological Factors
4.7.5. Legal Factors
4.7.6. Environmental Factors

4.8. Technological Roadmap 
4.9. Value Chain Analysis
4.10. Regulatory Landscape by Region
4.10.1.    North America
4.10.2.    Europe
4.10.3.    Asia Pacific
4.10.4.    Middle East and Africa
4.10.5.    South America

5.    Salad Dressings and Mayonnaise Market Size and Forecast by Segments (by Value USD Million)
5.1. Salad Dressings and Mayonnaise Market Size and Forecast, By Product Type (2023-2030)
5.1.1.    Mayonnaise
5.1.2.    Sauces
5.1.3.    Salad Dressings
5.1.4.    Others

5.2. Salad Dressings and Mayonnaise Market Size and Forecast, By Application (2023-2030)
5.2.1.    Daily Use
5.2.2.    Food Industry
5.2.3.    Others

5.3. Salad Dressings and Mayonnaise Market Size and Forecast, By Distribution Channel (2023-2030)
5.3.1.    Online
5.3.2.    Offline

5.4. Salad Dressings and Mayonnaise Market Size and Forecast, by Region (2023-2030)
5.4.1.    North America
5.4.2.    Europe
5.4.3.    Asia Pacific
5.4.4.    Middle East and Africa
5.4.5.    South America

6.    North America Salad Dressings and Mayonnaise Market Size and Forecast (by Value USD Million)
6.1. North America Salad Dressings and Mayonnaise Market Size and Forecast, By Product Type (2023-2030)
6.1.1.    Mayonnaise
6.1.2.    Sauces
6.1.3.    Salad Dressings
6.1.4.    Others

6.2. North America Salad Dressings and Mayonnaise Market Size and Forecast, By Application (2023-2030)
6.2.1.    Daily Use
6.2.2.    Food Industry
6.2.3.    Others

6.3. North America Salad Dressings and Mayonnaise Market Size and Forecast, By Distribution Channel (2023-2030)
6.3.1.    Online
6.3.2.    Offline

6.4. North America Salad Dressings and Mayonnaise Market Size and Forecast, by Country (2023-2030)
6.4.1.    United States
6.4.2.    Canada
6.4.3.    Mexico

7.    Europe Salad Dressings and Mayonnaise Market Size and Forecast (by Value USD Million)
7.1. Europe Salad Dressings and Mayonnaise Market Size and Forecast, By Product Type (2023-2030)
7.2. Europe Salad Dressings and Mayonnaise Market Size and Forecast, By Application (2023-2030)
7.3. Europe Salad Dressings and Mayonnaise Market Size and Forecast, By Distribution Channel (2023-2030)
7.4. Europe Salad Dressings and Mayonnaise Market Size and Forecast, by Country (2023-2030)
7.4.1.    UK
7.4.2.    France
7.4.3.    Germany
7.4.4.    Italy
7.4.5.    Spain
7.4.6.    Sweden
7.4.7.    Austria
7.4.8.    Rest of Europe

8.    Asia Pacific Salad Dressings and Mayonnaise Market Size and Forecast (by Value USD Million)
8.1. Asia Pacific Salad Dressings and Mayonnaise Market Size and Forecast, By Product Type (2023-2030)
8.2. Asia Pacific Salad Dressings and Mayonnaise Market Size and Forecast, By Application (2023-2030)
8.3. Asia Pacific Salad Dressings and Mayonnaise Market Size and Forecast, By Distribution Channel (2023-2030)
8.4. Asia Pacific Salad Dressings and Mayonnaise Market Size and Forecast, by Country (2023-2030)
8.4.1.    China
8.4.2.    S Korea
8.4.3.    Japan
8.4.4.    India
8.4.5.    Australia
8.4.6.    Indonesia 
8.4.7.    Malaysia
8.4.8.    Vietnam
8.4.9.    Taiwan
8.4.10.    Bangladesh 
8.4.11.    Pakistan
8.4.12.    Rest of Asia Pacific

9.    Middle East and Africa Salad Dressings and Mayonnaise Market Size and Forecast (by Value USD Million)
9.1. Middle East and Africa Salad Dressings and Mayonnaise Market Size and Forecast, By Product Type (2023-2030)
9.2. Middle East and Africa Salad Dressings and Mayonnaise Market Size and Forecast, By Application (2023-2030)
9.3. Middle East and Africa Salad Dressings and Mayonnaise Market Size and Forecast, By Distribution Channel (2023-2030)
9.4. Middle East and Africa Salad Dressings and Mayonnaise Market Size and Forecast, by Country (2023-2030)
9.4.1.    South Africa
9.4.2.    GCC
9.4.3.    Egypt
9.4.4.    Nigeria
9.4.5.    Rest of ME&A

10.    South America Salad Dressings and Mayonnaise Market Size and Forecast (by Value USD Million)
10.1. South America Salad Dressings and Mayonnaise Market Size and Forecast, By Product Type (2023-2030)
10.2. South America Salad Dressings and Mayonnaise Market Size and Forecast, By Application (2023-2030)
10.3. South America Salad Dressings and Mayonnaise Market Size and Forecast, By Distribution Channel (2023-2030)
10.4. South America Salad Dressings and Mayonnaise Market Size and Forecast, by Country (2023-2030)
10.4.1.    Brazil
10.4.2.    Argentina
10.4.3.    Rest of South America

11.    Company Profile: Key players
11.1. Kraft Heinz Company - USA
11.1.1.    Company Overview
11.1.2.    Product Portfolio
11.1.2.1.    Product Name
11.1.2.2.    Product Details (Price, Features, etc.) 
11.1.3.    Financial Overview
11.1.3.1.    Total Revenue 
11.1.3.2.    Segment Revenue 
11.1.3.3.    Regional Revenue 
11.1.4.    SWOT Analysis
11.1.5.    Strategic Analysis
11.1.6.    Recent Developments 

11.2. Nestlé - Vevey, Switzerland
11.3. The Clorox Company (Hidden Valley) - USA
11.4. McCormick & Company - USA
11.5. Kewpie Corporation - Tokyo, Japan
11.6. PepsiCo (Marzetti) - Purchase, New York, USA
11.7. Ken's Foods - Marlborough, Massachusetts, USA
11.8. Cargill - Wayzata, Minnesota, USA
11.9. Unilever Netherlands
11.10. Hain Celestial Group - Lake Success, New York, USA
11.11. Newman's Own - USA
11.12. Dr. Oetker - Germany
11.13. Stonewall Kitchen - USA
12.     Key Findings
13.    Industry Recommendations

13.1. Strategic Recommendations
13.2. Future Outlook

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