North America Honey Market: Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Type, Application, Packaging, and Region

North America Honey Market Definition:

Bees and other insects make honey, which is a viscous, sweet dietary material. Honey is made by bees from sugary plant secretions and stored in honeycomb, whilst other insects make it by regurgitation and enzymatic activity. Because of its particular makeup and chemical qualities, it is excellent for long-term preservation. It's popular because of its antibacterial characteristics, which help with debridement and speed up the healing process by stimulating wound tissues.

North America Honey Market Dynamics:

Obesity, high cholesterol, mineral depletion, tooth decay, hypertension, and cardiovascular disease are all linked to artificial sweeteners. They are also to blame for Type 2 diabetes, metabolic syndrome, and a variety of malignancies and tumours. Honey, on the other hand, has a lower glycemic index (GI), which means it does not immediately elevate blood sugar levels, and it is also high in antioxidants, which have significant health advantages. Honey is a raw, unfiltered, and unpasteurized sweetener generated by bees from blossom nectar. It is prized for its nutritional worth and health benefits. Honey is increasingly being recommended as a sugar alternative due to its health benefits in North America.

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Whole Earth Brands, Inc. has an agreement with Wholesome Sweeteners, Inc., a US-based manufacturer of organic honey sweeteners, to buy the company for $180 million in December 2020. The company will be able to increase its natural sweetener product portfolio as a result of this move.

The North America honey market is being driven by an increase in the usage of honey as a healthy alternative to artificial sweeteners, an energy source, an immune system builder, and a weight loss source. Also, an increase in the demand for honey in cosmetics and medications is likely to provide the market with significant development opportunities. Excessive honey consumption, on the other hand, has a number of possible negative consequences that restrict honey consumption, stifling market growth.

Honey can be found in a variety of beverages, processed meals, jams, and jellies, as well as in health and cosmetic treatments. The market demand is being aided by the simple availability of a wide range of these items, as well as the product's ability to impart a pleasing taste to food and beverage products. Honey also has a number of medicinal properties, such as the potential to increase metabolic activity, control blood pressure, reduce the risk of diabetes, and even cure burn wounds. As a result, it's widely employed in a variety of applications besides food and drinks, such as cosmetics and medicines, which is expected to boost North America market growth.

In the honey market, there are a number of obstacles that could stifle future expansion. The high level of competition in the market, as well as the market audience's ever-changing consumption patterns, are two of the most significant hurdles. Companies that operate in the market must take these factors into account while developing their company strategies. In a global market environment, businesses must be aware of new and growing obstacles, such as technical difficulties in the manufacturing process.

North America Honey Market Segment Analysis:

By Type, Alfalfa dominated the market with a 36% share in 2023. It is another popular variety that is in high demand across North America and is used to produce cuisines as well as for direct consumption due to its mild flavor and aroma. Because of its antiviral, antioxidant, and essential minerals and vitamins, clover honey is expected to gain popularity rapidly through the forecast period.

By Application, in 2023, Food and Beverage held a 34.63 % share of the market. Honey is used as a sweetener and ingredient in the food and beverage industry, and it can also be consumed directly. Different types of this sweetener are used in place of or in combination with sugar to give confectionery products, beverages, and other baked goods a desirable taste and texture.

In the personal care and cosmetics industry, honey's use in soap, face wash, moisturizers, and other products is fast rising. This refers to a product's ability to maintain moisture in the skin, generate skin relaxing effects, and act as an anti-aging agent.

By Packaging, Glass and plastic bottles are the most popular packing containers around North America because they are easy to store and provide greater convenience than other types of packaging. Bottles come in a variety of forms and sizes, and they're also simple to transport, making them a popular choice among consumers. Consumers who are looking for environmentally sustainable, safe, and hygienic packaging prefer glass jars.

Large tubs are becoming increasingly popular in the foodservice end-use segment. As a result, demand for tub-packed products is expected to increase through the forecast period.

North America Honey Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a North America presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

The market's major companies have a significant impact because most of them have extensive North America networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the North America market, key players in the market, particularly in Europe and North America, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

The objective of the report is to present a comprehensive analysis of the North America Honey market to the stakeholders in the industry. The report provides trends that are most dominant in the North America Honey market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the North America Honey Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

The qualitative and quantitative data provided in the North America Honey market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the North America Honey market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the North America Honey market.

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the North America Honey market. The report also analyses if the North America Honey market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the North America Honey market. Economic variables aid in the analysis of economic performance drivers that have an impact on the North America Honey market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the North America Honey market is aided by legal factors.

North America Honey Market Scope:

NORTH AMERICA HONEY MARKET KEY PLAYERS: 

• Bee Maid Honey Limited (Canada)
• Comvita Limited (New Zealand)
• Capilano Honey Ltd. (Australia)
• Dabur India Ltd. (India)
• Billy Bee Honey Products (Canada)
• New Zealand Honey Co. (New Zealand)
• Barkman Honey LLC (United States)
• Dutch Gold Honey Inc. (United States)
• Golden Acres Honey (Canada)
• Beeyond the Hive (United States).
• Streamland Biological Technology Ltd. (New Zealand)
• Rowse Honey Ltd (UK)