US Pet Wearable Market: Industry Analysis and Forecast (2024-2030)

  • The US Pet Wearable Market size was valued at USD 912 Mn. in 2023 and the total US Pet Wearable revenue is expected to grow at a CAGR of 13.6% from 2024 to 2030, reaching nearly USD 2226 Mn.

  • Format : PDF | Report ID : SMR_1571

US Pet Wearable Market Overview-

Pet wearables provide essential features such as control, tracking, and health monitoring, enhancing pet well-being. In the U.S., veterinarians utilize telehealth technologies, remotely observing and diagnosing pets by accessing health data stored in wearables. The capability to monitor vital signs, sleep patterns, and behavior is driving increased adoption among pet owners, fostering better pet care.


The report analyses the US Pet Wearable market and covers anticipated trends, technological advancements, and potential disruptions that shape the market. It assesses market size, growth, economic factors, regulations, and commercial drivers. The competitive landscape is analyzed, highlighting differentiation among key operators and drawing on historical data, industry insights, and the report forecasts sector. The economic downturn prompted this analysis and revealed the US Pet Wearable industry's resilience challenges.


The US Pet Wearable market prevalence and incidence rates are steadily increasing. Current statistics by STELLAR reveal about 15-20 million pets in the US, 5-7% of the total pet population, are to use wearables. The market is rapidly growing, with a 20-25% annual increase, potentially doubling users. The adoption rate of pet wearables is steady, with 10-12% of pet owners buying one yearly. Factors include addressing specific needs like tracking lost pets or monitoring health, along with the growing popularity of connected pet ecosystems and smart home integration.

US Pet Wearable Market

Rising concern for pet well-being drives the US Pet Wearable Market

Wearables significantly improve pet health by tracking activity levels, sleep patterns, and vital signs, allowing early detection of potential health issues. These leads to quicker treatment, saving lives and reducing healthcare costs. GPS trackers improve safety by providing real-time location information, ensuring peace of mind for lost or stolen pets. Wearables also strengthen the human-pet bond by offering insights into pet behavior, personalizing training, and playtime, and making shared activities like hiking more enjoyable. The growing US Pet Wearable market contributes to economic growth, creating jobs and driving innovation in sensor technology and data analysis, benefiting various industries and advancing our understanding of animal behavior and health for improved pet care.

US Pet Wearable Market


Additionally, The US Pet wearable market collecting sensitive data requires assurances of security and responsible use to prevent breaches compromising pet safety and owner privacy. Cost and accessibility issues arise as high-end wearables are unaffordable for some and limit their positive impact. Also, over-reliance on technology poses risks, neglecting traditional pet interaction, and potentially causing anxiety. Ethical considerations emphasize wearables enhancing, not controlling, a pet's life. Environmental impact concerns highlight the need for sustainable manufacturing and responsible recycling to address e-waste issues.


US Pet Wearable Market Segment Analysis

Based on Technology, the GPS segment held the largest market share of about 40% in the US Pet Wearable Market in 2023.  According to the STELLAR analysis, the segment is further expected to grow at a CAGR of 13.9 % during the forecast period. It stands out as the dominant segment within the US Pet Wearable Market thanks to its rapid technological advancement and growing adoption of smart devices with data connectivity and integration.

US Pet Wearable Market2


In the US Pet Wearable industry GPS trackers bring peace of mind to pet owners by offering real-time location monitoring, reducing anxiety about lost or wandering pets. IT is crucial for pets prone to escaping or with health conditions. Improved pet safety ensures quick reunions, vital in emergencies. GPS-enabled wearables improve outdoor adventures, promoting healthy playtime and strengthening the owner-pet bond. Some trackers provide data-driven insights into activity patterns, sleep quality, and calorie expenditure, aiding owners in optimizing their pets' health and well-being.


Additionally, privacy concerns arise with GPS tracking for pets, emphasizing the need for manufacturers to prioritize data security and transparent practices. Battery drain is a drawback, as GPS technology demands frequent charging, potentially inconveniencing pet owners. In the US Pet Wearable Market, the higher cost of GPS-enabled wearables limits accessibility. Over-reliance on technology is cautioned, advocating for a balanced approach with traditional pet safety practices like training and secure fencing.


GPS is significant in the US pet wearable market, providing essential benefits for safety, health monitoring, and outdoor adventures. Its advantages are that users are mindful of potential drawbacks like privacy concerns, battery drain, and cost limitations. Responsible and balanced use is key to maximizing GPS technology's benefits for pet care.


US Pet Wearable Market Scope:


US Pet Wearable Market

Market Size in 2023

USD 912 Mn.

Market Size in 2030

USD 2226 Mn.

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period


Segment Scope

By Technology

  • RFID
  • GPS
  • Sensors

By Application

  • Identification & Tracking
  • Behavior Monitoring & Control
  • Facilitation, Safety & Security
  • Medical Diagnosis & Treatment


Leading Key Players in the US Pet Wearable Market

Frequently Asked Questions

Rising concern for pet well-being is expected to be the major driver for the US Pet Wearable market.

1.    US Pet Wearable Market Introduction
1.1 Study Assumption and Market Definition
1.2 Scope of the Study
1.3 Executive Summary 
1.4 Emerging Technologies
1.5 Market Projections
1.6 Strategic Recommendations
2.    US Pet Wearable Market: Dynamics
2.1.1 Market Drivers
2.1.2 Market Restraints 
2.1.3 Market Opportunities
2.1.4 Market Challenges

2.2 PORTER’s Five Forces Analysis
2.3 PESTLE Analysis
2.4 Value Chain Analysis
2.5 Regulatory Landscape 
2.6 Analysis of Government Schemes and Initiatives for the US Pet Wearable Industry
2.7 The Pandemic and Redefining of The US Pet Wearable Industry Landscape
3.    US Pet Wearable Market Consumer Adoption and Preferences
3.1 Consumer Behavior Analysis
3.2 Factors Influencing Purchase Decisions
4.    US Pet Wearable Market: Market Size and Forecast by Segmentation (Value) (2023-2030)
4.1 US Pet Wearable Market Size and Forecast, by Technology (2023-2030)
4.1.1 RFID
4.1.2 GPS
4.1.3 Sensors

4.2 US Pet Wearable Market Size and Forecast, by Application (2023-2030)
4.2.1 Identification & Tracking
4.2.2 Behavior Monitoring & Control
4.2.3 Facilitation, Safety & Security
4.2.4 Medical Diagnosis & Treatment

5.    US Pet Wearable Market: Competitive Landscape
5.1 STELLAR Competition Matrix
5.2 Competitive Landscape
5.3 Key Players Benchmarking
5.3.1 Company Name
5.3.2 Service Segment
5.3.3 End-user Segment 
5.3.4 Revenue (2023)
5.3.5 Company Locations

5.4 Leading US Pet Wearable Companies, by market capitalization
5.5 Market Structure
5.5.1 Market Leaders 
5.5.2 Market Followers
5.5.3 Emerging Players

5.6 Mergers and Acquisitions Details
6.    Company Profile: Key Players
6.1 Konectera Inc.
6.1.1 Company Overview
6.1.2 Business Portfolio
6.1.3 Financial Overview
6.1.4 SWOT Analysis
6.1.5 Strategic Analysis
6.1.6 Scale of Operation (small, medium, and large)
6.1.7 Details on Partnership
6.1.8 Regulatory Accreditations and Certifications Received by Them
6.1.9 Awards Received by the Firm
6.1.10  Recent Developments

6.2 Datamars
6.3 Allflex USA Inc.
6.4 Avid Identification Systems, Inc.
6.5 Garmin Ltd.
6.6 Link AKC
6.7 Invisible Fence
6.8 FitBark
6.9 Whistle Labs
6.10 PetPace
6.11 Link AKC
6.12 Garmin
6.13 Tractive
6.14 PitPatPet
6.15 Sure Petcare 
6.16 Baby
6.17 Animo by Sure Petcare
7.    Key Findings
8.    Industry Recommendations
9.    Terms and Glossary
10.    US Pet Wearable Market: Research Methodology 

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