Middle East and Africa Honey Market: Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Type, Application, Packaging, and Region

Middle East and Africa Honey Market Definition:

Bees and other insects make honey, which is a viscous, sweet dietary material. Honey is made by bees from sugary plant secretions and stored in honeycomb, whilst other insects make it by regurgitation and enzymatic activity. Because of its particular makeup and chemical qualities, it is excellent for long-term preservation. It's popular because of its antibacterial characteristics, which help with debridement and speed up the healing process by stimulating wound tissues.

 

Middle East and Africa Honey Market Dynamics:

Honey is a natural sweetener made by bees and derived from floral nectar extracts. Carbohydrates, minerals, nitrogenous, and water are the main components of honey. Also, the substance is widely used as a sugar substitute, and it comes in a variety of colors and flavors. The flavor of a particular type of honey appears to be dependent on the type of flower from which the nectar is collected. Both raw and pasteurized honey varieties are accessible. These factors are driving the demand for honey in the market.

 

Through the forecast period, changing consumer preferences for healthier and more nutritive alternatives to sugar and artificial sweeteners will drive market growth. Also, honey fermentation for the production of sweet alcoholic beverages is expected to expand the honey industry's horizons. Honey, it appears, can be stored for extended periods of time and does not require refrigeration, therefore influencing the market. In addition, the honey industry's expansion will be accelerated in the next years due to the product's massively beneficial medicinal benefits on human health.

 

 

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Honey is increasingly being promoted as a healthy alternative to regular sugar due to its numerous health benefits. Consumers' growing health consciousness has prompted them to incorporate natural sweeteners into their diets and minimize their consumption of white sugar. Natural sweeteners are an excellent sweetener choice because of their antioxidant and antibacterial qualities, as well as the presence of various essential minerals and vitamins. Also, the product's long shelf life, combined with its high affordability, are important elements that boost the market's growth.

 

Honey adulteration and fraud occurrences have surfaced as one of the industry's primary concerns in recent years, having a significant impact on the product's pricing and negatively impacting market growth. After milk and olive oil, it has emerged as the third most targeted food for adulteration. The widespread availability of contaminated items on local and international marketplaces has resulted in a loss of income for high-quality and pure product manufacturers. Also, the industry's growth is expected to be hampered by alternatives such as stevia, maple syrup, and others on the market, as well as their increasing adoption by consumers.

 

COVID-19 Impact on Middle East and Africa Honey Market:

 

Turkey has the biggest number of COVID-19 instances in the Middle East and Africa, followed by South Africa and the UAE, among others. The UAE was the first country in the Middle East and Africa to report a coronavirus case. Due to lockdowns, travel bans, and business closures, the coronavirus pandemic has impacted economies and businesses in a number of countries. Because of the pandemic, the food and beverage industry is one of the key industries experiencing substantial disruptions, such as technology event cancellations, supply chain disruptions, plant shutdowns, and so on. The closure of different plants and factories in the Middle East and Africa has had a severe influence on the global supply chain, affecting manufacturing, delivery schedules, and sales of various items. Moreover, a number of corporations have already stated that goods deliveries may be delayed and that future sales of their items may suffer. All of these variables are expected to have a negative impact on the food & beverage, personal care, and animal feed industries in the next months, acting as a stifling factor for the expansion of numerous marketplaces associated with this industry. The pandemic has had an impact on the market for honey due to a lack of supply and limited transportation options.

 

Middle East and Africa Honey Market Segment Analysis:

By Application, in 2023, Food and Beverage held a 36 % share of the market. Honey is used as a sweetener and ingredient in the food and beverage industry, and it can also be consumed directly. Different types of this sweetener are used in place of or in combination with sugar to give confectionery products, beverages, and other baked goods a desirable taste and texture.

 

In the personal care and cosmetics industry, honey's use in soap, face wash, moisturizers, and other products is fast rising. This refers to a product's ability to maintain moisture in the skin, generate skin relaxing effects, and act as an anti-aging agent.

 

 

By Packaging, Glass and plastic bottles are the most popular packing containers in Middle East and Africa because they are easy to store and provide greater convenience than other types of packaging. Bottles come in a variety of forms and sizes, and they're also simple to transport, making them a popular choice among consumers. Consumers who are looking for environmentally sustainable, safe, and hygienic packaging prefer glass jars.

 

Middle East and Africa Honey Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a Middle East and Africa presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

 

The market's major companies have a significant impact because most of them have extensive Middle East and Africa networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the Middle East and Africa market, key players in the market, particularly in Europe and Middle East and Africa, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

 

The objective of the report is to present a comprehensive analysis of the Middle East and Africa Honey market to the stakeholders in the industry. The report provides trends that are most dominant in the Middle East and Africa Honey market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Middle East and Africa Honey Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Middle East and Africa Honey market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Middle East and Africa Honey market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Middle East and Africa Honey market.

 

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the Middle East and Africa Honey market. The report also analyses if the Middle East and Africa Honey market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Middle East and Africa Honey market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Middle East and Africa Honey market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Middle East and Africa Honey market is aided by legal factors.

 

Middle East and Africa Honey Market Scope:

 

Middle East and Africa Honey Market Scope
Market Size in 2023	USD 1.61 Bn.
Market Size in 2030	USD 2.38 Bn.
CAGR (2024-2030)	5.72%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Type Alfalfa Buckwheat Wildflower Clover Acacia Others
	By Application Food & Beverages Personal Care & Cosmetics Pharmaceuticals Others
	By Packaging Glass Jar Bottle Tub Tube Others
	By Country Turkey South Africa UAE Saudi Arabia Rest of MEA

 

Middle East and Africa Honey Market Key Players: 

• Hatta Honey (UAE)
• Comvita Limited (New Zealand)
• Honey of Arabia (UAE)
• Dabur India Ltd. (India)
• Prairie bee (Sharjah)
• Barkman Honey LLC (United States)
• Dutch Gold Honey Inc. (United States)
• Golden Acres Honey (Canada)
• Beeyond the Hive (United States)
• Oha Honey LP ( New Zealand)