Middle East & Africa Toothpaste Market: Industry Analysis and Forecast (2024-2030)

Middle East & Africa Toothpaste Market Definition:

The importance of oral hygiene to consumers worldwide is increasing due to the necessity of teeth for crushing, chewing, and grinding food. Therefore, maintaining the health of teeth as well as the mouth through proper oral hygiene is also becoming increasingly popular. This is primarily due to consumer desire to prevent common and avoidable oral problems such as tooth loss and dental cavities. There is a wide variety of dental hygiene products available today. These include toothbrushes, toothpaste, and mouthwash. 

 

Further, the Toothpaste market is segmented by Type, Distribution Channel, End-User, and geography. Based on Type, the Toothpaste market is segmented under Whitening, Herbal, Sensitive, and Others. Based on End-User, the Toothpaste market is segmented under Adults and Children. Based on Distribution Channel, the Toothpaste market is segmented under Supermarket, Convenience Store, Pharmaceuticals, and Online. By geography, the market covers the major countries in Middle East and Africa i.e., South Africa, Nigeria, Saudi Arabia, UAE, Kuwait, Egypt and Rest of Middle East and Africa For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).

 

 

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Middle East & Africa Toothpaste Market Dynamics:

As living conditions change, the prevalence of oral diseases is also increasing in the Middle East & Africa. In Africa, particularly in African countries, the rising prevalence of gum diseases is causing a rise in demand for tooth care products. In Africa, oral diseases are increasingly recognized as a public health concern. WHO reported that more than 380 million people in Africa suffered from oral diseases in 2018. A growing number of oral diseases is fueling the demand for oral care products including toothpaste. Additionally, the growing preference for natural toothpaste is creating lucrative growth opportunities for the market.

 

Urbanization, improved purchasing power, and increased marketing of natural products have all contributed to the growing popularity of organic personal care products, such as oral care products, in countries such as Saudi Arabia, the United Arab Emirates, and South Africa. Because of COVID-19, consumers are shifting to eco-friendly, natural, organic products. As a result, manufacturers are coming up with innovative products like bamboo brushes, vegan toothpaste, etc. These products have been designed to appeal to the needs of their customers, thereby increasing brand awareness and customer loyalty, and promoting oral hygiene. Most of the companies' revenue comes from rural areas.

 

A lack of awareness about oral health in Saudi Arabia is a significant problem for consumers, especially children. According to the World Oral Health Report, dental caries among children ranged from medium to high in Saudi Arabia. These efforts have brought attention to the importance of oral health in preventing harmful viruses. Local governments and other private institutions are increasing efforts to improve COVID-19. Establishment institutions are marketing this opportunity at a local market with various market positioning strategies.

 

Brand-new recyclable toothpaste was released by Colgate in April 2021, made from number two high-density polyethylene (HDPE). It will include three natural toothpastes from Colgate Naturals, including charcoal, hemp seed oil, and aloevera. This brand-new tube is part of Colgate's effort to transition to recyclable and reusable plastic toothpaste packaging by 2029. It demonstrates the group's commitment to environmental sustainability.

 

Middle East & Africa Toothpaste Market COVID-19 Insights:

According to the International Finance Corporation, COVID-19 has had a severe impact on the MEA economy, causing a decline in oil production and tourism, as well as remittances, primarily in Turkey, South Africa, Iraq, and Israel. COVID-19 cases are most prevalent in Turkey in the Middle East and Africa, followed by South Africa and the UAE. In the Middle East and Africa, various personal care products companies remained closed, reducing sales of some products such as toothpaste.

 

Middle East & Africa Toothpaste Market Segment Analysis:

By Type, the Toothpaste Market is segmented into whitening, herbal, sensitive, and others. The Whitening segment held the highest market share in 2023. Having whiter teeth increases a person's self-confidence by improving their appearance as a result of removing stains from their teeth, which is why the teeth whitening market is expected to dominate. Herbals, sensitive teeth, and other segments are playing an increasingly important role in the market for targeted dental care options.

 

 

By End-User, the Toothpaste Market is segmented into adults and children. The Adult segment has the highest market share in 2023. Since adults consume numerous foods which are harmful to teeth, this segment of the market is often in high demand. Toxic products such as tobacco and alcohol lead to poor dental health, thus driving demand for this segment.

 

By Distribution Channel, the Toothpaste Market is segmented into supermarkets, convenience stores, pharmaceuticals, and online. The Supermarket segment held the highest market share in 2023. As there is a wide variety of brands available at a lower price in one place, consumers find it convenient to purchase these products. This is because they can buy them along with other household items.

 

Middle East & Africa Toothpaste Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide Type portfolio, and have a Middle East & Africa presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

 

The market's major companies have a significant impact because most of them have extensive Middle East & Africa networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the Middle East & Africa market, key players in the market, particularly in Middle East & Africa and Middle East & Africa, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

 

The objective of the report is to present a comprehensive analysis of the Middle East & Africa Toothpaste market to the stakeholders in the industry. The report provides trends that are most dominant in the Middle East & Africa Toothpaste market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Middle East & Africa Toothpaste Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Middle East & Africa Toothpaste market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Middle East & Africa Toothpaste market. The report studies factors such as company size, market share, market growth, revenue, Type, and profits of the key players in the Middle East & Africa Toothpaste market.

 

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their Type quality is in the Middle East & Africa Toothpaste market. The report also analyses if the Middle East & Africa Toothpaste market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Middle East & Africa Toothpaste market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Middle East & Africa Toothpaste market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Middle East & Africa Toothpaste market is aided by legal factors.

 

Middle East & Africa Toothpaste Market Scope:

Middle East & Africa Toothpaste Market Scope
Market Size in 2023	USD 3.38 Bn.
Market Size in 2030	USD 5.06 Bn.
CAGR (2024-2030)	5.9%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Type Whitening Herbal Sensitive Others
	By End-User Adults Children
	By Distribution Channel Supermarket Convenience Store Pharmaceuticals Online

 

Middle East & Africa Toothpaste Market Key Players: 

• Meswak
• Cosmo
• Colgate-Palmotive
• Procter & Gamble
• Unilever
• GlaxoSmithKline PLC
• Henkel Ag & Company KgaA