Liquid Makeup Market: Global Industry Analysis and Forecast (2023-2029) Trends, Statistics, Dynamics, Segmentation

Liquid Makeup Market Definition:

Makeup usually referred to as color cosmetics, is a general term for cosmetic preparations used to improve the appearance of various body parts, such as creams or powders. For those with dry skin, liquid makeup is a smooth option. It's also perfect for makeup beginners. It can be easily blended even without a special makeup sponge and is available in water-based and oil-based compositions.

 

Further, the Liquid Makeup market is segmented by Product, Distribution Channel, and geography. On the basis of Product, the Liquid Makeup market is segmented under Foundation, Eye Products, Concealer, Lip Products, and Others. Based on the Distribution Channel, the Liquid Makeup market is segmented under the channels of Online and Offline. By geography, the market covers the following Regions: North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).

 

 

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Liquid Makeup Market Dynamics:

The market is driven by rising awareness of personal grooming:

The capacity of makeup products to change the aesthetic attractiveness of the skin, face, or entire body has led to an increase in their use. These goods are more popular with college students and working women, who frequently use them to look nice, sophisticated, and professional. The demand for the product is being fueled by the rising number of working women. There are many products on the market that can be utilized depending on the user's skin tone. The primary element driving the rising demand for these products is that they are useful for a variety of purposes, including disguising or covering acne, dark circles, scars, or discoloration on the face or neck.

 

Growing concern over negative impacts to slowly decline market growth:

The skin is adversely affected by chronic exposure with the chemicals used in the product, such as the preservatives and pigments. Allergy symptoms including redness, euphoria, and other negative effects may come from this. Such harmful substances can accumulate over time and cause dermatitis and cancer, both of which can be fatal if not promptly addressed. Therefore, it is forecast that the product's negative impacts on skin care would restrain market growth.

 

Liquid Makeup Market Trends:

One of the major elements positively affecting the sales of liquid makeup items around the world is the rising knowledge among people about their physical appearance. The need for face makeup made with natural components is also being stimulated by consumers' evolving preferences for organic items. Additionally, a positive market outlook is being provided by the growing social media platforms' influence as well as the trend of vlogging and producing original social media content. In addition, the introduction of multipurpose face creams is enhancing the market outlook. The market is also being driven by the rising number of salons and the growth of the e-commerce sector, which provides easy access to products, doorstep deliveries, thrilling bargains and discounts, and safe payment options. The market growth is being fueled by leading manufacturers' increased focus on marketing plans and promotional activities via television (TV), celebrity endorsements, and social media initiatives.

 

Liquid Makeup Market Segment Analysis:

By Product, The three most popular liquid makeup items have been the foundation, eye products, and lip products. Products like eye shadow, eyeliner, and mascara are examples of liquid eye makeup. In terms of revenue, the eye product sector is forecasted to grow at a CAGR of 6.4 percent over the forecast period, while the foundation segment accounted for 25.1% of the worldwide revenue share in 2023. The demand for liquid eye makeup products is rising along with the popularity of beauty bloggers and influencers among millennial.

 

By Distribution Channel, in 2023, the internet sector dominated the market and accounted for 55.2% of total worldwide revenue. The internet distribution channel, which provides advantages including doorstep service, easy payment methods, significant savings, and the availability of a wide selection of commodities on a single platform, has drastically changed consumer purchasing behaviors. In terms of revenue, the offline segment is forecasted to grow at a CAGR of 6.3% throughout the forecast period.

 

 

Liquid Makeup Market Regional Insights:

In terms of revenue in 2023, Asia-Pacific dominated the liquid makeup market with a share of 33.1% in global market. Following the United States and Germany in terms of consumption of liquid cosmetics is Asia Pacific. However, usage of liquid cosmetics is rising globally, especially in areas where the middle class is expanding. Because of rise in product demand from developing nations like China, Korea, Japan, and India, the market in the area is intended to maintain a leading share.

 

North America would experience significant growth because of the region's improved infrastructural facilities for product development, the region's high per capita spending power, and the rising number of beauty salons.

 

Liquid Makeup Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

 

The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in North America and Europe, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

 

The objective of the report is to present a comprehensive analysis of the Global Liquid Makeup market to the stakeholders in the industry. The report provides trends that are most dominant in the Global Liquid Makeup market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Global Liquid Makeup Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Global Liquid Makeup market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Global Liquid Makeup market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Global Liquid Makeup market.

 

 

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the Global Liquid Makeup market. The report also analyses if the Global Liquid Makeup market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Global Liquid Makeup market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Global Liquid Makeup market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Global Liquid Makeup market is aided by legal factors.

 

Liquid Makeup Market Competitive Landscape:

Because of the existence of several local, national, and international companies in the worldwide industry, the market is highly fragmented. To increase their customer base and establish a dominant position in the market, manufacturers are concentrating on a variety of tactics like mergers and acquisitions, the creation of new products, geographic growth, and advertising campaigns. Some of the major key players of the liquid makeup market are: L'Oréal Paris, Shiseido Co., Ltd., FENTY BEAUTY, Benefit Cosmetics LLC, Estée Lauder Inc, Dior The Avon Company, KIKO USA, Inc., HUDA BEAUTY

 

Liquid Makeup Market Scope:

Liquid Makeup Market
Market Size in 2023	USD 9.19 Bn.
Market Size in 2030	USD 14.01 Bn.
CAGR (2024-2030)	6.2%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	by Product Foundation Eye Products Concealer Lip Products Others
	by Distribution Channel Online Offline
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Liquid Makeup Market Key Players: 

• L’Oréal Professional (Clichy, France)
• Shiseido Co., Ltd. (Tokyo, Japan)
• Coty Inc. (New York, U.S.)
• Avon Products Inc. (London, U.K.)
• Estée Lauder Inc. (New York, U.S.)
• Kao Corporation (Tokyo, Japan)
• Revlon, Inc. (New York, U.S.)
• Unilever (London, U.K.)
• NARS Cosmetics (New York, U.S.)
• FENTY BEAUTY (San Francisco, U.S.)
• Benefit Cosmetics LLC (California, U.S.)
• Dior (Paris, France)
• KIKO USA, Inc. (New York City, U.S.)
• HUDA BEAUTY (UAE)