Mascara Market: Global Industry Analysis and Forecast (2023-2029) Trends, Statistics, Dynamics, Segmentation

  • Mascara market was valued at US$ 7.08 Bn in 2029, growing from US$ 5.84 Bn in 2022. It is estimated that the Global Market is to grow at a CAGR of 2.8%.

  • Format : PDF | Report ID : SMR_1037

Mascara Market Overview:

Mascara is a cosmetic product which is applied to the lashes to darken and thicken them. Regular, waterproof, and water-resistant are the three main categories. Depending on the company, mascara can also come in a variety of colors. Companies that make mascara applicators have been innovating and coming up with new varieties such as rotary applicators for mascaras in the market as people have become progressively concerned about their personal appearance.


The Mascara Market is broadly segmented based on consistent improvements in factors like quality, trustworthiness, end-customer demands, applications, and others. The Mascara Market research includes general success characteristics, constraints, and in-depth illumination of significant facts, as well as current and future trends that may affect the growth.


Cosmeticians frequently use a mascara applicator to prevent makeup from smearing or running. Mascara applicators direct users to simple applications that protect the eyelids and the area underneath them from smearing. Advanced technologies such as 3D printing and advanced material science are being employed to make mascara applicators.  Hence, increasing the scope for Mascara Market globally.

Mascara Market


Mascara Market Dynamics:

The rising popularity of eye cosmetics among women, as well as the significant rise of women in the working class, are boosting product demand. Additionally, increased cosmetic spending capacity and the growing impact of celebrities and social media influencers are likely to drive market growth through the forecast period. Furthermore, the availability of a huge range of items as a result of the organized retail sector's rapid growth is expected to boost product demand in the forecast years.


With the help of technologies, key players have introduced a variety of herbal Mascara in the market. The consumer's increased knowledge of the dangers of toxic chemicals in cosmetics items, such as formaldehyde and paraben, has boosted demand for herbal cosmetic products in recent years, which has increased the market's growth. Consumer preferences for herbal treatments have led in ongoing research and development of new goods, with manufacturers focused on developing new products.


The increase in R&D of therapeutic vaccines is one of the primary factors driving Mascara Market growth over the next few years, according to MMR. Expanded illness diagnostic techniques, as well as increased research on combination medicines, will drive market demand for Mascara Market.


To market their latest mascara products, many companies use social media platforms, vloggers, makeup artists, and beauty bloggers. Traditional celebrity endorsements, on the other hand, are preferred by mass-market brands. Cosmetic products, such as mascaras, are projected to benefit from such promotional techniques. In the near future, social media marketing and online beauty influencers are expected to have a significant impact on Mascara Market growth.


On the other hand, a major factor expected to impede the growth of mascara market includes the presence of toxic chemicals in waterproof mascara which is hazardous for the eye health.


Mascara Market Segment Analysis:

By Type, the Mascara Market is segmented into Regular, Waterproof and Water-Resistant. Growing popularity of volumizing mascara around the world as a result of increased awareness of the different benefits linked with this mascara, such as water resistance, smudge resistance, lash lifts, and so on. These are the major variables influencing the volumizing segment's revenue growth within the product type segment.


The most economical type of mascara is regular mascara. So, currently this segment is dominating in the Mascara Market. Regular mascara, on the other hand, can smudge or flake off over time. So, there is increasing acceptance of Waterproof and Water-Resistant Mascaras. So, it is expected that Waterproof and Water-Resistant Mascara segment might grow at a faster pace than the Regular Mascara.


By Application, the Mascara Market is segmented into Daily use and Performing use. Mascara is applied in a variety of ways depending on the individual. Consumers seek something that will make their eyes look wider and more awake on a daily basis. Mascaras with a small amount of volume are suitable for daily use. All forms of mascaras used by professionals during stage performances, dance recitals, and other theatrical events are included in the performing use mascara category. These mascaras are long-lasting and waterproof. Even in the presence of harsh conditions such as heat, sweat, and tears, they do not smudge or run off.

By Category, the Mascara Market is segmented into Conventional and Organic Mascara. In the current Mascara market scenario, Conventional Mascara dominates the market as companies are offering a wide variety of colors and types in this segment. But with the increasing awareness of adverse effects of Conventional Mascara products among the consumers, the market for Organic Mascara is expected to grow at a faster pace.


Mascara Market Regional Insights:

North America's mascara market seemed to have the greatest revenue share and is likely to continue to lead the target market throughout the forecast period, followed by Europe's market. In nations such as France, Germany, the United Kingdom, Canada, and the United States, there is a high demand for glitter mascara and changing eye cosmetic trends. Because of the quick adoption of blue mascara, volume mascara, and double team special effect colored mascara in countries like China, India, and Japan, the market in Asia Pacific is predicted to develop significantly in the worldwide market. Because of the growing number of mascara makers in several countries, the market in Latin America and the Middle East and Africa is expected to rise moderately in terms of revenue.


The report aims to provide industry stakeholders with a comprehensive analysis of the Mascara Market. The report includes the most dominant trends in the Mascara market and how these trends affect new business investment and market development during the forecast period. The report also helps to understand the dynamics of the Mascara market and the competitive structure of the market by examining market leaders, market followers, and regional players.


Qualitative and quantitative data provided in the Mascara Market Report will drive market-influencing factors and industry and market growth, which market segments and regions are expected to grow at a faster rate. The forecast period is designed to help you understand the critical areas of opportunity to do. The report also includes the competitive landscape of key industry players, as well as recent developments in the Mascara market. The report looks at factors such as company size, market share, market growth, sales, production, and profits of key players in the Mascara market.


Mascara market


The document affords Porter's Five Force Model, which facilitates designing the enterprise techniques withinside the marketplace. The Report facilitates in figuring out what number of competitors are existing, who they are, and the way their product exceptional is withinside the Global Mascara marketplace. The Report additionally analyses if the Global Mascara marketplace is straightforward for a brand-new participant to benefit a foothold withinside the marketplace, do they input or go out the marketplace often if the marketplace is ruled via way of means of some Players, etc.


The document additionally consists of a PESTEL Analysis, which aids withinside the improvement of enterprise techniques. Political variables assist in identifying how an awful lot a central authority can have an impact on the Global Mascara marketplace. Economic variables useful resource withinside the evaluation of monetary overall performance drivers which have an effect at the Global Mascara marketplace. Understanding the effect of the encircling surroundings and the have an impact on of environmental issues at the Global Mascara marketplace is aided via way of means of felony factors.


Mascara Market Scope:

Mascara Market Scope

Market Size in 2022

USD 5.84 Bn.

Market Size in 2029

USD 7.08 Bn.

CAGR (2023-2029)


Historic Data


Base Year


Forecast Period


Segment Scope

By Type

  • Regular
  • Waterproof
  • Water-Resistant

By Application

  • Daily Use
  • Performing Use

By Category

  • Conventional
  • Organic

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


Mascara Market Key Players:

  • L’Oréal (Clichy, France)
  • Maybelline (New York, U.S.)
  • Procter & Gamble (Ohio, U.S.)
  • Estee Lauder (New York, U.S.)
  • Shiseido (Tokyo, Japan)
  • LVMH (Paris, France)
  • The face shop (Seoul, South Korea)
  • Revlon (New York, U.S.)
  • Gurwitch (Stafford, Texas)
  • Amore Pacific (Seoul, South Korea)
  • Dior (Paris, France)
  • Chanel (London, U.K.)
  • Carlson (Minnesota, U.S.)
  • Flamingo (New York, U.S.)
  • Avon (London, U.K.)

Frequently Asked Questions

The segments in Mascara Market are divided by Type, Application, Category and Regions.

  1. Scope of the Report
  2. Research Methodology
    • Research Process
    • Global Mascara Market: Target Audience
    • Global Mascara Market: Primary Research (As per Client Requirement)
    • Global Mascara Market: Secondary Research
  3. Executive Summary
  4. Competitive Landscape
    • Market Share Analysis by Region in 2022 (%)
      • North America
      • Europe
      • Asia Pacific
      • Middle East and Africa
      • South America
    • Stellar Competition matrix
      • Global Stellar Competition Matrix
      • North America Stellar Competition Matrix
      • Europe Stellar Competition Matrix
      • Asia Pacific Stellar Competition Matrix
      • South America Stellar Competition Matrix
      • Middle East and Africa Stellar Competition Matrix
    • Key Players Benchmarking: by Product, Pricing, Investments, Expansion Plans, Physical Presence, and Presence in the Market.
    • Mergers and Acquisitions in Industry: M&A by Region, Value, and Strategic Intent
    • Market Dynamics
      • Market Drivers
      • Market Restraints
      • Market Opportunities
      • Market Challenges
      • PESTLE Analysis
      • PORTERS Five Force Analysis
      • Value Chain Analysis
  5. Global Mascara Market Segmentation
    • Global Mascara Market, by Region (2022-2029)
      • North America
      • Europe
      • Asia-Pacific
      • Middle East & Africa
      • South America
    • Global Mascara Market, by Type (2022-2029)
      • Regular
      • Waterproof
      • Water-Resistant
    • Global Mascara Market, by Application (2022-2029)
      • Daily Use
      • Performing Use
    • Global Mascara Market, by Category (2022-2029)
      • Conventional
      • Organic
  6. North America Mascara Market Segmentation
    • North America Mascara Market, by Type  (2022-2029)
      • Regular
      • Waterproof
      • Water-Resistant
    • North America Mascara Market, by Application (2022-2029)
      • Daily Use
      • Performing Use
    • North America Mascara Market, by Category (2022-2029)
      • Conventional
      • Organic
    • North America Mascara Market, by Country (2022-2029)
      • United States
      • Canada
      • Mexico
  7. Europe Mascara Market Segmentation
    • Europe Mascara Market, by Type (2022-2029)
    • Europe Mascara Market, by Application (2022-2029)
    • Europe Mascara Market, by Category (2022-2029)
    • Europe Mascara Market, by Country (2022-2029)
  8. Asia Pacific Mascara Market Segmentation
    • Asia Pacific Mascara Market, by Type (2022-2029)
    • Asia Pacific Mascara Market, by Application (2022-2029)
    • Asia Pacific Mascara Market, by Category (2022-2029)
    • Asia Pacific Mascara Market, by Country (2022-2029)
  9. Middle East and Africa Mascara Market Segmentation
    • Middle East and Africa Mascara Market, by Type (2022-2029)
    • Middle East and Africa Mascara Market, by Application (2022-2029)
    • Middle East and Africa Mascara Market, by Category (2022-2029)
    • Middle East and Africa Mascara Market, by Country (2022-2029)
  10. South America Mascara Market Segmentation
    • South America Mascara Market, by Type (2022-2029)
    • South America Mascara Market, by Application (2022-2029)
    • South America Mascara Market, by Category (2022-2029)
    • South America Mascara Market, by Country (2022-2029)
  11. Company Profiles
    • Key Players
    • L’Oréal (Clichy, France)
      • Company Overview
      • Product Portfolio
      • Financial Overview
      • Business Strategy
      • Key Developments
    • Maybelline (New York, U.S.)
    • Procter & Gamble (Ohio, U.S.)
    • Estee Lauder (New York, U.S.)
    • Shiseido (Tokyo, Japan)
    • LVMH (Paris, France)
    • The face shop (Seoul, South Korea)
    • Revlon (New York, U.S.)
    • Gurwitch (Stafford, Texas)
    • Amore Pacific (Seoul, South Korea)
    • Dior (Paris, France)
    • Chanel (London, U.K.)
    • Carslon (China)
    • Flamingo (New York, U.S.)
    • Avon (London, U.K.)
  12. Key Findings
  13. Recommendations

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