Laundry Detergent Market: Global Market Outlook and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Product, Application, Distribution Channel, and Region

  • Laundry Detergent Market was valued at USD 163.17 billion in 2023. Global Laundry Detergent Market size is estimated to grow at a CAGR of 9% over the forecast period.

  • Format : PDF | Report ID : SMR_372

Laundry Detergent Market Definition:

Laundry detergent is a kind of detergent that is used to clean clothes. Laundry detergent is available as a powder or a liquid. Various types of solvents are used to improve cleaning, with a minimal amount of cleaning agent added to the solvent that is required for its function. These detergents soften hydrophobic stains and make them less likely to reattach to garments.

 

Laundry Detergent Market

 

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Laundry Detergent Market Dynamics:

People's concerns about a healthy and hygienic living free of bacteria, bacteria, dust, and filth, as well as the importance of a healthier lifestyle, are driving rising per capita spending on laundry detergents. These reasons are driving the market's need for laundry detergent.

 

Consumers are increasingly looking for products with powerful and pleasant odors, so fragrances play an essential role in household cleaning solutions. Demand for detergent products is also rising globally as a result of reasons such as rising household spending and the expansion of the real estate sector as a result of rising dwelling units. These reasons are driving the market's growth.

 

Consumers prefer high-efficiency machines that consume less water, therefore high-quality detergents are becoming more popular. As consumers continue to follow this trend, detergent producers are developing new deep and cold water cleaning products. The market for laundry detergent is being increased by these factors.

 

Raw material price fluctuations and stringent regulations are restraining the market growth. Because most detergents are made from petroleum, the volatile oil sector is strongly reliant on it. As a result, producers are looking for low-cost replacements for natural raw materials. These reasons are limiting the expansion of the laundry detergent market.

 

Laundry Detergent Market Segment Analysis:

By Product, the Powder category dominated the market with a 33% share. Because of the large proportion of the people living in rural areas in nations such as China, India, Brazil, and others. Among all goods, they choose powder-based products. When compared to powder, using detergent brings convenience and luxury to the buyer. Powder detergent is steadily gaining traction in emerging economies, as consumers in the region seek out low-cost alternatives.

 

Through the forecast period, the Liquid Segment is expected to grow at a CAGR of 4.8%. Liquid and powder detergents provide consumers with convenience and comfort. Liquid detergents offer lower manufacturing costs and larger profit margins than powder detergents. Throughout the projected period, these factors are expected to drive segment demand.

 

Through the forecast period, fabric softeners are expected to grow at a CAGR of 2.6 %. The growing popularity of scented and natural laundry care products is likely to encourage demand for fabric softeners. The segment can profit from the attractive opportunity in developing economies' underserved industries. These reasons are anticipated to drive the segment's expansion in the laundry detergent market.

 

By Application, the residential sector led the market with a 59 % share in 2023. The market is growing due to the increased availability of washing machines in emerging countries. Many companies are attempting to expand their footprint by establishing manufacturing plants in emerging regions with significant growth potential. The growing use of washing machines in underdeveloped countries is fueling this trend. In general, the demand for washing machines is higher in cities than in rural areas. These reasons are propelling the segment's expansion in the market.

 

Through the forecast period, the commercial segment is expected to grow at a CAGR of 5 %. Textiles, paper, rubber, engineering, dry cleaning, hospitals, railroads, hospitality, and houses are just a few of the industries that employ these detergents. The tourism industry's rapid expansion has produced a demand for additional hotel buildings. Through the forecast period, these factors are projected to drive the segment's growth in the laundry detergent market.

Laundry Detergent Market

Laundry Detergent Market Regional Insights:

In 2023, the Asia Pacific region dominated the market with a 41 % share. The market is expanding as a result of increased competition and the rising popularity of regional brands. The two most populous countries are China and India. China has a population of over 1.45 billion people, with 56 percent of them living in cities, whereas India has a population of approximately 34 percent, with 1.29 billion people living in cities. These factors are driving the segment's expansion. Due to factors such as increased disposable income, ease of financing, and increased impact in modern life, increasing urban populations, disposable incomes, and washing machines have transformed from luxuries to commodities. These reasons are driving demand in the laundry detergent market segment.

 

Through the forecast period, the North American region is expected to grow at a CAGR of 6 %. The introduction of a healthy lifestyle, as well as a growing interest in hygiene, are propelling the market. Some of the drivers driving the market for household cleaners in the region include the established real estate sector, household expenditure, and unit expansion. The industry is being influenced by the increased demand for organic and eco-friendly laundry care products. As a result, a wide range of providers will be able to offer organic and ecologically friendly products. Throughout the forecast period, these factors are expected to fuel demand for laundry detergent in this region.

 

Laundry Detergent Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

 

The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in Europe and North America, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

 

The objective of the report is to present a comprehensive analysis of the Global Laundry Detergent market to the stakeholders in the industry. The report provides trends that are most dominant in the Global Laundry Detergent market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Global Laundry Detergent Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Global Laundry Detergent market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Global Laundry Detergent market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Global Laundry Detergent market.

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The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals are existing, who they are, and how their product quality is in the Global Laundry Detergent market. The report also analyses if the Global Laundry Detergent market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Global Laundry Detergent market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Global Laundry Detergent market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Global Laundry Detergent market is aided by legal factors.

 

Laundry Detergent Market Scope:

Laundry Detergent Market 

Market Size in 2023

USD 163.17 Bn.

Market Size in 2030

USD 298.28 Bn.

CAGR (2024-2030)

9%

Historic Data

2018-2022

Base Year

2023

Forecast Period

2024-2030

Segment Scope

By Product

  • Powder Detergents
  • Liquid Detergents
  • Fabric Softeners
  • Others

By End User

  • Residential
  • Commercial

By Distribution Channel

  • Offline
  • Online

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America

 

Laundry Detergent Market Key Players: 

  • Method Products (California, United States)
  • Kao Corporation (Tokyo, Japan)
  • Lion Corporation (Tokyo, Japan)
  • PBC  (Brazil)
  • The Procter & Gamble Company   (Ohio, United States)
  • Unilever  (London, United Kingdom)
  • The Clorox Company (California, United States)
  • Reckitt Benckiser Group plc.    (Slough, United Kingdom)
  • Church & Dwight Co., Inc.  (Ewing Township, New Jersey)
  • Alticor (Amway Corporation)  (Michigan, United States)
  • Colgate-Palmolive Company  (New York, United States)
  • Henkel AG & Co. KGaA  (Düsseldorf, Germany)
  •  (* Key Players List Not Exhaustive)


Frequently Asked Questions

The segments covered in the Laundry Detergent Market report are based on Product, Application, and Distribution Channel.

Chapter 1 Scope of the Report
Chapter 2 Research Methodology

      2.1.Research Process
      2.2.Global Laundry Detergent Market: Target Audience
      2.3.Global Laundry Detergent Market: Primary Research (As per Client Requirement)
      2.4.Global Laundry Detergent Market: Secondary Research
Chapter 3 Executive Summary
Chapter 4 Competitive Landscape

      4.1. Market Share Analysis, By Value, 2023-2030
        4.1.1. Market Share Analysis, By Region, By Value, 2023-2030 (In %)
                  4.1.1.1. North America Market Share Analysis, By Value, 2023-2030 (In %)
                  4.1.1.2. Europe Market Share Analysis, By Value, 2023-2030 (In %)
                  4.1.1.3. Asia Pacific Market Share Analysis, By Value, 2023-2030 (In %)
                  4.1.1.4. South America Market Share Analysis, By Value, 2023-2030 (In %)
                  4.1.1.5. Middle East and Africa Market Share Analysis, By Value, 2023-2030 (In %)
        4.1.2. Market Share Analysis, By Product, By Value, 2023-2030 (In %)
            4.1.2.1.North America Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.1.1.USA Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.1.2.Canada Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.1.3.Mexico Market Share Analysis, By Product, By Value, 2023-2030 (In %)
            4.1.2.2. Europe Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.2.1.UK Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.2.2.France Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.2.3.Germany Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.2.4.Italy Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.2.5.Spain Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.2.6.Sweden Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.2.7.Austria Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.2.8.Rest of Europe Market Share Analysis, By Product, By Value, 2023-2030 (In %)
            4.1.2.3. Asia Pacific Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.3.1.China Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.3.2.India Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.3.3.Japan Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.3.4.South Korea Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.3.5.Australia Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.3.6.ASEAN Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.3.7.Rest of APAC Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.4.South America Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.4.1.Brazil Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.4.2.Argentina Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.4.3.Rest of South America Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.5. Middle East and Africa Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.5.1.South Africa Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.5.2.GCC Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.5.3.Egypt Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.5.4.Nigeria Market Share Analysis, By Product, By Value, 2023-2030 (In %)
                  4.1.2.5.5.Rest of Middle East and Africa Market Share Analysis, By Product, By Value, 2023-2030 (In %)
      4.1.3.Market Share Analysis, By Application, By Value, 2023-2030 (In %)
      4.1.4.North America Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.1.1.USA Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.1.2.Canada Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.1.3.Mexico Market Share Analysis, By Application, By Value, 2023-2030 (In %)
            4.1.4.2. Europe Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.2.1.UK Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.2.2.France Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.2.3.Germany Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.2.4.Italy Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.2.5.Spain Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.2.6.Sweden Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.2.7.Austria Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.2.8.Rest of Europe Market Share Analysis, By Application, By Value, 2023-2030 (In %)
            4.1.4.3.Asia Pacific Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.3.1.China Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.3.2.India Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.3.3.Japan Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.3.4.South Korea Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.3.5.Australia Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.3.6.ASEAN Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.3.7.Rest of APAC Market Share Analysis, By Application, By Value, 2023-2030 (In %)
            4.1.4.4.South America Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.4.1.Brazil Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.4.2.Argentina Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.4.3.Rest of South America Market Share Analysis, By Application, By Value, 2023-2030 (In %)
            4.1.4.5. Middle East and Africa Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.5.1.South Africa Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.5.2.GCC Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.5.3.Egypt Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.5.4.Nigeria Market Share Analysis, By Application, By Value, 2023-2030 (In %)
                  4.1.4.5.5.Rest of Middle East and Africa Market Share Analysis, By Application, By Value, 2023-2030 (In %)
      4.1.5. Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
      4.1.6. North America Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.1.1.USA Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.1.2.Canada Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.1.3.Mexico Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
            4.1.6.2. Europe Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.2.1.UK Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.2.2.France Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.2.3.Germany Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.2.4.Italy Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.2.5.Spain Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.2.6.Sweden Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.2.7.Austria Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.2.8.Rest of Europe Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
            4.1.6.3. Asia Pacific Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.3.1.China Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.3.2.India Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.3.3.Japan Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.3.4.South Korea Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.3.5.Australia Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.3.6.ASEAN Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.3.7.Rest of APAC Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
            4.1.6.4. South America Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.4.1.Brazil Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.4.2.Argentina Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.4.3.est of South America Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
            4.1.6.5. Middle East and Africa Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.5.1.South Africa Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.5.2.GCC Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.5.3.Egypt Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.5.4.Nigeria Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
                  4.1.6.5.5.Rest of Middle East and Africa Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
      4.2. Stellar Competition matrix
            4.2.1.Global Stellar Competition Matrix
            4.2.2.North America Stellar Competition Matrix
            4.2.3.Europe Stellar Competition Matrix
            4.2.4.Asia Pacific Stellar Competition Matrix
            4.2.5.South America Stellar Competition Matrix
            4.2.6.Middle East and Africa Stellar Competition Matrix
      4.3. Key Players Benchmarking
            4.3.1. Key Players Benchmarking by Product, Pricing, Market Share, Investments, Expansion Plans, Physical Presence and Presence in the Market.
      4.4. Mergers and Acquisitions in Industry
            4.4.1.M&A by Region, Value and Strategic Intent
      4.5. Market Dynamics
            4.5.1.Market Drivers
            4.5.2.Market Restraints
            4.5.3.Market Opportunities
            4.5.4.Market Challenges
            4.5.5.PESTLE Analysis
            4.5.6.PORTERS Five Force Analysis
            4.5.7.Value Chain Analysis
Chapter 5 Global Laundry Detergent Market Segmentation: By Product
      5.1.Global Laundry Detergent Market, By Product, Overview/Analysis, 2023-2030
      5.2.Global Laundry Detergent Market, By Product, By Value, Market Share (%), 2023-2030 (USD Million)
      5.3.Global Laundry Detergent Market, By Product, By Value, -
            5.3.1.Powder Detergents
            5.3.2.Liquid Detergents
            5.3.3.Fabric Softeners
            5.3.4.Others
Chapter 6 Global Laundry Detergent Market Segmentation: By Application
      6.1.Global Laundry Detergent Market, By Application, Overview/Analysis, 2023-2030
      6.2.Global Laundry Detergent Market Size, By Application, By Value, Market Share (%), 2023-2030 (USD Million)
      6.3.Global Laundry Detergent Market, By Application, By Value, -
            6.3.1.Residential
            6.3.2.Commercial
Chapter 7 Global Laundry Detergent Market Segmentation: By Distribution Channel
      7.1.Global Laundry Detergent Market, By Distribution Channel, Overview/Analysis, 2023-2030
      7.2.Global Laundry Detergent Market Size, By Distribution Channel, By Value, Market Share (%), 2023-2030 (USD Million)
      7.3.Global Laundry Detergent Market, By Distribution Channel, By Value, -
            7.3.1.Offline
            7.3.2.Online
Chapter 8 Global Laundry Detergent Market Segmentation: By Region
      8.1. Global Laundry Detergent Market, By Region – North America
            8.1.1.North America Laundry Detergent Market Size, By Product, By Value, 2023-2030 (USD Million)
            8.1.2.North America Laundry Detergent Market Size, By Application, By Value, 2023-2030 (USD Million)
            8.1.3.North America Laundry Detergent Market Size, By Distribution Channel, By Value, 2023-2030 (USD Million)
            8.1.4.By Country – U.S.
                  8.1.4.1.U.S. Laundry Detergent Market Size, By Product, By Value, 2023-2030 (USD Million)
                  8.1.4.2.U.S. Laundry Detergent Market Size, By Application, By Value, 2023-2030 (USD Million)
                  8.1.4.3.U.S. Laundry Detergent Market Size, By Distribution Channel, By Value, 2023-2030 (USD Million)
                  8.1.4.4.Canada Laundry Detergent Market Size, By Value, 2023-2030 (USD Million)
                  8.1.4.5.Mexico Laundry Detergent Market Size, By Value, 2023-2030 (USD Million)
       8.2. Europe Laundry Detergent Market Size, By Value, 2023-2030 (USD Million)
            8.2.1.UK
            8.2.2.France
            8.2.3.Germany
            8.2.4.Italy
            8.2.5.Spain
            8.2.6.Sweden
            8.2.7.Austria
            8.2.8.Rest of Europe
      8.3. Asia Pacific Laundry Detergent Market Size, By Value, 2023-2030 (USD Million)
            8.3.1.China
            8.3.2.India
            8.3.3.Japan
            8.3.4.South Korea
            8.3.5.Australia
            8.3.6.ASEAN
            8.3.7.Rest of APAC
      8.4. Middle East and Africa Laundry Detergent Market Size, By Value, 2023-2030 (USD Million)
            8.4.1.South Africa
            8.4.2.GCC
            8.4.3.Egypt
            8.4.4.Nigeria
            8.4.5.Rest of Middle East and Africa
      8.5. South America Laundry Detergent Market Size, By Value, 2023-2030 (USD Million)
            8.5.1.Brazil
            8.5.2.Argentina
            8.5.3.Rest of South America
Chapter 9 Company Profiles
      9.1.Key Players
      9.1.1.Method Products (California, United States)
            9.1.1.1.Company Overview
            9.1.1.2.Product Portfolio
            9.1.1.3.Financial Overview
            9.1.1.4.Business Strategy
            9.1.1.5.Key Developments
      9.1.2.Kao Corporation (Tokyo, Japan)
      9.1.3.Lion Corporation (Tokyo, Japan)
      9.1.4.PBC (Brazil)
      9.1.5.The Procter & Gamble Company (Ohio, United States)
      9.1.6.Unilever (London, United Kingdom)
      9.1.7.The Clorox Company (California, United States)
      9.1.8.Reckitt Benckiser Group plc. (Slough, United Kingdom)
      9.1.9.Church & Dwight Co., Inc. (Ewing Township, New Jersey)
      9.1.10.Alticor (Amway Corporation) (Michigan, United States)
      9.1.11.Colgate-Palmolive Company (New York, United States)
      9.1.12.Henkel AG & Co. KGaA (Düsseldorf, Germany)
      9.2.Key Findings
      9.3.Recommendations

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