Cosmetology Market: Global Industry Analysis and Forecast (2024-2030)

Cosmetology Market Overview:

Cosmetology is rooted in the Greek term "kosmetikos" meaning "skilled in the use of cosmetics," covering the study and practice of enhancing the appearance of the face, hair, nails, and skin. This field, both an art and a science, involves various disciplines such as hairstyling (including haircutting and coloring), esthetics (skincare), makeup application, and nail care (manicures and pedicures). Cosmetology has been shaped by diverse cultures, evolving into a multifaceted industry focused on beautification and personal care. In recent years, the cosmetology industry has emerged as one of the fastest-growing sectors in the United States. The increasing demand for beauty professionals drives the growth in the Cosmetology Market. This discrepancy highlights the potential for new graduates from beauty schools to fill these roles, provided they gain the necessary experience and skills.

 

The industry is deeply intertwined with consumer culture, heavily influenced by marketing strategies and technological advancements. Innovations in beauty products and treatments continually reshape the Cosmetology Market, driving consumer interest and engagement. Cosmetology also plays a significant role in the broader sectors of education and health services, reflecting its importance beyond mere aesthetics. Cosmetologists, with their specialized skills in various beauty treatments, are invaluable assets in the workforce. Their expertise not only enhances clients' outward appearance but also contributes to their overall wellness, fostering a sense of confidence and well-being. As a result, the services provided by cosmetologists are highly sought after, ensuring a robust and dynamic Cosmetology Market with ample opportunities for growth and development.

 

To get more Insights: Request Free Sample Report

 

Cosmetology Market Dynamics:

Positive Impact on Personality Development and Stress Management

For many cosmetologists, working in an industry they love leads to significant personal benefits. Passion for their craft, whether it's hairstyling, makeup application, or nail care, often results in reduced stress and increased happiness. For instance, a cosmetologist who enjoys transforming a client's appearance with a new hairstyle is likely to feel a sense of fulfillment and satisfaction, which contributes to overall well-being. The Anxiety and Depression Association of America highlights that stress can lead to depression and anxiety, but having a job that one loves mitigates these risks.

 

Therefore, a happy cosmetologist, who looks forward to going to work, experiences better mental health and adopt healthier habits, such as regular exercise and balanced nutrition. The evolving trends in plastic surgery are significantly influencing the cosmetology market. Body contouring procedures like liposuction, tummy tucks, and Brazilian butt lifts continue to be popular as they help individuals achieve desired body shapes, enhancing self-confidence. For example, celebrities like Kim Kardashian have publicly discussed their body contouring procedures, which have influenced public interest and acceptance.

 

Facial rejuvenation with injectables such as Botox and fillers remains in high demand due to their ability to provide a youthful appearance with minimal downtime. Innovations in this field, such as new injection techniques and advanced filler materials, cater to a broader range of aesthetic goals. Kylie Jenner’s endorsement of lip fillers has increased their popularity among younger demographics. Breast augmentation continues to be a top choice among plastic surgery procedures, with advancements in implant types and sizes offering more personalized options. 

 

The rise in male plastic surgery reflects a growing trend where men seek to enhance their appearance and address specific concerns like hair loss and gynecomastia. High-profile figures like soccer player Cristiano Ronaldo, who has reportedly undergone hair transplant procedures, have normalized these treatments for men. Minimally invasive procedures such as CoolSculpting and laser skin resurfacing are gaining popularity due to their effectiveness and minimal recovery time. The increasing acceptance and demand for these procedures underscore a shift towards non-surgical options in the Cosmetology Market trend.

Table: Reconstructive Procedures

Procedure	2019	2022	% CHANGE 2022 vs 2019
Breast implant removal (reconstructive patients only)	24,316	22,934	6%
Breast reconstruction	151,641	135,996	12%
Burn Care	23,399	25,854	-9%
Cleft Lip & Palate Repair	12,615	13,938	-9%
Hand surgery (i.e., Carpal tunnel, Arthritis, Trigger finger)	204,412	204,105	0%
Hernia repair	12,961	13,715	-5%
Head and neck reconstruction (including microsurgical)	21,278	23,510	9%
Laceration repair (other than facial)	44,857	53,002	-15%
Lower extremity reconstruction (including microsurgical)	21,278	23,510	-9%
Maxillofacial	52,448	73,995	-29%
Pelvic floor reconstruction	3,406	3,144	8%
Pressure ulcers	16,216	15,431	5%
Scar revision	50,930	56,275	-9%
Treatment of dog bites	18,917	20,902	-9%
Tumor removal (including skin cancer)	344,697	352,164	-2%
TOTAL RECONSTRUCTIVE PROCEDURES	1,017,003	1,050,765	-3%

 

Complications of Surgery include the Risk of Pain when undergoing surgery which Restrains the Cosmetology Market Growth

The significant concern is the psychological impact of cosmetic surgery. Individuals who undergo such procedures experience decreased self-confidence, constantly worrying that others perceive a "fake version" of themselves. This concern can lead to a feeling of disconnection from their authentic self, fostering insecurity about whether their relationships and social interactions would remain the same if people knew their pre-surgery appearance. Additionally, cosmetic surgery predominantly addresses aesthetic aspects, often neglecting the emotional and mental dimensions of a person. This superficial focus can leave individuals feeling more lost and dissatisfied post-surgery underlying psychological issues remain unresolved.

 

The temporary boost in appearance does not necessarily equate to lasting emotional well-being, potentially leading to a cycle of ongoing dissatisfaction and further cosmetic interventions. Moreover, the inherent risks of surgical procedures are a significant deterrent. Every surgery carries the possibility of complications such as pain, infection, scarring, and prolonged recovery periods. The fear of these adverse outcomes can dissuade individuals from opting for cosmetic enhancements. For example, botched surgeries or adverse reactions can create a negative perception of cosmetic procedures, making potential patients wary of the risks involved. These psychological concerns, superficial benefits, and surgical risks collectively restrain the growth of the cosmetology market.

The Use of Lasers for Skin Resurfacing is on the Rise which is increasing the Cosmetology Market's Demand   

The advancements in anti-aging techniques, the shift towards less invasive procedures, the use of lasers, the growth of non-surgical options, and the increasing demand for natural-looking results. Social media plays a significant role in patient empowerment and decision-making. One of the prominent trends is the use of stem cells for anti-aging purposes. Stem cells have the potential to regenerate and repair damaged tissues, making them ideal for anti-aging treatments. For example, treatments like the Vampire Facelift use platelet-rich plasma (PRP) derived from stem cells to rejuvenate the skin, helping to reduce wrinkles and improve skin texture. This trend is appealing due to its regenerative approach and promising results.

 

Traditional facelifts are losing popularity due to their cost and extensive downtime. Instead, there is a move towards less invasive procedures that offer similar benefits without the lengthy recovery periods. Techniques like thread lifts, which use temporary sutures to lift the skin, provide a facelift effect with minimal downtime. The use of lasers for skin resurfacing is on the rise, offering effective solutions for improving skin texture, reducing wrinkles, and evening-out pigmentation drives the Cosmetology Market. Procedures like fractional laser treatments are gaining traction due to their precision and reduced recovery time. For instance, CO2 laser treatments can significantly improve skin quality with minimal invasiveness.

Non-surgical procedures such as Botox and fillers continue to grow in popularity for facial enhancement. These non-surgical options provide quick, effective results with minimal downtime. There is a growing emphasis on achieving natural-looking results. Patients now prefer subtle enhancements that make them look refreshed without obvious signs of surgery. Techniques that focus on maintaining natural facial expressions, such as micro-needling combined with PRP, cater to this demand.

 

Social media platforms like Facebook and RealSelf significantly impact patient empowerment in Cosmetology Market and decision-making. Social media has notably influenced procedures like cosmetic breast surgeries and reconstructive surgeries, where patients report feeling more empowered and informed due to online communities. The transparency and accessibility of information on these platforms enable patients to approach their cosmetic procedures with confidence, ultimately enhancing their experience and satisfaction.

 

Cosmetology Market Segment Analysis:

Based on Procedure: the market is divided into Surgical and Non-Surgical procedures. Among this Non-Surgical procedure witnessed the highest Cosmetology Market share in 2023 and continued its high dominance in the cosmetology market during the forecast period. The world of non-surgical cosmetic procedures offers a wide range of options to address various aesthetic concerns, providing effective solutions with minimal downtime and lower costs compared to surgical alternatives. Among the most popular treatments are dermal fillers, which restore lost volume, smooth out wrinkles, and enhance facial contours by injecting substances like hyaluronic acid.

 

Botox, another widely recognized treatment, temporarily reduces the appearance of fine lines and wrinkles by relaxing underlying muscles, leading to a smoother complexion. Chemical peels improve skin texture and reduce pigmentation issues by applying a chemical solution that removes dead skin cells, revealing a fresher layer underneath. Laser therapy addresses a multitude of concerns such as hair removal, skin tightening, acne scars, and sun damage through targeted light energy that promotes skin rejuvenation. These non-surgical procedures are highly favored for their ability to deliver noticeable improvements quickly and with minimal recovery time, making them accessible and appealing to a broad audience seeking cosmetic enhancements that boost Cosmetology market demand.

 

Cosmetology Market Regional Insight:

North America region witnessed the highest market share in 2023 and continued its high dominance in the cosmetology market during the forecast period. Despite high inflation, the cosmetology market in North America is experiencing a significant boom, particularly in plastic surgery procedures. The 2022 Plastic Surgery Report highlights a remarkable 19% increase in surgical procedures since 2019, marking a post-pandemic surge in the industry.

 

This growth can be attributed to several key factors. The reopening of practices during the COVID-19 pandemic led to a substantial rise in demand for plastic surgery. With discretionary funds available due to reduced spending on travel and entertainment, many Americans turned to cosmetic procedures. Additionally, the work-from-home model made it easier for individuals to manage longer recovery periods, contributing to a 30-70 percent increase in clientele for many practices. Even in a tighter post-pandemic economy with high inflation, the demand for cosmetology market remains robust.

 

Americans continue to prioritize self-care and grooming, including both minimally invasive and surgical procedures. The strong job market and gradual cooling of inflation have provided people with the confidence to invest in themselves, keeping the demand for cosmetic enhancements high. Minimally invasive procedures have seen a significant boost, with a notable 253% increase since 2019. These treatments, favored for their minimal downtime and immediate results, are particularly popular among men.

 

The average cost for such procedures ranges from $530 to $1,800, making them more accessible compared to surgical options. Despite tighter budgets, surgical procedures, which offer longer-lasting results, are also gaining popularity. The cost for these procedures typically ranges from $3,000 to $10,000, leading people to plan and save for these more expensive operations. This careful consideration period allows individuals to integrate such procedures into their financial plans, ensuring continued growth in the demand for surgical Cosmetology market enhancements.

Cosmetology Market Scope
Market Size in 2023	USD 118.93 Billion
Market Size in 2030	USD 239.24 Billion
CAGR (2024-2030)	10.5%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segments	By Procedure Surgical Non-Surgical
	By Application Breast Enhancement Facial Contouring and Rejuvenation Body Contouring Skin Rejuvenation Hair Transplant Buttock Enhancement Others
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Russia, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Key Players in the Cosmetology Market

1. L'Oréal (Clichy, France)
2. Estée Lauder Companies (New York, USA)
3. Procter & Gamble (Cincinnati, USA)
4. Unilever (Rotterdam, Netherlands)
5. Shiseido (Tokyo, Japan)
6. Coty Inc. (New York, USA)
7. Beiersdorf (Hamburg, Germany)
8. Johnson & Johnson (New Brunswick, USA)
9. Amorepacific Corporation (Seoul, South Korea)
10. Kao Corporation (Tokyo, Japan)
11. LVMH (Moët Hennessy Louis Vuitton) (Paris, France)
12. Henkel (Düsseldorf, Germany)
13. Mary Kay Inc. (Addison, USA)
14. Avon Products Inc. (London, UK)
15. Revlon (New York, USA)
16. Natura &Co (São Paulo, Brazil)
17. LG Household & Health Care (Seoul, South Korea)
18. Oriflame Cosmetics (Schaffhausen, Switzerland)
19. Clarins (Paris, France)
20. Coty Inc. (New York, USA)