Asia Pacific Toothpaste Market: Industry Analysis and Forecast (2023-2029)

  • Asia Pacific Toothpaste Market was valued at USD 7.71 Billion in 2022. Asia Pacific Toothpaste Market size is estimated to grow at a CAGR of 5.9% over the forecast period.

  • Format : PDF | Report ID : SMR_1313

Asia Pacific Toothpaste Market Definition:  

Most of the microbes in the mouth are harmless. However, some of these microbes are capable of causing infections, such as tooth decay or gum disease, when they consume food particles left in the mouth after meals. They can damage tooth enamel as well as possess volatile sulphur molecules that produce bad breath. The purpose of toothpaste is to remove dental plaque, and it contains active ingredients that maintain healthy gums and teeth.


Further, the Toothpaste market is segmented by Type, Distribution Channel, End-User, and geography. Based on Type, the Toothpaste market is segmented under Whitening, Herbal, Sensitive, and Others. Based on End-User, the Toothpaste market is segmented under Adults and Children. Based on Distribution Channel, the Toothpaste market is segmented under Supermarket, Convenience Store, Pharmaceuticals, and Online. By geography, the market covers the major countries in Asia Pacific i.e., India, China, Japan, Australia and Rest of Asia Pacific For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).



Asia Pacific Toothpaste Market Dynamics:

The food consumption patterns of the population have shifted significantly, with a progressive increase in confectionery and junk food consumption. As a result, the population's oral health has been compromised, and people seek high-quality toothpaste to combat dental disorders and ensure proper oral health. There is an increased concern about oral health among the Japanese elderly and youth, which is a major driver of the growth of the Japanese toothpaste business, a worldwide pharmaceutical corporation. The Japanese people have a high level of awareness about dental health, which makes Japan an ideal market.


Dental problems among both adults and children; an increase in the number of children experiencing dental problems is expected to boost toothpaste market growth significantly. Increasing consumer awareness concerning oral health coupled with government initiatives should also drive the toothpaste market over the next few years. A combination of the increased consumption of sugary foods and beverages as well as urban lifestyles has been a significant growth booster for the toothpaste market. Dental whitening has become an important toothpaste market trend over the years, which companies capitalize on by launching unique flavors. As a result, toothpaste has become an essential part of maintaining oral health and hygiene. Because of this, toothpaste holds the highest market share in the oral care market, which in turn boost the growth of the toothpaste market.


As toothpaste is produced from a variety of chemicals such as calcium carbonate, sodium bicarbonate, tricalcium phosphate and others, the increasing cost of these chemicals will result in a negative impact on the toothpaste market, which will hamper the growth of this industry.


Asia Pacific Toothpaste Market COVID-19 Insights:

In the Asia Pacific, COVID-19 has negatively impacted the oral care market. Yet it has increased awareness of personal hygiene, including oral hygiene. In the Asia-Pacific region during COVID-19, hand wash and oral care products saw the largest growth in sales. The nationwide lockdowns, however, have brought some difficulties and restrictions to the region's distribution networks.


Asia Pacific Toothpaste Market Trends: 

The growth of the Chinese population, as well as increased spending on personal care and hygiene products, has driven the expansion of large toothpaste companies in these regions. Consumer preferences for organic and herbal toothpaste have also contributed to launching specialized products on store shelves. As per the National Oral Health Epidemiological Investigation in China, oral health concerns are on the rise, which may also contribute to the rise in toothpaste demand. Furthermore, toothpaste preferences are shifting away from affordable toothpaste to toothpaste that offers higher value and more advantages.




Asia Pacific Toothpaste Market Segment Analysis:

By Type, the Toothpaste Market is segmented into whitening, herbal, sensitive, and others.The Whitening segment held the highest market share in 2021. Consumers' awareness of the importance of personal grooming and oral hygiene and their desire to have a healthier and whiter smile has contributed to a rise in the demand for teeth whitening treatment. With the wide availability of whitening products, demand for tooth whitening treatments is expected to increase. Vendors focus on offering the latest and most effective solutions for teeth whitening products. There is a boom in the market because companies like Procter & Gamble, and Colgate-Palmolive Company, offer products for a diverse range of verticals. Dental beauty has become an increasingly popular concept among consumers.



By End-User, the Toothpaste Market is segmented into adults and children. The Adult segment held the highest market share in 2021. Toxic products such as tobacco and alcohol contribute to poor oral health, which drives the market for this segment. Adults consume a wide range of food products that are harmful to teeth, which drives the demand for this segment.


By Distribution Channel, the Toothpaste Market is segmented into supermarkets, convenience stores, pharmaceuticals, and online. The Supermarket segment held the highest market share in 2021. Several brands are available in one place at a lower cost, so consumers find it convenient to purchase these items along with other household items.


Asia Pacific Toothpaste Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide Type portfolio, and have a Asia Pacific presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.


The market's major companies have a significant impact because most of them have extensive Asia Pacific networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the Asia Pacific market, key players in the market, particularly in Asia Pacific and Asia Pacific, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.


The objective of the report is to present a comprehensive analysis of the Asia Pacific Toothpaste market to the stakeholders in the industry. The report provides trends that are most dominant in the Asia Pacific Toothpaste market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Asia Pacific Toothpaste Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.


The qualitative and quantitative data provided in the Asia Pacific Toothpaste market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Asia Pacific Toothpaste market. The report studies factors such as company size, market share, market growth, revenue, Type, and profits of the key players in the Asia Pacific Toothpaste market.


Report photo


The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their Type quality is in the Asia Pacific Toothpaste market. The report also analyses if the Asia Pacific Toothpaste market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.


The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Asia Pacific Toothpaste market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Asia Pacific Toothpaste market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Asia Pacific Toothpaste market is aided by legal factors.


Asia Pacific Toothpaste Market Scope

Market Size in 2022

USD 7.71 Bn.

Market Size in 2029

USD 12.2 Bn.

CAGR (2023-2029)


Historic Data


Base Year


Forecast Period


Segment Scope

by Type

  • Whitening
  • Herbal
  • Sensitive
  • Others

by End-User

  • Adults
  • Children

by Distribution Channel

  • Supermarkets
  • Convince Stores
  • Pharmaceuticals
  • Online

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


APAC Toothpaste Market Key Players: 

  • 3M
  • Beverly Glen Laboratories, Inc
  • Colgate-Palmolive Company
  • GlaxoSmithKline plc.
  • Henkel AG & COMPANY, KGAA
  • Lion Corporation
  • Procter & Gamble
  • Sunstar Suisse S.A.
  • The Himalaya Drug Company
  • Unilever

Frequently Asked Questions

The segments covered in the Toothpaste Market report are based on Type, End-User, and Distribution Channel.

  1. Scope of the Report
  2. Research Methodology
    • Research Process
    • Asia Pacific Toothpaste Market: Target Audience
    • Asia Pacific Toothpaste Market: Primary Research (As per Client Requirement)
    • Asia Pacific Toothpaste Market: Secondary Research
  3. Executive Summary
  4. Competitive Landscape
    • Stellar Competition matrix
      • Asia Pacific Stellar Competition Matrix
    • Key Players Benchmarking: - by Casing, Pricing, Investments, Expansion Plans, Physical Presence, and Presence in the Market.
    • Mergers and Acquisitions in Industry: - M&A by Region, Value, and Strategic Intent
    • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Market Challenges
    • PESTLE Analysis
    • PORTERS Five Force Analysis
    • Value Chain Analysis
  5. Asia Pacific Toothpaste Market Segmentation
    • Asia Pacific Toothpaste Market, by Type (2022-2029)
      • Whitening
      • Herbal
      • Sensitive
      • Others
    • Asia Pacific Toothpaste Market, by End-User (2022-2029)
      • Adults
      • Children
    •  Asia Pacific Toothpaste Market, by Distribution Channel (2022-2029)
      • Supermarkets
      • Convenience Stores
      • Pharmaceuticals
      • Online
    • Asia Pacific Toothpaste Market, by Country (2022-2029)
      • India
      • China
      • Japan
      • Australia
      • Rest of Asia Pacific
  6. Company Profiles
    • Key Players
      • 3M
        • Company Overview
        • Casing Portfolio
        • Financial Overview
        • Business Strategy
        • Key Developments
      • Beverly Glen Laboratories, Inc
      • Colgate-Palmotive Company
      • GlaxoSmithKline plc
      • Lion Corporation
      • Henkel AG & Company, KGAA
      • Procter & Gamble
      • Sunstar Suisse S.A.
      • The Himalaya Drug Company
      • Unilever
  7. Key Findings
  8. Recommendations

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